LSBM305: Small Business Management Report and Analysis of Q.N. Hotels

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This report provides a comprehensive analysis of Q.N. Hotels, a small business operating in the UK hotel industry. The report utilizes the Lean Canvas Model to dissect various aspects of the business, including problem identification, proposed solutions, key activities, unique selling propositions, channels, customer segments, cost structures, and revenue streams. The report also delves into the industry's qualification as a small business, its current business model, CSR strategies, management team, stakeholder analysis, and the impact of the organization on its stakeholders. Furthermore, it discusses the power dynamics among stakeholder groups, proposes CSR initiatives, and reflects on teamwork experiences. The report aims to provide insights into the strategic management and operational dynamics of Q.N. Hotels, offering a detailed overview of its business practices and future prospects.
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Small Business
Management
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Summary
Small business management carry all the activities related to the allotment and coordinating
in company. This report is based on Q.N hotel located in UK. Report cover lean canvas model to
focus on issues so that they can find out effective solution to resolve those. This helps to
company in making business plans and estimate further things. Small business qualify through
their revenue and number of employees. Business strategies is to explore more nations with
adopting new techniques and cultures so that they can full fill customers needs and wants.
Company also focus on CSR activities to contribute their efforts in environment. They have best
management team to manage different location.
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Table of Contents
Summary..........................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PART A...........................................................................................................................................4
Lean Canvas Model................................................................................................................4
Reference.........................................................................................................................................7
PART B............................................................................................................................................7
Introduction............................................................................................................................7
How industry qualifies as a small business............................................................................7
Current model of business and its strategies, including the CSR strategy.............................7
Management team..................................................................................................................8
Who industry’s stakeholder are and how they will impacted by the organisation.................8
Which Stakeholder group has most power and reason...........................................................9
CSR proposal..........................................................................................................................9
Reflection on working in team.............................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1
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INTRODUCTION
Small business management defines to procedure of aligning as well as coordinating each
and every aspects which are related to the small based business, whether it is handling their
suppliers, workforce, finances of business as well as roadmap and ding regular business tasks.
Small business are essential for people and community because they offer more opportunities to
the entrepreneurs as well create valuable jobs with higher rate of job satisfaction rather than the
position with huge or traditional based industries. They are foster the local based economies,
supporting societies and keeping capital close to home. This report is based on “Q.N. Hotels
this is located in Loughton in United Kingdom (Granjeiro and da Paz, 2019). This is formed in
the 1994 with acquisition of 40 bedroom after that company has the undergone a rapid enlarge
and in current scenario they owns 400 hotels bedrooms within five location that are England and
Wales, the operating in each sector of hotel marketplace from up market to less services. This
report covered two parts, in first this report includes lean canvas model and in second part
includes the brief about company and concept. How the industry qualifies as small business.
Present model of business, CSR and their strategies, team of management, stakeholder of firm
and how they are impacted by industry. Which Group of stakeholder has power and cause.
Proposal of CSR and reflection.
MAIN BODY
PART A
Lean Canvas Model
This model is an adaption of the business model canvas by the Alexander Osterwalder
which is ASH Maurya build in lean start-up spirits. This concept promises a actionable as well as
entrepreneur that focused business based plan. It is more focused on the issues, resolution, key
metrics or competitive benefits. This is a planning concept that is assist to business to get the
heart of their thoughts. This model is best tool to support Q.N. Hotels to understand the model
of business in well and also structured manner. By adopting this model will leads to the insights
regarding the consumers that company serves, what is values propositions are provided
throughout what channels or how the industry makes their revenue.
Problem, a issue box was considered because some business do be unsuccessful applying
a set of effort, monetary resources or time period to build wrong goods. It is consequently vital to
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understand difficulty first. What is trouble customer have which their business will identify
Formulating it will support to company to create sure that they are gathering an existing
requirements. In terms of Q.N. hotel, they started with very less resources and capital. They
initially face many issues regarding the expanding their business. Also reaching rate is also less
at the time of set up their business.
Solution, once a issues has been acknowledged more thing is to the explore an kind resolution to
it. As a such, the solution box with less feasible goods “MVP” model was considered. How will
their business support the customers resolve their issues (Mohammad and AbouElezz, 2020). It
is more decisively small based box, the solution requires to be more quickly written and definite.
In terms of Q.N Hotel, they focus on adopting effective strategies and some technology to
expand their business and reaching more potential people so that they can grow business more.
