Skills Audit and Personal Development Planning Report - Marketing

This report presents a skills audit and personal development plan, focusing on the author's journey to enhance their skills in the marketing and beauty industry. It begins with an introduction to skills audits and personal development planning, emphasizing their importance for career growth. The report then details a self-assessment of key skills like decision-making, time management, and communication, highlighting the author's experiences and growth in these areas through coursework and practical application. The author also applies Gibb's reflective cycle to analyze their communication skills, describing experiences, feelings, evaluations, conclusions, and action plans for improvement. Furthermore, the report covers personal development planning, research, and an action plan for ongoing development, emphasizing the importance of continuous learning and self-improvement for professional success. The report concludes by summarizing the learning experiences and the author's commitment to apply new skills in future endeavors.

Skills Audit and
Personal Development
Planning Report

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK 1.......................................................................................................................................................3
Skills audit and its evaluation..................................................................................................................3
Gibb’s Model of reflection......................................................................................................................4
TASK 2.......................................................................................................................................................6
Personal Development Planning and Research........................................................................................6
Personal Development Plan.....................................................................................................................6
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9
Books and Journals:.................................................................................................................................9

INTRODUCTION
A skills audit can be understood as a systematic assessment in order to identify the gaps
of skills and knowledge of an individual. It is a reflective process which should provide definite
mark of existing and developing competencies that requires training and development. It
signifies two sides that is what the individual has and what he actually needs to develop. Skills
are very essential in any field for the development of a person. It includes several things to learn
which is helpful to growth and development in the career of an individual (Al-Haqan, A. and
Et.al., 2021). While on the other side personal development planning defines a process in which
an action plan has created which is based on values, goals setting, awareness, reflection as well
as planning in order to develop a person in the context of career, relationship, education or for
self-improvement. These plans are also required for the employee resume. This report is based
on audit and evaluation of essential skills which are identifies in me and model of reflection
which facilitates a learning process of a specific skill. It also defines a personal development
planning and research for a person as well as personal development plan.
TASK 1
Skills audit and its evaluation
To develop my career in marketing and beauty industry I have pursued the specific
course of action. This course of action facilitates me in order to increase my knowledge and
development skills which will be very helpful in my career and develop myself. I have learnt
several activities and assessments during this course of action which facilitates me to grow in my
skills. I develop my skills in order to present myself in a bunch of individuals that helps to build
my confidence level and develop my knowledge which is related to that field. I have realized that
in order to present myself or to develop in my career there are three important skills which I
grow during this course.
 Decision making skills: As I pursued my learning course in marketing field there are
several tasks which assigned to me in order to build my skills how to behave and work in
a group. It is essential to take many significant decisions in order to manage the group in
an effective manner which facilitates advantages to both me as well as my group. I also
acknowledged my group member’s opinion in decision making which facilities to take
productive decisions for the task. This assists me to learn and understand the value of
other individual thoughts as well as grow essential skills which is required in my
decision- making. Also in one of my activity in beauty industry I have learnt to better
manage the several task which facilitates to make proper decision.
 Time management skills: I have taught that time management skills are very important
in order to manage time and which facilitates an individual to perform better in their
activities on a given deadline (Avdeeva, E. and Et.al., 2019). I required to develop time
management skills in both the fields that is marketing and beauty. It helps me to serve
better to the customers in both the areas. This includes many assessments and projects
which require to be completed on a given deadline. I have learnt that how to prioritize
task into smaller sections and provide a reasonable time in each and every activity that

helped me to completed my task in a given time period. I have learnt to develop my time
management skills in such a way.
 Communication skills: Communication is a very important skill in order to exchange
thoughts and ideas from one person to another. It is very significant to understand the
importance of proper and effective communication as well as learn to communicate with
other members in an effective manner (Belousova, T., 2019). In this course of action I
develop my skills in order to communicate with my colleagues and other group members
as well as my teachers and other senior authorities in order to take support in my
activities. It was very helpful for me to understand my problem in communication so that
I took proper solution.
Gibb’s Model of reflection
Gibb’s reflective cycle or Gibb’s model of reflection was introduced in 1988 by Graham
Gibbs which facilitates a proper structure to learning from experiences. It provides proper
framework for investigating experiences through which an individual will understand better but
if they do not do so they will not be able to think in a conscious way which will be difficult for
them to learn anything. It facilitates an individual to reflect the experiences of an individual
which will help them to learn in any situation. This model of reflection facilitates me to
investigate the tactic in order to improve my skills regarding communication in a following
way:-
Description: I have always looking for a great start in marketing and beauty industry. Due to
this is specific reason I have decided to make a start in a course of action which help me to
develop my skills and knowledge in both the fields and acknowledge me with some techniques
how to promote in my field. In this course of action I have taught from my teachers that how a
businessperson should communicate for an effective marketing and behave in front of customers.
I have experienced a lot of task in projects in which I suggested to be a leader of a team. Being a
leader I have to deal with lots of things such as make a proper communication with my
teammates and managing complete task with the proper coordination of my team members and
make sure everyone perform their duties in a proper way (DEMYEN, S., 2019). In case of any
issues and have to communicate with teachers and seniors to help me how to deal with such

