Small Business Enterprise Analysis

The report provides an in-depth analysis of DCSL Software Ltd., a small business enterprise in the UK. It evaluates the company's strengths and weaknesses, analyzes its business performance using comparative measures, and offers recommendations for overcoming challenges and expanding operations. The report emphasizes the importance of adapting to market conditions, enhancing customer support, and investing in research and development to ensure sustainable growth.

Small business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Weakness and strength of DCSL Company ....................................................................1
1.2 Analysis of business Performance using comparative measures of performances..........2
TASK 2............................................................................................................................................4
2.1 Appropriate actions to overcome weaknesses..................................................................4
2.2 How to maintained strengthen in the organisation...........................................................5
2.3 Recommendation with justification for expanding in new areas.....................................6
CONCLUSION................................................................................................................................7
TASK 3............................................................................................................................................1
3.1 Assessment of existing business objectives and plans.....................................................1
3.2 Revised business plans to incorporate appropriate changes.............................................1
3.3 Action plan for implementing changes.............................................................................2
TASK 4............................................................................................................................................3
4.1 Impact of the proposed changes on the organisation and personnel................................3
4.2 Plan to manage the business ............................................................................................4
4.3 Monitoring the improvements in business ......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Small business enterprise are privately owned business unit that have fewer employees
and generates less revenue as compared to regular sized organisation. These enterprises generally
operates on small scale. These enterprises are termed as small In order to get assistance from
government and to gain advantage of various taxation policies.
The various new schemes have been implemented by UK government to assist small
enterprise to grow. The UK government intends financial support and advice to small
organisation (Harward Business., 2013).
The DCSL software limited company has been selected in order to conduct research on
small enterprises.
The study have focus providing orientation to small enterprise and assist them in
enhancing their growth. The report includes various appropriate actions that can be taken by
small business unit in enhancing their growth. The project will have more emphasize on
analysing the impact of various changes on business activities.
1.1 Weakness and strength of DCSL Company
The DCSL software limited organisation is private limited company located in UK. The
organisation is dealing in business and domestic software development. The DCSL is UK
leading software development enterprise in UK. The reason behind firm success and growth is its
partnership with well-known and branded software organisation such as BT, virgin media, Water
aid. The organisation provides various services related to computer software and mobile
application (Khalique and et.al., 2015).
Strength: DCSL software is very
competitive firm
It has wide customer base.
The brand reputation of organisation. The
business entity was able to develop its brand
image in market.
Effective adjustment made by DCSL
software firm in its cost structure and has
made impressive improvement in its
Weakness:
The business unit does not have diversified range
of software.
Lack of online support service centre.
The DSCL software enterprise is unable to
provide quick solution to their customers.
Door perception of customer about Quality of its
product and services.
Great impact of economic factors on firm.
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business process.
The firm is developing attractive and unique
quality Of software.
Being economic issues the organisation was
able to establish good position in market.
It has developed well corporate image.
Employees motivational strategy has enabled
Them to achieve success.
It has potential to provide country with
unique advantage. In both development and
assimilation of new scientific and
technological knowledge.
The DCSL has expert Technical Team for
designing and repairing software.
Skilled and talented employee and marketing
Personnel.
The company has healthy relationship with
its partners.
Economic crisis in the country has great effect on
company sales.
Outmoded management philosophy and
enterprise structure.
Infective strategy related to human resource
management.
Inadequate amount of investment on marketing
activities.
Low research and development.
Lack of sufficient awareness about modern
technology originating from outside national
boundaries of the country.
The DCSL software company has low market
share and slow growth.
Large amount of capital is required to build
innovative product.
Appointment of experts and development of
software includes high cost.
Lack of innovation
Ineffective approach of technology adoption and
management.
Organisation is completely depended on its
experts for developing software.
1.2 Analysis of business Performance using comparative measures of performances
DSCL Verses Tech Mart view and MAPS
The DCSL provides various services related to mobile application, customer relationship
management, computer software, databases, business software on the other hand software
related services are being offered by Tech mart View
1. DCSL software Ltd. developing organisation also delivers various technical solution
related to wide range of software and mobile application while MAPS focusses on
offering innovative solution (Miles, 2011).
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2. DCSL software business unit the does not make investment on marketing activities On
the other hand MAPS has adopted effective Marketing channel in order to promote is
software.
3. The marketing strategy of DCSL software enterprise is based on the customer needs and
demand Whereas The MAPS marketing strategy is based on centralisation and strength of
business.
4. The DCSL software Ltd. has limited customer base. On the Other hand MAPs has wide
customer base.
5. The DCSL software firm has many customer service centre that provides various
technical solution to their clients on the other hand Maps provide online solution to its
customer.
