Attracting and Retaining Talent: A Case Study of SJ Henderson Ltd

This report evaluates talent management strategies at SJ Henderson Fulfilment Ltd, aiming to identify effective methods for attracting and retaining employees. The research includes objectives such as evaluating the talent management concept, identifying challenges faced by SJ Henderson Fulfilment Ltd in attracting and retaining employees, and determining strategies to overcome these challenges. The report incorporates a project management plan with a work breakdown structure and Gantt chart, a research methodology utilizing primary and secondary research methods, and quantitative data collection through questionnaires. Key themes analyzed include the importance of talent management, the need for talent management strategies, the possibility of managing talent in small-scale companies, and reasons why talent management is crucial for SJ Henderson Fulfilment Ltd. The findings highlight the importance of talent management for workplace performance, brand image, and employee retention, ultimately recommending strategies such as competitive rewards, regular performance tracking, career development opportunities, and digital training programs to enhance employee retention and attract new talent.

Managing a successful
business project
1

INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
PART A...........................................................................................................................................3
Aims and Objectives...............................................................................................................3
P2 Project management plan..................................................................................................4
P3 Work breakdown Structure and Gantt chart......................................................................5
PART B............................................................................................................................................7
P4 Research Methodology......................................................................................................7
TASK 2..........................................................................................................................................22
CONCLUSION..............................................................................................................................22
Recommendation..................................................................................................................22
TASK 3..........................................................................................................................................23
Reflection.............................................................................................................................23
REFERENCES..............................................................................................................................24
2

INTRODUCTION
To manage a business in a successful manner business organisation can take advantage of
different type of practices like planning, organising, directing and controlling with the help of
effective plan. In today's business world talent management is emerging as a crucial element that
allow company to retain its talented workforce for longer period of time and accomplish business
goals and objectives in more effective manner comparatively to other rivals (Berger, 2020).
Talent management strategies assist organisation to enhance overall motivation level of
employees that significantly help in increasing employees’ performance. This report is
conducted on SJ Henderson Fulfilment Ltd. which is operating its business role as
responsibilities in the provinces of United Kingdom. This research is conducted on the aim of
identifying strategies that organisation can utilise to retain and attract employees. For this, report
includes research objectives, questions, project management plan with the help of work
breakdown structure and Gantt chart. Along with this report is also inclusive of research
methodology and significant recommended practices through which company can retain workers
for long period of time.
TASK1
PART A
Aims and Objectives
Research Aim-
“To evaluate effective strategies that can be use by organisation to attract and retain
employees”. A case study of SJ Henderson Fulfilment Ltd.
Research Objectives-
 To evaluate talent management concept.
 To identify different forms of challenges that can be faced by SJ Henderson Fulfilment
Ltd during the process of attracting and retaining employees.
 To determined effective strategies that SJ Henderson Fulfilment Ltd can adopt to
overcome the challenges in order retain employees for longer period of time.
3

P2 Project management plan
Cost:
It is basically the overall amount that a project manager utilised in order to fulfil all
project activities under proper budget (Cole and Trinh, 2017). In context with present research
investigator set budget in an appropriate manner while focusing upon all the activities which is
required to be conduct. This will help researcher to neglect major issues that can affect overall
project objectives.
Time:
In order to accomplish present research objectives researcher required approximately 2
month of time duration, in order to fulfil all the activities in efficient way
Scope:
Present research is having wider scope as it includes talent management strategies to
retain employees that will benefit company for long run.
Communication:
To accomplish all the activities of research investigator will take advantage of
appropriate tools of communication like email, text, etc in order to make sure that all the required
information is being communicated to other team made in an adequate manner (Deery and Jago,
2015).
4

Risk:
Risk is a major part of a project, in terms with present research researcher can face
certain risk in the form of time management (Pandita and Ray, 2018). In order to overcome this
risk Gantt chat will play an essential role to manage all the activities according to time.
Resources-
To accomplish all the objectives of research investigator assures that essential resources
are allocated such as financial resource, organisation assets in order to accomplish all the project
without any unnecessary delay.
Quality:
To effectively maintain project quality investigator, emphasize upon maintain all the
ethical standards by focusing upon all the essential principles of transparency as well as
accountability.
P3 Work breakdown Structure and Gantt chart
Gantt chart:
Gantt chart is mainly a graphical representation which include series of horizontal lines.
This basically determined project schedule (Jindal and Shaikh, 2017). In order to accomplish
objectives of present research investigator with the help of gang chart track project deliverables
while coordinating time in effective manner.
5

