Sky Lux Night Club Business Plan: A University Implementation Strategy

This document presents a business plan for Sky Lux, a night club intended to operate within a university setting. The plan outlines the club's mission to provide quality services to university students, emphasizing a reasonable pricing strategy and a focus on middle to higher-income individuals. It details the organizational structure, highlighting the roles of the CEO, board of directors, manager, and employees. The plan adopts the theory of emotional intelligence to enhance management's understanding and guidance of employee behavior. A SWOT analysis identifies strengths such as the club's unique location within the university and potential weaknesses like inadequate product definition. The PESTLE analysis considers political, economic, social, technological, legal, and environmental factors affecting the business. The document includes a financial budget outlining costs for construction, resources, and employee salaries, with projections for profit growth over the years. Finally, it discusses future expansion plans, including recreational activities and enhanced security measures, aiming to accommodate a larger customer base and improve overall service quality. Desklib is your go-to resource for similar business plans and academic assistance.

1
Running head: NIGHT CLUB BUSINESS PLAN
Business Plan for a Night Club that will be implemented within the university
Name
Institution
Author’s Note

2
NIGHT CLUB BUSINESS PLAN
Introduction
Sky lux night club will be located within the university. Moreover, it expects to highly
attract the interest of quite some regular loyal customers through the provision of various quality
services at all times. The business plans to build one of the most active market foundations
within the boundaries of the university. Additionally, Sky lux aims to offer all its products and
services at a more reasonable and competitive price to meet the demand of all the middle to
higher income individuals who are known to be operating within the boundaries of the university
(Burns, 2016).
Team Members
According to Kusumaningrum & Hidayat, (2014), any business that implements good
management strategies across all the teams has got one of the highest probabilities of attaining
all their goals in real time. The club will be governed by different teams that run from the top
management team up to the lowest teams at the grass root level thereby cutting across all the
sectors that covers the entire business (Ward, 2016).
(1) The CEO- The CEO will be in charge of making significant forms of co-operating decisions
concerning business operations for the night club.
(2) Board of directors- They will be in charge of quite some hiring processes that mainly
include the hiring of both the CEO together with the manager.
(3)Manager- The manager will be in charge of some operations where his or her primary duty
will rely on the management sector to ensure that the entire night club is adequately managed

3
NIGHT CLUB BUSINESS PLAN
where every rule that is attached to management is strictly followed thus making the business to
move forward efficiently.
(4) The employees- Every employee will be allocated their areas of work where they will be
supposed to maintain ethics and quality work at all times to give an easy time for the
management team.
The management and organization of the team
Appropriate management and organization of a given team are one of the adequate strategies
towards forming a strong and reliable foundation for success (Frøen et al., 2016). According to
research, every team within a given business or organization should be managed according to the
rules and regulations of that same business or organization to bring some form of formality at all
times. The whole business team will be organized right from the top senior most ranked official
within the club business who will be the CEO, to the lowest rated employee thus giving adequate
operations and understanding of the duties of every individual.
Theory adoption
According to Simón-Moya, & Revuelto-Taboada, (2016), one of the best and efficient theories
that will be implemented by this night club business is the theory of emotional intelligence. It is a
theory that will give the top management officials the capability to be able to fully recognize
their own emotions together with that of the other employees within the organization.
Additionally, the theory perfectly gives the top management officials one of the best
opportunities for them to guide and even manage their respective thinking behaviors to attain the
future goals of the night club business within the university.

4
NIGHT CLUB BUSINESS PLAN
The strategy of the company together with its mission statement.
Appropriate strategy one of the best parameters that ensure adequate progress of any given
business. The approach of the company will be to work closely with every employee and be able
to highlight some of the areas where there are loopholes to keep intact the performance of the
whole business.
Mission
Our mission is to provide quality services to all our esteemed customers without any form of
discrimination regardless of their background, race or even gender.
A SWOT analysis for the business
The business will be able to implement quite some SWOT analysis techniques to have a perfect
understanding of all the strengths and weaknesses that are related to their operations (Bull et al.,
2016).
Strengths
The business has got quite some advantages that it enjoys within the environment of operation.
Since it is the only night club that will be set within the university, it is likely to attract a
considerable number of students as a result of the quality service that will be offered. Another
advantage is that the business will be strategically located at a point that is easily accessible to all
the students regardless of the means of transport that they have decided to use.
Forming a personal relationship with all the customers is another strength that is likely to be
enjoyed by the business. On the other hand, the healthy attitude that will be managed by every

