Comprehensive Analysis Report: Austin Fraser Small Business Enterprise

This report provides a detailed analysis of Austin Fraser, a small business enterprise offering consultancy services. The report begins with an introduction to small business enterprises and their significance, followed by a SWOT analysis of Austin Fraser, identifying its strengths, weaknesses, opportunities, and threats. It then analyzes the business with comparative measures, focusing on its competitive advantages. The report offers recommendations to overcome weaknesses, such as lack of research and technological errors, and suggests ways to maintain existing performance by focusing on customer needs and competitive analysis. It explores new areas for business expansion, like offering consultancy services, and outlines a plan for implementing changes. The report also addresses the impact of change on the business and its personnel, including the management of change and improvements in business performance. Finally, the report concludes with a summary of findings and recommendations.

Small Business
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of a small business to identify its strengths and weakness........................................1
1.2 Analysis of business with comparative measures.................................................................3
TASK 2............................................................................................................................................3
2.1 Recommendations to overcome weaknesses........................................................................3
2.2 Ways to maintain existing performance................................................................................4
2.3 New areas for expansion of business....................................................................................5
TASK 3............................................................................................................................................5
3.1 Existing business plans and objectives.................................................................................5
3.2 Revise business plans to incorporate changes.......................................................................6
3.3 Action plan for implement changes......................................................................................7
TASK 4Technological factorsSocial factors:Political factors:Economic factors:.......................8
4.1 Impact of change on business and its personnel...................................................................8
4.2 Management of change.........................................................................................................9
4.3 Improvements in business performance over a specific time period..................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business enterprises can be in the form of sole proprietorship, partnership in which
less number of employees work and which earn small amount of revenues than large business
corporation. These kind of enterprises play a big role in growth of a country and government also
provide them various support facilities for their expansion (Nga and Shamuganathan, 2010). One
of the main benefit of these corporation is that they provide a platform to local people to show
their talent and skills. These businesses carry out research on small basis for identify needs of
customers. Today's business environment is very complex and is changing at a fast speed. That's
why it become necessary for business enterprises to implement concept of change to offer
products as per the needs of customers. Austin Fraser a consultancy firm, who provide various
consultancy services to its clients is taken under this report for study. SWOT analysis of
company is detailed in this and what should be done by firms to remove its weakness is all
detailed in this report. Further, new areas in which company can expand and an action plan for
implement changes is also covered in this. Along with this ways in which company can manage
change and its impact on business and its personnel is also detailed in report.
TASK 1
1.1 Profile of a small business to identify its strengths and weakness
Profile of an enterprise contain about its short and long term objectives. Before make a
profile it is very necessary and essential to understand scope and nature of business activities.
Identify and define target market, analysis of competitors of company is also done under this.
Austin Fraser offer variety of consultancy services to its customers in the areas like recruitment,
automation, digital services and many more. It is very necessary to first identify and understand
strengths, weakness, opportunities and threats of business to make its profile. For this a concept
called SWOT analysis can be use by company.
SWOT analysis of Austin Fraser
Process of identify and evaluate strengths, weakness, opportunities and threats of a
company is known SWOT analysis. One of the main benefit of this evaluation is that it guide and
support top managers during the planning process of business (Jasra and et. al., 2012). Further it
help to make an effective business plan in a way that firm can use its strengths to make more
profits and to decrease the effect of its weakness. It also help to identify opportunities exist in
business environment and make a company inform about the threats exist in market. Strengths
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and weakness of a firm are internal while threats and opportunities are external. For effective
business profile of Austin Fraser it is very necessary to first have a detailed knowledge about
this.
Strengths: Special characteristic of an organisation which provide it benefit over other is know
as strength. This support in effective implementation of business operations and help business to
get more advantages over its competitors (Al-Dajani and Marlow, 2010). Skilled employees,
huge resources of finance, technical facility and many more can be a strength of enterprise.
Strengths of Austin Fraser can be understood by following points:
 Firm offer and deliver effective services at affordable prices to its clients.
 Company offer services in variety of areas like digital automation, recruitment and many
more. Professional consultants of company.
Weakness: Characteristic of a business which provide it a disadvantage over others is known as
weakness. Lack of funds, obstacles in strategy implementation, ineffective organisational
structure all are the main examples of company's weakness. Main weakness of Austin Fraser is
detailed in points stated below:
 Firm face a lot of technological errors or hurdles in deliver services to customers.
 Lack of research. Hurdles while communicate with its clients.
Opportunities: Special elements in business environment through which an enterprise could
expand its activities is know as opportunities (Lambert and Davidson, 2013). It is very necessary
for an organisation to identify opportunities exist in business environment because this help to
utilise resources of firm and at the same time help firm to capture a larger market share.
