Sky Organics Business Plan: Growth and Sustainability Analysis

This project presents a comprehensive business plan for Sky Organics, a UK-based company offering organic food and beverages. The plan includes an introduction to entrepreneurship and the company's mission to provide healthy, organic products. The main body of the plan outlines the proposed future business, targeting health-conscious consumers, and evaluating competitors using Porter's Five Forces. It covers projected financial statements, funding sources, and a detailed skill analysis of the company. The plan also addresses the company's vision, mission, and management information system, concluding with references and appendices. The plan focuses on sustainable growth strategies, market analysis, and financial projections to ensure long-term success in the competitive food and beverage industry. The plan also includes the application of the STP model to identify the target market and a detailed budget plan with costs for various business requirements, from rent to salaries and promotion.

Growth Sustainable
Business Plan

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Proposed future business..............................................................................................................1
Targeted customers......................................................................................................................2
Evaluation of competitors............................................................................................................2
Projected profit and loss as well as cash flow statement ............................................................3
Finding and selecting suitable sources for funding ....................................................................3
Plan for obtaining sources ...........................................................................................................4
Skill analysis for Sky organics company.....................................................................................4
Types OF Company and management information system for the chosen organisation............5
Vision, mission of the business....................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDICES ................................................................................................................................1

INTRODUCTION
Entrepreneurship is refers to the process of forming, establishing, controlling as well as
managing a new business in order to meet the company's goal, mission, vision, purpose and
objectives. The owner performs all duties addition to responsibilities to maximise market share ,
profit and livelihood to participate in a competitive market (Azizi and Mahmoudi,2019). The
main purpose of this project is to supply business plan for long term in order to gain competitive
advantage and customer base. Sky Organics, a company which offers food along with beverage
services to public in the United Kingdom, was selected for this business plan. It was an grocery
store and currently employs over 50 people.
This report covers different aspects while making business plan like skills analysis, growth
strategies, competitors and many more.
MAIN BODY
Proposed future business
Entrepreneur of Sky organics offered organic biscuits, dairy products, snacks, cookies and
other. The main purposed for establishing Sky Organics as well as generating the business
concept is to offer organic and Natural ingredients based food products to peoples in order to
enhance their health and lifestyle. Sky Organic's founder formed this firm to provide nutritious
food items with better quality or taste in order to increase, market share, profit, brand value along
with attract large number of people (Crammond, 2020). The owner will need small amount of
fund to run this business addition to this it is unique concept to attract health-conscious people
and youth. As most of the general public prefer better quality of food item made with natural
ingredients or components which are good for their life or health. The owner thinks that the most
of the people in country are not satisfied with quality as well as taste, impact of food item
manufactured with chemical-based ingredients. Resulting, it is the most original and unique
business plan which delivers the superior nutritious and finest quality organic food that is full of
fibre, protein as well as omega 3 addition with contributes to improve the health of people. Due
to their unhealthy eating habits or way of living, most of the youth and people suffer from
multiple diseases. As the result, now they all need to eat organic and nutritious food which will
assist them to overcome their health issues as well as improve their life style.

Targeted customers
As per current market conditions as well as consumer trends, now people are becoming
more fitness freak, health conscious along with demand nutritious and organic food item to
enhance their health condition, that has been affected by bad or improper eating. Enterpriser of
Sky Organics used by STP to find the finest market potential for their success as well as growth.
STP is termed as segmentation, targeting as well as positioning which helps them to determine
their target segment in order to meet their desired goals (de Bakker, 2019).
Segmentation- The segmentation is based on the target customer which has various features,
entrepreneur of Sky Organics must target those people who belong to the age group between 20
and 60 as well as who prefer nutritious foods to maintain their good health addition to more
fitness freak.
Targeting- The targeting is concerned to the target market as well as suitable place for Sky
Organics to offer organic food items and high nutritions beverages to people who have a busy
schedule or hectic lifestyle and have not to give focus on their health.
Positioning- For the positioning, the entrepreneur of Sky Organics to offers sustenance and
regular food items such as cookies, cake and many. So they must established food organisation
with respect to item that are wealthy in nourishment, fibre addition to a lot more components that
are really good for health of people. (Fernandes and Saraiva, 2022).
Evaluation of competitors
Entrepreneur of Sky Organics must analyse the strategy and policy of their competitors in
market in order to make effective strategy to gain competitive advantages for long run. There are
many measures by which they can conduct industry analysis effectively are as follows-
Conduct deep research- It is essential for them to conduct deep research about market
condition and recent trends in their industry in order to get proper insight about what they have to
do to survive in competitive environment.
Data collection and evaluation- Further, Entrepreneur of Sky Organics collect data from
suitable sources and evaluate them in order to determine the future threats and opportunities for
their company as well as how to use it for development. Moreover, owner must collect data or
information by conducting internet research clients or customers complaints related to quality of
food items addition to health concerns.