6. The DSCL develop unique quality of software and mobile application. On the other hand
Maps focusses on providing software with innovative features.
7. The DCSL has Expertise in developing software and mobiles application whereas Maps
has its own expert team for designing software (Nijssen and Frambach, 2001).
8. DSCL employees motivational strategy has assisted firm in achieving success. On the
other hand MAPS innovation strategy has provided it an opportunity to enhance its
growth.
9. The Maps have wide market share and high market growth. Whereas DCSL software
limited have impressive brand name but low market share and slow growth.
10. Ratio analysis can be conducted in order to evaluate the financial performance of
organisation as compared to its competitor. In ratio analysis technique the assets and
liability of one business unit are being compared with other business entity.This is
appropriate method that can be used by small enterprise in order to measure their
performance in effective way.
11. The financial performance of both the performance can be compared on the basis of
profitability.
DCSL software LTD.
￡'000
MAPS software company
￡'000
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Year PBT PAT PBT PAT
2012 50 30 55 40
2013 46 32 45 30.6
2014 35 28 42 36
2015 25 10 30 22.2
2016 10 10 30 24
From the above table it has been identified that DCSL Software enterprise has improved
its performance as compared to its previous year performance. It has been analysed from above
data that DCSL software company is performing well as compared to its competitors.
TASK 2
2.1 Appropriate actions to overcome weaknesses
The first weakness that company have to overcome is to diversify the range of software
and modified it and also make improvement and bring changes under the strategy and modifying
the existing product or adding the new so that it provides opportunities and helps in increasing
the sales (Butler, 2012).
The second weakness that company should try to overcome that it should provide online
support facilities, toll free and help line number to its customers, so in case of any discrepancy
arise the customer are easily availed those services.
The third weakness the DSCL should overcome that it used to provide quick solution to its
customers generally it cannot do and usually takes more time to solve the problems and in case
of small problems the DSCL usually takes the large time to solve it, so this area also requires
improvement (Bridge and O'Neill, 2012).
The fourth weakness the company should improve is that with produce the product and
give rating as per the performance, features, service, price, quality, warranty ,price, goodwill so
the customer compare it and satisfied themselves before purchasing it.
The fifth weakness that the company should improve is that certain economic conditions
and crisis arise in the market such as political stability, price stability, inflation. monetary prices
and other conditions that affect the product and its sale because the company when producing
will not take care of those factors and conditions, so company should aware about those and
should product according to that which directly increase in sales.
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The sixth area where improvement is required under outmoded management philosophy and
enterprise structure, under this company should make the strategies and increases the hierarchy
and improves the work structures, so everyone knows his or her work and organisational
structure will be controlled (Reid, 2007).
The seventh areas where improvement is done under the infective strategy related to HR
where the young one is hired and old one is removed due to because of organisational behaviour,
it could not be happen because for a complete and wellbeing organisation both the young and
experience people are required, because young peoples are talented and do any sort of work in
any conditions while experience people having idea to deal with the situation and initiates a
action with regard.
2.2 How to maintained strengthen in the organisation
In order maintained strengthen required that there is an inadequate amount of investment
is done under marketing activities so in such case business manager should focuses on long term
strategies, prepared long term plans and procedures so the stakeholders will invest in such
company and get returns and improves the market share of the company (Brunswicker and
Vanhaverbeke, 2015).
Further, company should focuses on research and development activities and improves
this facility so that time to time research can be done in the marketing field and marketing
products and that essentially helps in sustainable growth and development of the company.
The company should also improve the technological areas and instead of using outdated
technology company should bring and used the modern technology, so work can be done at
greater coast and time should not been wasted. Essentially, the normal time taken by company
when he used modern technology instead of old one, so company should improve its technicality
areas (Gordon, Hamilton and Jack, 2012).
The company should also improve its market share and growth by using all the moder n
techniques and also contribute to CSR that improve its growth and that also attract the
stakeholders to invest in such companies and that directly increases its market share (Ciampi and
Gordini, 2013).
The another strengthen need to be maintain through contribute excessive amount of
capital to build on product instead of contributing more it should use the resources, process and
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research technique in such a way that the product which will be created will be useful and
beneficial for the company and company could easily sold in the market and generated profit
from that.
The company should not involves so many experts in particular one field, there is no need
to expand money where it does not require because one expert under one field is enough and
spending too much money on so many experts is not beneficial because unnecessary wastage of
money and resources have no use and similarly, company should not develop so many software
and incurred unnecessary on that ,only that software are to be taken which is essentially
important for the company which directly improve its quality and improve the conditions
(Goffee and Scase, 2015).
The company should overcome the problem related to the lack of innovation and
developed the innovations techniques, Develop a trust that would present in culture, adopt
cautious path, correct its mistakes and failures and retain flexibility.