Following are the opportunities for Austin Fraser:
 Development of new technology and markets. Huge financial resources are available to company to expand its activities.
Threats: Specific factors of business environment that create unnecessary obstacles and troubles
in a business project is knows as threat. Introduction of a new product or service by competitor
and change in government all these can be threat for a company. Threats of Austin Fraser are as
follows:
 Number of policies and legal rules disturb the process of business.
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 Costly process of certification.
All these are the main strengths, weakness, opportunities and threats of Austin Fraser.
1.2 Analysis of business with comparative measures
It is very necessary and one of the main responsibility of managers to timely evaluate
performance of business. One of the main resonate of this is to increase quality of its products ad
at the same time capture a larger market share than its competitors. To get competitive advantage
it is very essential for Austin Fraser to have excellence on areas like finance, marketing, sales
and many more (Gorgievski, Ascalon and Stephan, 2011). Premier technical recruitment is one
of the main competitor of Austin Fraser. This firm provide effective and technical recruitment
services to its customers. But due to offer services in limited area Austin Fraser make more
number of profits. If one will compare the amount of profit of these firms than Austin Fraser
generate more revenues than its rivals.
It is very essential to analyse the features of company's product to make and offer better
products than them. Price is one of the essential element through which company can achieve
competitive advantage. In order to get various advantage over its rivals it is very essential for
Austin Fraser to evaluate the features of product offer by its rivals and after than company should
make sure to offer better quality than that at lower prices.
TASK 2
2.1 Recommendations to overcome weaknesses
Internal elements of a business which negatively affect its operation is known as
weakness of a company. It is very necessary to identify this in order to reduce its negative impact
on business process. By doing this company can increase its productivity and number of profits.
Lack of research activities is one of the main weakness of Austin Fraser and to eliminate this it is
very necessary for firm to use various tools and techniques. With the help of research firm can
find new and effective ways to deliver it services to clients (Bellucci, Borisov and Zazzaro,
2010). This will add convenience in consuming process of firm's services and this will enhance
satisfaction level of customers.
Further with the help of research company can find new areas of its expansion and can
deliver specific services as per the needs and desire of customers. It is very necessary that
company should have all resources required for conduct research. In this way firm can offer
innovative services to better satisfy the needs of its customers.
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Lot of technological errors to deliver effective services to its clients is other weakness of
company and to remove this company can first find out the various ways to deliver services.
After that company can evaluate all ways and after that an effective way and technology can be
chosen by firm avoid unnecessary hurdles in business process.
Along with this company face lot of troubles while communicate with customers. In
today's business environment it is very necessary for a firm communicate effectively with its
customers in order to make them inform about the services and features of firm's product
(Carraher and Paridon, 2015). To remove this weakness Austin Fraser can use effective
communication channels to deliver information to large number of customers and can capture a
large market share by attract more customers.
Every firm face some hurdles while execute its business operations and it is very
necessary to identify and eliminate the same in order to achieve desired objectives. To remove its
weakness it is recommend to Austin Fraser to develop its research capabilities and to use
effective channels of communication.
2.2 Ways to maintain existing performance
Success and growth of a business largely depend on execution of commercial operations.
That's why effective implementation of all business activities is very necessary. It is very
essential for company to make products as per the needs of customers in order to satisfy their
needs. Professional services at low prices is one of the main strength of Austin Fraser which
attract large number of customers towards firm's product. But due to various factors exist in
business environment needs of customers are unchanging at a fast speed and it become essential
for company to give consideration on this. To earn large amount of profits it become more
necessary for business to maintain its current performance and try to improve its future
performance to achieve set objectives (Blenker and et. al., 2012). Various methods and tools are
there which can be used by Austin Fraser to improve level of its performance. For this it is very
essential for company to focus on the needs of customers or on that specific features which
customers want. Company can do a comparison about the features which customer want with the
quality of firm's product. This analysis will help managers to know about the areas of
improvements which leads to higher satisfaction of customers.
Another method to improve sale of company's product is analysis of firm's product with
the product offer by its competitors. In this way company can make its product more unique and
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effective and can attract more number of customers towards it. One of the main advantages of
timely improvements in company's product is that it help in build positive of company in mind of
its customers.
More areas in which company can introduce some improvements is payment system. By
increase flexibility in payment system company attract more customers (Jones and Iredale,
2010). Further two way communication or feedback from customers should be encouraged by
company in order to identify the issues and problems of customers. Company should use new
technology to deliver its services and all efforts should be done by Austin Fraser to delver better
quality products than its competitors.