5
NIGHT CLUB BUSINESS PLAN
employee is expected to bring an added advantage to the performance and operation of the entire
business thus keeping it on the right track (Blockeel et al., 2016).
Weakness
Inadequate product definition for all the potential customers and product development
appears to be one of the significant weaknesses that will need to be adequately addressed to
avoid the occurrence of any future complications that might hinder its performance according to
what is expected.
Opportunities that are set to occur
Quite some occasions are likely to be encountered by the night club business. First of all, there is
the likelihood of changes in both the social patterns together with the population profiles for the
students within the university.
Threats
Various threats within the business market will make it very difficult to carry out certain
activities (Aithal, Shailashree & Kumar, 2016). Different businesses located outside the
university with the same night club services will be one of the major threats for the industry as a
result of competition that they will offer. The, therefore, might end up diverting the attention of
quite some targeted customers for our nightclubbing business

6
NIGHT CLUB BUSINESS PLAN
PESTLE analysis
Political factors
The presence of different political considerations will be able to impact the business in a variety
of ways. Factors such as corruption will lead to quite some resources becoming very inadequate
thus making it difficult to set specific goals for the night business club.
Economic factors
These are some of the economic policies that will indicate the level at which the nature of the
economic impacts the business in one way or another (Pardey, 2016). The quality of the
surrounding local economy will also be able to determine how the company is presenting its
products and services to all the targeted customers
Social factors
The night club business will, therefore, try as much as possible to focus of various
aspects of lifestyle trends most so when it comes to the type of music that is being played to the
targeted groups.
Technological factors
This will involve all forms of the technical aspects, different types of innovations and
even barriers that will be able to impact the business differently. There will be the use of various
forms of computer technology most so at the reception and payment areas to avoid any
interference that might occur.

7
NIGHT CLUB BUSINESS PLAN
Legal factors
The night club business will ensure that some of the legal factors which majorly include
customer protection laws are adequately addressed to strengthen the bonds that exist between the
top management officials of the business and all the targeted customers thus making it easier for
the club to gain popularity across the entire university (Read, Sarasvathy, Dew & Wiltbank,
2016).
Environmental factors
We will ensure that every product that the company is associated with is capable of
following all the required environmental regulations to avoid any unwanted ecological pollution.
Technical part
The entire business will require a certain amount of capital to be set aside for it to start
working efficiently. The following is the financial requirement budget that will have to be
implemented in order to meet all the objectives of the business including all essential resources
that will ensure the business operates efficiently;
Event to be carried out Total amount required
Construction of the building from the ground
floor to the last floor
$500,000
Buying of various resources $200,000
Payment of the employee salaries $300,000

8
NIGHT CLUB BUSINESS PLAN
The construction that will cost a total of $500,000 is to be completed within a period of
one full year since the funds will be readily available for the allocation of the entire process.
Talking about profit making, if every parameter highlighted at the initial stage of the
business plan is adequately implemented, the business aims towards making a profit of 50% in
the first year. This profit is likely to scale up to 10% in at the end of every year.
year 1 year 2 year 3 year 4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Series 1
Series 2
Series 3
One of the major reasons that make the profit to increase on a year basis is as a result of the
entire business gaining popularity among different individuals within the university. As time
goes, they will become loyal customers of the night club thereby increasing the business profit
by 10% every year. This will further ensure that the business moves to the next stage of
operation thus giving it a humble opportunity to come up with new forms of services that are still
capable of satisfying the needs of all the potential customers.

