Small Business Enterprise Analysis Report: London Restaurant Business

This report provides a comprehensive analysis of the Small White Elephant restaurant, a small business operating in London, UK. It begins with an internal environmental analysis, identifying the restaurant's strengths, such as product quality and variety, and weaknesses, including limited space, lack of digital technology, and insufficient marketing. The report then employs comparative performance tools to benchmark the restaurant against competitors, highlighting areas for improvement like home delivery services and digital marketing. Suitable actions to overcome weaknesses are proposed, including increasing space, enhancing promotions, implementing home delivery, and adopting digital technology. Methods to maintain and strengthen existing performance, such as technological upgrades, market research, employee rewards, and professional development, are also discussed. Furthermore, the report identifies new business growth opportunities, including global expansion, and concludes with a change management plan to integrate proposed changes and monitor their impact on the business objectives and goals. References supporting the analysis are also included.

SMALL BUSINESS
ENTERPRISE

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Strengths and weaknesses of the firm Small White Elephant restaurant.........................3
1.2 Business analysis on the basis of comparative performance tools...................................4
TASK 2............................................................................................................................................5
2.1 Suitable actions to overcome weaknesses........................................................................5
2.2 Methods through which existing performance can be maintained and strengthen..........6
2.3 Identifying new business growth opportunities................................................................8
TASK 3............................................................................................................................................8
3.1 Assessment of existing business objectives and plans.....................................................8
3.2 Plan to incorporate the changes in objectives...................................................................9
3.3 Action plan for implement the changes..........................................................................11
TASK 4..........................................................................................................................................13
4.1 Impact of the proposed impact on the business objectives and goals............................13
4.2 Plan to manage changes in business...............................................................................13
4.3 Monitor the improvements of the performances in a given time scale..........................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
REFERENCES..............................................................................................................................17
REFERENCES..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
The major contribution to economy of a country is by the small business entities. It is
because of the fact that there exists a good figure of SMEs in a nation. Hence, it is highly require
developing such firms so that they can provide benefit on a larger scale (Bernstein, 2015). For
this, small medium organizations are advised to evaluate the effectiveness of the existing
policies. Later, after analyzing the flaws in them, they should implement suitable changes in the
working environment (Romero, Cavalieri and Resta, 2014). In this report, suitable strategies
which entities can execute in their business are discussed. In addition to this, methods in which
these strategies can be implemented will also be explained in the present undertaking. At last, an
effective change management plan for the selected organization will be developed that will bring
effectiveness in the operation.
The present undertaking revolves around Small White Elephant restaurant belonging to
Food and Beverage sector that is operating in London, UK. An internal environmental analysis
will be performed on the selected organization to understand the strengths and weaknesses. For
the cited firm, the suitable changes will be suggested in this report that will help the organization
in increasing its business value.
TASK 1
1.1 Strengths and weaknesses of the firm Small White Elephant restaurant.
Strengths: From the internal analysis that is conducted on Small White Elephant to evaluate its
strengths, it has been observed that there are certain factors at which the cited firm is really good
at. Some of them are as follows:
 Quality of products and services: The present selected entity renders recommendable
quality in the products and services it offers to the customers.
 Variety of Products: Small Whit Elephant restaurant has a wide range of products from
which customers can choose form. This variety helps in satisfying a large consumer base
by rendering them products with their antithetic interest.
 People: in the firm there are required number of employees are present. Further, they all
possess desired skills and abilities.
 Further, it has been observed that the behavior of employees working in the firm is very
nice with the customers. This will help in increasing customer satisfaction. Consequent to
this, profitability of Small White Elephant restaurant will be raised (Bovée and Thill,
2015)

