Skills, Attributes, and Aspiration Plan for a Marketing Manager Career

This presentation delves into the crucial skills and attributes required for career success, specifically focusing on the role of a Marketing Manager. It begins with an introduction to employability skills and personal attributes, emphasizing the importance of communication, time management, and other key competencies. The presentation includes a skills audit table, a five-step aspiration development plan with SMART objectives, and a justification for the importance of an aspiration plan. It covers transferable skills, skill testing through online resources, and an analysis of personal attributes. Furthermore, it explores motivational theories like Maslow's Hierarchy of Needs and Herzberg's Motivation Theory, setting goals, and creating a four-year aspiration plan. The presentation concludes by highlighting the importance of an aspiration plan and providing references for further reading.