Detailed Report on Cocofina Small Business Management Strategies

This report provides an in-depth analysis of Cocofina, a small business operating in the grocery distribution sector, focusing on its management strategies and market position. The report begins by defining Cocofina as a small business, highlighting its employee count and revenue. It then delves into the company's background, its competitive landscape, and its use of coconut-based products. The core of the report centers on Cocofina's business portfolio, examining operational management strategies, including supply chain efficiency and timely product delivery, and growth strategies such as market development and diversification. The report emphasizes Cocofina's approach to market expansion and its efforts to increase profitability, offering a comprehensive overview of the company's business practices and strategic direction. The report highlights Cocofina's strategies to expand its business and compete effectively within its market.

SMALL BUSINESS
MANAGEMENT

INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
1. Define this firm that why or why not qualify as small business..............................................1
2. Description on background of company and how it competes with sector. ...........................2
3. Draw business portfolio of company, based on rigorous, comprehensive and detailed
knowledge with three topics. ......................................................................................................3
CONCLUSION................................................................................................................................7
RECOMMENDATION...................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Small business management are very helpful in relation be responsible for supervising of
business enterprise activities and employees. The process which is working as effective and
efficient oppression known as management. In order to achieve the goals of the company it is
very important to identify and to solve business problem. It is very essential to have innovation
so that firm is able to achieve its brand image in enterprise. This is the company who uses to
employ less than 250 employees and its earning profit per year is 40 Million and as per the
balance sheet it is need to be 50 Million (Leonidou and et.al., 2017).
The present report is focussing on the activities of Best way holding limited. This will
work in relation to achieve the enterprise success of growth. The present report will cover the
following aspects of Cocofina which is Woking as distribution of grocery products which make
with usage of real coconut substance and this firm is taking various kind of innovation in order to
have enlargement in the profitability of enterprise (Shidaganti and Prakash, 2017). This firm is
goo retailer brand of UK. It is taking various steps to enhance its revenue so that firm is able to
earn large amount of profit in market. The main aim of this study is to identify that how small
business firm are managed to operate its function in the well effective manner.
Main body
1. Define this firm that why or why not qualify as small business.
The Cocofina enterprise is work as to develop performance of firm in effective manner so
that they are able to earn high profit revenue. This is the private limited enterprise which was
incorporated in 27th August 2010. The small business company is which where there is absence
of sales volume and this entity is taking very less step in order to have large amount of
profitability in market (Daspit and et.al., 2017.). The main mission of this enterprise is to be one
of the most global leader retailer across UK. With the help of this the entity is able to generate
high profit in market. In this firm there total 4 officers are working, they are taking initiatives in
order to generate the high volume of profit in market.
The director of the enterprise is Solanki, Manisha ben and Thundal, Jacob this two are the
leading person who is taking effective step in relation to achieve the desire success in market.
The both the partners are having shareholding of 50%. The Net worth of firm is $2.9K. This firm
is known as small business manager because thy hired less than 250 employees as well the profit
volume of the firm is less than 50 million in the year. The main goal of this firm is to earn high
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sales volume so that they are able to generate high volume of profit in market. The main vision
of this firm is to earn large amount of profitability by having the creation of benchmark. This
organisation judged as small business enterprise on the basis of profitability, sales, volume.
2. Description on background of company and how it competes with sector.
Company background-
This firm was founded in the year of 2005 and the founder of this brand is Jacob, He is
working in relation to escape the corporate world so that firm is able to have enough expansion
by having ultimate growth and sales in market. In the current scenario this firm is having 55
employees who are working under them (Daspit and et.al., 2017.). The annual revenue of the
enterprise is 3.4 million. They are using coconut substance in their product which is very good
for the well-being of the people. They are using quality substance which is beneficial in
perception to health. This firm is ranking on the ten most common brands which is good source
in relation to maintain healthy environment. This firm is having the experience of 10 years.
The brand name of the firm is like Cocofina which stands for fine coconut water, which
is helpful in relation to maintain health so that product is able to sell in market. The main goal of
Jacob is to find the best use of coconuts and to provided finest test to his customers.
According to the present scenario it can be seen that the Cocofina is sold in the 3000 health
outlets in UK and 28 countries worldwide. The focus on taste can be reflect with the using of
quality of coconuts. In these products are made with the help of right and qualified coconuts
without using of any hidden ingredients, additives and preservatives (Saleem, 2017). This brand
represent itself as health, honest and one of the quality products. Due to heigh quality and
dedication in relation to provide good taste to his customer, the firm received the excellence in
food and drink award in 2005.
