The Role of ICT in Small Business Growth: Restaurant Case Study Report

This report investigates the impact of Information and Communication Technology (ICT) on small businesses, specifically focusing on a restaurant case study. The study employs both primary and secondary data collection methods, including questionnaires and literature review, to gather information. The data analysis utilizes qualitative methods, particularly thematic analysis, to explore the influence of ICT on various aspects of the business. The findings highlight the widespread use of digital technology, the positive impact of ICT on business functions and operations, and the significant benefits of ICT for growth and development. While acknowledging the advantages, the report also addresses challenges such as security threats and integration issues. The conclusion emphasizes the crucial role of ICT in enhancing efficiency, reducing operational costs, and improving overall business performance.

Research Project
“TO IDENTIFY THE IMPACT OF INFORMATION AND
COMMUNICATION TECHNOLOGIES (ICT) ON THE SMALL
BUSINESS ENTERPRISE. A STUDY ON LITTLE INDIA RESTAURANT.”

INTRODUCTION
Data collection process is the process in which researcher gathered, analyse and interpret the data
from the sample.
Data Collection process is very important as well as it is directly linked with the research
questions. There are two methods for data collection process which are primary and secondary.
Data which is collected by the researcher own efforts through questionnaire, survey, interview,
observation, schedule etc. are called as primary methods.
Whereas, the information which is collected by the researcher from any other sources like books,
journals, articles, blogs etc. are the called as secondary data.
Researcher has gathered information from both the sources. Data Will be analysed by using
qualitative methods in which thematic analysis will be done.

Theme 1: Maximum employees know about Information and
Communication Technology.
Particulars Employee's
Yes 14
No 4
Not Sure 2
Yes No Not Sure
0
2
4
6
8
10
12
14
Employee's
Yes No Not Sure
0
2
4
6
8
10
12
14
Employee's

Theme 2: Positive impact of ICT on the performance of business
functions and operation.
Particulars Employee's
Positive 11
Negative 7
Neutral 2
Positive
Negative
Neutral
Positive
Negative
Neutral

Theme 3: ICT is very beneficial for the growth and
development of restaurant.
Particulars Employee's
Strongly Agree 7
Agree 3
Strongly Disagree 5
Disagree 2
Neutral 3 Strongly Agree
Agree
Strongly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
Employee's
Strongly Agree
Agree
Strongly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
Employee's

CONCLUSION
The above report comes to the conclusion that digital technology is widely used by the
businesses irrespective to size and scale.
It has been found that Information and Communication technology is one of the most effective
technology which is used by the organisation in storing, analysing and communicating data.
Further, it was also identified that ICT increases the efficient in the operation and function of
firms, reduced operational cost and many other benefits.
In the contrary security threats, integration issues etc. are some challenges faced by organisation
in implementation of ICT.