problems in a group. I also perform as a mediator between my teachers and group members in
order to convey their messages.
Feelings: I was very introvert and shy in nature before being becoming a leader of my team. I
don't have that much confidence level to communicate with my team members and also I am not
able to ask questions for anything from my teachers during my session. In order to work on this
weakness in me, my teacher suggests me to appoint as a leader of group (Garriott, P. O. and
Et.al., 2019). I observed that being a leader I was better communicate with my group members as
well as my other senior authorities with the boosted confidence level. I also identifies that I have
changed lots of things in me in a positive way. Before becoming a leader I was so afraid and
thought that I will not be able to manage all such stuff in my work. I also talked to my senior
authorities and my teachers about my issues but they sometimes ignored about that. So that I
have decided to manage whole things according to my own expert knowledge.
Evaluation: It has been evaluated from my experiences that by taking participation in this task I
have experienced lot of positive changes in me and I was able to understand and communicate
with other individuals in a very proper way. The task which are assigned to me to manage and
handle all the activities as a leader I have found to handle all the stuff in a very effective way.
The task which are assigned to me needs a proper communication with lots of people in which I
communicate to my teachers, senior authorities, my teammates, group members and many more.
When I decided to communicate in a polite way I got effective and required information about
the project and task. Along with this I have also developed proper communication skills which
will help me to get the proper understanding of message so that I can be better convey it to the
next receiver. Somehow it also impacts negatively with some of my skills such as organising and
planning because the communication sometimes takes lots of time due to which I was not able to
get a proper information on my topic. Overall the project was very well I have learnt to
communicate better and in effective manner. I also deal with as a mediator between my seniors,
teachers and my team members.
Conclusions: It has been concluded from the evaluation is that I have growth and develop my
communication skills very effectively which will assist me in my future projects. I faced lot of
challenges in my task in order to enhance my communication skills and other skills with the help
of this course (Lewis, P. A., 2019). If I'm going to face the similar situation in my upcoming
future I have that much confidence level which will be very helpful and I am going to utilize
various skills exclusively communication skills in order to handle my group tasks. Also I
identified that somehow I have also develop my leadership skills which will be e more effective
and capable to manage these type of situations in my near future.
Action Plan: There are numerous action plans which are available and I will refer to take in the
similar situation happen in my near future. This will includes pre training of leadership skills
which will facilitate me to do my work in a very effective way which can also be relatable to the
group projects. If I face any issues in my task or activity I can be able to solve through my
developed leadership skills (Mackay, L., 2020). Along with this I will also refer to take many
actions such as developing action plan at initial stage rather than just jump into the project after
assigned. I observed that from my earlier section when the teacher assigned to me the task I have

just started without making a plan or without thinking about the project how I will complete it.
Sometimes this was problematic for me (Miotto, G. and Et.al., 2019). Hereafter from my next
future assignment I will first prepare an effective plan so that I get clear direction which will be
helpful to accomplish my activities. It will provide a better experience for my next future
activity.
The Gibb’s reflective cycle facilitates and encourage me to think systematically about my
learning experiences which I had during a particular section of my life or activity or an event. I
have realized that it is a continuous cycle which will never stops until the last breath of an
individual. It requires some action plans to acquire and develop some skills which will be
constant throughout the life cycle.
TASK 2
Personal Development Planning and Research
Personal development planning can be understood as a process or a concept of action
plan which is including different tools, techniques, methods, programs in which an individual
grow and develop himself. It has been studied that there are five different areas in which an
individual must be developed and those main five areas are physical, emotional, mental, spiritual
and social. It is very essential for an individual to survive and develop also skills. It is significant
to work on those skills with their personal development plan so that it will provide a new
direction and new move to their lives. Personal development of a person may required to conduct
research on himself just to comprehend their skills and behavior (Verhoeven, J. C., Heerwegh, D.
and De Wit, K., 2020). So that it will be helpful to him to analyze his numerous skills which are
already exist in them and worked on those skills which are required for his career. It can be also
understood as an action plan which can be develop by an individual to work on his skills for their
better growth and development towards his career. Research on personal development also
understood as a research on skills of an individual that should be worked on them in several
actions. It is imperative for an individual before framing a plan for his personal development to
conduct a required research on his skills and knowledge which already they have and they need
in future to accomplish their personal and corporate objectives. As I want to develop my career
in marketing and beauty industry I have searched for many courses at the same time. All such
courses offered me to develop the skills in me such as communication skills, decision making
skills and time management skills but on the other hand when I do my personal research I
realized that it is very important to develop more skills in me in order to get success in my
career. I also observed that I should work on my communication skills more especially on
written skills so that I will be able to write several reports to manage in my corporate (O'Keeffe,
M. and Et.al., 2020). I should also improve problem solving skills and discipline skills which are
necessary for me to launch my own enterprise in the similar field.
Personal Development Plan
Learning
target
Present
profici
Target
Profici
Development
opportunities
Criteria for
judging attainment
Time
period

