Report on Business Analysis, Development, and Expansion for Nisa Ltd

This report provides a comprehensive analysis of Nisa Ltd, a small-scale retail business in the UK, examining its strengths, weaknesses, opportunities, and threats. It includes a SWOT analysis, competitive performance evaluation using financial statements and benchmarking, and identifies actions to overcome weaknesses, such as leveraging government project plans and adopting new technologies. The report also details strategies to maintain existing performance through innovation, customer satisfaction, and establishing good customer relations. Furthermore, it explores potential areas for business expansion, including diversification of products and services and targeting new markets. The report concludes with a business plan outlining objectives, action plans, and the impact of proposed changes on the business and its personnel. Overall, the report offers insights into improving business performance and achieving sustainable growth for Nisa Ltd.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Strength and weakness of small business enterprise.............................................................1
1.2 Business analysis using comparative measures performance...............................................3
TASK 2............................................................................................................................................4
2.1 Actions to overcome weaknesses in the business.................................................................4
2.2 Ways to maintain existing performance of Nisa Ltd............................................................5
2.3 New areas in which business could expand (With justification)..........................................6
TASK 3............................................................................................................................................7
3.1 Business objectives and plans...............................................................................................7
3.2 Business plan for appropriate changes..................................................................................8
3.3 Action plan to implement changes......................................................................................11
TASK 4..........................................................................................................................................13
4.1 Impact of proposed changes and its personnel....................................................................13
4.2 Method to maintain changes...............................................................................................14
4.3 Improvements in performance of business.........................................................................15
CONCLUSION..............................................................................................................................15
REFERENCE.................................................................................................................................17

INDEX OF TABLES
Table 1: Business plan for Nisa Ltd.................................................................................................9
Table 2: Action plan.......................................................................................................................11

ILLUSTRATION INDEX
Illustration 1: Essentials of business plan........................................................................................9