Weaknesses: From the internal analysis that has been performed on the cited firm to analyze its
work effectiveness it has been observed that it lacks in several factors. There are some areas on
which the chosen organization should work, they are as follows:
 Competition: There exists a high level of rivalry in the food and Beverage sector. Hence,
highly effective and skilled cooks are required that can help entity in gaining competitive
advantage
 Size: The area of Small White Elephant is really small and customers are not much
satisfied with this. Further, this weakness of the firm limits the entry of more number of
consumers.
 Technology: The business operations are not performed digitally. This in turn, impacts on
the automation of the company (Chahal, Mishra and Soni, 2014).
 Home Delivery Services: There are not effective home delivery services provided by the
firm. This affects the consumer buying behavior.
 Promotional activities: It has been found that the selected firm is not having effective
marketing and promotional techniques. This is thus limiting the market expansion of it.
 Resources: The major weakness of the cited firm is the lack of suitable resources. In
order to evacuate all the flaws present in the business, a huge amount of money and time
will be needed (Romero, Cavalieri and Resta, 2014).
1.2 Business analysis on the basis of comparative performance tools.
Evaluation of the effectiveness of the selected firm with reference to the key rivals is
regarded as the comparative performance. This type of assessments is helpful for the companies
to understand the best practices that are being used by the competitors. There exist different
methods that can be used to evaluate the comparative performance. Generally organizations
make use of benchmarking. In this technique, the best implement strategies of the other
companies are observed, analyzed and then implemented in the company. However, it should be
recognized that this method works only for the firms that works in same sector and on same
scale. Other than this, tools that can be used to analyze the performance of competitors are five
force model, financial analysis, etc. (Bernstein, 2015) A major role is played by comparative
performance measurements of in achieving organizational goals and objectives. The findings of
these assessments help in analyzing the flaws of the businesses and thus, by evacuating them

effectiveness can be achieved. All fragments of the organization can be improved by making use
of the outcomes generated by comparative performance investigation, such as business
management, operations, policy making, budgeting, strategies implementation, etc.
In context to the present case scenario, the results obtained by the comparative performance
analysis are partially in favor with the Small white Elephant restaurant. However, to remove the
challenges organization should work hard. It has been observed that the employees of the firm
are highly effective as compared to the other organization. Their behavior with the customers is
recommendable. It is because of the reason that they are highly motivated. Also, the employees
of the firm possess reliable skills (Ciravegna, Majano, and Zhan, 2014). This credit goes to the
human resource department of the selected firm. Further, in terms of services too, the cited
organization is proved to be effective. Both the quality and variety are helpful in ginning
competitive advantage. In contrary to this, it has been observed that the other companies provide
amazing home delivery services which should be implemented in the small white elephant
restaurant. Further, the chosen entity should also work on the automation of the business
operation. This is highly necessary to reduce the work load and thus, increasing the
effectiveness. Further, Small white elephant restaurant should pay attention on marketing and
promotion of the products. For this, internet is an effective platform. Digital marketing will help
the management and the organization to enable promotional activities on social media and online
easily and efficiently. In this way, organization can expand its market.
TASK 2
2.1 Suitable actions to overcome weaknesses
The small business enterprises incorporating their operations in United Kingdom possess
with some strengths and some weaknesses. The suitable and appropriate actions to overcome the
weaknesses of Small White Elephant restaurant will help in growth and development of the
organisation. Thus, the suitable actions are provided below: Large Space and Ambience: In order to overcome weaknesses, the management of Small
White Elephant needs to increase their restaurant space and ambience (Geppert, Matten
and Williams, 2016). This will increases the customers and organisation will able to
increase its sales effectively and efficiently. Further, increasing the space and ambience

will aid the management to promulgate the customer base. Thus, it will strengthen the
market position of the organisation effectively and efficiently. Promotion and expansion: The marketing and promotional strategies of the organisation
are weak as compared to other restaurants. Marketing management of the Small White
Elephant needs to focus on increasing the promotions and commercials of the
organisation (Coles, Dinan and Warren, 2016Font, Garay and Jones, 2016). This will aid
the management to overcome its weakness efficiently and lead the organisation towards
growth and development. Home delivery services: Small White Elephant management needs to focus on providing
home delivery services. This will aid in promulgating the customer base and also leads to
growth and development of the organisation (Romero, Cavalieri and Resta, 2014). Home
delivery services will facilitate increment in productivity and profitability of the
organisation. This strategy will also assist the organisation to gain competitive advantage
effectively and efficiently.
 Implications of digital technology: Management of Small White Elephant needs to
implement digital technology in order to increase the market growth. Digital technology
will also help the management to increase the marketing and promotional activities
effectively and efficiently ( Obeng and Blundel, 2015). Further, it will also increases the effectiveness of the quality
of products and services. Eventually, management can overcome weaknesses effectively
and efficiently. Customers Feedbacks: Customers feedbacks are very vital and essential part of the
organisation. It helps the management to concentrate on the weak point of the
organisation and promotes growth and development of the Small White Elephant
restaurant. Thus, management of Small White Elephant needs to address all the
customers’ feedbacks effectively and efficiently.
2.2 Methods through which existing performance can be maintained and strengthen
There are ample of methods and steps through which management of Small White Elephant can
maintain and strengthen its existing performance effectively and efficiently (Şener, Savrul and
Aydın, 2014). Further, implementation of these steps will aid the management of the
organisation to increase their productivity and profitability. The steps are listed below:

