Certificate IV in New Small Business Module 2: Marketing Assignment

This assignment, completed for the Certificate IV in New Small Business, focuses on the marketing and sales functions of a small business, using the example of GrabACoffee Cafe. It covers market research, including internal and external analysis, competitor analysis, and customer profiling. The assignment delves into the marketing mix, developing strategies for pricing, distribution, and promotion. It also addresses sales objectives and the creation of a comprehensive sales plan integrated into the overall marketing strategy. The assessment includes detailed responses to questions about business structure, location, market overview, target market characteristics, and market research, providing a comprehensive understanding of small business marketing principles and practices. The assignment is designed to assess the student's ability to apply marketing concepts to a real-world business scenario and demonstrates an understanding of key marketing principles.