Small Business Enterprise Report

The report analyzes the performance of Hungry House, a UK-based online food service, detailing its business profile, competitive measures, and recommendations for overcoming weaknesses. It discusses the company's strengths, weaknesses, and strategies for market expansion, including technology advancements and new product offerings. The report concludes with an assessment of the impact of proposed changes on the business and its management strategies.

Small Business Enterprise

TABLE OF CONTENTS
Introduction......................................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1 Business profile of organization ...........................................................................................3
1.2 Comparative measures of performance.................................................................................5
TASK 2 ...........................................................................................................................................6
2.1 Recommend with justification, appropriate actions to overcome the weaknesses................6
2.2 Ways to maintain exiting performance..................................................................................7
2.3 New area of business ............................................................................................................8
TASK 3............................................................................................................................................9
3.1 Assessment of exiting business objectives and plan.............................................................9
3.2 Revised business plan to incorporate appropriate changes to overcome weaknesses...........9
3.3 Action plan to implement the changes.................................................................................10
TASK 4 .........................................................................................................................................11
4.1 Impact of proposed changes on business ............................................................................11
4.2 changes of management.......................................................................................................12
4.3 Monitor improvements in last two year. .............................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business enterprise is play significant role in country economy. They also make
equal contribution in country's economy. The present report is based on Hungry House which is
UK based online food industry (Abbas and Mohammed, 2017). The firm has tied up with more
than 33000 restaurants across the 16 countries. The presents report cover all area of business
operation and services. The report covers all important aspects of business and analyses existing
performance. In addition, it reviews business plan and implemented changes. At last, it gives all
requires financial performance of company.
TASK 1
1.1 Business profile of organization
Hungry house is UK based online food order company which is offering its services
through its online platform. It allows its customers to search different types of restaurant and
also have partnerships with more than 10000 restaurants (Alshamaila, Papagiannidis and Li,
2013). Its mobile application is available on I phone and Android apps.
Name of business Hungary house
Owner structure Private company
Context The company was founded in year 2003 and in
2006 its launched its online platform. The main
activities which are performed by the company
is taking online food order. In 2012 After,
taken over by Delivery hero the company is
able to conducts its operation more than 12
countries. It has also made partnership with
more than 10000 restaurants in UK.
Competition The main competition of company is Just eat
which is offering the similar nature if services
to its customers (Brunswicker and

Vanhaverbeke, 2015). , Deliveroo,
GrubHub,takeaway
Strengths and weaknesses The main strength of company is that is has
partnerships with more than ten thousand
restaurants. Firm has been brought by German
company Delivery Hero (Chitura and et.al.,
2015). After merging with, the German
company, firm has expanded its business
network is reached to more than 33000
restaurants in more than 12 countries. It also
uses of technology in which it uses mobile
application for taking online food order.it
offers best quality products at competitive
prices. Adding new products all the time.
Weakness of company is that it has facing
string competition form just eat and other
company. Weakness of the firm is that it
offering its services its websites and mobile
application, in which many users facing
difficulties. Entity's mobile application of
lacking for may basic facilities. Along with this
they are offering limited food items.
Smart objectives
Following are the smart objectivs of Hungry house.
Smart objectives Specific : The company is planning to increase its
sales by 3% in next three months. This is specific
objective which can be achieved by organization.

Measurable : The sales of company is increased in
next 3 moths so the firm so the objective is
measurable in term of fixed percentage.
Time scale : the ojective that have been set are time
bound and the time scale of 3 months has been set.
1.2 Comparative measures of performance
Hungry house is UK based company in which they are offering online food order. It has
business partnership with many restaurants with many companies (Cowling and et.al., 2015).
The financial performance of company is growing very fast and they are attracting more
customers in its business. The main competitor of Hungry House is Just Eat which is offering
similar nature of services to its customers. Just eat is public company and its market share is also
vast in nature. Following are basis of comparative measures of performance of Hungry house
and just eat.
Basis Hungry House Just Eat
Market share After taken over by the
Delivery Hero, the market
share of firm is reached to
more than 60000 restaurants
across more than 16 countries.
The market share of this
company is wider than hungry
house. It's the public company
so tot has wider market share.
It offers its services in UK and
European countries.
Customers satisfaction Hungry House, for increasing
customers' satisfaction they are
offering different types of food
product such as Indian,
Chinese and Thai food items.
One of the best performing
restraurants with high quality
For gaining customers
satisfaction the firm is
developing its net work
through which they can offer
its services in many the
country (Doherty, Haugh, and
Lyon, 2014). Apart from this

