BHO2259 Strategic Analysis Report: Skype's Marketing and Innovation

This report provides a comprehensive marketing analysis of Skype, examining its product background, vision, goals, and product portfolio. It delves into Skype's milestones, market analysis, including product descriptions, market position, and comparisons with competitors such as WhatsApp and Facebook. The report highlights Skype's innovation strategies, competitive advantages, and its evolution within the telecommunications industry, including its acquisition by Microsoft. The analysis also considers the company's competitive strategies, market share, and the impact of its services on the target audience. The report concludes with an overview of Skype's position in the market and its efforts to maintain a competitive edge through innovation and strategic partnerships. The report also references key academic papers on innovation and marketing strategy.