This presentation addresses the challenges of studying business management and thriving in professional practice, highlighting the importance of effective academic and professional skills development. It includes a personal SWOT analysis to identify a particularly important skill and provides a detailed example of actions to develop skills identified as weaknesses. Academic skills are crucial for communication, independent work, numeracy, and digital skills, aiding in goal achievement. Professional skills are essential for career development and success, improving confidence and efficiency. The presentation concludes that developing both academic and professional skills is vital for managing operations, achieving goals, and fostering innovation. It emphasizes the need for continuous self-improvement and strategic decision-making to enhance personal and professional capabilities.