Detailed Business Plan: SlideFoot Technology - 2021-2023 Forecast

This document presents a comprehensive business plan for SlideFoot Technology, a limited liability company seeking initial investment to develop sustainable transport solutions. The plan outlines the company's mission, vision, and objectives, focusing on the development of electric roller skate attachments for short-distance travel. It includes detailed information about the company's structure, management style, marketing strategies, and competitor analysis, highlighting its innovative technology and target market of young adults interested in sustainable development. The plan also provides a financial forecast for 2021-2023, including profit and loss statements and break-even analysis, while addressing potential risks and challenges such as competition and technological changes. Furthermore, it emphasizes the company's commitment to sustainable practices and its harvest strategy for serving corporate, education, government, and healthcare development companies. The collaboration with Nivia Sports is a key component of the marketing and distribution strategy.

Business Plan

Executive Summary
The SlideFoot Technology, a limited liability company would try to obtain initial
investment in terms for share in the business. Furthermore, there would be an outline of the
abilities of Slideon and crucial aspects of the company such as company designs, structure,
market, competitors etc. This paper will demonstrate detailed information about Slideon and the
process of its starting along with a financial forecast for financial years 2021 to 2023. It will
include the profit and loss statement along with the break even point for its services. The report
will illustrate about company's design, marketing strategies along with pricing, advertisement,
promotions etc. Moreover, It will demonstrate the challenges related to competition, sustainable
development, rapid changes in technology and other risks and how to cope with them. It shows
about the sustainable approaches adopted by BNT to achieve environmental and socio economic
milestones. Along with this, the business plan will discuss about favourable harvest strategy of
the company to provide best services for corporate, education, government and healthcare
development companies.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Description of the Entrepreneurial Venture...........................................................................1
Management Style and Structure............................................................................................2
Marketing Strategy.................................................................................................................3
Competitor Analysis and Positioning in Relation to Direct and Indirect Competitors..........4
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Business plan refers to a detailed plan for starting a business that includes the mission,
vision, aims and objectives of the business and strategy to achieve them. The report will consist
of a business plan for starting a business in the software development for corporate, education,
government and healthcare development companies. The report will include, business start-up
related aspects including structure, marketing, socio-economic conditions, finances and
sustainability management and strategic planning.
MAIN BODY
Description of the Entrepreneurial Venture
The Idea to develop Slideon technologies came in from the idea to develop sustainable
means of transport to travel short distances on foot. If we want to reach a distance of 1-2
kilometres then the use of personal vehicles causes pollution that is equal to the clean air we
breath in a day (Monin, 2018). The company will be formed with the collaboration of Slideon
and Nivia Sports and with the help of this the company will focus on developing its market with
the help collaboration. The stores and outlets of Nivia will help the company to place its product
in the market without much marketing. The product initially will be available at few stores of
company as per the demand of the customers and gradually it will cover the other outlets.
Goals of the business
The main aim of the innovation is to provide sustainable means of transport for short
distances in order to reduce the ill effects of using vehicles to travel short distances. In order to
improve travelling by foot with the help of solar powered attachments for the shoes and bring
convenience in reaching distances on foot. This could help to reduce pollutions caused by the use
of vehicles to travel sort distances with the help of sustainable Idea of this invention (Ayub,
2018).
Speciality of Product
The use of innovative technology to especially design these electric roller skates
attachments had made it smaller in size that uses wireless or solar power charging of the to help
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us travel long distances with minimum power. The design of the product would be little
differentiated to that of skates so that it would be easy to use, the motors would give average
speed of 18.5km/h that is decided to keep people safe. Although the regulator could help the user
to adjust the speed of motors from 12km/h to 24km/h as per their requirement.
Future of the product
With the introduction of these automated electric skates the market of teenage and
younger adults would be more desperate because they are more dare to check and test new
gadgets. The products are mainly for the people who are educated and understands the
drawbacks of using vehicles as a means of transport for small distances (MARANI, 2021). With
the introduction and testing of the prototype, eagerness of people were also brought to test and
results were strong willingness of them to use it. Slideon would be making its products of
marginal rates that would be easily accessible by various income groups and the size of the
product would be small so that it can be carried to any place.
Management Style and Structure
The company will own the trademark of Slideon logo, the slogan 'Slide with Slideon – for
small distances' and the business name. Starting with the financing of the business with the
source of share capital investments and based on the income and business potential we decide to
become a separate legal entity 'Slideon Corporation'. The management style of the company
would be similar to the hierarchical system of Nivia based on the scientific principles of
management. The management would be mainly including the mangers consisting of marketing
manager, sales manager, production manager etc.
Vision and mission of the Firm
The Slideon would focus on being the technological giant in developing sustainable
means of transportation. Run by a passion of well being and good health that could be accessible
to everyone and inspired to have a positive social and environmental effects (Atang, 2018).
The company would want to create best use of technology in the sustainable growth of
transport and convenience in travelling to short distances on foot. The mission would be to
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enhance technology and sustainability wherever an person goes. The company wants to ensure
the sustainable development of transport and enhance the travelling of people on foot.
Marketing Strategy
