Performance Analysis and Recommendations for a Small Business: CBC

This report provides a comprehensive analysis of the Canadian Broadcasting Corporation (CBC), a small business enterprise. It begins with an introduction to small business enterprises, emphasizing the importance of financial data, change management, and business plans. The report then investigates CBC's business profile, including its ownership structure, business activities, and locations. A SWOT analysis is conducted to evaluate the company's internal and external factors, highlighting its strengths, weaknesses, opportunities, and threats. The report further analyzes CBC's performance by examining its board committee structure and financial information. It proposes changes to improve management and business performance, including recommendations for overcoming weaknesses and maintaining existing business performance. The recommendations include strategies for identifying and addressing problems, outsourcing services, and allocating resources effectively. The report concludes by emphasizing the importance of adapting to market conditions and making strategic considerations for problem-solving and innovation.

STUDENT NAME:
STUDENT ID:
SUBJECT CODE:
ASSIGNMENT TITLE: SMALL BUSINESS ENTERPRISE

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Introduction
Small business enterprise evaluates small organisational structure, small number of employees,
small financial accounting and so on. Researchers need to evaluate financial data, background of
a respective company and change management for financial and economic aspects of the
company. In this respect, it should be highlighted that small business enterprise includes all data
and information of a respective small business organisation, which are notified and represented
in order to make the readers understand the small business enterprise. The thesis statement of this
assignment study is to analyze performance of a selected small business organisation, strengths
and weaknesses of the company, investigation of business plans, and analysis of business plans
and the impact of change management of the company.
Task 1) Investigating the performance of a chosen small business enterprise
Business profile
Business name: Canadian Broadcasting Corporation is a small business launched by Dragon's
Den Show. It should be highlighted in this respect of this small business that in this company, the
management includes television, radios, news, long-range radio plans, and other CBC radio
services, online business aspects regarding radios and television and so on, as its business
components. The management of this company is trying hardly to increase its customers’
satisfaction and number of customers in order to increase its economic growth and financial and
accounting systems and management of the company as well. The above is the concerned
organization that deals with the English and French language service unit that is common as
CBC and the Radio Canada. In addition to the above, the CBC is the oldest broadcasting network
in Canada that still exists.
Owner structure and background: Canadian Broadcasting Corporation is a broadcasting
company owned by The Crown and it has been launched by Dragon’s Den Show in 1936 for
radio and in 1952 for television (Cbc.radio-canada.ca. 2017). Headquarter of this company is
situated in Ontario, Canada. The owner of Canadian Broadcasting Corporation has been marked
as the Mr., Hubert T. Lacroix is responsible for the executive manager posts. In addition to the
above discussion, the role played by an Executive Chief is full of experiences so that the
guidance to such business firm can be carried in a qualified manner.
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Business activity and location: The business prospects of CBC are available throughout the
country of Canada. In American border communities, cable systems and terrestrials are highly
available. Moreover, the service activities and technological devices of this company is highly
influenced and reputed throughout the world through Internet. The above selected organization is
a firm that deals with the collaboration of social aspects more rather than the political one and
other such aspect prevailing in a society. However, the business activities that are further catered
by the concerned business unit deal with the departments of news, radio, and television. In
addition to the above discussions, the online activities and responsibilities catered by the
concerned business unit deals with the merchandising of the miscellaneous activities that are
practiced within the workforce of Canadian Broadcasting Corporation.
Strength and weakness of the organisation (AC 1.1)
Internal factors: Internal factors or SWOT analysis of a respective company involves detailed
information regarding its financial information, management departments, labor force and other
related objectives etc. According to the business analyzers of this company, the growth rate of
this company is extremely high (Wang et al. 2015, p.59).
However, a number of opportunities are also presented for this company. It has new markets,
new acquisitions etc. Other than this, it is also highlighted that growing economy, demand and
other growth of rates, profitability etc. are highly influential (Trappel, 2016, p.273).
