Integrated Professional Skills for Success in the Digital Age

This report examines the integration of professional skills in the digital age, emphasizing the role of Information and Communication Technology (ICT) in modern business. It discusses how collaboration tools like Zoom and Trello facilitate remote work and communication, along with their advanta...Read More

Integrated Professional
Skills in Digital Age

Contents
Integrated Professional Skills in Digital Age...................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Collaboration tools...........................................................................................................................1
What are advantages and disadvantages of collaboration tools in general..................................1
Cloud storage ..............................................................................................................................1
Cloud computing.........................................................................................................................2
Privacy and security ...................................................................................................................2
Analysis and discussion...................................................................................................................2
Privacy and security during pandemic ............................................................................................2
Private vs public internet ............................................................................................................2
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
ICT is termed as information and communication technology which Includes
encompassing radio, communication devices, computer and network hardware, cell phones,
television and satellite systems and many more. IT also consists various appliance and services
like distance learning, video conferencing, many analogue technology like digital mode of
communication (Blake, 2019). ICT play a most important role in today dynamic business market
as it helps many organisation to improve their decision making, create positive customer
experiences, reduce cost, enhance collaboration or communication, maximise operation
efficiency and many more. It enable firms to use various communication devices such as advance
computer software, internet and network on order to transmit, store as well as access
information. It assists the company to conduct its operation effectively by using this technology
during COVID which leads to increase in revenue and productivity. It has disadvantage also such
as electronic forgery, privacy breach as well as cybercrimes that might effect the performance
addition to reputation of company.
This project covers how collaboration tools helped the company to service the current
COVID by reducing the physical contract among the participants. Along with that advantages
and disadvantage, suitability, application of computing and cloud storage in digitalisation.
Moreover, it highlights security as well as privacy challenges and discuss what possible measures
could be taken. Further, it explain the benefits or limitation of new private network in Russia.
MAIN BODY
Collaboration tools
Collaboration tools are software programs, apps as well as platforms which helps
organisations addition to their employees streamline the innovative process and work with each
other in COVID efficiently. Google Docs, Zoom, Slack, Skype, Slack, Microsoft team are some
example of collaboration tool. They used to support a company, groups and team to complete
their specific goal by using these tool for communication and working online (Blaschke, 2018).
What are advantages and disadvantages of collaboration tools in general
Advantage of collaborating tools is it helps the team members to connect with each other
form working with different locations which leads to increasing in productivity. Through sending

emails, and information by using collaboration tool enable employees to increase their
communication and efficiency in less time.
The prime disadvantage of collaboration tool is risk of privacy and security as it
functions on cloud so there is huge possibility of loss of data, leakage of private information,
cyber crime and many more. Collaboration tool reducing personal contract that leads to create
confusion among team about working and accountability (Cull, 2019).
Cloud storage
Cloud storage is a model of computer data storage in which digital data are stored in
cloud. It kept data on internet which helps people to use it in their working in less time which
increase their productivity.
Advantage- It helps organisation to reduce the challenges of hard drive failure as
professionals can assess their data on cloud due to it acts as backup solution for storage on hard
drives. The advantage of cloud storage is it is cost effective, easy to use, develop and working
with internet.
Disadvantage- It is fully dependent on internet access, if organisation have poor network
the they have to deal with the issues related data storage, accessing and downloading.
Suitability- The major suitability of could storage is it enable business to develop
applications and testing their performance with historical data.
Applications- It is allow businesses to switch their promises by storing their data in cloud
and use it for future working. It also provide various features to recover their lost data, testing for
product, big data analysis and store content in their social media account for promotion
(Francisco-Menchavez, 2018).
Cloud computing
Cloud computing is a activities of providing computing services including data base,
servers, networking, analytics, storage and many more over internet to flexible resources,
improve innovation and achieve economies of scale. It is used by company to provide remote
access and store any data related to performance or work (Huda, 2018).

Advantage- It helps the company to reduce their electricity consumption and IT
operation cost as they do not pay more fund to expert staff. It also provide many features which
allow them to communicate and share information easily in less time.
Disadvantage- It requires high internet speed to transfers, share information and work
efficiently. Many software of cloud computing have expensive features which will not useful for
company in future.
Suitability- The suitability of cloud computing for company is that it simple process of
development which can save the time, cost and resources. Many companies use this for
communication, data storage in one folder, backup for their valuable data and many more to
conduct fast working (Liu, and Lo, 2018).
Applications- It is applicable for many businesses like banking, IT, education, finance
and many more in their hybrid work. Many cloud computing applications are meeting
applications, presentation applications, GPS applications and so on that a business can use for
their systematic working during COVID.
Privacy and security
Privacy refers to the users have control on their valuable data or personal information as
well as how their information can be used. It allow person to maintain barrier and boundaries for
other to prevent themselves form unnecessary disturbance. Security has been termed as how
protected is firms and users informations form fraud or hackers. IT provide protection against
unethical, illegal access to data and information. It is crucial for developing trust among
organisations and users of data for working (Mariani and Wamba, 2020).
Importance of privacy and security for business
It is important for business to maintain privacy and security of their valuable in order to prevent
their innovative strategy, future plans and customer information from competitors. As lack of
privacy and security can lead to theft and breach of data of organisation as many users leak
information to competitors for personal benefits. Data security and privacy protects information
of company form corruption, misuse, fraud and cybercrime.
Challenges related to privacy and security for business