Work breakdown structure: -
Work breakdown structure segregate project activities into sub-group. It helps in breaking
complex activities into a manageable task (Johnston, 2017). This tool assist investigator to
manage all the activities of research in an effective manner according to proper time.
6

PART B
P4 Research Methodology
Primary research method:
In this form of data collection in which investigator take use of tools like questionnaire,
interview and other tools to acquire fresh data from respondents (Mupepi, 2017). To conduct
present research investigator, take use of questionnaire through which certain questions will be
ask from selected respondents in order to enhance research viability and accuracy.
Secondary research method:
This is a data collection method in which investigator take use of resources and
information which is already existing such as journals, online articles, newspaper, magazine.
7

With the help of this investigator can assure that all the information and data used in this
research is authenticated.
Qualitative research:
Quantitative research allow investigator to evaluate and collect numerical data in order to
test causal relationship as to undertake production among large group of population (Krishnan
and Scullion, 2017). For this researcher take advantage of charts and graphs to evaluate collected
information with the assistance of interpretation.
Quantitative research:
This is specifically based on numerical and statistical information. Within this investigator
evaluate response view point (Mathew, 2015). Qualitative research assist researcher to acquire
view point in practical way comparatively to qualitative research.
In order to conduct the present research investigator will undertake use of quantitative
method in which a questionnaire will be developed to acquire data and information. To
accomplish present research objectives in this research will take use of sampling method in
which 20 respondents out of the whole population of company is being selected. These
respondents are employees as they have accurate and valid information on the present selected
topics.
Questionnaire
Q1) Are you aware with the fact that talent management is important for organisation?
a) Yes
b) No
Q2) As per your view point, why organisation need talent management strategies?
a) Increase in employees and business performance
b) Positive brand image
c) Neither needed nor important
Q3) Do you think that, it is possible to manage talent in a small-scale company?
a) Yes
8

b) No
Q4) According to you, why talent management is important for SJ Henderson
Fulfilment Ltd?
a) Higher level of workplace performance
b) High goodwill in market
c) Ability to attract more talent
d) Experienced workforce
e) Increase in profitability
Q5) In what way talent management strategies will impact upon SJ Henderson
Fulfilment Ltd. employee retention capability?
a) Positive
b) Negative
c) Neutral
Q6) What is the major challenge that SJ Henderson Fulfilment Ltd. can face in the
process of retaining employees for long time period?
a) Ineffective form of communication with employees
b) Lack of motivation
c) Low level of compensation packages comparatively to rivals
Q7) Do you think that, leaders and managers of SJ Henderson Fulfilment Ltd. leaders’
managers have executed talent management strategies?
a) Yes
b) No
Q8) What are the benefits that SJ Henderson Fulfilment Ltd. can measure by adopting
talent management strategies?
a) Increase in motivation level of employees
b) Increase in employee engagement
c) Higher performance management
d) High level of employee performance and productivity
Q9) What are the suitable strategies can be implemented by SJ Henderson Fulfilment
Ltd. to overcome the challenges of retaining and attracting talent for longer period of
9

time?
a) Competitive rewards and recognition
b) Regular track on employee’s performance
c) Offering more carer development opportunities
d) Digital training and development programs
Q10) Suggest SJ Henderson Fulfilment Ltd. some measures through which they can
retain and attract employees as to increase competitiveness in industry?
Findings and data using appropriate tools and techniques
Q1) Are you aware with the fact that talent management is important for
organisation?
Frequency
a) Yes 18
b) No 2
Q2) As per your view point, why organisation need talent management
strategies?
Frequency
a) Increase in employees and business performance 10
b) Positive brand image 5
c) Neither needed nor important 5
10