For the competitive market, there occurs a huge risk of other business organization. Moreover,
governmental rules and regulations are also involving risks as those rules are tough to maintain
for this organization. Along with this, its profitability is not growing according to the
expectations of the business professionals of this company. In addition to the above discussion,
the following is the SWOT analysis of the Canadian Broadcasting Corporation:
Strength
 Present sales and distribution
networks
 Market entry barriers
 Assistance to monetary aspects
Weaknesses
 Small business unit
 Small target market
Opportunities
 New market generation
Threats
 Hike in the labor costs
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 Increasing demand
 Constant income level
 New services and products
Table 1: SWOT Analysis
(Source: As per the case Study)
External factors: Canadian Broadcasting Corporation has so many political, economic, social,
technological, environmental and legal aspects and factors which are affecting the business
perspectives of this company every now and then (Nossal and Sarson, 2014, p.146).
CBC is highly significant in corporation industry for its business components of radio, television
etc. Employers and employees need to follow respective policies in order to maintain its political
factors as well. However, certain donations to political parties have become a negative aspect for
the employees of this company. As television is a medium through which people are able to
connect with the whole world, this company is enlarging its aspects of television for which the
customers are getting attracted towards it.
It is needed to be highlighted that radio has been introduced in Canada in 1918 and in 1928. The
Report of the Royal Commission has mentioned reflective points on radio broadcasting.
However, the company’s total revenue was $1.53 billion in 2006 (Benson et al. 2016, p.111). It
should be notified that the legal factors or legislation of this company may include Canadian
Radio Broadcasting Act of 1932, Canadian Broadcasting Corporation Act in 1936 which are
followed by the employers and employees of this company.
Comparative measures of performance
Canadian Broadcasting Corporation has a respective board committee in which 12 directors are
presented. As this company is trying to input various television and radios and their components
as its business aspects, the management needs to be focused on inventing new strategic plans and
programs and on implementing those strategies in service activities (Mendel, 2013, p.126). In
this respect, it should be highlighted that board of committee has expressed that the management
should also take some respective steps that can enable them to evaluate both internal and external
factors of a respective company. In 2005, according to the researchers and business analyzers,
Corporation must hold responsibilities and duties regarding the performance analysis and targets.
Moreover, Senior Executive Team is included in board of directors in to analyze the financial
measurement and other performances of the company and its focus on goals.
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It is to be mentioned that, as this is a small business enterprise, the management is influencing
and evaluating various perspectives of this business to enable the management in hiring a
significant position in its marketplace (Artero et al. 2015, p.13). It should be highlighted that the
managers are trying to influence and evaluate the selection and recruitment process, training and
development of the employees etc. This is basically to overcome the barriers and issues
regarding their business aspects. However, Rogers Communications Inc. and Bell Media Inc. are
significant in order to compete with this respective company of Canadian Broadcasting
Corporation.
Analysis of business information and performance in other area (AC 1.2)
The information related to the business unit of the Canadian Broadcasting Corporation is
different yet common in terms of social networking. These social medium further helps an
individual firm to stay connected to their targeted set of audiences, all across the globe. In this
respect, it should be signified that business analysis gets financial data, accounting systems and
other related information regarding the company named CBC (Petrovsky et al. 2015, p.217).
This company helps its customers to get the contentment of television, radio's, news, online
information and so on. Customers of this company are increasing their expectations day by day
to get more improved technological devices from the company.
Budget information: Regarding its financial information, revenue cost of the company is
frequently growing every year. In 2006, revenue cost of this company was $1.53 billion. As a
result, in 2015, the company has got $1.036 billion from government for its investment fund.
Regarding its budget, accountants and financial analyzers of this company has proved that $153
million costs have been fixed annually for the business components of the company (Conway,
2014, p.620). However, it can be further identified that the budget and their related information
must be catered among the responsible stakeholders of the concerned business unit. By doing so,
an effective solution to the raised issues can be easily sorted with the suggestions made by the
stakeholder that too depending upon the budget information. If rate of budget system may
increase every year, the researchers have specified that in 2020, more 1000 or 2000 employees
will be increased.
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Task 2) Proposing changes to improve management and business
performance
Recommendations for Overcoming weaknesses and justified actions (AC 2.1)
As indicated by Mullings (2014, p.115), the success of innovation relies upon the pertinence of
the proposed innovative ideas to the generation of solutions in the standing circumstantial
preferences of the market scenario. Strategic considerations regarding the formulation of
problem solving resources and tactics are always required for the infusion of adaptive resolutions
that are oriented towards the explanations of practical implications of various market
responsibilities. The prevailing business environment directly contributes in specifying the
limitations of innovative and solution based strategic considerations. The process of improving
effective strategic solutions is reliant upon clearing out of the defects and disorganization of
effort invested by the companies under consideration to achieve the market objectives (McNeill
and Marraccini, 2015, p.125).