How it is competing within other sectors-
The Cocofina is competing with the Worthenshaw's sector, it is also distributing its
services in using of dairy products. This both are competing with each other in order to earn
large amount of revenue. This is distribution it services as to provide dairy products to
customers. It is also private limited company with the share capital. The both the firm are large
rivalries to each other as they have captured the long term share in market (Kerzner and Kerzner,
2017). This both firm are using the healthy product so that their customer can be satisfied with
their services. This kind of things are helpful in relation to maintain the resources effectively. By
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delivering good product. with the effective prices the business enterprise will be able to gain
competitive advantage in market. This both firm are using quality substance which is the most
attractive part in perception to customers.
3. Draw business portfolio of company, based on rigorous, comprehensive and detailed
knowledge with three topics.
The business portfolio is the things which is helpful in relation to having idea about the
all kind of things effectively so that growth of firm can be sustained in large manner. In this the
strategies is need to be drawn which will be helpful in order to enrich the profitability in market.
Oppression management- The firm need to operate its business effectively and in
efficient manner. Without this firm is not able operate its function in the market effectively. The
each firm want to have done desire success so that the profitability can be expanded in large
manner (Saleem, 2017
). This kind of activities will be helpful in relation to sustained brand image in market. This is the
kind of administration of the business enterprise which work in order to develop the highest level
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of efficiency. It is concerned with the variety of goods and service in market so that firm is able
to maximise its satisfaction level. If firm is able to operate its function effectively that they are
able to earn the high amount of operating profits in market. The one of the critical steps of
operation management is to have effective supply chain. In this firm need to find the suitable
vendor so that they are able to provide the delivery of the product on the time when its needed.
This is one of the effective way in order to ensure the greater amount of efficient is market
(Shidaganti and Prakash, 2017). The another strategy in this relation is to have effective timing
in order to delivery of products to customers. They need to take the feedback in relation to ensure
the success of the firm in the market. IN this manner it is need to be noted that the organization
and productivity are the two important pillars for the operations' manager so that they can so
things in effective and efficient manner. IN order to process the things' effective and efficiently
they need to use good kind of tools and techniques which will be essential in order to have long
termed growth in market.
The operation manager is very useful as they work in order to analyses the strategic
issues which are helpful in order to determining the size and structure of plant. There are various
kinds of things such are as raw materials, quality control techniques, and various kind of
maintenance policies in order to have effective use of raw material and take step in order to
ensuring minimal cost so that firm can able to operate business function in effective and efficient
manner. They can easily understand the all kind of local and global trends in market which can
be better analyse with the demand of customers (Ribeiro and de Sousa Jabbour, 2017). This kind
of things are helpful in order to achieve the desire success in market. This kind of things is need
to be done in timely manner so that this can be monitored effectively with the best usage of
material. The cocofina is having the good operation management strategies with the help of
which they are able to deliver the good products to customer within the effective cost. This
process will be helpful in order to sustained the growth in market for longer period as well as to
earn large amount of profitability.
Growth strategies- It is very important to enhance growth of firm in order to earn large
amount of profitability and productivity. At the time of managing the small business, there are
various kinds of issues which are essential to cope up with it. The Cocofina is taking effective
step in relation to have increment in order to enlarge the large amount of profitability in market.
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With the help of this the firm is able to capture long term share in market. There are four kinds of
growth strategy in which diversification. Product development, market penetration and market
development (Archer and et.al., 2017). These are helpful in order to enhance the profitability in
market. The Cocofina is using the market development strategy and diversification in order to
develop the growth of product in market so that they are able to have the expansion of the firm in
global market. This kind of the things are helpful in order to earn large amount of profitability in
market. This is one of the effective strategies in relation to maintain the growth of the firm in
large manner. This kind of the strategies are helpful in order to sustained the growth in market.
Market development- This strategy is also known as market expansion which is taking
steps in order to have modification in products by selling their product in the new market. This is
one of the effective method in order to expand the business. The reason behind taking this kind
of the strategy is that there is no amount of growth in current market so that that firm is Cocofina
is taking that so expansion of product can be possible (Kato, 2017). This kind of strategy will be
helpful in order to earn large amount of revenue in market. By having development in the
products they are able to maintain long term growth in market. At the time of entering into new
market the firm need to take use of innovative products with the help of this they are able to earn
large amount of profitability in market.
