Bentley Motors: HR Report on Skills, Learning, and Performance

This report analyzes human resource practices at Bentley Motors, a luxury car manufacturer. It begins by identifying the required knowledge, skills, and behaviors for a marketing manager role, followed by a personal skills audit and development plan. The report then differentiates between organizational and individual learning, training, and development, emphasizing the need for continuous learning to drive sustainable business performance. It explores the connection between high-performance working and employee engagement. Finally, it examines various approaches to performance management within the organization, providing a comprehensive overview of HR strategies for employee development and organizational success.

Developing
Individuals, Teams
and Organisations

Table of Contents
Introduction...........................................................................................................................................3
Main Body..............................................................................................................................................3
TASK 1 ...................................................................................................................................................3
P1 Identify suitable and professional knowledge, skills and behaviours needed by HR
professionals.....................................................................................................................................3
P2 Examine a completed personal skills audit to identify suitable knowledge, skills and
behaviours, and make a professional development plan for a given job role..................................5
TASK 2....................................................................................................................................................7
P3 Differentiate between organisational and individual learning, training & development.............7
P4 Determine need for continuous learning and professional development to drive sustainable
business performance......................................................................................................................8
TASK 3....................................................................................................................................................9
P5 High performance working to employee engagement................................................................9
TASK 4 .................................................................................................................................................10
P6 Examine different approach to performance management......................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12

INTRODUCTION
For each and every individual, it is required to evaluate own skills and capabilities
that can assist them in their professional development (Holton and Dent, 2016). It is process
of self-evaluation that can aid a person to analyse their interpersonal for its effective
improvement on their basis of desired requirements of their career. In these practices, mentor,
leaders and coach play an essential role who helps in analysing knowledge and capabilities of
individuals as well as aid in providing training for its effective improvement. This report is
based on Bentley motors which is a British manufacture as well as marketer of luxury cars.
The organisation was founded by H.M. Bentley and W.O. Bentley in the year of 1919. This
report is going to determine the requirement of skill, knowledge and capabilities for
marketing manager. Furthermore, an analysis of individual based on own interpersonal skills
and practices for the suitability of desired role. On the other hand, an analysis and
organisational learning as well as professional development practices based on the scenario of
firm.
MAIN BODY
TASK 1
P1 Identify suitable and professional knowledge, skills and behaviours needed by HR
professionals.
For each and every organisation, it is required to hire enthusiastic and skilled
employees who having abilities to attain organisational targets and goals on timely basis. As
Bentley motors is one of the leading organisation in which thousands of employees provides
their services to customers by analysing their requirements and needs. In order to serve with
such organisation, it is required for an individual to represent themselves as much responsible
as the organisation’s requirements (Kools and Stoll, 2016.). In the context of position of
Marketing Manager, HR manager of Bentley are looking for some authentic abilities,
knowledge and skills. On the basis of such, they can serve effectively in front of target
customers. The analysis of such skills, behaviours and knowledge are determine below as:
Desired Professional Role
Knowledge Skill Behaviour

Sales and marketing
knowledge: Individual who
wants to develop their career
in marketing stream is requires
to have appropriate knowledge
of marketing and sales in
order to perform their
responsibilities effectively.
Human resource manager of
Bentley motors is always
evaluating knowledge of
individual in the stream of
marketing and sales.
Marketing and sales are the
basic components that may
help an individual to serve
effectively in a firm. Thus, for
marketing manager it is
requires to perform
professionally in an
organisation by taking
knowledge of market as well
as customers serving practices
in order to build an effective
share of organisation in target
market.
Communication skills: For
an individual, it is required to
have appropriate
communication skills with the
help of this they can interact
effectively with others. HR
manager of Bentley is always
looking for employees who
have abilities to communicate
appropriately with other
specially the person who
belongs to marketing stream.
Marketing manager needs to
have tactics to communicate
with the customers in order to
evaluate their buying
behaviour as well as
requirements. Furthermore, an
effective communicator or
manager can deal with their
executives in order to
constructing their
responsibilities or delivering
future plans in meetings. Thus,
it is a basic need that a
Marketing Manager have
communication tactics.
Ethics– For an
individual, it is requires to
work ethically by analysing all
the regulations and policies of
firm. In this regard, it is
needed for HR manager to
evaluate past working
practices of individual before
hiring them on the position of
marketing manager. Ethical
practice always helps in
maintaining an organisation’s
fair image in competitive
market (Woodcock, 2017).
Marketing trends: In an
organisation, one major
responsibility of marketing
departments is to evaluate
trends and requirements of
market in order to produce
Creative skill: One major
skill that each employee
especially who serving in
marketing stream requires to
have is creative skill. This
skill is belongs to creative
Confidentiality- These kind of
practices are belongs to
managing personal as well as
private information of each
employee who works in an
organization. In order to retain

