Report on Small Business Enterprise: Nisa Retail Analysis and Strategy

This report provides a comprehensive analysis of Nisa Retail, a small independent grocery business in the UK. The report begins with an introduction to small-scale enterprises, followed by a profile of Nisa, including its strengths (offering essential products, skilled employees) and weaknesses (communication issues, competition). The analysis employs comparative measures of performance, including balance sheets and profit and loss accounts, to assess Nisa's financial standing. The report then identifies actions to overcome weaknesses, such as improving communication and addressing competition, and outlines methods for maintaining and strengthening current performance, like focusing on customer satisfaction and employee involvement. Finally, it suggests areas for business expansion and assesses and revises the existing business plan to incorporate necessary changes, including an action plan for implementation, and evaluates the influence of proposed changes on the business and its personnel. The report concludes with a summary of the findings and recommendations for Nisa's continued growth and success.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of small business and its strength and weaknesses...................................................1
1.2 Analysis of business using comparative measures of performance......................................3
TASK 2............................................................................................................................................6
2.1 Actions for overcoming weakness........................................................................................6
2.2 Methods for maintaining or strengthening current performance..........................................7
2.3 Recommend areas for expansion in business........................................................................9
TASK 3..........................................................................................................................................10
3.1 Assessment of existing business objectives and plans........................................................10
3.2 Revision of business plan to incorporate necessary changes..............................................11
3.3 Action plan for implementing changes...............................................................................11
TASK 4..........................................................................................................................................12
4.1 Influence of proposed changes on business and its personnel............................................12
4.2 Management of alteration...................................................................................................13
4.3 Monitoring of improvements in performance of business in defined time period..............14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Small scale enterprises are those business which are having minimum number of
employers without having high volume of sales. In fact these kind of organizations are falls
under private sector because entrepreneur are either sole proprietorship or may be in partnership
with any corporations for generating maximum benefits (Abor and Quartey, 2010). In other
words, actual definition of small sized business is that “an independent firm; limited in size,
scope, employees and work for short term vision or mission” for example; a local bakery shop
having only 10 employs or manufacturing company that employees less that around 250 labours.
Nisa is a small grocery shops or independent retailers and act as wholesalers in the UK. This
assignment is going to be segmented into four different parts for highlighting the position of
small business at European marketplace. Initially, report is going to identify the strengths or
weaknesses of an organization in order to overcome barriers which influence their success. After
that, various methods or appropriate plans will be mentioned for enhancing the current
performance of Nisa supermarket. At the end, an effective business plan is drawn on the basis of
alterations in a company and strategies for implementing these changes properly is also outlined.
TASK 1
1.1 Profile of small business and its strength and weaknesses
Nisa retail limited is a small independent firm that acts as a wholesaler in the United
Kingdom by serving qualitative products in local regions of Europe (Ackermann and Audretsch,
2013). Basically, their main objective is to fulfil the basic needs of domestic clients by offering
all grocery items which are required by customers on regular basis to live their life comfortably.
For example: oil, food, bread, beverages, vegetables and so on. However, Nisa is growing
rapidly by satisfying consumer’s needs, demands and desires within stipulated time period with
the best quality. Therefore, an impressive profile of Nisa retail company is described as follows:-
Name:- Nisa
Tag-line:- “making a difference locally”
Industry: Retail
Founded:- Around 1977
Headquarters:- Scunthorpe, Lincolnshire, United kingdom.
1

Area served:- UK
Founders of organization:- Dudley Ramsden and Peter Garvin
Chief executive:- Nick Read
Income:- £1.5 billion
Number of employees:- Nearly 213
Official website:- nisaretail.com
According to above information in tabular form shows that Nisa is a very well-known
small business organization by having number of stores in various local areas of European
marketplace (Al-Dajani and Marlow, 2010). Therefore, as per the above data, it has been
analysed that main objective of this supermarket is to fulfil basic needs of desired customers
within minimum time period.
Apart from this, major strengths and weaknesses of referred association are highlighted
as below:-
Strength Weakness
2
Illustration 1: Nisa Retail
(Source:- Shrimpton, 2017)