By selling the product in the new market, the firm is able to have enlargement so that sale and
profit both can be increased. This kind of the things are helpful in relation to sustained in market
for longer period.
Diversification strategy- This is the kind of strategy where small works as to sell new
kind of commodities in the new market. This is quite risk but effective if its run effectively that
the amount of profitability in market can be enhanced. With the help of this the cocofina can also
have increment ion the product line so that they are able to have increment in sales and profit
volume of firm in market (Krishnan and Scullion, 2017). In order to adopt this kind of the
strategy it is very essential to have the use of good market research so that they are able to earn
large amount of profitability in market. In this manner it is also essential to find out the potential
customer in the market. The diversification is the things with the help of which there can be
possibility in relation to entering in new market with the help of new kind of product and service
so that firm is able to enlarge its activities in the effective manner.
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With the help of selling product with this kind of strategy they are able to have earned
large amount of the profitability and they are able to sustain in the market for longer period. This
is helpful in relation to grow the size of market effectively.
Leadership and teams- The leader is the person who is need to manage the all things' in the
effective manner. Without this the activities of firm can not able to run in smooth manner. A lack
of leadership process can have harmful effect in the working of business sector so this is need to
be taken in effective and efficient manner. The motivation, quality in work, effectiveness,
positivity are the things which will be helpful in order to be effective person so that he can do his
things in the efficient manner. These things can be understood with the help of Hill model of
leadership-
With the help of this the each things can be dine in effective manner. It is designed in
order to have overview about differed kind of teams involved in leadership process. This is kind
of cognitive road map which is helpful in relation to identifying the team needs so that they are
able to take appropriate actions in order to improve the functioning and effectiveness of team so
that they can able to perform their role effectively and efficiently (Leonidou and et.al., 2017).
The effective leader is the one who works in order to problem solving manner so that the
effective direction can be improved. The leadership decision is helpful in order to know the
internal and external action which is helpful in order to opt one effective action.
This kind of things are helpful in order to know the things effectively so that things can be done
effective manner (Hillary, 2017). The team leader is the person who need to develop positive
climate and solving interpersonal skill so that they can able to take effective decision. In this way
there is need to maintain the balance between task and maintenance. With the help of
determining the right course of action they are able to take corrective action which will be
helpful in order to do things in appropriate and effective manner.
Being the team leader it is essential to take initiative in order to improve interpersonal
relationships among team members so that the associates can also keep their focus in order to
achieve goals. They also need to take step in order to provide external support to the team so that
they do their work in effective and efficient manner. They need to provide proper information to
client in order to controlling, coordinating and focusing over the business issues in order to earn
high amount of growth in market. With the help of assessing team and individual performance
they are able pt perform their role effective. The Cocofina leader are very effective and they use
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to provide good direction to their team associates so that they can able to do the things
effectively.
CONCLUSION
Based on the above report it has been concluded that Small business management are
very helpful in relation be responsible for supervising of business enterprise activities and
employees. Furthermore, it is to be identified that the key resources on which decision is need to
be maintain are location, physical, and environment features so that things can be done in
effective and efficient manner.
The present report has covered the aspects of Cocofina, Working as distribution of
grocery products which make with usage of real coconut substance and this firm is taking
various kind of innovation in order to have enlargement in the profitability of enterprise. This
firm is good retailer brand of UK. It is taking various steps to enhance its revenue so that firm is
able to compete in the market for longer period. The main aim of this study is to identify that
how small business firm are managed to operate its function in the well effective manner. In this
manner they are able to have enlargement and firm is able to have enlargement in the growth of
business effectively. In addition to this, managing the small business is not like managing the
large firm. In order to maintain all this thing it is essential to cope up with the resources so that
firm can able to sustained its growth in the market.
RECOMMENDATION
These are defined in the following manner are as-
1. The firm should use growth strategies effectively so that they are able to generate high
profit volume in market.
2. The organization should use of good source of advertisement so they are able to aware
their customers about innovative strategies in market.
3. The small business need to take the effective strategies so that they are able to take
corrective action.
4. The enterprise should hire skilled labour workforce so that they are able to carry the
process of firm in effective manner.
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5. The firm need to work as to managing the resources of the enterprise in relation to
monitoring the performances so that things can be done in effective and efficient manner.
6. With the help of the best usage of things can be done in the effective manner in this they
need to manager the all resources effectively this will be helpful in order to earn large
amount of profit in market.
7. By having the use of diversification they are able to have expansion in market for longer
period.
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success. Geografia-Malaysian Journal of Society and Space, 8(1).
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Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
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