 Developing Technologies: The management of Small White Elephant needs to upgrade
their existing technologies and invest in new and improved technologies. The new and
improved technologies will help the management to outcast their existing performance
and move forward towards increasing level of performance (Ahmad and Muhammad
Arif, 2016). The upgraded technologies will help the management of the organisation to
move forward towards growth and development effectively and efficiently.
 Conducting Market research: It is the responsibility of marketing management of the
organisation to conduct market research. This will help the management of Small White
Elephant to acquire new and recent information about customer’s trends and preferences
effectively and efficiently (Geppert, Matten and Williams, 2016). Further, it will also
help in retaining information about the competitors’ moves and strategies.
 Providing rewards and benefits: The management of Small White Elephant needs to
provide attractive rewards and benefits to the employees and staff in order to increase
effectiveness in their performance. Rewards and benefits will increase the motivational
level of employees and they will perform better and efficient. This will impact on the
quality and productivity of the organisation effectively and efficiently.
 Training and development: Time to time training and development of employees and
staff will promote growth and development of the organisation effectively and efficiently.
Thus, it is the duty of human resource department of the Small White Elephant to provide
time to time training to employees so that their skills, knowledge and competencies can
be increased effectively and efficiently.
 Concentrate on professional development: The management of the Small White Elephant
needs to concentrate on the professional development of employees and managers (Coles,
Dinan and Warren, 2016). This will helps in increasing the brand value and reputation
and also promotes growth and development of the organisation effectively and
efficiently. By concentrating on professional development, management of restaurant can
strengthen their existing performance adequately.
2.3 Identifying new business growth opportunities
Identification of new growth opportunities will helps the management of Small White
Elephant to increase their productivity and profitability. In this context, the new growth
opportunity are listed below:

 Global Expansion: In the world of globalization, small and medium enterprises are
setting new benchmarks while establishing stores or restaurant in different parts of world
(Font, Garay and Jones, 2016). Thus, in order to sustain in the competitive market
economy of United Kingdom, the management of Small White Elephant needs to
increase its business operation in different parts of world.
 Digital Marketing: Digital marketing will help the management and the organization to
enable promotional activities on social media and online easily and efficiently. Further,
management can increase their sales by promoting their products and services online with
the help of digital marketing (Obeng and Blundel, 2015). Thus, digital marketing will
help the organization to move forwards on the path of growth and development and
business management will able to find new business growth opportunity.
 Establishing in new locations: Establishing and setting up more restaurant at different
parts of the country will help the management of the organization to increase their market
share and growth effectively and efficiently. Thus, Small White Elephant needs to set up
and open new branches of the restaurant in order to increase productivity and profitability
(Bergthaler, Kang and Monaghan, 2015). Online Business: Online business will help the customers to order their food or dish
online on company website (Şener, Savrul and Aydın, 2014). This will help the
management to increase their sales and profits.
TASK 3
3.1 Assessment of existing business objectives and plans
At workplace of Small White Elephant Café, there are several objectives and plans has
been incorporated that assists to make creative results in the business. In this way, the company
has several opportunities to enhance their operations and functions in international market
(Henry, Rushton and Baillie, 2016). Therefore, they are also able to deliver effective functioning
in the business environment, therefore, following strategies could be implemented to make
creative results at workplace; Create deadlines:
 Learn from the experience: In order to accomplish the goals and objectives, the chosen
organisation has responsibility to increase their profitability through learn various things
from experience. It is the best way that assists to meet with goals and objectives at
workplace. In addition to this, the chosen organisation can take solution for ascertain