ency ency
Communi
cation
skills
(written
skills)
7 10 As I want to develop my
career in marketing and
beauty industry I have to
work on written
communication skills
which is very essential for
my career. In order to have
a successful career, it will
be grateful for me to
develop more written
communication skills in
order to perform several
functions (Parry, G., 2021).
In order to create my own
enterprise I have to manage
several filings and written
documents so that it will be
very grateful for me in
order to manage
organisation as well as
human resource
department.
In order to analyze
my skills in
communication
when people rate
me out in order to
convince them. If I
effectively
convince them with
my communication
skills it will be very
helpful for me to
analyze my growth
in such skills.
6
months
Self-
discipline
skills
5 10 As I want to launch my
own business to build my
self-discipline skills which
is very essential for my
entrepreneurship. If I will
maintain my self-discipline
in a very good manner it
will be helpful to create a
positive and disciplined
environment as well as
inspire other people in
corporation.
In order to enhance
my self-discipline
skills it is very
essential for me to
be on time and
prepare a timetable
in order to enhance
my punctuality as
well. I want to build
my own enterprise I
will follow the rules
and regulations
which are necessary
for other employees
as well in order to
create discipline
atmosphere.
1 year
Problem-
solving
skills
9 10 I have taken participation
in many activities and tasks
during my whole course. I
faced various problems in
order to complete my
course in a productive way.
The positive
achievement of my
session will support
me to evaluate and
analyze that I have
effectively solve all
4
months

I challenged with various
problems in order to
acquire some skills which
are needed for my career
development. But I worked
on those problems in order
to build my problem
solving skills (Paullada, A.
and Et.al., 2020). I used
several concepts which is
based on situations or
problem which support me
to offer a great experience
which I might face in real
life.
the issues which
I've faced during
sessions. This will
help me to
comprehend the
skills which I grow.
The person development plan is created on the basis of goals settings, reflection, values,
awareness and personal development plans in context to self-improvement, education, career and
relationship (Urciuoli, B., 2019). Personal development plan is a concept which assist a learner
with indications, steps and stages to appreciate a plan.
CONCLUSION
It has been concluded from the above report is that a learner, a student or an individual
develop their skills during their learning and education no matter which forced they complicated.
It is very important for a learner to conduct audit of their skills in which they grow in a specific
course and evaluate some essential skills which they grow during that session. I developed three
significant skills such as communication, time management and decision making skills. With the
help of Gibbs model of reflection and I am able to analyze my skills in a deep manner. After
appreciating the importance of many skills I had planned to develop personal development plan
which conduct with some research and planning. With the help of personal development plan it
will support me to improve various skills for my additional progress.

REFERENCES
Books and Journals:
Al-Haqan, A. and Et.al., 2021. Competency development for pharmacy: Adopting and adapting
the Global Competency Framework. Research in Social and Administrative Pharmacy, 17(4),
pp.771-785.
Avdeeva, E. and Et.al., 2019. Human resource development in the implementation of the concept
of “smart cities”. In E3S Web of Conferences (Vol. 110, p. 02139). EDP Sciences.
Belousova, T., 2019. Internationalization of higher education in Kerala: A performance
audit. Higher education for the future, 6(1), pp.7-21.
DEMYEN, S., 2019. AN INSIGHT TO GENERATION Z PERCEPTION ABOUT THE
QUALITY OF HIGHER EDUCATION IN ROMANIA. Analele Universitatii'Eftimie
Murgu'Resita. Fascicola II. Studii Economice, (26).
Garriott, P. O. and Et.al., 2019. Surviving and thriving: Voices of Latina/o engineering students
at a Hispanic serving institution. Journal of counseling psychology, 66(4), p.437.
Lewis, P. A., 2019. Technicians and innovation: A literature review. Available at SSRN 3405406.
Mackay, L., 2020. Nursing: Will the idea of vocation survive?. In The sociology of the caring
professions (pp. 54-72). Routledge.
Miotto, G. and Et.al., 2019. Gender equality and UN sustainable development goals: Priorities
and correlations in the top business schools’ communication and legitimation
strategies. Sustainability, 11(2), p.302.
O'Keeffe, M. and Et.al., 2020. Overcoming overuse part 3: mapping the drivers of overuse in
musculoskeletal health care.
Parry, G., 2021. Psychotherapy services, healthcare policy and clinical audit. In Rethinking
Clinical Audit (pp. 7-22). Routledge.
Paullada, A. and Et.al., 2020. Data and its (dis) contents: A survey of dataset development and
use in machine learning research. arXiv preprint arXiv:2012.05345.
Urciuoli, B., 2019. Leadership communication “skills” and undergraduate neoliberal subjectivity.
In Language and neoliberal governmentality (pp. 91-109). Routledge.
Verhoeven, J. C., Heerwegh, D. and De Wit, K., 2020. Predicting ICT skills and ICT use of
University students. Encyclopedia of Education and Information Technologies, pp.1286-1304.