Company faced various challenges related to security and privacy such as it is difficult to
maintain huge data systematically or effectively. The costs and expenses of company is increased
in order to maintain the privacy of huge data as they implemented costly software (Palmatier and
Steinhoff, 2019).
Analysis and discussion
Collaboration tools
Identify two collaboration tools and discuss about them in detail
One of the most common collaboration tool is Zoom, it is a web software program and
app which is used for video conferencing. It is most effective app that allows people to connect
with hundred people at a time as well as facilitates them to hold unlimited meeting and unlimited
calls. It helps company to organise and conduct meeting During COVID with its remote clients
as well as workers. It is also popular for its high quality video collaboration features. During the
time of COVID , many businesses use ZOOM collaboration tool due to its best quality calling
features and it is simple to use. It enable people in lock down to connect with each other as well
as companies to keep in touch with physical contact with its workers.
Trello is another collaboration tool which allow companies to organise projects, tasks as
well as activities related with their working into boards. This app consists a portal, in which daily
tasks can be shared and tracked within team members. During COVID, it helps company in
enhancing purposeful collaboration for their workforce which works online that leads in reducing
security and privacy risks. It enable organisations to engage their employees in working among a
team by utilise of available resources. Trello gain huge popularity in pandemic due to its
effective features which arrange and manage connections.
Privacy and security during pandemic
Potential privacy and security threats businesses might had to face during Pandemic
During Pandemic many businesses use collaboration tools and software which increases
the issues of privacy and security. Generally more than half of working population performing
their duty from home by using collaboration tools. In COVID, cyber crime increase its maximum
level which affect the potability, reputation and operations of businesses. The biggest threat

which many business suffered during pandemic is they loss their private information regarding
new plans, innovation and strategy which other business use and earn huge success. Company
implement more artificial intelligence, collaboration tools which helps them to increase their
productivity but also maximise the chances of breach, cyber crimes over email. Workers were
linked through collaboration tools which increases the privacy breach form hackers continiously.
The measures businesses can take to prevent or protect themselves from these threats
In order to prevent form the cyber crimes, frauds and maintain the privacy or security of
their valuable data management of company must give focus on their websites, profile.
Use strong and technical password- Professionals of company must block their site for
public user and set strong password for their personal account, personal system and Email in
prevent their private data form cyber crime. Also they monitor and track their system to prevent
from virus or other fraud practices (Pirolli, 2018).
Use corporate laptop and do not share password with others- Employees must use
corporate laptop and kept their personal information in a document, So the professionals of
company check the record time to time from their system which reduce the risk of leakage , fraud
and cyber crime.
Private vs public internet
After COVID and war with Ukraine, Russia is decided to make their private network and
cut off from global internet network in order to prevent form cyber crime and protect their
valuable data form fraud or leakage. They try to develop their private internet network to have
full control on local network or information.
The benefits of a private internet in Russia
Private network can benefit the country to protect their information, data, details and stats form
external attack or cyber crime. The main aim to develop local network is to protect their country
form attacks form many other country. It allow people and professionals of country to work with
better and fast network without any disturbance which leads to increase in innovation and
economy of country. It helps the administration to kept their data secure by blocking their
personal site so people from other countries cannot use it for their misconduct practices. Local
network restricted people to misuse robbery data against the country addition to this it secure
Russian website form cyber attract.

Challenges
There is huge chances for failure and loss of fund, if Russia use unsecured or
undeveloped private network. The process of developing private network is lengthy which
incurred huge cost and most time. It is very complex and complicated process which required
technical skills, if country failed to develop local network they will suffer (Sousa and Wilks,
2018).
CONCLUSION
As per above presented information, it has been concluded that information and
communication technology enable users and company to use digital or modern computing. It
helps company to increase their productivity and efficiency by responding customers demand in
less time. Collaboration tool refers to the communication tool which helps individuals to
collaborate with each other in complete their task and working effectively. There are various
collaboration tools such as Zoom, Trello which helps company to conduct and continue their
Working in COVID in order to earn profit for survival. Cloud computing and cloud storage are
software which helps people to record, store and arrange their data. Security and privacy are
other important factors that allow company to secure its valuable data from cyber crime. Local
and private internet network enable in enhancing security, reliability and speed of working.

REFERENCES
Books and journals
Blake, J.S., 2019. News in a digital age: Comparing the presentation of news information over
time and across media platforms. Rand Corporation.
Blaschke, L.M., 2018. Self-determined learning (heutagogy) and digital media creating
integrated educational environments for developing lifelong learning skills. In The digital
turn in higher education (pp. 129-140). Springer VS, Wiesbaden.
Cull, N.J., 2019. Public diplomacy: Foundations for global engagement in the digital age. John
Wiley & Sons.
Francisco-Menchavez, V., 2018. The labor of care: Filipina migrants and transnational families
in the digital age. University of Illinois Press.
Huda, M., 2018. Empowering application strategy in the technology adoption: insights from
professional and ethical engagement. Journal of Science and Technology Policy
Management.
Liu, H.L. and Lo, V.H., 2018. An integrated model of workload, autonomy, burnout, job
satisfaction, and turnover intention among Taiwanese reporters. Asian Journal of
Communication. 28(2). pp.153-169.
Mariani, M.M. and Wamba, S.F., 2020. Exploring how consumer goods companies innovate in
the digital age: The role of big data analytics companies. Journal of Business
Research. 121. pp.338-352.
Palmatier, R.W. and Steinhoff, L., 2019. Relationship marketing in the digital age. Routledge.
Pirolli, B., 2018. Travel journalism: Informing tourists in the digital age. Routledge.
Sousa, M.J. and Wilks, D., 2018. Sustainable skills for the world of work in the digital
age. Systems Research and Behavioral Science. 35(4). pp.399-405.”