Skills Inventory and Gap Analysis in Business Communications BUS340

This report presents a skills inventory and gap analysis conducted for professional development purposes within the context of BUS340 Business Communications. It identifies key skills in areas such as marketing, customer development, negotiation, and relationship building, along with essential skills for students, including communication, teamwork, work ethic, and leadership. The analysis highlights the need for adaptability and a professional attitude to bridge existing skill gaps. Strategies for honing these skills include skill gap analysis, voluntary education, online learning, and employee development programs. Effective communication of these gaps is emphasized through analyzing abilities, cross-training, coaching, and mentoring. The report references academic sources to support its findings and recommendations. Desklib provides access to this and other solved assignments.

Skills Inventory and Gap
Analysis
Skills Inventory and Gap
Analysis
Damon Vierra
BUS340 - Business
Communications
Professor - Dr. Jennifer Cohea
April 8, 2019

Introduction
• Marketing
• Customer
development and
orientation
• Promotional strategy
building operations
• Mentoring
• Negotiation
• Relationship
building

Important skills for an individual students
to structure their desired professional
development process
• Communication and
interpersonal skills
• Teamwork and
flexibility
• Strong work ethics
and leadership
abilities
• Dependability and
maturity

Skills required to be attained in order to
eliminate the gaps in Existing Skill Set
• Adaptability
to the
operational
business
structure
• Professional
attitude

Plan on Honing the Gaps in the Existing
Skill Set
• Development of skill
gap analysis
• Voluntary
educational
assistance and online
learning
• Enrolment in
employee
development
programs

• Analysing the
working structure
and abilities
• Cross training
• Coaching
• Mentoring
Communicating the Gap in an Effective
Manner that Would Still Qualify for the
Career Choice

References
• Benson, L., & Enström, R. (2017). Deliberate institutional differentiation through
graduate attributes: Implementing professional skills at MacEwan School of
Business. Journal of Management Development, 36(6), 817-827.
• Bovee, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). Retrieved
from https://content.ashford.edu/
• Howcroft, D. (2017). Graduates’ vocational skills for the management accountancy
profession: exploring the accounting education expectation-performance
gap. Accounting Education, 26(5-6), 459-481.
• Rubens, A., Schoenfeld, G. A., Schaffer, B. S., & Leah, J. S. (2018). Self-awareness and
leadership: Developing an individual strategic professional development plan in an
MBA leadership course. The International Journal of Management Education, 16(1),
1-13.
• Yusof, K. M., Sadikin, A. N., Phang, F. A., & Aziz, A. A. (2016). Instilling professional
skills and sustainable development through Problem-Based Learning (PBL) among
first year engineering students. International Journal of Engineering
Education, 32(1), 333-347.