Q3) Do you think that, it is possible to manage talent in a small-scale
company?
a) Yes 15
b) No 5
Q4) According to you, why talent management is important for SJ
Henderson Fulfilment Ltd?
Frequency
a) Higher level of workplace performance 7
b) High goodwill in market 4
c) Ability to attract more talent 4
d) Experienced workforce 5
Q5) In what way talent management strategies will impact upon SJ
Henderson Fulfilment Ltd. employee retention capability?
Frequency
a) Positive 10
b) Negative 5
c) Neutral 5
Q6) What is the major challenge that SJ Henderson Fulfilment Ltd. can
face in the process of retaining employees for long time period?
Frequency
a) Ineffective form of communication with employees 9
b) Lack of motivation 6
c) Low level of compensation packages comparatively to rivals 5
Q7) Do you think that, leaders and managers of SJ Henderson Fulfilment
Ltd. leaders’ managers have executed talent management strategies?
Frequency
a) Yes 13
b) No 4
11

Q8) What are the benefits that SJ Henderson Fulfilment Ltd. can
measure by adopting talent management strategies?
Frequency
a) Increase in motivation level of employees 7
b) Increase in employee engagement 5
c) Higher performance management 4
d) High level of employee performance and productivity 4
Q9) What are the suitable strategies can be implemented by SJ
Henderson Fulfilment Ltd. to overcome the challenges of retaining and
attracting talent for longer period of time?
Frequency
a) Competitive rewards and recognition 7
b) Regular track on employee’s performance 5
c) Offering more carer development opportunities 4
d) Digital training and development programs 4
Analysis
Theme 1: Importance of talent management for organisation
Q1) Are you aware with the fact that talent management is important for
organisation?
Frequency
a) Yes 18
b) No 2
12

18
2
Chart Title
a) Yes b) No
Interpretation:
According to the above graph it has been evaluated that 20 out of 18 respondents are
aware of the fact that talent management is important for an organisation. While remaining 2 did
not agree with the same.
Theme 2: Need of talent management strategies
Q2) As per your view point, why organisation need talent management
strategies?
Frequency
a) Increase in employees and business performance 10
13

b) Positive brand image 5
c) Neither needed nor important 5
a) Increase in employees
and business performance b) Positive brand image c) Neither needed nor
important
0
2
4
6
8
10
12
10
5 5
Chart Title
Interpretation:
From the above graph it has been evaluated that 20 out of 10 respondents said that in
order to increase employees in business performance talent management strategy is needed for
organisation. While 5 respondents go with positive brand image. At last remaining 5 respondents
out of 20 said that it is neither needed nor important.
Theme 3: Possibility to manage talent in a small-scale company
Q3) Do you think that, it is possible to manage talent in a small-scale
company?
a) Yes 15
14

b) No 5
15
5
Chart Title
a) Yes b) No
Interpretation:
According to the above graph that it has been stated that 15 out of 20 respondents said
that it is possible to manage talent in small scale organisation. While remaining 5 respondents
did not agree with this fact. According to their viewpoint talent management strategies requires
higher capital that could not be invested by small scale company.
Theme 4: Reason talent management is important for SJ Henderson Fulfilment Ltd
Q4) According to you, why talent management is important for SJ
Henderson Fulfilment Ltd?
Frequency
a) Higher level of workplace performance 7
b) High goodwill in market 4
15

c) Ability to attract more talent 4
d) Experienced workforce 5
a) Higher level of
workplace
performance
b) High goodwill in
market c) Ability to attract
more talent d) Experienced
workforce
0
1
2
3
4
5
6
7
7
4 4
5
Chart Title
Interpretation:
From the above graph that it has been stated that 7 out of 20 respondents said that talent
management is important for company in order to have higher level of workplace performance.
While remaining 4 respondents goes with high goodwill in market. In addition to this, 4
respondents out of 20 said that in order to have more ability to attract talent, talent management
strategy is important for company. While at last 5 respondents goes with experienced workforce.
Theme 5: Manner in which talent management impact upon SJ Henderson Fulfilment Ltd.
employee retention capability
Q5) In what way talent management strategies will impact upon SJ Frequency
16

Henderson Fulfilment Ltd. employee retention capability?
a) Positive 10
b) Negative 5
c) Neutral 5
a) Positive b) Negative c) Neutral
0
2
4
6
8
10
12
10
5 5
Chart Title
Series1 Series2
Interpretation:
Form above graph it has been identified that 10 respondents out of 20 said that they will
positively impact of talent management strategy on company employee retention capacity. While
remaining 4 respondents said there will be negative impact as it requires more time and
investment. While remaining 5 respondents were neutral.
Theme 6: Major challenge that SJ Henderson Fulfilment Ltd. can face in the process of
retaining employees for long time period
Q6) What is the major challenge that SJ Henderson Fulfilment Ltd. can
face in the process of retaining employees for long time period?
Frequency
a) Ineffective form of communication with employees 9
17

b) Lack of motivation 6
c) Low level of compensation packages comparatively to rivals 5
0
2
4
6
8
10 9
6 5
Chart Title
Interpretation:
From the above that has been identified that 9 respondents out of 20 said that effective
form of communication with employees is a major challenge that company and faced during the
process of employee retention. While 6 respondents go with lack of motivation. At last, 5
respondents out of 20 said that low level of compensation packages comparatively to other
competitors some major challenges that company can face in order to retain employees for a
longer period of time.
18