of customer service. the entity is also offering they
are conducting marketing
survey for their in which they
asked to many suggestions
from their customers so they
can make important
modification Important its
business.
Operation quality and speed For gaining more customer
market the company is
expanding its online plant from
by using various types of tools
such for designing its websites
and making its online. Speed
is key feature of hungry house
for which the company
expanding its meet work by
which they can gain more
customer sin its business.
The operational quality of the
just eat is not up mark. Their
products and services are very
high cost and their delivery
speed is also not good as
compare to Hungry house.
TASK 2
2.1 Recommend with justification, appropriate actions to overcome the weaknesses
Hungry house is offering online food items to their customers. The company is facing
many issues in their services such as lack of infrastructure facilities and technical problems
which are arises in their online platform (eston and Nelis, 2014). For maintain online business it
is important to maintain delivery speed so they gain customer satisfaction. Another weakness of
the firm is that it has only limited food menu on their web page as compare to their competitors.
Recommendations and actions to overcome with weaknesses

In order to expand its business service the company have to look after its weakness so
they gain customers satisfactions and make their services more advance. Following are actions
which can be taken by Hungry house to overcome with its weaknesses.
Enhancing deliver speed
Maintaining the speed of its online business it is important enhances its delivering Speed.
The Hungry house they are facing problem relation to time management and proper planning. To
overcome with this weakness they have to make and develop their own research and
development department which helps to them for expanding its business.
Fix technical issues
Many people who are using mobile application of Hungry house is facing many
problems. Users are not getting proper use of mobile application (Goyal, Sergi, and Kapoor,
2017). To avoid this problem they company need to build its own technical team in which they
can fix their technical issues so customers can receive their services and easily order food online.
Develop market strategy
For expanding business it is important to that Hungry house need to develop its market
strategy in which help to them for developing their markets. For expanding is business they have
to make separate department and according to that develop its market strategy. In this the firm
can also conduct mark research regrading to their business so they can understand their
customers needs and requirements in effective manner.
Advantages and weakness
The advantages of the following given recommendation is that it helps to Hungry house
to gain customers satisfactions and make their services more advance. With the help of this
recommendation they gather more customers and make their services more appropriate.
Weaknesses of these actions it that to follow such steps they need to acquires more fund
and need to invest more in human capital.
2.2 Ways to maintain exiting performance
At, present the company is offering their services to UK only and have wide network in
UK. Company's websites and their mobile application is also used by many users in order to
expand its business (Granly and Welo, 2014). To maintain quality in services, organization offer

healthy food to their customers. Along with this adoption of new technology helps to firm to
expand its business activities. Following are steps which firm can included in its marketing
planning.
Online ventures
The main strengths of firm is its online presents in which they are offering its services to
24/ 7 hours. It's online business venture includes mobile application and its own websites
thorough which they get more customers in its business (Halme, and Korpela, 2014). It also
helps to them for taking customers order online from anywhere. For maintained this performance
the company can develop its own IT department which helps to them for making their online
platform more advance.
Vast network
After merging with Delivery Hero, the firm business network is rapidly increases. The
company has wide network with many restaurants which offers different types of food to their
customers. Merging with German company helps to them for offerings it services more than in
12 countries. To maintain their presents network they have to add more restaurants which offers
variety of food to its customers.
Quality
In today's world every customers want to buy more healthy food. Delivering food with
quality is main aim of Hungry House (Ismail, and King, 2014). Firm always ensure that food
items which are delivering to customers contained good quality so they gain more customer
loyalty in its business. For maintained this performance the firms have to double check quality of
food which are delivering by them.
2.3 New area of business
Geographical area of Hungry house is limited to UK only. Merging with the German
company delivering Hero helps to company for expanding its business in more than 16 countries
and make partnerships with more than 33000 restaurants. Th ere are many areas where business
can expand it services such as they can offer some new products in order to gain more customers
in its business. Another area where the firm can expand it services is new geographical area.
Firm is offering its services in UK only there are many other countries where they can offer its