quality products accordingly.
These kind of practices may
help in satisfying customer’s
requirements and needs. Thus,
HR manager of Bentley
motors evaluate knowledge of
individual based on their
marketing tactics who are
applying for the position of
marketing manager.
Therefore, it is needed for
marketing person to develop
their skill on the basis of
marketing trends for providing
desired benefits to firm.
thinking, innovative ideas and
creative working approach.
Thus, HR of Bentley always
considered someone who have
creative skills for the position
of marketing manager.
Marketing manager needed to
have abilities to creatively
execute their ideas in front of
others as well to manage all
the activities of firm in
innovative way. These kind of
activities will help to manage
business practices in more
smooth way.
employee managers need to be
assured that their personal data
of customers and employees
will not be leaked under any
conditions. Thus, It is needed
to HR manager to looking for
such candidate who may
manage all the records and
data confidentially which
would be in the favour of firm.
These kind of abilities requires
to have in marketing manager
of a Bentley.
P2 Examine a completed personal skills audit to identify suitable knowledge, skills and
behaviours, and make a professional development plan for a given job role
Development of personal skill refers to an approach in which individual can evaluate their
own strength, capabilities as well as their weaknesses. These are required need for developing
themselves in professional manner (Anagnostopoulos, Winand and Papadimitriou, 2016). Self-
evaluation always helps us in analysing further requirements of improvement in order to attain
success. Thus, before applying for the position of Marketing Manager, it is required for me to evaluate
my own knowledge, skills and behaviour according to the requirements of Bentley motors. Thus, my
evaluation for this position in determine below:
Personal Skill
Audit
Knowledge Rating Skill Rating Behaviour Rating
Sales and
marketing
knowledge
5 Communication
Skill
5 Ethics 5

Marketing
trends
3 Creative skills 4 Confidentiality 3
On the basis of above analysis, I identified that there are some weak points on which I
requires to work. Therefore, it is needed to implement some ideas that can assist me in improving
myself in an appropriate time duration. Therefore, I requires to develop an Personal development plan
for my further improvement as:
KSA To Be
Developed
Activities
required for
development
Duration Development
Monitoring
Approach
Assessment
of
Development
Detailed
Evaluation
Marketing
trends
Marketing
approach
3-4
months
By evaluating
current
marketing
practices as
well as by
analysing my
potential for
the self-
evaluation.
Marketing
tactics will
aid me to
access my
abilities to
serve with the
organisation.
By analysing
my knowledge
in the marketing
practices for the
past trends and
the current. In
this I can
evaluate my
graph of
knowledge.
Creative skills More
productive
workforce
2-3
months
By analysing
my potential to
represent new
ideas in front
of other after
analysing
business
requirements.
Furthermore,
by evaluating
my creative
working
To introduce
new and
innovative
ideas in firm
for attaining
new heights.
In order to
evaluate myself,
I can take help
of my seniors
by representing
my ideas as
well as thoughts
for new
projects.

process in
order to
manage
maximum
work in
minimum time
period.
Confidentiality Set clear
expectation.
1 month By
implementing
data
confidentiality
practices or by
implementing
effective
tactics for
them.
To develop
ethical
practices in
business as
well as to
develop
employee
motivation.
I can evaluate
myself by
taking
feedbacks from
my seniors as
well as
subordinate. On
the other, I can
evaluate my
past and present
performance to
understand it in
better manner.
TASK 2
P3 Differentiate between organisational and individual learning, training & development.
In an organisation, learning play an essential role that may help individuals to explore new
ideas for their interpersonal as well as professional development (Waddell and et.al., 2019). The
learning can be classify in different terms and difference between each of them are determine below
as:
Basis Organisational learning Individual learning
Objective Major objectives of
organisational learning is to
attain overall goal of
organisation.
The objective of individual
learning is to attain goal of
individual.
Process The process of The process of individual

organisational learning is
based on retaining,
conveying and developing
individual for the future
practices of firm.
learning is based on
enhancing own knowledge,
skills and capabilities for
future development.
Solution Organisation learning is
basically based on providing
solution for organisational
issues.
Individual learning helps in
providing solution related to
individual’s own problems
as skill development,
capabilities enhancement
and so on.
On the other hand there is difference determined between training and development.
As both these are basically uses for organisational and individual’s own development
practices but they both define a different term as training is the process of acquiring the
essential skills and expertise needed for a specific job (Becker and Bish, 2017). Furthermore,
Development implies the individual's development in all respects. More difference between
both these terms are determining below as:
Basis Training Development
Meaning This includes the process of
enhancing knowledge, skills
and capabilities of
employees within an
organisation.
Development includes a
process of growth and
overall learning.
Orientation Training is a Job orientation
process.
Development is a Career-
orientation process.
Time/duration Training is a short-term
process which belongs to a
fixed duration.
Development is a long term
process which take a long
duration for individual’s
development.
Focus Training basically focuses
on technical skills and
practices.
Developments focuses on
human ideas, efforts and
conceptual efforts.
P4 Determine need for continuous learning and professional development to drive sustainable
business performance
Continuous learning depicts the accomplishment of skills, knowledge and overall
experience and also an ongoing process in terms of involving prominent goals and objectives.
This process undertake self initiation in terms of facing challenge for the growth of company.