Key activities, a begin business can be more focus on one activity or make on it. The
activities considered the variety of goods and Services Company want to offer. It is consequently
vital that accurate activities are recognized because incorrect one could be terrible to start-up.
Here set things industry can gauge that will imitate state of their business and strength of their
proposal. The activities will be their investigate objects as well as then confirmation of a
efficiency company will prove to their stakeholders. In context to the Q.N. Hotel, their key
activities are providing services and products relate to the hospitality and focus on increasing
accommodation for better growth.
USP, unique selling proposition defines to unique advantage exhibited by the industry,
service, goods and brand that is enable it to a rise out from the other competitors. Their USP is
provide best accommodation to the customers and try to improve as per customer’s demand and
trend in market so that they can compete the other companies. Company also provide different
services and accommodations as per the customer’s demands and requirement at different
budget.
Unfair Advantages, It is mostly competitive benefit. A start-up should identify whether
and not it has an inequitable benefit over others. In terms of Q.N. Hotel, they have competitor
advantages because they expanding their business in more different location and company also
focused towards the adopting some effective strategies and tools through they can reach more
potential people and retain them by providing best services as per their demands as well under
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their budget. Through this company can avoid competition around them and get more
competitive advantages.
Channels, these are path for company to reach their CS. As well keep in mind that in
first phase it’s significant not to the think regarding range but to think on learning in company.
With that in the mind try to get more effective ideas that are channels will provide business
enough access to their CS at same time period offer to company enough learning. platforms can
be the email, digital base, CPC ads, social media, blogs, articles, radio, trade shows and TV,
some webinars or many more. In terms of Q.N Hotels, they already adopt some effective
channels such as third party channel and company have own application, website and come
social media accounts on different platforms to aware people about their brand and reach them
through different channels.
Customer Segments, The issue or Customer based Segments can be the viewed as the
essentially linked, without CS in the mind company can’t get thoughts of their trouble, as well as
visa-versa. In context to Q.N. Hotels, they mostly target tourists and conduct a survey among
people through online as per output they target those people and provide services as per their
demands. In every hospitality sector their main customer segments is to tourist first.
Cost structure, These are the prices that their business will has in terms
to operate as well as market their product or services. It could consider
market investigation, technology, employee’s costs, as well as other. With an
thought of their one-off or recurring expense, industry can try to perform out
the rough approximation that how many consumers company will require to
break even (Ch and Correa-Valencia, 2019). In context to Q.N. Hotels, their cost structure is
set by company at different levels such as affordable to luxury and they serve services as per
customer’s budget and demands so that they can full fill customer satisfaction of each one in
market.
Revenue Streams, How company cost their business will be depend on type of concept it is,
conversely, it’s a quite ordinary for start-ups of business to minor their price, even provide it for
at no cost to increase traction, though this can be pose a some issues. The major being it really
delays or avoids corroboration. Getting more customers to sign up for the a little for free is a
many diverse than asking them to give payment. There is also thought of the apparent value. In
context to the Q.N. Hotels, initially they earn less because of they set new business in market and
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it takes time to build image in market and reach people. After some time they create best values
in market place and also expand their business in some locations. Through this they earn more
revenue and increase their productivity rate.
Reference
Granjeiro, P.A. and da Paz, M.C., 2019. BUSINESS MODEL CANVAS E LEAN
CANVAS. EMPREENDEDORISMO UNIVERSITÁRIO.
Mohammad, A.A. and AbouElezz, M., 2020. A Holistic Model for Sustainable Restaurant
Operations using the Business Model Canvas Approach. Journal of Association of Arab
Universities for Tourism and Hospitality, 19(3), pp.0-0.
Ch, A.A. and Correa-Valencia, M., 2019, March. Enterprise Architecture for Analysis of Supply
Chain in the Hotel and Tourism Sector. In International Conference on Industrial
Engineering (pp. 31-38). Springer, Cham.
PART B
Introduction
Small business management refers as per to business income and number of company.
this is also defines to the allotment and managing the all aspects related to the small business.
They manage the suppliers, vendors, workforce, customers as well frame the regular task of
business. Small business most beneficial for community as well for country because it provide
more job opportunities in market to the local society so that there is no unemployment in
country. This report is based on the Q.N Hotel, this is small business operate in United Kingdom.