2.3 New areas for expansion of business
Expansion of business operation is necessary to increase number of profits and to capture
a larger market share. This can be done by make and offer new services to its customers in new
and other areas. Presently firm is providing its services like recruitment, automation and many
more. Company can expand its services by offer consultancy services to businesses also. Firm
can guide organisation about its expansion. Company can offer them services like financial,
management, technical, legal and many more. But before offer these services it is very necessary
that effective evaluation should be done by Austin Fraser that whether this idea of firm have
growth potential or not. Before taking a decision about expansion it is very necessary that
services offer by rivals should also done by company (Chittithaworn and et. al., 2011). By
expand its services company can capture a larger market share and at the same time can generate
more profits. Further company can offer its consultancy services to business corporation
regarding a particular project. Organisation can guide them about how to execute activities for
achieve desired results.
Firm can do research to find areas of expansion because it require huge amount of funds.
Important data should be collected by company before expand its commercial activities.
TASK 3
3.1 Existing business plans and objectives
At present Austin Fraser is offer a variety of professional services to its customers.
Attract large number of individuals and solve their issues sis one of the main business objective
of company. Various cost and time effective strategies are use by company to offer quality
services to customers at affordable prices with minimum time. It is very essential that company
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should communicate with its customers about the services it have to offer them. Variety of
communication tools can be use by firm for this (Forsman and Temel, 2011). Presently firm is
trying to capture a larger market share than its rivals by offer and deliver them quality services.
To expand its activities in other areas company encourage the activities of research and
development. Further timely evaluation of company's products and services are done by
enterprise to identify the areas of improvements and to improve its current performance. Further
company is trying to satisfy needs of its customers by offer them unique service. Current
business plan of company is to offer professional services to customers. Objective of enterprise
is to earn more profits than its rivals by attract more customers towards it.
3.2 Revise business plans to incorporate changes
Business plan is a written document or blueprint made by enterprise which contain
information about the objectives and goals a company want to achieve in near future. To achieve
better results it is very necessary that business plan of a company must be flexible so manager
can do any changes in order to achieve end results (Rae, 2010). Effective business plan ensures
optimum utilisation of firm's resources and improve performance of employees. It is very
necessary that manager should collect information from all the available resources before
formulate a final business plan. Managers of Austin Fraser have information about all internal
and external factors of company because this help to get knowledge of current market trends and
strategies use by firm's rivals.
One of the main benefit of doing planning is that it help to utilise all resources of
company and at the same time help to achieve efficiency in business operations. This help to
maintain quality of product and ensure smoothness and consistency in business activities. Make
an effective and flexible business plan is very necessary for Austin Fraser to operate effectively
in business environment. Due to different needs of every customer it is very necessary that firm
should adopt variety of methods to satisfy their needs (Harris and Patten, 2014). In this way
company can satisfy the needs of local people and tin this way firm can capture a market on
international level. In this way company can capture a large market share with satisfy needs of its
customers.
3.3 Action plan for implement changes
Concept of change play an important role in overall success of an enterprise that's why it
is very necessary that it must be effectively manage by firm to get desired results. Timely
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implementation of change is one of the important factor which must be consider by the
managers of Austin Fraser. Main steps which must be follow by Austin Fraser to implement
change include following: Assessment of organisation readiness: This is the initial step of whole process of change
under this, managers of firm do analysis about the readiness stage of enterprise. This
assist manager about right time to introduce change which provide various benefits to
firm. Communication planing: In this manager identify and evaluate communication channels
which he will use to communicate with employees and customers during the process of
change (Battisti and Perry, 2011). It is very essential that communication channel must
be effective. Training to managers: leaders and managers of company both play an important role
during the whole process of change. So proper training must be given to them so they can
effectively manager the whole process. Management of resistance: Introduction of change give rise to resistance of workers
working in organisation. Management of this is one of the essential part of whole process
of change. Various tools and techniques can be used by managers of Austin Fraser for
this. Collection of feedback: It is very necessary to collect feedback from employees and
workers in order to know about what they feel about propose change. Identify improvements require: In this improvements of change process are collect by
manager in order to evaluate effectiveness of change process.
 Final review: This is last step included in the process of change. In this manager evaluate
all cost and benefits related with the programme of change (Gill and Biger, 2012) . This
step guide manager about various ways to maintain change and also guide him about the
section to be taken by firm.
By follow these steps managers of Austin Fraser can get maximum benefits and profits
from change process.