Theme 7: Leaders and managers of SJ Henderson Fulfilment Ltd. leaders’ managers have
executed talent management strategies
Q7) Do you think that, leaders and managers of SJ Henderson Fulfilment
Ltd. leaders’ managers have executed talent management strategies?
Frequency
a) Yes 13
b) No
4
13
4
Chart Title
a) Yes b) No
Interpretation:
From above groan it has been stated 13 out of 20 respondents said that leaders and
managers of company have executive talent management strategies in effective manner. While
remaining 4 respondents did not agree with the same.
Theme 8: Benefits that SJ Henderson Fulfilment Ltd. can measure by adopting talent
management strategies
Q8) What are the benefits that SJ Henderson Fulfilment Ltd. can measure
by adopting talent management strategies?
Frequency
19

a) Increase in motivation level of employees 7
b) Increase in employee engagement 5
c) Higher performance management 4
d) High level of employee performance and productivity 4
a) Increase in
motivation level of
employees
b) Increase in
employee
engagement
c) Higher
performance
management
d) High level of
employee
performance and
productivity
0
1
2
3
4
5
6
7
8
7
5
4 4
Chart Title
Interpretation:
According to the above graph it has been identified 7 out of 20 respondents said that
increasing the motivation develop a is a major benefit a company can measure by implementing
talent management strategy. Remaining 5 respondents goes with increase in engagement.
Furthermore, 4 respondents said that the major benefit that company can is higher level of
performance management. At last other 4 respondents said that company can enjoy a high level
of employee performance and productivity with the help of implementing talent management
strategies.
Theme 9: Suitable strategies can be implemented by organisation to overcome the
challenges of retaining and attracting talent for longer period of time
Q9) What are the suitable strategies can be implemented by SJ Henderson Frequency
20

Fulfilment Ltd. to overcome the challenges of retaining and attracting
talent for longer period of time?
a) Competitive rewards and recognition 7
b) Regular track on employee’s performance 5
c) Offering more carer development opportunities 4
d) Digital training and development programs 4
a) Competitive
rewards and
recognition
b) Regular track on
employee’s
performance
c) Offering more
carer development
opportunities
d) Digital training and
development
programs
0
1
2
3
4
5
6
7
8
7
5
4 4
Chart Title
Interpretation:
As per the above graph it has been identified that 7 out of respondents said that with the help
of competitive reward and recognition company can overcome the challenge of attracting and
retaining talent. Wild remaining 5 respondents goes with regular track on employee performance.
Furthermore, 4 respondents out of 20 said that offering more carer development opportunities
proves to be an effective strategy through which company can retain talent. At last other 4
respondents were in favour of digital training and development program strategy.
21

TASK 2
CONCLUSION
As per the above report it has been concluded that talent management in today's business
world acting as a crucial element that allow organisation to retain existing employees and attract
potential candidates. There are different types of talent management strategies such as reward
and recognition, talent management program, healthy work-life balance etc through which
company can not only develop a positive brand image in marketplace but can also enhance
employee productivity. From this report it has been identified that there are a number of
challenges that company can face such as lack of communication and more. This can be
overcome with the help of developing strong relationship with employees and offering them
competitive benefits and perks. With the help of talent management strategies company can fulfil
organisational objectives while emphasizing upon well-being and needs of employees on
simultaneous basis.
Recommendation
SJ Henderson Fulfilment Ltd is facing certain challenges to retain employees for long time
period. To overcome these challenges there are certain recommended practices through which
organisation can effectively retain workers for longer period of time and can accomplish
business objectives in effective way:
Healthy workplace environment:
Healthy workplace environment act as a major element through which organisation can
retain employees for longer period of time. In this company leaders and manager is a duly
recommended to implement strategies to develop a healthy workplace environment with the help
of practices like taking feedback from employees, providing clean and comfortable atmosphere,
offering flexibility promoting work life balance, emphasizing upon employee well-being etc.
Talent management programs:
22

