Functional Areas Analysis: IMO Electronics' Skills and Qualifications

This report delves into the functional areas of IMO Electronics, examining the finance and marketing departments. It outlines the necessary skills and qualifications for employees in these areas, including analytical thinking, accounting software proficiency, budgeting, communication, strategic thinking, and marketing strategies. The report also specifies educational requirements, such as bachelor's and master's degrees in relevant fields. The analysis emphasizes the importance of these functional areas for the company's operations, managing finances, attracting customers, and maintaining competitiveness. The report concludes by highlighting the crucial role of specific skill sets and qualifications for effective job performance within the organization. Several references are provided to support the analysis.

Functional Areas

Table of Content
 Introduction
 Various functional areas in IMO electronics Ltd.
 Types of skills and qualifications needed in functional areas
 Conclusion
 References

Introduction
Business and its functions smoothly run by
performing various activities according to the roles
and functions which are demand by market to earn
profitability. These activities are like production,
distribution, cash management, research and
development etc. Therefore to perform these
functions by different individuals with different skill
set, teams are developed in an organisation which are
named as functional areas of business.

The various functional areas in IMO
Electronics Ltd.
John a 21 year old boy has decided to buy the IMO Electronics
Ltd as he has won the lottery of £10 million. The company is
well known regional organisation placed at two locations
Manchester and Liverpool with 200 employees and a
warehouse. The two functional areas are:
• Finance department
• Marketing Department

Types of skills and qualification needed in
functional areas
As a consultant of the IMO electronics limited the firm must have employees with skills and
qualification mentioned below:
Finance department
Skills
• Analytic thinking
• Accounting software skills
• Budgeting
• Mathematical expertise

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Qualifications: A employee in finance department must have a bachelors degree in finance,
accounting, statistics or economics or degree in business administration. For higher profession
in this area employee must possess masters degree in finance and accounting or should have
professional degree like CFA, CA, CPA.

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Marketing department
Skills
• Communication and networking skills
• Strategic thinking
• Influencing and negotiation skills
• Technology Skills

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Qualifications: A employee must be holding a bachelors or post graduate degree in business
administration or certificate course in digital marketing, sociology, marketing and sales, brand
management or social media marketing etc.

Conclusion
It is concluded from the above analyses that every business need effective organisational
structure to run company with ease and without any complications. Finance and marketing
functional areas are the key departments of an organisation which are useful for handling the
cash and investors and also bring potential customers to generate revenue through sales and
marketing strategies in terms of remaining competitive in market. Hence, the specific skill set
and qualification is must in employees to effectively perform their job role.

References
• Crawford, R., 2020. ‘But nobody talks to accountants’: the growing influence of the finance department
in the advertising agency. Accounting History Review. 30(1). pp.89-111.
• de Sousa Oliveira, D.M. and Luce, F.B., 2020. Is marketing department important for
companies?. Revista Pensamento Contemporâneo em Administração. 14(3). pp.120-131.
• Gaur, S.S., 2019. Today's world needs graduates with digital marketing skills. The Edge Malaysia. p.59.
• Grugulis and et. al., 2019. Training, development and skills. The SAGE handbook of human resource
management. pp.151-163.
• Mary, J.O., 2020. International company human resource management: the modern business-functional
for company growth (Master's thesis, Sumy State University).

Thank You