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TASK 4
4.1 Impact of change on business and its personnel
Change is an inevitable part of execute business operations. Whenever a change is
introduce in an enterprise it largely affect its operations. While some change positively affect
business operatives while some negatively affect the same. It is impossible for an enterprise to to
avoid change because implementation of this concept is necessary to make and deliver products
as per needs of its customers (Fassin, Van Rossem and Buelens, 2011). One of the main reason
behind change is to effective achieve business objectives and for this company can do change in
current organisation structure or in the method of production. Whatever be the reason of change
it is very necessary for a manager to evaluate its impact on current business processes and
employees. Every change must contribute in success of company and should be to maximise
satisfaction level of customers. Change can be introduce in any area of business from
organisation structure to policies regarding the business. Concept of change affect old methods
and process of doing work and influence employees to learn about new methods. Learning
process of workers create delays in functioning of business which sometime increase cost of
commercial activities (Altman, Sabato and Wilson, 2010). New opportunities, encourage
innovation, increase effectiveness of business activities and improved attitudes of workers all are
the positive impact of change. While internal resistance, increases cost and time all are the
negative impact of business. Various factors exist in business environment remain main factor
behind the process of change. Main elements which influence an enterprise to introduce concept
of change can be understood by the following points: Technological factors: In the modern era of technology revolution, number of
technologies are introduce on daily basis. Every customer like updated products and this
become necessary for organisations to use latest technology to make and offer service to
its customers. Social factors: Lifestyle, habits and attitudes of customers influence their process of
buying. So its is very necessary that a firm should have knowledge about these because a
little change in these elements affect buying process of customers. Political factors: Government of a country not only decide tax rates for businesses but
also set various rules and regulation for companies to make sure that they make and offer
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quality products to its customers. Change in government on in any of its rule affect
process of business and give rise to change.
 Economic factors: Income level of customers, rate of inflation and deflation all come
under this and all this largely affect functioning of company (Schaper and et.al., 2014).
Fluctuation in economic factors affect demand and supply so all these should be consider
by managers before finalising business activities.
4.2 Management of change
Introduce some modification in current process or methods of doing business is known as
change. It can a big or can be a minor one. Whenever a change is introduce in an enterprise
whether a big or a minor one it largely affect various activities of it and its personnel also. In this
case it comes under the responsibility of manager to manage change in an effective way so that
main objective of change can achieve by company (Gronum, Verreynne and Kastelle, 2012). In
today's business environment it is very necessary for an enterprise to timely implement concept
of change because a vast number of changes are take place in business environment.
Implementation of change is not an easy process various obstacles such as resistance of
employees, complexity of new methods and many other come in this. It increase responsibility of
manager to remove these hurdles covert unfavourable conditions into favourable one. Employees
of enterprise play an important role in whole process of change so it is very necessary to get their
commitment and support. For this manager of firm can use incentive to motivate employees to
accept change. This is one of the effective technique which can be used by manager of Austin
Fraser. Learning programmes can be conduct by company to make employees understand about
the main objective behind change and advantages related with it. Before implementation of
change impact of that change on satisfaction level of employees and change in their attitudes and
behaviour should be evaluate by manager.
Every customer come up with different problems and issues so it is very necessary that
different methods must be used by company to serve its customers (Olson and Staley, 2012) .
This provide them right solution for their problem and at the same time build positive image of
company in mind of its customers. Monetary and non monetary rewards can be use by company
to influence them to accept change. With commitment of workers help to get maximum benefit
from change. One of the main factor which should be consider by managers before
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implementation of change is time. It is very essential that change should be introduce by
company in right time when condition of business are favourable. Unfavourable business
conditions increase cost of whole process and at the same time create unnecessary hurdles.
So commitment of employees and favourable business conditions are two essential
elements which must consider by a manager before introduce any kind of change in business.
4.3 Improvements in business performance over a specific time period
Continuous monitoring on business performance is very necessary to do improvements
and modifications. This give information to manager about the areas require change or
modification (Storey, 2016). Process of improve business performance is long term and number
of resources are required for this. Improvements in business activities help company to provide
better services to its customers and at the same time help to capture a large market share.
Evaluation of business operation help manager to calculate effectiveness of commercial
activities. It make the manager inform whether current methods or resources which are use by
firm are able to achieve objectives or not and if not that it suggest him about remedial actions
which should be taken by him to improve business performance.
This evaluation help manager to identify any unethical business practice exist in business
process. Ethical work practices and methods must be encourage by managers for working. This
will encourage ethical decision making process at workplace which will increase positive image
of company. One of the main benefit of continuous evaluation is that it help to identify
opportunities and threats in business environment.
On the basis of information collected with research, Austin Fraser is doing continuous
improvements on its business strategies (Burns, 2010). On 12th June 2017 firm get 14th rank by
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