Small Business Enterprise Report

This report provides a comprehensive analysis of Hungryhouse Holding Ltd, a small business in the food industry. It includes a company profile, a comparative performance analysis against a competitor (Divine Organic Foods), an assessment of weaknesses and recommendations for improvement, and a revised business plan incorporating strategies for expansion into new markets. The report utilizes various analytical tools and frameworks, including SWOT analysis and the Ansoff matrix, to support its findings and recommendations. The impact of proposed changes on the business and its personnel is also discussed, along with a plan for managing the implementation of these changes. The report concludes with a monitoring plan to track the effectiveness of the implemented strategies.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Produce a profile of an organisation.....................................................................................1
1.2 Carry out an analysis of the business using comparative measures of performance............3
TASK 2............................................................................................................................................5
2.1 Appropriate action to be taken to overcome from the weakness and describe the
appropriate justification..............................................................................................................5
M1) Recommendations with justification to overcome the weaknesses....................................7
2.2 Analyse the various ways in that the existing performance of the Company is maintained
and strengthen.............................................................................................................................8
2.3 Finding out the new areas where the organisation can expand their business....................10
TASK 3..........................................................................................................................................11
3.1 Produce an assessment of existing business objectives and plans......................................11
M2) Sources of information in the work...................................................................................12
3.2 Revise business plan to incorporate appropriate changes...................................................12
D1) Improvements while business plans to incorporate appropriate changes..........................14
3.3 Prepare an action plan to implement the changes...............................................................14
M3) Action plan template.........................................................................................................16
D2) Approach to research and study for completion of work...................................................16
TASK 4..........................................................................................................................................17
4.1 Report on the impact of the proposed changes on the business and its personnel..............17
4.2 Plan how the changes will be managed in the business .....................................................18
D3) Ideas for business plan.......................................................................................................19
4.3 Monitor the improvement...................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
Small-Scale Enterprise. 2014. [Online]. Available through :........................................................22

INDEX OF TABLES
Table 1: Business plan for Hungryhouse.......................................................................................12
Table 2: Action plan.......................................................................................................................13

ILLUSTRATION INDEX
Illustration 1: Hungryhouse position in comparison to Divine Organic Foods...............................4
Illustration 2: Essentials of business plan......................................................................................12