services and develop its market. For market expansion the firm can use Ansoff's matrix in it
business strategy.
Market penetration
In this strategy the firm offers its exits products and services to their existing customers.
This strategy is used by firm when they want to expand their present market share in current
market (Jamali, Lund-Thomsen and Jeppesen, 2017) This strategy makes able to entity for find
their new customers. Hungry House can use this method by using more aggressive promotion
and distribution techniques.
Market development
In this strategy the firm is expanded its business by identifying new geographical area.
Hungry House can expand it business in many new area such as China or India, in those country
there are large number of customers and firm can easily expand its business.
Product development
In this strategy the firm tries to create new products or services. Hungry house can add
more advance feature in its products or services. The firm can add more restaurants in its online
ventures so customers gets more food menu in their list. Along with this make investment in
research and development so they get exact information regrading to market.
Diversification
In this market strategy organization tried to grown its business by offering new products
in new market. This is considered the most risky strategy because in this strategy market and
products both are new for company (Lee, 2014) Hungry House can not use this strategy and its
does not provide more profits.
Suggestion of new area
Market development is the correct strategy which Hungry house need to be follow.
Through this marketing strategy they can expand their business. In the new geographical area
they can choose middle East.

TASK 3
3.1 Assessment of exiting business objectives and plan
Existing business plan of company is offering its new services through its online
platform. Company develop many ties up programs with many restaurants. Firm consists huge
network of restaurants in its business. The existing business plan of the company includes
expand its geographical area (WhMcKeown, 2017). Firm is offering its services in UK only. In
order to future growth the have to expand its limited area so they can ensure long term growth.
Another business objective of the company is make their online venture more advanced and add
some more feature so they can assist to their customers in effective manner.
At present the firm is facing high competition from Just eat which is using the advance
technology, for taking advantage of competitive bossiness environment firm is using more
advance technology in its business. For this they are developed their own IT department which
assist to for taking order from their customer making more fast delivery of goods, but its also add
some operational cost in its business.
Another business objective of firm is Add more food items it its business. By offering
different types of food items in its menu they gain more customer. In restaurant business,
different types of customers have different types of food preferences and for Hungry House has
to understand the customers preferences (Peris-Ortiz and Ferreira, 2017). With the help of this
they can offer more option their customer they gain customers loyalty, but for implementation of
this approach firm have to develop more local contacts and need to conduct market research.
Basis Sustainability Accessibility Feasibility
New services through
its online platform.
It is complete
sustainability plan in
which they can make
their business more
advances.
It is assess-able as
the resources are
available for the
stakeholders as it
provides more profits
in its business
It is also feasibility
and they give more
opportunities to
business.
Add more food items t is complete
sustainability plan in
which they can make
It is provided more
profit is in business.
It is also feasibility as
it helps to business to
grow in long term.

their business they gain
more customers in their
business.
3.2 Revised business plan to incorporate appropriate changes to overcome weaknesses
Business plan of Hungry house is to develop more advance technology in their business.
Use of advance technology helps to company to maintained their customer's and gain more
market share. Another business plan which is used by company is add more food items in its
menu.
Technology advancement
Hungry house is offering their online services to entire UK. The organization have its
own web page and mobile applications. With the help of this approach they gain more customers
in its business. In today's world technology are changing more frequent way. It also creates some
impacts on food industry as well. In UK there are many food companies which are using
different types of technology for running its business such as just eat. This company is using
robots for making home delivery (Ribeiro-Soriano, 2017). Due to this there are many customers
which are attracts. With the help of this technology firm gets more customers in its business. The
another area where customers get advantage is use of mobile application which directly linked
with many restaurants
So customers get directly choice their food.
Develop market network
For developing its business network Hungry house is making and developing its market
network in which they are planning to add more restaurants in list. At present the company is
offering only limited numbers of food options to its customers as compare to its competitor. The
company should make more business actions with new restaurants so they can offer more
services to their customers and create more customer satisfaction. By adding more food options
they can attract more customers in its business because every customers have different
preference of food (Shibia and Barako, 2017). In this firm can also make contract with local
business houses so they can reach to local food to international level.