 First and foremost potential of a
company is that they serve basic items
or grocery products which are
indispensable for human beings to live
their livelihood comfortably.
 Offers qualitative products
 Appoint skilled, knowledgeable,
talented and well-educated employees
 Make effective marketing strategies
 Earn maximum revenue by seeking
attention of millions of domestic
customers
 Lack of communication between
employees and employers
 Improper flow of information and data
from higher society to lower
 Increasing level of competition
 Emergence of conflicts or disputes
between staff members hampers the
work
 Unknown to customers because of
small in size
 Less participation of employees in
decision making process due to strict
policy of an organization
Therefore, above data helps in identifying the barriers of an enterprise in order to
overcome it as soon as possible for attaining set objectives and goals within minimum time
period. Along with this, it clearly depicts the area which requires development or alteration for
success of a company (Bellucci, Borisov and Zazzaro, 2010). On the other hand, it also observed
that level of competition increases day by day due to emergence of various other rivalries that are
coming up with close substitutes.
1.2 Analysis of business using comparative measures of performance
Comparative measure is a term which means measuring the performance of an
organization by comparing it with other enterprises serving similar products. Therefore, it has
been understood that consideration of balance sheet is one of the most appropriate techniques for
assessing the performance of a company at marketplace because it depicts the financial statement
of a firm (Blackburn, Hart and Wainwright, 2013). However, it shows assets, liabilities and
capital employed of an enterprise. In fact, it is prepared and figure out on yearly basis by
considering relevant facts or figures as well as all the other expenses incurred in a company.
Additionally, balance sheet of Nisa identifies the net profit and highlights what a company owes
or owns. Apart from this numerous of things or information is explained in balance sheet of an
organization in a monetary terms that supports managers while decision making process.
3

Instead of balance sheet, profit and loss account also supports an organization while
measuring their performance with their competitors by accumulating accurate information from
the past or current records. Basically, expenses which incurred in office fall under P&L account
whereas amount of assets and liabilities are outlined in a balance sheet of an organization which
are prepared with the help of previous or current accounting records. Therefore, it has been
observed that financial statements help in measuring the performance of a company by
comparing it with last year which is shown as follows:-
Profit and loss account of 2016:- This account shows expenses which is
incurred in office while accomplishing official job like management of entire work
or job role of a company. Therefore, expenditure of official account is stated as
follows:-
As per above data of Nisa retail stores, an organization may able to compare it with their
competitors for example other supermarkets of European marketplace for getting aware about
their current performance or position. In fact this data helps managers of a company during
4

decision making process by considering relevant facts or figures. Along with this, it also supports
while modifying existing goods and services by considering total cost which incurred for
manufacturing specific items. Therefore, financial and non financial factors are very useful and
appropriate methods of assessing performance of an association and supports while planning
budget of overall company in an effective manner (Bridge and O'Neill, 2012).
Balance sheet of 2016:- Assets and liabilities of Nisa retail stores is
described in below statements which aids in measuring the performance of an
organization with other competitors.
5