In DSCL software Ltd. company effective approach of technology and management
approach needed towards technology and management of the business objectives (Huggin and
Weir, 2012).
2.3 Recommendation with justification for expanding in new areas
In respect to develop effective results in the organisation, there are several ways through
DCSL Software Ltd. can expand their operations and functions in different areas. Therefore, it
assists to increase profitability which assists to make effective functioning in business (Bridge
and O'Neill, 2012). Following strategies can be implemented in business for expansion
operations and functions:
 Adding new applications and software: In respect to develop effective functioning,
there are several areas where areas in which DCSL Software Ltd. can add new
applications and software. In this aspect, effective functioning will be develop in the
business unit for catering effective results. It assists to make high growth in the
organisation for developing profitability (Bovée and Thill, 2015).
 Selling products and services in international market: With this regard, the chosen
firm has several strategies that assists to organise several things in business. It is the best
way where consultant also develop their participation to operate functions and operations.
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Innovative products and services can be develops at DCSL Software Ltd. that assists to
accomplish effective functions in business unit (Sahut, and Peris-Ortiz, 2014).
 Expansion with new territories: In respect to develop profitability, it is the important
element which make successful results in the organisation. In order to conduct the market
research, the organisation has benefits to implement their effective results in business
unit. In this context, DCSL Software Ltd. can gather relevant information to expand their
business operations in new areas. It also impacts potentially that developed business in all
over the world. Therefore, it is the suitable technique that assists to make effective
functioning in target market (Boswell, 2014).
 Targets to new candidates: With the help of targeting new customers, DCSL Software
Ltd. has benefit to enhance their operations and functions in different areas. In this way,
goals and objectives could be achieve through developing profitability at workplace. In
addition to this, the chosen organisation require assess their customer demand so that they
will easily create loyalty as well. It is the best way through business will gather effective
information.
CONCLUSION
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TASK 3
3.1 Assessment of existing business objectives and plans.
DCSL software Ltd have some business objectives and plans. For the assessment of the
existing business objective and plans is important to find the lacking areas of the business. This
objective play the important role in the business as well to feel employees more part of the
organisation. As the plans and objective need for the higher growth and also to achieve the
mission and vision of the organisation. Some of the following things should be consider from the
assent such as:
 Make structure of the business plan: The prosper structures of the business will help yo
basis the plans for DCSL software limited need some better plans. As the higher authority
has to focus on some new technologies for the operations of business. As small
enterprises the limited funds always bring the situation of less opportunity for the
business. Also the business decision will be depends on the organisation plans (Muondo
and Perkins, 2013).
 Assessment of the business goals and objectives: every organisation some outcomes
for their goals and objectives. As the small and enterprise like DCSL software ltd have
already lack of funds and their revenue will be depends on their input of production. The
market image will be not a well establish. As the goals and objective should be achieve as
they have to reach at the top (Avgerou, 2008).
 Make changes in goals and objectives: if the goals and objective are not achievable
organisation have to find the drawbacks. If the organisation try to change their goals and
objective as per the size of the business. DCSL software limited have to achieve the more
revenue on the quarterly basis.
 Impact of changes on business performances: if the organisation want to pitch their
product according the target market. The impact of the organisation business will be on
the operation and their function will be adverse.
3.2 Revised business plans to incorporate appropriate changes.
The plans of the DCSL software limited are not appropriate as they have face the
difficulty to achieve the organisational goals. The top management decision are not according to
the plans. As they need to revise their business plans to incorporate changes such as follows:

 To adopt the new technology: As the software organisation they need to update
technologies to give the innovative service to the clients. The overall market conditions
will be increase in the organisation will bring the new technologies.
 Evaluations of performance of the business: To every business organisation have the
different strategy to implement it. The performance of the organisation will be depend on
the employee’s performance (Butler, 2010). If the organisation will evaluate the
performance of the business the total overall revenue and market move by the
organisation will be considers.
 Make changes in budget: as the small enterprise have limited fund and they have to
allocate the budget according to the plans of the business. The resource are important for
the business will be high budget. As sometime the necessary expenses can be reduce and
try to changes the budget so that the equally funds can be allocated for the necessary
business process.
 Forecasting for future growth: It is important to forecast the future growth the current
growth of the organisation can be remarkable and they need high resource for the future
growth. The customer are also satisfied with the DCSL software limited as the market
growth of the organisation high in the coming years (Green, 2007). It is important to
forecast the future growth to know the overall organisation performance.
 Implementation of changes in business: if the changes have been made in then above
structure than it is important for the organisation to implementation for the better
outcomes As the DCSL software need to achieve the higher growth as p[er their business
objective.
