Market Research Report: Australian Family and Household Trends

This report presents a market research analysis focused on the Australian real estate market, specifically addressing the needs of Sky High Real Estate Developers. The research investigates the evolving structures of Australian households and families, utilizing secondary data sources such as the Australian Bureau of Statistics (ABS) to understand current trends and predict future changes over the next 20 years. The report details the research process, including problem definition, research design (emphasizing the use of qualitative data), sample planning, and data collection methods. Data analysis reveals key insights into employment rates, religious affiliations, family compositions, and employment statuses, highlighting significant shifts and patterns. The findings conclude that the real estate developers face challenges related to changing family structures and emphasize the importance of understanding consumer needs. The report recommends that the developers improve their communication skills and employ market research to better align their services with consumer expectations, thereby attracting a larger customer base and supporting business growth. The report also highlights the importance of secondary data analysis and its implications for strategic planning in the real estate sector.

Running head: MARKET RESEARCH
Market Research

MARKET RESEARCH 2
Table of Contents
1. Introduction..................................................................................................................................3
2. The research Process....................................................................................................................3
2.1. Define the Problem...................................................................................................................3
2.2. Planning the research design....................................................................................................3
2.3. Planning the sample..................................................................................................................3
2.4 Collecting the data.....................................................................................................................4
2.5 Analysing the Data....................................................................................................................7
3. Formulating conclusions..............................................................................................................7
References........................................................................................................................................8

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1. Introduction
In Australia, the real estate business developer confronted by certain issues that are associated
with the transformation in the needs or structure of households and families. It is founded that a
large number of persons has immigrated in this country that increases the demand for house in
Australia. In this, the qualitative data collection method will be practiced to understand the
family characteristics and households structure of Australia.
2. The research Process
2.1. Define the Problem
In Sky High Real Estate, the developer has been put their best efforts to operate its business and
get higher competitive advantages. For this, developers of this organization could deeply
evaluate structure of households and families that exist in Australia and make plan for their
organization effectively. The developers could also deeply investigate the market and understand
the consumers’ needs for growth of the organization (Ravulo, 2015). The main issue that is
confronted by this organization is changing in the households and family structure. This issue is
being a major concern for the organization to effectively operate its business in the Australian
market (Oakley, 2014).
2.2. Planning the research design
In this, the qualitative data is preferred rather than quantitative data. The main benefit of
selecting this method is to get the depth conceptual information towards concern on minimum
time and cost (Van Oosterom, et al., 2014). The data is gathered by two sources named family
characteristics and the Australian Bureau of statistics. It facilitates to make the accuracy of the
research outcome and supported to make an effective plan towards solving the issues faced by
Sky-high real estate developers in Australia.

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2.3. Planning the sample
The data will be the plan with the reference of households and families structure of Australia.
For forecasting the data for next 20 year, the data of 2012-2013 is considered. This website is
authentic site hence it is considered to make plan towards the Sky-high real estate organization.
2.4 Collecting the data
The secondary data collection method is executed by the researcher due to collecting authentic
information from the available sources. These sources are journals, books, and online sources.
The data is shown in the following tables:
Employment
People who reported being in the labor
force, aged 15 years and over
Australia % 2011 %
Worked full-time 6,623,065 57.7 6,367,555 59.7
Worked part-time 3,491,503 30.4 3,062,977 28.7
Away from work 569,276 5.0 627,798 5.9
Unemployed 787,452 6.9 600,134 5.6
Employment - hours worked
Employed people aged 15 years and over
Australia % 2011 %
1-15 hours per week 1,218,823 11.4 1,087,799 10.8
16-24 hours per week 1,079,236 10.1 947,792 9.4
25-34 hours per week 1,193,445 11.2 1,027,379 10.2
35-39 hours per week 2,031,263 19.0 1,808,878 18.0
40 hours or more per week 4,591,801 43.0 4,558,678 45.3