INTRODUCTION
In the food industry there are various small medium-sized enterprise that help them to
generate the revenues and earn more profits. Thus, they contribute towards the economic
development and also increase GDP of the country by increase sales as well as create more jobs.
The report in context to the to the hungry house holding limited is that they are highly capable in
recovering the cost that arise at the time of running business that resultant into enhance the
company sales in consist manner (Schoonjans, 2013). Thus, they should adopt the company
resource enterprise planning software programs through which the managers able to transacting
the with each financial treatments and also able to earn incomes. They can effectively controlling
cost whether they are direct or indirect expenses that can be capable in controlling in appropriate
manner that leads to generating more revenues which leads to increase higher profits in future
financial timing period.
TASK 1
1.1 Produce a profile of an organisation
The Company Dragons Den has a different firm that obtaining the financial services for
the purpose of expanding business. Thus, from all the organisation that are one firm that are
selected that are as described as follows-
Company Name The Hungry holding Ltd is under food industry where they
operated their business by providing food products in London's
Local community.
Structure of owner There are two active main directors within the hungry house
Company run their business in food industry. The main officer
or directors are under this that are described below:
 The MRONGOVIUS, ALICE LISA: They are the main
director of the Hungry holding Ltd who are appointed
within the company on the effectual date on the month
February 1, 2016. He play a greatest role for director and
the another occupation of him is Chief executive
director.
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 OBTBERG, NIKLAS: They are also one of the main
director that are appointed within the organisation on the
effective date on the April, 25 2012 (Urban and Naidoo,
2012 ). They play their work as a director and also he is
a managing director of this particular company are the
Hungry House limited.
Organisation history The Hungry house limited are mainly found in the 2007 year
under the food industry in the London city. Thereafter, they are
mainly incorporated on the month April 7th , 2007. They deliver
the food products and offer a better quality of services in the
particular target segment for the purpose of increasing profits.
Business activities The most important activities of the company is that they
deliver a foods products or services by the modern technology
such as social media to the customers.
Firm location The Hungry house holding are the London based firm an there
Location are as described below-
Blue Dot consulting limited, Chester House Fulham Green, at
the 81/83 Fulham high street, London, SW6 3JA.
Hungry house holding Strength and weaknesses
Strengthen: They offer the nutritional and hygienic food products to the targeted customers of the
London market. They have a capability and ability to effectively able to recover the starting expenses and
cost (Rocha, 2012). They have strong brand image and goodwill in the minds of customers in the
marketplace.
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 There are various types of unique food dishes that are able to retain and attract the several
numbers of consumers from the target marketplace.
Weaknesses:
 The major weakness of that particular company that is hungry house limited which has no
presence in the wider marketplace.
 The another weakness of this company is that they do not have a various type of
promotional and advertisement activities.
 They have not appropriate strategies to maintaining the level of inventory.
 There is a lack of development and training session in the Hungry House limited.
Therefore, it is recognised that Hungryhouse has effective goodwill in market but due to
some efficiencies, it has to face issues like; lack of fund and resources, lack in organising
training and development programs for working efficiencies of workers. However, it is essential
for entity to increase strengths and reducing weaknesses occurred for proper management of
business operations. Including this, through adopting new technologies and improving quality
services of will be able to enhance marketability and competitiveness. Thus, preparing strategies
and managing its business operations are able to increase effectiveness and further
implementations.
1.2 Carry out an analysis of the business using comparative measures of performance
In the food industry in which there are several small medium-sized enterprises which are
currently operating their business in food or services products at local community of a particular
country. The Divine Organic Foods Companies is the main competitor of the Hungry house Ltd
Holding that was mainly incorporated in the month of October 29th in year 2009. They both are
the main company who are mainly operating their business in that particular the food industry
and there is a financial performance that are mainly described which are as described as below-
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Interpretation: There is a table that are mentioned above in which there is data and figures that
shows the performance of both the company that are Hungry House Holding limited and the
Divine Organic Food Companies UK limited (Neneh, 2012). The above figures shows the net
profit and company sales that are described further in it has been interpreted that there is a
downward flow of the profit as well as sales at the starting stage. Thereafter, these both variables
are increase continuously over a particular timing period. It ha s been analysed from the above
data and figures in which it has been said that Hungry house limited are capable of producing
revenues in the year 2010 that have 8000 GBP. Beside this, there competitor of this cited
Company producing the sales revenue generating that are ½ of £3000. Apart from this, it has
been analyzed that both of the Company's sales profits are now goes downwards that in the
accounting year, 2012. Thereafter, the Hungry house limited sales as well as company Divine
Organic limited are increase consistently in the financial year from 2012 to 2016. Thus, in the
accounting year,2013 the sale of Hungry house limited and the competitor Divine Organic
limited the sale profit is £9500 and £4000 that are respectively. Furthermore, the profit of the
cited Company and its competitor under the food sector that are £2185 and £720 which was in
the year, 2013. Thus, the data and figures show that both the organization under the food
industry have a capability to attract the customers from the target market that leads to earn higher
profits and increase sales of its products or services.
Thereafter, they generating revenues and profits of the both company are improve
frequently and that attain at the £12900 and £3870. Therefore, the competitor of the cited
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Illustration 1: Hungryhouse position in comparison to Divine Organic Foods