3.3 Action plan for implementing changes
If the changes have been made for the business it is important to implement for the higher
growth of the business also to improve the performance of the organisation. The adoption of the
new technologies is important for the customer satisfaction. Research and development can be
made on the product. If the changes have been not implement the goals and objective of the
business cannot be achieve. In the DCSL software limited changes are not according to the
decision made by the higher authority (Kumar, 2008).
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Activities Responsibilities Time frame Actual time taken
Drafting to the plan to
make new enterprise
Manager and director 2 months 1 ½ months
Apply methodology to
collect relevant
information
Employees of the
organisation in the
DCSL Software
limited.
3 months 2 ½ months
Resources for the plan Manager and other
important key person
of the organisation.
1 months 1 months
Estimation of costs Finance manager and
other employees who
assist in the cost
estimation
1 months 1 months
Recruitment of the
new staff member for
the DCSL software
limited.
Human resource
Manager.
2 months 2 ½ months
Determines marketing
activities for new
employees as per the
software industry
need.
All team members and
other employees.
4 months 3 ½ months
TASK 4
4.1 Impact of the proposed changes on the organisation and personnel
In the selected business unit, there are several types of changes need to be implemented
in systematic aspect that are as follows:
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The company can earn profit by way of finance, workload and morale. The company can earn
profit under the finance by way of initial public offer, further public offer and book building
process. The company can also earn profit from the market in form of buy back and announce
the dividend, interest which to be paid to the investors and also provide various product and
services to customers and expect profits from that (Peltier and Naidu, 2012). Similarly, company
can earned profit from the environmental workforce such as the revenue related factors and
revenue per employee is depended upon the total revenue earned by the company and it is more
benefited while comparing themselves with other companies and that results in greater
profitability and efficiency by using companies resources and that only possible because of
greater workload between members. Company profit is also depends upon the morale of the
people and working conditions which arising in the course of business (Reynolds and Lancaster,
2007). it is say that it employees who are satisfied with the working environment and conditions
and work freely in the organisation, follow the structure and rules, and working ethically that
makes the organisation more profitable and sound and if company is having all these three
conditions, they can easily beat down his competitors.
4.2 Plan to manage the business
DCSL business plan: It covers business goals and covers the background information regarding
DCSL and forming various strategies and plans to reach those goals. It also targets regarding the
changes in views, branding, clients and tax payers and communities. It depends upon the
presentation that how it presented and it is same for every new business, ventures and companies
who are looking to established themselves and covers structure in form of marketing plan,
operational plan, financial plan, management summary and executive summary. Marketing plan
covers the business and business related activities such as promotional and marketing activities
and achieve those targets within a required time period and also give description of business, its
position and object related to it (Arasti, Zandi and Talebi, 2012). Financial plan tells about the
procurement of funds and essentially utilise those funds and it based and forecasted on the basis
of future conditions which essentially on the basis of financial, income, fund flow and cash flow
statement, operational plan is prepared on the basis of strategies that been set and with the help
of those goals and objectives can be achieved and it is essentially based on operational budget
strategy. Management summary tells about the business plan that how DCSL is structured is

designed and who are the persons are involved under this while executive summary plan
described its documents, structure and background analysis (Boswell, 2014).
4.3 Monitoring the improvements in business
In DCSL Software Ltd., there are several changes need to be implement that assists to
enhance effective results in business through catering effective information. There are several
functions and operations that require modification which needed to implement successful results
as well. In this regard, targets can be achieve in international market. As results, it is the best way
that assists to make positive functioning at workplace (Arasti, Zandi and Talebi, 2012). In
addition to this, at workplace of the chosen business successful results will be make through
monitoring on their plans and operations. Therefore, it assists to make sure that targets can be
develop with time scale. Each activity develops through enhancing systematic work to perform
tasks and operations. Therefore, following activities determines to accomplish goals and
objectives of the organisation:
Activity (in month) 1 2 3 4 5 6 7 8 9 10 11 12
Goals and objectives setting
Market researches for the
demand of products and
services
New product development
activities
Activities that bring changes in
the brand image
Implementation of the plan
Expansion and enhancement of
business operations
Customer satisfaction
increasing with implementation
of the plan and activities

Controlling and monitoring
performances of the company
(McAdam, McAdam and
McCall, 2014).
Sustaining and maintaining the
organisational performances
with innovation and evaluating
activities
CONCLUSION
It has been concluded from the study that DSCL is performing well in the market. But it
is required to make improvement in certain areas. It has to frame various effective strategies in
order to gain competitive advantage in market. It has been concluded from research that changes
has great impact on business activities.
The various actions have been suggested by report which will help firm in improving its
performance. Several methods have been recommended that can assist business unit in
maintaining its performance.

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