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Religious affiliation, top
responses
Australia % 2011 %
No Religion, so described 6,933,708 29.6 4,693,162 21.8
Catholic 5,291,834 22.6 5,439,267 25.3
Anglican 3,101,185 13.3 3,679,907 17.1
Not stated 2,238,735 9.6 1,972,252 9.2
Uniting Church 870,183 3.7 1,065,794 5.0
Family composition employment status of couple families
Family composition Australia % 2011 %
Couple family without children 2,291,987 37.8 2,150,299 37.8
Couple family with children 2,716,224 44.7 2,534,397 44.6
One parent family 959,543 15.8 901,634 15.9
Other family 102,559 1.7 97,721 1.7
Single (or lone) parents
Proportion of the total single (or lone) parent
population
Australia % 2011 %
Male -- 18.
2
-- 17.6
Female -- 81.
8
-- 82.4

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Employment status of parents in
couple families
Labour force, parents or partners aged
15 years and over
Australia % 2011 %
Both employed, worked full-time 1,084,006 21.6 1,015,16
4
21.7
Both employed, worked part-time 203,596 4.1 174,795 3.7
One employed full-time, one part-time 1,086,460 21.7 1,001,90
7
21.4
One employed full-time, other not
working
749,886 15.0 736,322 15.7
One employed part-time, other not
working
302,037 6.0 251,191 5.4
Both not working 1,006,697 20.1 899,598 19.2
Other (includes away from work) 264,145 5.3 291,196 6.2
Labour force status not stated (by one or
both parents in a couple of families)
311,381 6.2 314,529 6.7
Occupation
Employed people aged 15 years and over
Australia % 2011 %
Professionals 2,370,966 22.
2
2,145,442 21.3
Clerical and Administrative Workers 1,449,681 13. 1,483,559 14.7

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6
Technicians and Trades Workers 1,447,414 13.
5
1,425,146 14.2
Managers 1,390,047 13.
0
1,293,970 12.9
Community and Personal Service Workers 1,157,003 10.
8
971,898 9.7
Labourers 1,011,520 9.5 947,608 9.4
Sales Workers 1,000,955 9.4 942,140 9.4
Machinery Operators and Drivers 670,106 6.3 659,551 6.6
(Source: ABS, 2019).
2.5 Analysing the Data

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With respect to the collected data from the websites, it is addressed that there is approximate
8.9 million who have their own house in Australia. In this, lone, group, and couple family
householders were considered (ABS, 2019). In this, 74% of people were family households that
are higher amount and it is expected to increase by 23% in upcoming 20 years due to higher
development in Australia. From the data, it is also founded that 57.7% of parents were employed
as it demonstrates the success rate of country (ABS, 2019). In Australia, is 5.7 million people
were lived in the joined families (ABS, 2019). It is examined that only 6.9% of people were
unemployed as it meds in the upcoming 20 years the unemployment rate has been reduced.
From the existing data, it can be predicted that family structure, as well as household’s level, will
be improved in the next 20 years due to higher development in Australia. The government of
Australia has supported the business that demonstrates the success of the organization (ABS,
2019).
3. Formulating conclusions
On half of the whole interpretation, it can be summarized that the developers of real estate have
confronted many issues that affected their business. It could be associated with the changes in the
structure of family, households demand government rules changes, lack of effective
communication skills. It is addressed that developers of sky-high real estate could increase their
understanding of existing family and household’s structure of Australia due to gaining the
possibilities of their growth. It can also be concluded that qualitative research design method is
exercised to increase the conceptual knowledge in the context of real states issue. It could be
recommended that the developers of real estate organization should be needed to improve their
communication skills as it might be capable to them for influencing people towards the
organization’s products and services (Fozdar and Hartley, 2014). It can also be recommended

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that the organization should use the market research method that enables them to comprehend
what a consumer really expect to the organization and make amendment in the services of the
organization accordingly as it would be effective to attract huge number of consumers (Fu, et al.,
2015).