The marketing strategy can be explained as the strategies of business to market their
products and gain competitive advantage (Janíček, 2018). The 4Ps of marketing can be adopted
by the company to to market its products in efficient and effective manner. The 4Ps of
markketing mix are elaborated below- Product: It states how a product can be made different from the products that are
available in the market. The company had made the product which is highly advanced
technology with the help of direct current motors that make the product different. Place: If the company cannot make their product different they may try to place their
product at different location. Slideon would make the product available through various
outlets, online market and e-commerce sources to cover more area. Price: The another aspect of marketing is making the price of product that is most
alluring to the target market of the company. Slideon focuses on keeping the price of
product lower by getting supplies at cheaper rates.
 Promotion: It refers to creating awareness for the product in the market. The company
would utilise various promotion techniques that will include social media, track races and
online marketing to increase the sales of its products.
Target Market and Market Segmentation
The target market of the product would be youngsters, those who are educated and eager
to try new thongs (Kolhoff, 2020). The target market is similar to that of Nivia Super Incline that
helped with our marketing strategy. Moreover, the market segmentation of Slideon will help to
expand its presence across multiple countries.
Demographic Psycho-graphic
 Young adults, teenagers
 medium and higher income group
 Values sustainable development
 aware of environment
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 sustainability conscious
 educated
 Values quality lifestyle
geographic Behavioural
 Living in cities with well developed
roads
 Sports shops, mega stores, general
stores
 Brand association
 Quality of products at cheaper rates
 Convenient in the big cities where
traffic is high
Market Size and Trends
The development of such products in future is expected to grow with constant rise in
awareness of people about the impacts of pollution on their lives. The people would also be using
this innovation for the sake of sustainable development and travelling to nearby areas. The
market of electronic vehicles would be growing that would lead to further advancements in this
technology and would rise its availability across the market (Kailer and Weiß, 2018). The
concerns about the environmental aspects would significantly help the product to grow
constantly in the upcoming years. Slideon is expected to attain 30% of market share by the end
of third year with the help of advanced technology to stay ahead of competition.
Competitor Analysis and Positioning in Relation to Direct and Indirect Competitors
In the market the competitive factors for such products are many that may affect the
performance of the product in long run. The technology is advanced and very few competitors in
the market exists for the automated skates that would give strong advantage to the Slideon. The
disadvantage would be related to the lack of knowledge and practice among people about to use
the product in the best way possible. The market of Slideon will focus on covering the sports
market and the mega stores to place its products for purchase and it will also utilise various
online platforms and e-commerce channels for making its products available to larger segment of
public. The direct competitors in the market would be mainly the pre-existing brands that would
try to bring new advancements in their products to make similar changes in technology
(Langgong, 2018). The poisoning of the product would mainly include the sports market, e-
commerce platforms and online market. The main people who would be at the focus for placing
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the product would be the young ones and the teenagers who search for new technologies to
improve their lifestyle.
Financial Analysis
Profit and loss account
Particulars Year 1 Year 2
Sales 250000 350000
Less: cost of goods sold 40000 50000
Gross Profit 210000 300000
Less: Expenses 0 0
Administration expenses 50000 55000
Selling and distribution expenses 60000 60000
Fixed Expenses 75000 75000
Operating income 25000 110000
Add: Indirect income 45000 20000
Net Profit 70000 130000
Key Risks and Challenges
Identified Risks and challenges Potential solutions to cope up
Strong competition in the sports technology
market
Continuous market and competitor
analysis would offer the right product to right
segment of population at the correct place.
Fast growth of Innovations and technologies Sldeon would need to constantly look after
these changes and continuously improve
technology with the help of research and
development on prototypes.
Increasing awareness of environmental issues Research into renewable materials and clean
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and demand for more sustainable options energy in order to decrease the harmful effects
would be the option for company to improve
and advance faster than its competitors (Mohd
Gous, 2020).
International operations may create legal and
transportation problems
To endure smooth operations of the business
the company should be well aware of the legal
changes in the international market. It could
also ensure compliance of the trade laws and
restrictions in order to gain smooth flow of
business.
CONCLUSION
In the above report there had been a discussion of a business plan for an organisation that
deals in development of advanced technological inventions to enhance sustainable development.
There had been an explanation of business, its goals, product and future of the company.
Moreover, the report had been analysing the market of the company and its target audience with
the help of various demographic factors. Along with it, there had been a marketing plan prepared
for the business which consists of the market strategy for sales, distribution and advertisement of
the of the product. Also, it had been providing the financial plan for the development of the
business in the upcoming years.
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REFERENCES
Books and Journals
Atang, E. A., 2018. Business plan on plus size clothing online store (Doctoral dissertation,
Universiti Teknologi MARA).
Ayub, H., 2018. Business Plan of'MD2'Pineapple Production (Doctoral dissertation, Universiti
Teknologi MARA Cawangan Sarawak).
Janíček, J., 2018. Podnikatelský záměr-založení marketingové agentury se zaměřením na affiliate
marketing: Affiliate Marketing Agency Business Plan (Doctoral dissertation, Brno
University of Technology).
Kailer, N. and Weiß, G., 2018. Gründungsmanagement kompakt: von der Idee zum
Businessplan. Linde Verlag GmbH.
Kolhoff, L., 2020. Businessplan. In Existenzgründung in der Sozialwirtschaft (pp. 139-144).
Springer VS, Wiesbaden.
Langgong, G., 2018. Business plan for grinding and packaging of pepper products for retailing
market (Doctoral dissertation, Universiti Teknologi MARA).
MARANI, T., 2021. Il Business Plan come strumento per lo sviluppo delle start-up: il caso
Satispay.
Mohd Gous, A.A., 2020. Business Plan: Catzonia.
Monin, C. C. M., 2018. Le Cocoon-coworking: innovative business plan (Doctoral dissertation).
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