How industry qualifies as a small business
For the accounting concept industries House refers small companies as employing fewer
than the 50 people as well turnover is under £6.5 million or a average business as fewer than a
250 staff or a turnover is under £25.9 million. The Small Business = less than the 50 workforce
and turnover under the £10 million (Berry and Berry, 2018). They have less service to with
minimum accommodations and employees. Q.N Hotels deal in limited resources and they have
set up in only England.
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Current model of business and its strategies, including the CSR strategy
The business model defines to a industry’s plan for the making a revenue. It identifies
the goods and services business plans to the sell, its recognized target market, as well any
probable expenses. Business concept is significant for the either new or established businesses.
In terms of Q.N. Hotels, franchise business model allow franchisee (owner or developer) to
attain influence from values of franchisor or its brand, while doing management function
separately at a price typically minimum than throughout the hotel management agreement and
with similar operator or its company. A business strategy is the delineate of actions or decisions
a industry plans to get to reach its corporation goals as well objectives. The plan defines what
company requires performing to reach their goals that can support direct decision-making
procedures for hiring or resource distribution. The strategy of Q.N. Hotel, A competitive
costing strategy, where cost are put based on the other hospitality cost, puts their business in the
direct rivalry or is good when their hotel has better to offer than their rivals do. However, in the
slow seasons, offers or discount strategy might be great, because a less-paying consumer is best
than the empty room (Buffa, Franch and Rizio, 2018). Corporate social responsibility defines
to business strategies which are industry put into the action as a part of the corporate based
governance that is framed to make sure the firm’s operations are decent or helpful for
community. The CSR strategy of Q.N. Hotel is, they are more focused on health or safety of
workforce as well as customers, reducing negative effect on environment or give respect to
social as well ethical based norms in industry or local society.
Management team
A management team refers to the collection of the top managers in company who are set
business strategy or operate operations of a company together with their top leader. management
team can be meet at anywhere from the weekly to a monthly as well quarterly depending on kind
of corporation and group setup. It is the normally framed around direct based reports of top
leader. The Mid-level managers in hotel is a level below the assistant managers, or generally
consider positions like as the front desk based manager, manager of food or beverage, sales
manager, maintenance or housekeeping, marketing, financial based manager, as well human
resources manager.
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Who industry’s stakeholder are and how they will impacted by the organisation
A stakeholder is the party which has a concern in a corporation or can also influence and
be impacted by industry. The primary based stakeholders in the typical business are their
investors, workforce, guest, as well suppliers. Stakeholders in Q.N. Hotel
sector . Stakeholders concept in hotel company: owners or investors, international based
hotel operators, the white label based management firms, consultants, lawyer, architect,
construction firms, local authorities and many more. In hotel industry they stakeholder play an
important role in operating business in more successful manner and reach maximum level of
potential people for better growth. Each stakeholder have specific and essential role in hotel
management such as, customers, they are guest of company and invest money for getting better
services from the hotel. Employees, they put or contribute their efforts to attain common goals of
business (Jena, 2020). Owner, they invest capital to get more in upcoming time period.
Communities, company provide job opportunities to the localities and other some stakes are also
involve in hospitality business.
Which Stakeholder group has most power and reason
In terms of stakeholder each one have power as well reason behind it, such as customer
stake have strong power because hospitality business is totally based on the guest and their
demands without customers the owner can’t operate their business. Workforce stake is also play
huge role in hotel business because they full fill the customer’s demands and provide them best
services so that entire company can provide customer satisfaction at higher level. Owner stake
invest capital to start business and grow in successful manner. Society stake, they provide
opportunity and support business by taking services and goods of hotel through this compant
attain their targets.
CSR proposal
Corporate social responsibility is the industry’s commitment to handle social,
environmental or economic impact of their operations correctly as well in the line with a public
needs. The key purpose of CSR is to provide back to society, participate in philanthropic based
causes, or give positive social based value. Businesses are more and more turning to the CSR to
create a difference or make a good brand around organisation. This concept is a innovated
thought, one in which corporate sector incorporate social or ecological concern in the
business strategies as well plays a better responsible task in world (Julien ed., 2018). If the well
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understood or implement, CSR is the success strategy that is profit the industry, as well as
society. Corporate social responsibility is the business model that is contribute to the sustainable
based development by the providing economic, social or environmental profit for each
stakeholders. This model is a conception with lot of definitions or preparation. They denote way
hotel put together general, social, environmental as well economic based concerns of
community into own values, business strategies or operations in the transparent or accountable
way as well thereby donate to creation of wealth or better development in living standard of
people at huge (Kunaka and Moos, 2019). Corporate social responsibility model is not only
incomplete to the major international based hotel chains in different countries. In fact, this is
huge industries that have initiate execution of the CSR based principles into business
strategy. conversely, sometimes there is also smaller companies notice profit of activity.
