Red Carnation Hotel: Small Business Enterprise Analysis and Overview

This report provides a detailed overview and business analysis of Red Carnation Hotel, a leading small-scale enterprise in the hospitality industry. The report highlights the hotel's profile, components of the business (service quality, human resources, finance, and technology), internal and external factors affecting the business environment, and the responsibilities of managers. It also identifies the company's strengths (reasonable prices, trained employees) and weaknesses (less focus on market research, lack of product and service development). A comparative business analysis is conducted, covering financial performance (increasing profitability and revenue), marketing performance (newspaper, poster, and social media advertising), and human resource efficiency (training and development sessions). The report concludes that Red Carnation Hotel is focused on delivering high-quality services at reasonable prices and invests in employee development.

Small Business
Enterprise
Task 1 (1.1 and 1.2)

 This PPT is going to discuss the overview
and business analysis of Red Catenation
Hotel. It is one of the leading small scale
enterprises in the hospitality industry.
Introduction

Red Carnation is one of the growing hotels in
United Kingdom which serves services related to
food, accommodation and transportation. It has
availability of trained and experienced
employees so that its product and service
efficiency are very high. Main of this hotel is to
get leading position in the marketplace by
rendering high quality services in an reasonable
price.
Profile of business entity

Components of the business:
In case of Red Carnation Hotel, main
components of business are as follows:
 Service quality
 Human resources
 Finance
 Technology
Cont.….

Internal and external factors of business
environment:
Internal factors
 Employees
 Suppliers
 Shareholders
External factors
 Customer needs
 Strategy of competitors
 Government laws
Cont.….

Responsibilities of managers
 One of the major responsibilities of managers is
to enhance the level of service quality as per
the needs of customers.
 Managers of Red Carnation Hotel are also
responsible for performing practices related to
market research.
 Preparing budget is also a major responsibility
of hotel managers.
Cont.….

Strengths and weaknesses of company
Strengths:
Reasonable price
Availability of trained employees
Weaknesses:
Less focus on market research
Lack of product and service development
Cont.….

Financial performance
As per the financial data, it has been
analyzed that profitability and revenue of
company have been increasing continuously
since its establishment. Further, number of its
assets is also enhancing with a fast pace.
Business analysis with the help of
comparative measures

Marketing performance
For the purpose of marketing,
newspaper and poster advertisement are
used by Red Carnation Hotel by which its
number of customers is increasing to a great
extent. Further, social media marketing is
also used by hotel management.
Cont.….

Human resource efficiency
In order to enhance the efficiency of
human resources, training and development
sessions are organized by Red Carnation
Hotel on the regular basis. This helps in
enhancing the skills and knowledge of
employees in a fast pace.
Cont….

By considering all the above information, it
has been concluded that Red Carnation
Hotel is focused on rendering high quality
services in a reasonable price. Along with
this, training and development sessions are
organized by hotel management for the
enhancement of employees in an effectual
manner.
Conclusion

 Bridge, S. and O'Neill, K., 2012. Understanding
enterprise: Entrepreneurship and small business.
Palgrave Macmillan.
 Burns, P., 2010. Entrepreneurship and small
business. Palgrave Macmillan.
 Goss, D., 2015. Small Business and Society.
Routledge.
 Vos, E. and et.al., 2007. The happy story of small
business financing. Journal of Banking & Finance.
31(9). pp.2648-2672.
References