9
NIGHT CLUB BUSINESS PLAN
Projection of various financial issues
Adequate projection of financial issues is one of the best alternatives when it comes to being
accountable for each and every financial statement that is closely attached to any business or
even organization. As a result of the night club business being capable of making some
reasonable profit within a certain period, we therefore hope to secure a total of $250,000 that will
be used for the future expansion of the business where we are planning to come up with some
forms of recreational activities that aims towards capturing the attention of many customers
irrespective of their age difference, background and even gender.
Currently, we will be able to accommodate a maximum population of 2,000 individuals.
With time, there will be the need to increase the accommodation space due to the mega events
that we will be planning to host in the coming future. A total of $80,000 will be allocated for
these events that will attract people originating from diverse backgrounds by bringing them
together as one family. Creation of future expansion of any given business appears to be among
the best strategies that can be implemented to make sure that all the future goals are attained in
real time. Implementation of a more advanced security system where almost every corner of the
building will be fitted with advanced surveillance cameras operating 24hours a day. Installation
of the cameras will cost a total of $1500 where there will be one central point of monitoring all
the activities and events taking place within the boundaries of the business. This will be done
through the help of quite a number of computer screens that will be closely monitored by aa
professional.
Additionally, the business will also have quite a number of comfortable chairs where one
will be going at a cost of $200 due to their capability of offering comfortable services to the

10
NIGHT CLUB BUSINESS PLAN
customers without causing any form of discomfort. The total number of chairs to be purchased
will be around 200 chairs of the same kind; this will therefore lead to a total of $40,000. On the
other and, the customers will be served according to the type of services they are interested in.
This is as a result of the business providing two different categories of services with totally
different prices and services. The service categories include the VIP and the regular. The
following are some of the services that will be offered under each category together with the
exact amount that is charged.
Category Services Amount charged
VIP Access to highly furnished
room with good music system,
expensive drinks,
$200
Regular Moderately furnished seats,
moderate music system,
slightly cheaper drinks
$10
The above two categories offer different charges depending on what is required by the
customers. This will ensure that the needs of all customers are appropriately addressed
irrespective of the class that they fall. In as much as the drinks differ in quality, they are all
recommended for consumption. This technical part of the business is one of the most
fundamental and sensitive, therefore, it needs to be given a serious attention to avoid the

11
NIGHT CLUB BUSINESS PLAN
occurrence of any difficulties that are likely to be experienced as far as financial issues are
concerned.

12
NIGHT CLUB BUSINESS PLAN
References
Aithal, P. S., Shailashree, V., & Kumar, P. M. (2016). Application of ABCD Analysis
Framework on Private University System in India. International Journal of Management
Sciences and Business Research, 5(4), 159-170.
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited, 92, 78-
135.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... &
Carter-Silk, E. (2016). Strengths, Weaknesses, Opportunities and Threats: A SWOT
analysis of the ecosystem services framework. Ecosystem services, 17, 99-111.
Blockeel, C., Drakopoulos, P., Santos-Ribeiro, S., Polyzos, N. P., & Tournaye, H. (2016). A
fresh look at the freeze-all protocol: a SWOT analysis. Human reproduction, 31(3), 491-
497.
Frøen, J. F., Friberg, I. K., Lawn, J. E., Bhutta, Z. A., Pattinson, R. C., Allanson, E. R., ... &
Kinney, M. V. (2016). Stillbirths: progress and unfinished business. The Lancet,
387(10018), 574-586.
Kusumaningrum, I., & Hidayat, H. (2016). Learning Outcomes in Vocational Education: A
Business Plan Development by Production-Based Learning Model Approach.
International Journal of Environmental and Science Education, 11(18), 11917-11930.

13
NIGHT CLUB BUSINESS PLAN
Pardey, D. (2016). Introducing leadership. Routledge, 23, 20-98.
Read, S., Sarasvathy, S., Dew, N., & Wiltbank, R. (2016). Effectual entrepreneurship.
Routledge,67, 50-108.
Simón-Moya, V., & Revuelto-Taboada, L. (2016). Revising the predictive capability of business
plan quality for new firm survival using qualitative comparative analysis. Journal of
Business Research, 69(4), 1351-1356.
Ward, J. (2016). Perpetuating the family business: 50 lessons learned from long lasting,
successful families in business. Springer,51, 25-110.