In terms of sustaining the business environment, it is essential to consider the prominent
steps: Plan: It is helpful in terms of having effective planning in terms of developing goals
and objectives for company. It is useful for Bentley to identify the requirements for
the internal and external factors by considering various questions to accomplish
effective learning. Do: It is helpful in term sof executing prominent planning and to execute this
planning it is required to manage several skills in terms of motivating workforce by
which employees feel more connected to enhance thier communication skills (Luna
and et. al., 2015). Record: It undertake the effective recording and tracking of the suitable prcess by
identifying several factors including, experience, training, learning and so on which is
useful in effective contribution for professional development. Reflect: It is the important part of CPD which is useful to analyse the value of
working and also depict the suitable deviations at the time of execution which is
beneficial and also helpful in considering change as a result.
 Submit: As per this factor, it represent the final submission in terms of reducing risk
factor. It also undertake and follow suitable process which is continuous and useful in
identifying the upcoming deviations.
TASK 3
P5 High performance working to employee engagement
High performing workers depict those manpower in terms of engaging for the
prominent business activities. HPW is undertkaen as the productive approach which is
helpful for company in terms of obtaining enhanced level of profitability and prominently
overcome from the emerging challenges in an effective manner (Serrat, 2017). In relation
with Bently, they tends to make prominent use of this approach in terms of gaining
competitive advantage in marketarea. Moroever, company also believe that they need to offer
effective and clear working culture to their manpower considering the financial and physical
factors. Few practices are discussed as: Flexible working culture: This factors is related with suitable component in terms of
bringining increased level of motivation for workforce to accomplish business goals
(Cascio, 2015). In terms of Bentley, it tends to develop healthy terms by offering
effective training to workforce to overcome from the shortcomings in an effective
manner to enhance the productivitiy of company.

 Maintain high quality process: This factor is concerned with offering effective and
best quality of services and products to thier customers which is useful in terms of
maintaining positive response in market area and also tends to improve brand image
among the competitiors. Besides this, in terms of Bentley, they tends to make attempt
in terms of effective monitoring and suitable performance for manpower by applying
various tacties on the grounds of executing best decisions to gain competitive
advantage.
Therefore, from these contribution of HPW is useful for Bentley in terms of
sustaining profitability and productivity ratio to have effective competition in market.
TASK 4
P6 Examine different approach to performance management.
Performance management is a procedure that helps in enhancing performance by
setting goals for the business and individual development (Ellis, 2018). In Bentley motors,
these kind of practices take place in order to manage quality of work as well as for getting
desired outcomes. It includes, planning, reviewing, assessing, and developing etc. There are
so many approaches of performance management which are implemented by management of
Bentley motors and the analysis of each of them are determine below as:
Behavioural approach: The behavioural approach is automatically connects by the
enhancement of performance with the attainment of priorities, conflict of interest, influence,
and incentive. In context of Bentley motors, it helps management to make decisions and track
corporate priorities directly. Proper performance evaluation results in employee satisfaction
within Bentley motors because of its reliability and precision, which in turn influences the
overall progress of firm. This approach also inspire workers to perform even better in the
future or as per the requirement of organisation.
Comparative approach: This approach is based on comparative analysis between
organisation’s goals and individual’s performance (Thorpe, 2016). The comparative approach
requires rating the success of an employee in comparison to other who are also performing
for the same. By implementing this approach in Bentley, the highest to the lowest performer,
individuals are ranked. The method grades the workers on the basis of rules for categorization
rather than on their results.
360 degree feedback: In this approach, employee gathered feedbacks from their
subordinates, supervisors, colleagues or by their own. The 360-degree feedback completion
process provides rates with deeper input and comprehension of the principles and habits that

are critical for team performance. It helps to evaluate how people are judged helps staff
participants to formulate their own expectations for success and behavioural targets
(Hawkins, 2017). In Bentley motors, this practices helps in managing performance of each
individual by formulating feedback on their performance for its effective improvement.
CONCLUSION
From the above report it has been summarised personal evaluation practices play an
essential role in individual’s life for the development of their future career. Therefore, it is
needed for each and every one to set their future goals and objectives for which they can set a
guidelines. In the context of an organisation, it is required to hire most capable personal by
analysing requirement of specific position and job role. In this, HR manager of a firm play an
essential role who sets some guidelines and criteria for candidates who are going to applying
for a desired job role.

REFERENCES
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