Importance of Academic and Professional Skills in Business Management

This report provides an analysis of the importance of academic and professional skills development in the context of business management studies. It identifies challenges faced by students, such as developing curiosity and working effectively in teams. The report emphasizes the significance of skills like time management and problem-solving for academic success, and professional skills for increased retention and confidence in the workplace. A personal SWOT analysis is conducted to identify strengths (communication, leadership, digital implementation, critical thinking), weaknesses (problem-solving, creative skills), opportunities (digital implementation skills), and threats (job competition, COVID-19 impact). An action plan is proposed to address the identified weaknesses, focusing on developing problem-solving and creative skills through active engagement in challenging situations and enhancing creative thinking processes. The report concludes by reiterating the importance of both academic and professional skills for student success and effective performance in various situations.