Talent management program allow organisation to make their employees being feel
valued, as talent management programs have capability to enhance employees personal and
professional competencies in an effective manner. In relation to this it is recommended to SJ
Henderson Fulfilment Ltd to take advantage of various forms of effective talent management
programs in order to enhance technical skills, hard skills and soft skills of employees. Along
with this organisation can undertake advantage of cost-effective digital technologies to enhance
employees’ competencies.
Rewards and Recognition:
Employees form their roles and responsibility with hard work in order to get placed and
recognised. In context to this SJ Henderson Fulfilment Ltd managers as per as leaders are
recommended to offer competitive recognition and reward comparatively to other rivals’
industry. In this organisation can reward and recognise employees with monetary and non-
monetary practices such as bonus, written praises, monetary rewards, Employee Appreciation
Day and more.
TASK 3
Reflection
This report is conducted on strategies of talent management that can be implemented by
organisation in order to retain workers for long time period. To fulfil aim of this research report
effective research aim, objectives and questions has been newly developed by me. This has been
done with the help of proper management plan. Along with this to successfully accomplished all
the objectives I have acquired data from appropriate method of data collection as to ensure that
all the information’s which is used in this report is authenticated and trustable. During this
research I faced challenges in the form of acquiring information from respondents via
questionnaire, as in this process I face some respondents were non responsive which affected my
I time as some respondents did not answer efficiently. Along with this it has been identified by
me that due to my week communication skills I faced challenges to communicate with
respondents in effective manner. However, I have efficiently developed my communication
skills during this research. This research allowed me to have proper understanding of various
forms of talent management strategy that will help in organisation to retain employees. Present
23

research also developed my critical thinking, data collection, time management skill which
enhanced my confidence level to conduct research in future in in effective way.
REFERENCES
Books and Journals
Berger, L.A., 2020. Talent Management: Handbook. MGH.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector: An entrepreneurial owner-manager
perspective. Worldwide Hospitality and Tourism Themes.
Cole, A.P. and Trinh, Q.D., 2017. Secondary data analysis: techniques for comparing
interventions and their limitations. Current opinion in urology, 27(4), pp.354-359.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management.
Jindal, P. and Shaikh, M., 2017. Developing and managing young talent: framework of talent
management strategies for Gen Y. International Journal of Environment, Workplace
and Employment, 4(3), pp.171-185.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
Krishnan, T.N. and Scullion, H., 2017. Talent management and dynamic view of talent in small
and medium enterprises. Human Resource Management Review, 27(3), pp.431-441.
Mathew, A., 2015. Talent management practices in select organizations in India. Global
Business Review, 16(1), pp.137-150.
Mupepi, M. ed., 2017. Effective talent management strategies for organizational success. IGI
Global.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Sparrow, P., Hird, M. and Cooper, C.L., 2015. Strategic talent management. In Do we need
HR? (pp. 177-212). Palgrave Macmillan, London.
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Appendix A - Project Logbook
Name:
Project title: “To study the best strategies to attract and retain people”. A case study of SJ
Henderson Fulfilment Ltd.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed research on the talent-management to support organisation implementing talent
management strategies
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, I have issue in performing research. Uninterested respondents is one of the biggest issue.
Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
Points to consider:
What barriers did you face?
25

Personal problems among team mates is also issues which arise at work place.
Data collection
How did you overcome them?
I conduct various entertainment activities so harmony can be achieved among them.
New ideas and change of project direction
What have I learnt about myself this week?
I complete my all task within specified limit/. This help me to perform research project in
appropriate manner. I plan research activities for next week.
Points to consider:
How did I feel when I had to deal with tasks/problems?
I felt little tensed
Did I find it useful to complete the tasks?
Yes
How well have I performed?
I performed as per the set deadline
What can I improve on next week?
By enhancing my communication skill
How might this learning apply in the future?
Positively
Tasks planned for next week
Points to consider:
Which tasks are priority?
All the tasks are my priority
Have you set aside sufficient time for completion?
Yes, I am able to complete my operations in effective and signifiant manner.
Project plan status to date (on, ahead, behind):
My project was on time.
Supervisor comments to address:
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