Company are capable in producing the more revenue in the accounting year that reaches up to
the £9700 and £2037. The hungry have an effective technique that assist them to attracting the
potential customers and able to control production cost as comparison to Divine organic limited
(Kaushik, Khanduja, Mittal and Jaglan, 2012). It has been also analyzed that if there is a
comparison among both companies in which it said that hungry limited Company have an ability
to recover the expenses at the initial startups and it has a brand image in the mind of customers in
the market than the divine Company. Thus, there are various reason regard to Hungry house
holding limited is that they are capable in earning a higher amount of sales profits and generate
more revenue at the financial year.
Different competitive tools can be used for analyzing market position and
competitiveness of Hungryhouse. For example; identifying financial records, benchmarking and
so on. Likewise, evaluating ratio analysis is also able to understand last years and current
financial position of the small enterprise. Therefore, comparison in economic position with last
years is determined generates different ideas for further implementations.
Similarly, benchmarking is crucial for identifying market position of small scale
enterprise with other competitive entities. Therefore, potential of entity to face competition and
making decisions for further years are created efficiently.
TASK 2
2.1 Appropriate action to be taken to overcome from the weakness and describe the appropriate
justification
All firms are finding out the ways to minimize the different types of weakness that are
facing by the company in the business environment. It does not matter that the company is
operating in what industries whether they are food industry and any another segment. Thus, to
overcome from weakness the organisation finding out the ways to reduce by implementing in
different situations. The management of a company adopts the different type of tactics that assist
them to increase the business performance in that particular target marketplace. In the present
case, the hungry house holding limited which deliver the food product through social media or
online platform and also deliver their services though offline trading. Thus, these are major
weakness of this particular company and there are several weakness of this firm as they does not
opt the effective marketing and promotional strategies that are highly impacting on their sales in
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negative manner (Teasdale, 2012). Furthermore, they are not able to handling the large stock at
the same time of food products and one more weakness is that have not appropriate training and
development session to improves the skills of its staff workers and aware the customers.
Therefore, for the purpose of minimizing the all weakness that are discussed above regard
to the weakness of the hungry house limited company. Thus, to overcome from these weakness
the cited Company should adopt the effective advertisement strategies and also promotional
strategies for the purpose of enhancing the sales and capture the wider marketplace. Thus, there
are various types of advertising tools that are available in the market but the company choose as
per their situations. It directly able the Company to effectively promoting their foods products in
the target market and also able to capture market by delivering the food items in that particular
segment. Therefore, in context to the cited company as is that they should adopt the social media
website for the purpose of promoting their existing as well as new products items as nowadays
most of the people are keep in touch with the latest technology are the internet. Thus, this type of
strategies are most effective that capture the large market share at very low cost of promotion
and it gives the better returns for that particular strategies. Thus, it assist the company to
effectively overcome with their weaknesses if they use this particular promotion and
advertisement strategies that are discussed below.
Along with that, the cited Company can used the various tools that are analysing the
pattern and re-order level that able them to sell the food items in that particular market segment.
It can effectively manage the inventory stock of food products and maintain the raw material in
effective manner. Therefore, the company should adopt the just in time strategy that assist them
to manage the supply of food products or services at particular the right timing and manage the
stock levels' quantity (Storey, 2016). Thus, this technique are widely used by most of the
companies and the cited company should adopts for the purpose of managing the food stock
items. In context to overcoming from weakness of hungry house Company is that they necessary
to hire a highly skilled workers so, they can able to manage each situations. Therefore, the above
strategies that are adopted by the Hungry house limited is that to reduce their recent weakness
and develop the high skilled worker in effective manner.
To overcome all this weakness Hungry house limited used various types of strategies
such as :
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Strict action against labour: Strict monitoring and control is very important to way to
improve the performance of personnels. In addition to this, company should organise the training
and development program through which employees can easily learn the skill, knowledge and
working criteria and improve their performance.
New machines : With help of this way firm can improve the quality of food. In this
manner company should installed new machines and equipment of manufacturing.
Complimentary drinks or food : In this way company should provide complimentary
drinks and foods to regular customer. Giving complementary food and drinks to regular can be
noticed by new customers. Obviously, new ones would like to avail these benefits as well. So,
for this they will try to become regular customers hence, will increase their sales and loyalty
towards their company will increase.
Following strategies are to be implemented to improve performance of Hungryhouse can
be understood as:
 Analysing actual performance of the entity critically and strategies for further
implementations.
 Organising training and development programs to encourage them for better coordination
towards team building.
 Adopting new technologies for improving its food quality and also for attracting
customers towards the services.
Therefore, for following on above mentioned actions will be efficient to reduce
weaknesses occurred in Hungryhouse. In accordance to this, adopting new techniques is effective
for increasing quality services of enterprise and implementing further activities. However,
organising training and development programs is suitable to increase working efficiencies of
workers and encouraging them for effective coordination in business operations. Thus, with the
help of implementing these strategies, Hungryhouse will be able to expand its entity efficiently
affect further business operations and its effectiveness at maximum level.
M1) Recommendations with justification to overcome the weaknesses
For reducing weaknesses occurred during business operations of Hungry house Ltd,
preparing and implementing strategies is required. However, adopting new technologies will be
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able to improve food quality and increasing demand of customers for the services. Likewise,
analysing workers' performance and work for better coordination in team work is effective
achieve organisation's effectiveness. Therefore, it is justified that weaknesses occurred in the
organisation can be overcome by implementing these strategies efficiently.
2.2 Analyse the various ways in that the existing performance of the Company is maintained and
strengthen
Each organisation has a strengths in kits industry in that it assist them to effectively run
the business functions in effective manner. It directly leads to enhance sales profit and generating
more revenue at the accounting year. The major strength of hungry house holding limited is that
as they are able to deliver the hygienic food items and have an ability to cover the initial start up
expenditures. Apart from this they can able to build a strong brand image and develop a unique
as well as innovative food dishes. The most recent strength of the company is that they can
enhance the business performance of the company so, can manage through adopting strategic
approach. The company maintain their existing performance by adopting the strategic approach.
There are various strategies as well as tactics for the purpose is that to make use of high-quality
of nutritional product that are mainly checked through the measurement of quality such as
trademarks, ISI and food association etc.
Therefore, the management of the company are able to make usage high-quality of items
in the products that consist of betterment and rich nutritional which able them to deliver or serve
the good quality of foods product to the consumers. Thus, the type of nutritional products are not
affecting on the consumers health of consumers in negative ways that resultant into attracting the
consumer in large. Thus, they are able to purchase the food items in effective ways than the
competitive industry rivalry companies (Ratten, 2014). In context to the hungry house holding
limited is that they are highly capable in recovering the cost that arise at the time of running
business that resultant into enhance the company sales in consist manner. Thus, they should
adopt the company resource enterprise planning software programs through which the managers
able to transacting the with each financial treatments and also able to earn incomes. They can
effectively control cost whether they are direct or indirect expenses that can be capable in
controlling in appropriate manner that leads to generating more revenues which leads to increase
higher profits in future financial timing period.
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