Reflection on working in team
To performing this task in team effectively and well manner. Through this report i
learned lots of things by doing each research with entire team. I develop my skills at more best
level such as i learned how to manage team and how to complete task with team in efficient
manner in particular time frame. There are various skills that is learned such as communication
skills, management skills, time management skills and many more. In this entire task the
communication and management skills are most valuable and helpful for us to complete entire
project in best way with higher rate of outcomes.
CONCLUSION
It is concluded the above report, small businesses in every country play an huge role in
country’s growth and better development. Small business have vital contribution in economic
and its wealth. They also provide job opportunities to the local community to reduce the
unemployment rate in their particular country. There are various kind of support to small based
business such as government also help them in any aspect as well they always push them
towards the better growth. Small business can perform CSR activities in more better manner
because they have less amount of resources to waste and they provide limited services and goods
so they focus on quality and waste things at less or zero level. For small business each
stakeholder have huge role in provide better success rate to business by performing their business
tasks in right manner or in particular time frame.
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REFERENCES
Books and Journals
Berry, C.T. and Berry, R.L., 2018. An initial assessment of small business risk management
approaches for cyber security threats. International Journal of Business Continuity and
Risk Management, 8(1), pp.1-10.
Buffa, F., Franch, M. and Rizio, D., 2018. Environmental management practices for sustainable
business models in small and medium sized hotel enterprises. Journal of Cleaner
Production, 194, pp.656-664.
Fedulova, I., Piatnytska, G. and Lukashova, L., 2018. Small business in Ukraine: peculiarities
and problems of development in the conditions of the fourth industrial revolution.
Frolova, I.V., Pogorelova, T.G., Lebedeva, N.U., Matytsyna, T.V. and Polenova, A.U., 2018,
June. Improving the efficiency of hotel business through the use of tax alternatives. In В
сборнике: Financial and Economic Tools Used in the World Hospitality Industry
Proceedings of the 5th International Conference on Management and Technology in
Knowledge, Service, Tourism and Hospitality (pp. 29-34).
Howard, T.L., Ulferts, G.W. and Hannon, J., 2019. Leadership styles of small business owners:
Linking theory to application. Journal of Leadership, Accountability and Ethics, 16(2),
pp.47-55.
Jena, R.K., 2020. Measuring the impact of business management Student's attitude towards
entrepreneurship education on entrepreneurial intention: A case study. Computers in
Human Behavior, 107, p.106275.
Joshi, M. and Anand, V., 2018. Small business owners’ external information-seeking behaviors:
The role of perceived uncertainty and organizational identity complexity. Journal of
Small Business Strategy, 28(3), pp.48-68.
Julien, P.A. ed., 2018. The state of the art in small business and entrepreneurship. Routledge.
Kunaka, C. and Moos, M.N., 2019. Evaluating mentoring outcomes from the perspective of
entrepreneurs and small business owners. The Southern African Journal of
Entrepreneurship and Small Business Management, 11(1), pp.1-11.
Mafundu, R.H. and Mafini, C., 2019. Internal constraints to business performance in black-
owned small to medium enterprises in the construction industry. The Southern African
Journal of Entrepreneurship and Small Business Management, 11(1), pp.1-10.
Ogbari, M.E., Ibidunni, O.S., Ogunnaike, O.O., Olokundun, A.M. and Amaihian, A.B., 2018. A
comparative analysis of small business strategic orientation: Implications for
performance. Academy of Strategic Management Journal, 17(1), pp.1-15.
Soundararajan, V., Jamali, D. and Spence, L.J., 2018. Small business social responsibility: A
critical multilevel review, synthesis and research agenda. International Journal of
Management Reviews, 20(4), pp.934-956.
Turner, R. and Ledwith, A., 2018. Project management in small to medium‐sized enterprises:
Fitting the practices to the needs of the firm to deliver benefit. Journal of Small Business
Management, 56(3), pp.475-493.
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