Evaluating Skyline Construction Business Card Design Worksheet

This assignment is a worksheet analyzing the design of a business card for Skyline Construction. It evaluates the design based on its ability to fulfill aims and objectives, reflecting the company's identity and appealing to potential employers. The analysis covers aspects like color, shapes, and typography, examining how these elements communicate the company's values and services. Furthermore, the assignment addresses the attribution of copyrighted materials, requiring the student to provide details under the Creative Commons license for any images used. The student's response details how the card design reflects the company's identity, personality, and appeal to potential clients, highlighting the use of specific colors, fonts, and imagery to convey the company's brand and capabilities. The worksheet focuses on how the business card effectively communicates the company's services and values, ensuring it meets the needs of potential clients and employers.

Worksheet
Business Card Design
Student name: Date:
The questions on this worksheet will help you think about evaluating your business card design.
Questions are in the following four categories:
• Fulfilling aims and objectives
• Attributing images in terms of copyright
FULFILLING AIMS AND OBJECTIVES
Create your own identity
How does the business card design reflect your own identity (colour, shapes, typography)?
The Business card implements and highlights every minute aspect of our business. The card has
been designed with very keen attention towards the business ideologies. Firstly, the name and logo of the
company has quite clearly been depicted in the card. The logo of the company has been elegantly placed
at one corner of the card. Moreover, the contact details have been provided in order to fulfill
customer/employer needs and business promotion criterions. The web links to the company’s social
media handle and the official website has been presented within the business card. The sharp edges used
for designing uplifts a very characteristic identity of the company, which is to think sharply and produce
the sharpest quality of work. Moreover, the sky color has been used to depict the sky in the business
concepts and the Outrageous Orange color helps to promote the strong cemented base of any structure.
The use of icons for the contacts section segregates each detail of the identity section. The use of Sans
type font helps to represent the texts and messages in the card, uniquely.
Reflect your personality
How does the business card design reflect your personality (colour, shapes, typography)?
The logo represents the homeliness that Skyline offers to our employers or customers. The colors
used in the logo are same as that of the entire card. The tagline “Fear not to dream BIG” depicts a strong
message that we would like to deploy to the employers or customers in this case. Outrageous Orange and
Sky colors are the prime colors that have been used in the design process to promote the business
ideologies. Outrageous Orange in the buildings and as one of the theme colors of the company,
symbolizes the energy that the construction company injects in building the works and the happiness
spread to the customers. The use of orange is extremely significant as it similarly includes the energy of
the color red and the happiness of yellow. The sky color dropping down from the top edge denotes the
height to which the company and its works can reach. Just like the customers’ dreams, we too would like
to reach sky-high limits. Further, the sharp edged buildings as mentioned in the previous section, depict

the company’s motives to produce the best quality work to the customers. It also highlights the variety of
structures the construction company is capable of building. From large and tall skyscrapers, to the low-
lying comfort homes, the company’s services are nicely depicted in the card. The use of Sans type of font
in the card reflects the neat work that our company is capable of producing. It also helps to give an
aristocrat look and feel to the entire design.
Appeal to potential employers
How does the business card design appeal to potential employers (colour, shapes, typography)?
The whole frame of tall and short buildings used in the card shows the company’s will to work for the
largest Multinational leaders or the Government of the nation and build large projects for them. The use
of contrasting and somewhat fading colors somewhat soothes the mind of the observer. This might help
to attract the employer (large Real Estate Company or the Government) towards keenly observing the
details on it. The typography with Sans type fonts assists the employer’s eyes to clearly read the details
provided on the card.

ATTRIBUTING COPYRIGHTED MATERIAL
Please provide details under the Creative Commons licence for each image used in your design
(if any)
Title of image:
Creator name:
Source of the image (usually in the form of a URL to image source page):
Any copyright information included with image (such as a watermark):
CC licence information (including link back to CC documentation page if possible):