INTRODUCTION
Now-a-days, small business organisations are getting developed on large scale by
grabbing opportunity of government's project of the country. The present report is based on
understanding government's aid in business operations of Nisa Ltd in UK. It is small scale retail
sector organisation provides groceries and home products across country. In this regard, its
strength, weakness and competitive performance can be described. Including this, impact of
changes in management on business operations and plans to implement actions will be
introduced through this assignment. Moreover, significance of these changes in business
activities for small business are to be discussed. Similarly, improvements in business
performance over the timescale is to express affect effectiveness of small business enterprise.
Therefore, different tools for development of Nisa Ltd through implementing government's
project plan with the help of this report.
TASK 1
1.1 Strength and weakness of small business enterprise
It is considered that Nisa Ltd is sustaining its position in UK market till today with facing
competitions and improving its services (Bean, 2015). For analysing its performance in all
angles, its strength and weaknesses can be described as:
Strength:
 Sustainability in competitive market.
 Effective customer satisfaction with
goods and services of Nisa Ltd.
 Good employees' performance affect
efficiency of the enterprise.
Weakness:
 Lack of fund and resources to adopt
new technologies.
 Decreasing productivity and
profitability of Nisa Ltd.
 It is risky to create innovations and
accepting all challenges for enterprise's
business operations.
Opportunities:
 To grab opportunity of government for
funding and implementing business
Threats:
 Changes in customers' choices affect
production and distribution system of
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operations of Nisa Ltd.
 To advertise products and services of
Nisa Ltd for increasing customers'
satisfaction at maximum level.
 To accept challenges occurred in
business operations and improving its
efficiency at higher level.
Nisa Ltd.
 It is difficult to accept cut throat
competition for small enterprise
because of inadequacy in fund and
resources.
 It is risky for entity to sustain its
position and facing competition for
producing services.
It is recognised that Nisa Ltd has competitive advantages which support in increasing
market position and efficiency at most. However, customers also demand for its goods and
services because of adequate price on its operations and trust worthy products. Including this, it
is also determined that employees deal with customers effectively and provides details regarding
groceries and home products (Blackburn, Hart and Wainwright, 2013). Therefore, customers get
satisfy with its services on large scale affect its sustainability . On critical evaluation, it is
determined that organisation required to allocate fund and resources for adopting new
technologies and enhancing quality in goods for creating innovations in business operations. This
weakness can be reduced by taking advantage of government's project plan for small business
enterprise's implementation.
According to case study, it is analysed that UK government is planning for implementing
small business enterprises and their services of 1 to 3 billion by 2020. Therefore, taking
advantage of this opportunity would be beneficial for Nisa Ltd for funding and financial
management effectively (Cai and et.al.,2014). It will be appropriate to increase its productivity
and profit earning capacity as well competitiveness at maximum level. Thus, efficiency of small
business enterprise can be increased at higher level affect business operations .
1.2 Business analysis using comparative measures performance
For Nisa Ltd. It is good to understand the market conditions and their competitors
marketing strategies. It will increase the company's growth and its productivity. (Cappelli and
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Tavis, 2016). Therefore, for analysing competitive strength of the small-scale enterprise, below
mentioned tools are used as:
 Analysing financial statements: Through analysing performance of Nisa Ltd using
financial tools as profit and loss account, balance sheet, income statement is able to gain
its profitability and balances. In this regard, different ideas are generated for reducing
expenses and increasing sales revenue of the enterprise (Carraher and Paridon, 2015).
Likewise, previous years' performance can also be identified affect further business
operations and enhancing competitiveness. Company's current year report should be
compared to past year reports. it essential to analyse market position of Nisa Ltd and
implementing strategies for further years. In this regard, other organisations'
competitiveness is also identified to generate ideas for improving quality services of the
enterprise. Including this, with the help of using this tool, different ideas are identified to
face competition and sustaining place in market (Cassar, Ittner and Cavalluzzo, 2015).
Similarly, competitiveness of enterprise can be enhanced on large scale linked with
production and distribution system of goods for small scale enterprise. Thus, it will be
effective to enhance market position and competitive strategies efficiently.
 Benchmarking: It can predict the future of the company and is comparative tool used for
acquiring knowledge regarding organisation's market position and forecasting on its
sustainability in the future. Therefore, with the help of using this tool, competitive
strategies of the enterprise are identified affecting further business operations and
competitive strategies effectively. In this process, systematic analysis on business and
marketing analysis is created for recognising its position and further implementation
(Ellis and Kiely, 2015). However, competitive strategy of Nisa Ltd is recognised with
comparison of other competitive entities by which several ideas are generated for
maintaining and improving the position.
Thus, with the help of using above mentioned tools it is recognised that competitiveness
of Nisa Ltd is quite effective. It can be maintained and sustained in the further years impacts on
its effectiveness and financial position. However, variety of ideas are emerged to maintain the
position and implement strategies for upcoming time (Harris, Gibson and Taylor, 2015).
Therefore, competitive measurement tools are essential to identify its position.
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TASK 2
2.1 Actions to overcome weaknesses in the business
On critical evaluation, it is analysed that financial position of Nisa Ltd is not so good
which affect business operations and further implementations. Therefore, for reducing this
weakness, some essential action plans are required to be implemented. It is linked with
increasing quality services and maximizing profit for further years (Hilmersson, 2014). In
addition to this, by adopting new technologies and tools for organisation's effectiveness will be
able to create balance and increasing productivity as well profitability of the organisation.
However, by implementing following actions will be beneficial to reduce the issue and
monetary position of the small-scale enterprise as:
 Grab opportunities of government's project plan: According to given case scenario, it
is identified that government of UK is planning to project on implementation of small
scale enterprise of 1 to 3 billion by 2020. Therefore, by taking advantage of this
opportunity will be effective for Nisa Ltd to improve its products and services at higher
level. However, financial problem of the enterprise can be reduced affect its productivity
and profitability (Lambert, Susan and Robyn 2013). It influences marketability and
competitive advantages of the entity for the further years. Thus, grabbing this opportunity
will be beneficial for organisation and its effectiveness on large scale.
 Critical evaluation of market position: It is needed to recognise market position and
performance of Nisa Ltd. Therefore, proper balance can be identified in its services as
well ideas for implementation and quality services. However, different customers'
requirements and potential of entity to face competition can be identified efficiently.
Thus, it will be effective for the enterprise to conduct market position and generating
ideas to increase profitability and competitiveness effectively (Lodorfos and et.al., 2015).
 Adopting new technologies: Using new technologies in the enterprise will increase the
productivity of the organisation because new technologies will save the time in producing
the products. With increasing productivity it will also increase the profits of the
organisation.
 Optimum utilization of resources and fund: Implementing this method will also be
able to reduce inadequacy of fund for business operations of Nisa Ltd. Similarly, it is
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benefited to reduce wastages and increasing demand for goods and services provided by
the enterprise (Miller, 2016). However, production and distribution system of small scale
enterprise can be balanced effectively affect further implementation and managing entire
business activities adequately.
2.2 Ways to maintain existing performance of Nisa Ltd
It is required to maintain actual position of Nisa Ltd affect further business operations
and their improvements effectively. For this purpose, different techniques are used such as;
adopting new technologies, creating innovations in business operations, facing competition,
creating positive environment of organisation etc. Some essential ways to maintain its existing
performance can be understood as:
 Adopting new technologies for improvement in quality services: With the help of
implementing this method, sustainability of Nisa Ltd can be maintained for the further
years. It influences productivity and profitability of enterprise also demand for goods and
services and competitiveness get affected (Nagel, 2014). However, by accepting new
changes and methods to improving quality of its services will be favourable for
organisation's effectiveness. Therefore, it is considered as one of the great technique to
enhance marketability and competitive advantages of the small-scale enterprise
effectively.
 Promoting goods and services to increase customer satisfaction:It is an essential tool
to advertise goods and services of Nisa Ltd in market. The company can use promoting
techniques like advertising on internet etc. to promote there products and services to large
number of customers and also attract them to purchase products and services (Pugalis and
et.al., 2014). These promotions on internet create customer trust and also increase their
level of satisfaction.
 Creating innovations in business operations: The business operations are to be change
according to the trends and new requirements of business. This changes in business helps
in maintain the existing business as they work traditionally with innovative methods.
These innovations in business operations help in producing innovative products which
attract more number of customers (Shahzad, 2014).
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 Establishing good relations with customers: Establishing good relations with
customers is helpful in maintaining the existing business. Good relations of customers
with business build their trust on business and also maintain their loyalty towards
business.
2.3 New areas in which business could expand (With justification)