Balance sheet and profit or loss account of an organization shows actual position of a
company at marketplace and assist them towards enhancement in their existing policies for
attaining set objectives. On contrary to this, performance of an enterprise also measure with the
help of non-financial factors by acquiring feedback from their customers as well as employees.
Thus, various terms which supports enterprise for monitoring existing performance is mentioned
as follows:-
 Measuring the satisfaction level of customers with their offered goods or services.
 Fulfilment of employees demand or desired at workplace.
 Reviews from entire society at the end of services.
TASK 2
2.1 Actions for overcoming weakness
Nisa retail company is a small scale firm whose main objective is to serve local
customers by fulfilling their basic needs to live their livelihood more comfortably. However, it
has been observed that a company is going through number of weakness which influence their
success or development (Burns, 2010). In fact small business enterprise also facing numerous of
issues or barriers which affects their profit maximization process as well as goodwill at local
European marketplace. Therefore, managerial team of Nisa organization has to take immediate
actions for removing obstacles or hidden barriers. Thus, proper steps or action must be taken by
company that are given below:- Identification of problems:- Initially, managers of an organization needs to determine
hidden or visible barriers of a company which may influence performance of employees
or overall staff members.
 Accumulation of necessary data:- Secondly they need to gathered indispensable
information or previous records for resolving identified issues because it affects growth
or objectives of a company.
Therefore, problems which is identified by managers need to be resolved as soon as
possible by making appropriate strategies accordingly (Burrows, 2015). Thus, issues with
solutions are explained as follows:- Lack of interaction:- First and foremost problem which is identified by mangers is
communication problems between supervisors and subordinates. This problem is resolved
6

by conducting sessions or meetings with managers for healthy discussion between them
for creating mutual understanding. In fact they need to make plans or strategies like;
official parties, events of occasions such as anniversary of association, celebration of
national festival and so on. Improper flow of data:- Mangers are responsible for ensuring effective flow of
information from lower authority to higher authority without any misinterpretation
because it affects decisional process. In fact they need to create a formal strategy for
passing the data. Dealing with competitors:- Leaders of a company requires to come up with unique ideas
or innovative products for seeking the attention of millions of clients. Along with this
they can also modified their current items as per customers demands or needs for
satisfying their wants (Carraher and Paridon, 2015). Apart from this, mangers have to
reform their existing policies according to society for beating the products of rivalry. Conflicts:- Disputes will be happen anywhere, anytime because employees are just like
utensils and everyone knows that if there is presence of more than two utensils then
sound is automatic. Therefore, contentions are part of a company; thus managerial team
have to focus on resolving this issues by clearing all the hidden points for creating a
peaceful environment.
 Involvement of employees:- Human resource plays a very significant role in an enterprise
and they are seen as a indispensable asset for success of a company as entire task are
performed by them only (Chittithaworn and et. al., 2011). Therefore, it is essential for
organization to consider opinion, choice, or preferences of employees while making
decision or during policy designing.
Hence, it has been analysed that proper steps is required for overcoming these barriers
which affects profit as well as goodwill of an organization.
2.2 Methods for maintaining or strengthening current performance
Attainment of objectives is not that much difficult but maintenance of that level is much
more difficult because factors always fluctuate due to changes in other component as all of them
are interlinked with each other. Nisa is growing in a fastest by coming up with numerous of ideas
or unique products for capturing attention of millions of customers. Their main objective is to
expand their business across national boundaries for raising their standard by fulfilling basic
7

requirements of a desired customers (Gorgievski, Ascalon and Stephan,2011). Therefore,
managers of a company is trying to adopt various appropriate methods or techniques for
maintaining their current performance as well as trying to strengthen it more and more. Thus,
various strategies for attaining this target is described as follows:- Trying to satisfying consumers:- Initially they need to focus on choice, taste or
preferences of desired customers in order to meet their requirement according to recent
trends. In fact clients are responsible for final consumption of goods and services which
is offered by organization; therefore preference of their choice is a key to success. Access challengers schemes:- If an organization follows effective or typical strategies
then they can encourage their employees towards adoption of new techniques for
developing overall company. Ready for modification:- For maintaining the performance of an organization they need
to prepare for alteration as per society demand in order to capture the attention of
millions of customers. In fact changes is an ongoing process because environment always
reforms as mostly society demand something new or different from others
(Gronum,Verreynne and Kastelle, 2012). Acquiring feedbacks:- They need to acquire feedbacks from their customers for getting
aware about their weakness or drawbacks which is not liked by clients. Along with this, it
is very useful in gaining trust or loyalty of customers by understanding their problems or
issues. Create a team for improvement:- Maintenance and strengthening of organizational as
well as employee performance is not an easy task which requires an effective team or
department for encouraging employees towards their personal and professional
objectives. Along with this, team is also liable for identifying hidden problems for
removing it in a minimum time period. Monitoring:- According to this factor, monitoring is an effective method for motivating
employees towards their goals by determining issues faced by them and tried to resolve it
as soon as possible (Jones and Iredale, 2010).
 Reviewing:- After conducting all these strategies, managerial team has to review these
process for getting aware that whether the performance of an organization is maintained
or not.
8

