This report provides a comprehensive career viewpoint analysis focused on developing skills and attributes necessary for success in a marketing management role within a retail company. It begins with a personal analysis, identifying both strengths like strong communication and digital marketing skills, and weaknesses such as time management, teamwork, problem-solving, and leadership abilities. The report then outlines a detailed action plan to address these weaknesses, including specific, measurable, achievable, realistic, and time-bound goals for improvement. Resources needed for development are also identified, along with potential barriers. The action plan covers time management, team working, problem-solving, leadership, and adaptability skills. The report concludes by emphasizing the importance of continuous self-improvement and skills development for achieving career success in the competitive field of marketing. Desklib offers past papers and solved assignments for students.