Availability of professional advice and competent professional guidance in this respect could be
considered as a key to lead towards strengthening the business architecture within any small or
medium company (Luu, 2016, p.110). Therefore, in addition to the above discussion, the
weaknesses that are further identified in the analysis of SWOT, can be further improved and well
managed by the application of certain recommendations. These recommendations further
involved proper ads to be delivered in the target market areas. Therefore, by identifying their
target market, the CBC can further enhance the quality of feedbacks that are further received.
However, the role played by internet is most appropriate to manage several ads all across the
globe. Therefore, the concerned organization must take care of their presented format in terms of
illustrations for their sold services or products.
In this respect, various steps that could be utilized are the identification of problems, discerning
the actual causes of challenges, holding sessions of brainstorming for the generation of solutions.
Also, short listing the available proposals and finally the implementation and the actual
evaluation of the outcomes regarding the preformed prescription of objectives is in continuation
of the above listed steps (Reid and Norris, 2016, p.147). Given the exigencies that the current
market conditions impose on the small and medium businesses, it is always beneficial in terms of
cost appropriation. It is on considering the fact where such activities regarding the development
of the business solutions and strategic improvement of tactical implementations should always be
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left with the management services of the core activities. Also, the peripheral services which are
mostly associated with the maintenance of accounts and accumulation of funds through the
collection of debts and managing of the payroll maintenance should be aptly consigned. It is
mainly in regard to the employees and workers and even at the time of recruiting workers,
various outsourcing facilities could be utilized by the parent company (Armstrong, 2015, p.101).
Maintaining and strengthening existing business performance (AC 2.2)
The maintenance of adequate resource allocation to the necessary and existing business process
is one vital aspect of maintaining and strengthening the existing order of business. Various
disciplines that are generally adhered by the small and medium companies. These companies
further add to the existing possibilities of their business processes by including the maintenance
of proper evaluation and assessment of various performance indicator reports. The logs and study
proposals that could delineate the level of necessity and available human resource value to the
company be performed to maintain the quality of performances delivered by the concerned
business (Newbury and Gibson, 2015, p.183). Apart from this evaluative factor, the subsequent
process of evolving the established basis of the business, positives and strengths is also of vital
importance for any company such as the one already under consideration in this thesis study
(Gander et al. 2017, p.79).
In this respect, the most vital concern for any company operating in the contested market
conditions is the retention of the most favorable customer relationship. This is basically in favor
of the product offerings that the company tends to propagate (Heracleous and Werres, 2016,
p.491).
Porter’s Five Forces
Porter’s five forces define five respective tools through which a business organization can be
able to understand their rivalries, new competitors, customers and so on.
Supplier power: CBC has great power of suppliers which provide broadcasting equipment’s in
time and they expect payment on time. CBC should keep this matter in mind in order to get
advantages.
Buyer power: CBC should also attract their customers in respect of increasing economic growth
and prospect in future. In this respect, it should be defined that if the company holds a huge
number of customers, its economic strength will definitely increase.
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Competitive rivalry: In the market place of broadcasting services, a number of companies are
inventing in order to compete with this respective company significantly. In this respect, it is to
be highlighted that CBC should identify their rivalry in order to avoid crisis adequately.
Threats: The Company faces threats while new companies of broadcasting take entry in its
marketplace. As a matter of fact, this respective organization must influentially increase their
capital and economic value.
New entries: Other broadcasting companies named Canadian Broadcasting Center; Canadian
Broadcasting Crop etc., are the new entries in this field of broadcasting company in Canada.
Suggestions for new opportunities and development (AC 2.3)
The survival and success of any corporate entity largely depends upon the accessibility of growth
in an existing and prospective market scope. In this respect, it is always a challenging aspect for
any company to determine the best possible segments of their respective market sectors. It is
with a foremost consideration of the marketing management services of the existing
organisational architecture. This is basically for the propagation of the company where they can
produce in greater quantity for consumption with greater possibility of sales generation (Jacobs,
2016, p.100). This involves an intense competition with similar business organisations to
distinguish probable sectors of export opportunities. It is where the pattern of growth indicators
of the company could be comprehended to a positive one. In this respect, the application of
proper market evaluation and customer preference surveys with the research of prevalent trends
in the existing markets along with the evaluation of future prospects of various product
developments is of extreme importance. These market researches and surveys are responsible for
the formulation of proper assessments regarding the project requirements that the company has
to undertake in future format to meet both emerging and existing challenges and necessities of
the market (Kelsey, 2015, p.99). Such projects are always significant for the assumption of risk
factors that are in-built in any market venture by any corporate organization (Edgar and Rahim,
2015, p.98).