Thus, managers of a company have to follow these steps and procedures for enhancing
their performance for building positive goodwill at marketplace.
2.3 Recommend areas for expansion in business
Expansion for Nisa retail group is not an easy task because it requires guidance or
assistance from experience person for establishing branches of a company in various market for
gaining maximum revenue (Lambert and Davidson, 2013). Along with this, process of expansion
requires support from employees and need to gathered relevant facts or figures in order to attain
their set objectives or target of expansion. Major reason behind opening new branches in other
location is to generate more and more income as well as to defeat their competitors which may
affects their success. Hence, numerous of areas are identified for referred firm for growing their
organization in a rapid form is mentioned below:-
 Mid of European market:- According to this term, an organization needs to extend their
business in middle of UK because most of the clients prefers main marketplace as they
believe that products offered in this area is having best quality. Additionally, sometime
competitors also come for buying certain raw materials to make finished goods.
Therefore, it has been understood that centre of European marketplace is one of the best
place for establishing new branch for achieving maximum benefits.
 Locations having maximum demand:- In every geographical region there is one market
which is famous and liked by most of the customers due to availability of all the products
which is required for living. Therefore, organization need to forecast demand of grocery
items, food or beverages before expanding the existing business in various regions in
order to attain set objectives or goals.
 Nearby residential area:- Grocery products are demand by household ladies because they
are responsible for managing their house and liable for fulfilling request of their kids.
Therefore, Nisa retail stores are having all those goods or services which is demanded by
housewife during doing their daily jobs (Malhotra and Temponi, 2010). Thus,
establishment of new stores near by residential area is very much beneficial by increasing
their sales.
 24 hours employment:- Industrial regions where maximum number of manufacturing
companies are located are very useful area because employees working in that
9

organization love to eat while working. Therefore it become most advantageous for Nisa
retail company it helps them in maximising their products demand.
Hence, it has been summarised that above highlighted regions are very much appropriate
for extending existing business for acquiring maximum benefits.
TASK 3
3.1 Assessment of existing business objectives and plans
Business plan is an effective blueprint of all the activities followed by overall staff
members for accomplishing set objectives or goals. In fact organisational plan is necessary or
essential for enhancement and growth of a company at a marketplace by considering relevant
facts or figures (Schaper and et. al., 2014). It also includes designing of innovative goods in
existing location for increasing their sales. Basically, business plan consist of vision, mission,
targets, objectives, methods, tools, techniques, norms , policies, beliefs and several other
strategies of seeking attention of millions of domestic clients by satisfying their needs or
demands. Along with this, for generating maximum revenue they need to modified current items
as well as required to come up with different innovative products. Therefore, an effective
business plan for Nisa retail stores is expressed as follows:-
Employee vision:-
 Their main motive is to increase their profit by attaining personal as well as occupational
objectives by satisfying customers needs or demands.
 First and foremost vision is to create an effective surrounding for overall staff members
by offering other services. Therefore, employees of a company pay full attention on their
own targets.
 Managerial team have to conduct or design few indispensable improvement sessions for
example training events in order to improving the learning of their employees for
boosting their morale so that they can able to face business risk or challenges.
 Offer bonus, rewards and other incentives on their each task.
Buyer vision:-
 Customers always want qualitative products for gaining maximum satisfaction.
 Maintaining the positive relations with middlemen.
 Offers products with best features and tasty food items.
10