more profit and revenue at workplace. Further, it is also essential for ascertain more profit
and revenue at workplace with implementing functions at workplace. Therefore, Small
White Elephant Café can make their goals and objectives in systematic manner.
 Develop the milestone: It is the one of the best element in which the chosen organisation
will able to deliver their objectives and goals at workplace. Therefore, it is the best way
to include operations and functions that make creative results in the business. With this
regard, milestone will be solve that assists to make sure that Small White Elephant Café
will develop opportunities in international market to enhance their profits and operations.
In addition to this, problems will be solved in systematic manner for development of the
project at workplace (Bergthaler, Kang and Monaghan, 2015).
 Share roles and responsibilities: Further, it is one of the best way through the chosen
business can easily capture the large market share which assists to create effective
functions in Small White Elephant Café. It is the best way in which people can share their
roles and responsibilities among several people to make sure that goals will be
accomplish in systematic manner (Whatmore, Marsden and Lowe, 2017). Further, as per
the interest areas and qualification performances will be develop that assists to meet with
goals and objectives. Therefore it is he crucial aspect for the chosen business.
3.2 Plan to incorporate the changes in objectives
In the Small White Elephant Café, there are several changes need to be place for
accomplish their effective goals and objectives in systematic manner. With this regard,
objectives and goals need to be accomplished for development of the business to incorporate the
several changes in the enterprise (Romero, Cavalieri and Resta, 2014). Manager and leader both
require make changes in their objectives and goals so that they can achieve effective results in
the business.
Action Changes through Time frame
Improvement in technology In this aspect, technical
assistant at Small White
Elephant Café require for
enhance their performances in
systematic manner (Romero,
This task will be accomplished
in 5 weeks.

Cavalieri and Resta, 2014).
Changes in rules and
regulations
This activity will be
accomplish through taking
participation of HR in the
business enterprise so that
objectives and goals will be
accomplish in systematic
aspect.
This activity will be done in 6
weeks so that profitability will
be ascertain in profitable
manner.
Implement reward system With this aspect, the selected
business need to develop their
performances in systematic
manner through taking
participation of different
employees at workplace
(Henry, Rushton and Baillie,
2016).
This objective will be
accomplish in 8 weeks.
Providing training and
development program in the
business
In Small White Elephant Café,
there is proper training require
so that objectives and goals
will be accomplish in
systematic manner
(Bergthaler, Kang and
Monaghan, 2015).
It will be accomplish in 3
weeks for working in
significant manner
3.3 Action plan for implement the changes
In this way, the selected business enterprise needs to make certain changes in their
operations and functions in proper manner. Therefore, Small White Elephant Café will able to
work in systematic manner to ascertain profitability in it. However, recently, company requires
to make certain changes so that they can accomplish effective results in the business. In addition
to this, the company can also perform several tasks in systematic manner so that they can achieve

their targets (Te and Cvijikj, 2017). In addition to this, recently company fail to make certain
changes so that plan need to be changes which assists to work for development of the business
enterprise. It is the best way for ascertain goals and objectives at workplace.
Further, leader and manager need to enhance their activities through they are able to take
several people participation in the business unit (Cavusgil, Knight and Rose, 2014). There are
several changes need to be implemented that are as follows:
Actions Method Time frame
Deal with the short learning
development
In this aspect, the chosen
organisation need to develop
outcome with new leader. In
this way, Small White
Elephant Café can make their
activities in small amount so
that they can enhance effective
results.
This activity will be
completed in 2 weeks so that
proper working environment
can be develop in the
systematic manner.
Teach employees through
own career development
Further, manager need to
enhance their outcomes and
performances through enhance
teach their employees towards
their career develop.
Therefore, they are encourages
towards the business
objectives and goals which
assists to ascertain effective
functioning in the business
enterprise (Henry, Rushton
and Baillie, 2016).
This activity will be done in 3
weeks that assists to make
creative functioning in the
business environment.
Provide flexible learning
option
This activity will be
implemented through taking
guidance from director and
mentor from respective
This activity will be
accomplish within the 2 weeks
for development of the
business objectives and goals.