Evaluation of management and personnel: The human resource assets of any company are
responsible for the magnitude of an achieved success or shortcomings. In this respect, the
changes and modifications in the business performance always needs a consistent development
and up- gradation of the existing employee structure as well. Some most effective steps in this
regard is to conduct regular audit of the available skill sets of the individual employees and
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workers. This also involves a collective evaluation of the work potentials that are available in the
entire context of the business performance propagation in the market (Njegovan and Šiđanin,
2014, p.348). The supportive steps that are vital in terms of their capability is to enable the
overall organisational human resource efforts. Concerning to such processes, the most important
considerations that could be determined are the assessments of the developmental requirements
for staff capacity formulation. It is along with the estimations regarding costs and benefits which
could be involved in to the entire process of development of the human resource management
services in the company under consideration of this study section.
The human resource management can also imply new outlets and e-commerce in order to
evaluate the management and personnel aspects of the company. In this respect, e-commerce will
definitely help the company as customers can be able to get internet services for buying different
products. Moreover, the company can also be able to help the customers in order to solve their
issues regarding products through online.
New outlets will definitely attract the customers and new would-be customers regarding the
discounted rates and highly featured products significantly. It should be defined that new outlets
help the management to spread their information to the customers and help the customers to get
information regarding the company and products as well.
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Task 3) Revising business objectives and plans to incorporate proposed
changes
Existing business objectives and plans (AC 3.1)
Business objectives:
● To introduce business structure and analysis to the employees.
● To gather information regarding customer’s choice, style and requirements.
● To gain profit from the market.
● To maintain financing department of the organisation.
Business structure: The structure of the company helps the management in order to continue
their business aspects by dividing responsibilities among various groups of people or employees.
However, the business structure of Canadian Broadcasting Company is shown below:
Figure 1: Business Structure of CBC
(Source: Foster et al. 2014, p.642)
Although, CBC is a small business enterprise of Dragon's Den Show, its business structure is
comparatively small. At the top of the structure, there is station manager. He directs all the
working procedures of broadcasting Corporation Company. Under the station manager, training
and program manager, development and administrative officer are there. These managers and
officer observe the training of employees, development and administrative aspects of the
company. There are included more number of posts in the company in which talented employees
are needed by the management.
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Review of changes in business objectives and business plans (AC 3.2)
Change management tries to bring some respective changes in a respective company in order to
forecast the working segmentations of the company and also to introduce highlighted and high
picture and sound quality television, radio, children program, online services etc. In this
company, certain changes should be introduced in the management so that the management may
enlarge their working aspects. Moreover, some employees do not want any changes as they may
face problems and difficulties in their performing working strategies (Krawchenko et al. 2016,
p.55). It should be highlighted that management should also provide significant and effective
training and development to the employees regarding a respective change in the management.
But, according to the managers and business professionals that change is required in this context
of CBC as it is a small enterprise and the management needs to enlarge the business prospects
significantly.
However, it should be specified that change affects all the internal and external factors of the
organisation. If a change occurs in respect of improvement and modification of working
segments of a respective business organisation, external environmental factors including political
factors, social, economic, legal, technological factors must be affected. Therefore, change
management should be careful while procuring a respective change in the management. This is
because change may have both positive and negative outcomes (Charlebois et al. 2015, p.861).
However, strengths, weaknesses, opportunities and threats of CBC are also evaluated or affected
by implying a respective change. If a respective company involves teamwork as a management
strategy, change also invent or reflect its positive or negative aspects among team members and
specific teams. Therefore, for overall management strategies and organisational aspects, change
should be analyzed by the analyzers significantly.
Structure of integrated business plans: Integrated business plans include financial data,
information, rates of profit, loss and capital, labor costs and so on (Broadway, 2016, p.81).
However, in order to represent a financial report of CBC, a structure of integrated business plans
has been viewed below:
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