Porter's Five Forces is a tool which helps entrepreneur of Sky organics identify the market
condition of industry and innovative strategy of competitors. The Porter's Five Forces in
reference to Sky organics are shown underneath-
Competitive rivalry- The impact of this factor on food and beverages industry is high.
Entrepreneur of Sky organics have to face more competition to increase their sales, because there
are various big competitors with different business idea, skilled employees and customer base
(Ghorfi and Hatimi, 2022).
Bargaining power of suppliers- The impact of this factor on Food and beverages
industry is low because of low switching cost and large number of suppliers are available so the
entrepreneur of Sky organics can get raw material easily.
Bargaining power of customers- In food and beverages industry, this factor has high
impact due to low switching cost. As entrepreneur of Sky organics must make their product
innovative, different and high-quality to meet the needs of targeted customers.
Threat of substitute products- In food and beverages industry, the impact of this factor
is high so the owner of Sky organics must use advance and innovative technology to promote
their product and drive the traffic toward them.
Threat of new entrants- The impact of this factors in low in Food and Beverages
industry due to high innovation and fund requirement. So entrepreneur of Sky organics must
invest amount on innovation wisely to make their product unique and make their permanent place
in market for long run (Lee and Kelly, 2019).
Projected profit and loss as well as cash flow statement
Covered in appendices
Finding and selecting suitable sources for funding
The enterpriser of Sky Organics needs less capital to form, run and manage this firm, that
they can take from their borrowing and personal savings. To operate, run addition to manage this
organisation owner of Sky Organics need limited staff members, equipments and other items.

Bank loans- Sky Organics founder needs funds to launch their new business. For finance
as well as budgeting, the enterpriser acquire fund or money from banks as well as take loan in
low rate to purchase inputs, raw materials, machinery, manage day to day operations as well as
promote their business.
Retain earning- Entrepreneur of Sky organics start their business by investing fund with
their own earnings and support of their parents. To launch as well as maintain an organic or
nutrition-based food organisation, the entrepreneur use the available cash and funds in order to
deliver services to the target clientele.
Plan for obtaining sources
It is necessary for enterpriser of Sky Organics to distribute their capital and fund among
various activities property in order to run and management business effectively. Budget plan for
Sky Organics are as follows-
Business requirements Cost
Rent £12000
Certificate of registration £3000
Insurance £13000
Promotions £12000
Equipment £25000
Salary £10000
Providers £25000
Total £100000
Skill analysis for Sky organics company
Owner of Sky Organics has many skills like time management, communication skills,
leadership skills in order to conduct their business operations effectively (Mohamed and Ali,
2021).
Proactive skills- It is important for owner of Sky Organics enterprises to adopt recent
trends and offer innovative organic food to increase their market share and customer base.
Communication skills- Entrepreneur of Sky Organics need to talk with the founder of a
number of food businesses about issues, consumer response, challenges they faced throughout

the manufacturing as well as marketing of their goods and services. Further, they need to this
skills to interact better with customers and understand their needs in order increase their
experiences.
To develop these skills they have to make proper development plan and acquire resources
like books, electronic device, online training and research. It is important for them to develop
these skills in order to meet their desired goals effectively and efficiently.
Types OF Company and management information system for the chosen organisation
Sky Organics is a sole proprietorship as well as entrepreneur requires huge financial
resources for conducting day to day operations successfully.
Management Information system has been termed as a process by which a company has
develop their computerised data to organise their valuable information. Owner of Sky Organics
must adopt and implement Inventory Management system to examine their operations
productivity.
Vision, mission of the business
Mission of Sky organics is to spread awareness about organic food to large number of
customers in order to improve the health condition.
Vision of Sky organics is to enhance healthy habits among people to make their life
healthier and long by offering organic based food (Ramraj, 2021).
CONCLUSION
As per above presented information, it has been concluded that to make and implement
business plan effectively, every entrepreneur must conduct deep research about recent trend,
customers choices to set vision, mission and objective of their business. By this they can choose
best business idea which leads to increase their probability, customer base and market share long
run. Also they must select highly skilled staff and make effective budget plan to allocate them in
right manner to meet their desired goals effectively. They can use STP model to set their target
market and reach to them efficiently. They can also use Porters Five forces to determine market
condition in order to gain competitive advantage.

REFERENCES
Books and journals
Azizi, M. and Mahmoudi, R., 2019. Learning outcomes of entrepreneurship education:
Entrepreneurship education for knowing, doing, being, and living together. Journal of
Education for Business. 94(3). pp.148-156.
Crammond, R.J., 2020. Entrepreneurship: Origins and Nature. In Advancing Entrepreneurship
Education in Universities (pp. 23-55). Palgrave Macmillan, Cham.
de Bakker, F.G., 2019. Book Review: Geoffrey Jones Profits and Sustainability: A History of
Green Entrepreneurship.
Fernandes, E. and Saraiva, A., 2022. Alternative consumer practices for a sustainable identity:
the perspective of organic food consumption. Journal of Marketing Management. 38(3-
4). pp.279-308.
Ghorfi, T. and Hatimi, I.E., 2022. Entrepreneurship and Education: Between Trendy and
Usefulness. Entrepreneurship and Social Entrepreneurship in the MENA Region, p.155.
Lee, B. and Kelly, L., 2019. Cultural leadership ideals and social entrepreneurship: an
international study. Journal of Social Entrepreneurship. 10(1). pp.108-128.
Mohamed, N.A. and Ali, A.Y.S., 2021. Entrepreneurship education: systematic literature review
and future research directions. World Journal of Entrepreneurship, Management and
Sustainable Development.
Ramraj, A.B., 2021. Entrepreneurship Without Innovation Is Unsustainable. In Reshaping
Entrepreneurship Education With Strategy and Innovation (pp. 108-126). IGI Global.

APPENDICES
Profit and loss statement

Cash flow statement