 Expansion of business entity: Location is perfect to grab large number of customers,
also researching about competitors that what they are offerings, what are the technologies
used by them, what are the areas they covered, etc. the expansion of entity help business
to expand their business (Sultana, 2014).
 Licensing of products: if the products of Nisa Ltd are licensed they are become branded
products. For this Nisa Ltd have to find licensing partners by researching companies
producing similar products. This minimises risk of losing control of services or products,
and also reduces cost as compared to cost of starting of own company (Thompson, 2015).
 Aligning Nisa Ltd with similar types of business can also help them in becoming
powerful and also, they can expand.
 Diversification of products and services: This is one of the most excellent way to grow
A business. Nisa Ltd can also diversify their products and service line to increase their
incomes and also increases there sales and profitability (Williams, 2015).
 Target other markets: When Nisa Ltd is doing well in current market then they can also
enter in new markets where they can make more money and also can expand their
business. They have to research about their targeted customers and those products which
are mostly demanded by that group of customers. The new market is firstly had to
identified so they can do well in that market as well.
 Win contracts given by governments: If government is a customer of Nisa Ltd then the
business grow automatically. They have to work hard to secure government contracts
(Cappelli and Tavis, 2016). They have to research about the proposals and also fulfil all
terms and condition to win contract.
 Merge with or acquired by any other business organisation: Nisa Ltd can also merge
with another organisation to grow or expand. Sometimes to grow huge capital is required
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and if they don't have such capital they can merge with other entity which have enough
capital. Nisa Ltd also can be acquired by other company with huge amount of capital.
 They can expand their business by inviting international customers to purchase their
products and services.
 Nisa Ltd can also start online marketing which promotes goods and services globally and
also attract customers with their impactful websites and helping customers through mails
and chats (Cassar, Ittner and Cavalluzzo, 2015).
TASK 3
3.1 Business objectives and plans
It is targeted for Nisa Ltd to allocate adequate fund for further business operations and
increasing marketability and comparativeness as well. Including this, it aims to create
innovations in products and services for effective customer satisfaction and enhancing its
efficiency. For this purpose, it is planning to grab opportunity of government's project plan for
implementation and management of all business activities (Ellis and Kiely, 2015). In this regard,
different purposes of the organisation regarding its implementation are to be discussed as:
 To allocate adequate fund and resources for effective business operations and increasing
efficiencies.
 To adopt new technologies for improving quality of its services efficiently affect
customer satisfaction and demand for its products supplied by Nisa Ltd.
 To expand business entity through establishing new stores and providing services across
country.
 To establish and maintain good relationships with all customers including agents,
retailers, suppliers, debtors, creditors and other business entities as well.
 To improve market goodwill and sustaining its position in competitive market for longer
time period efficiently.
For making appropriate changes in business management can set many objectives like:
Objectives Result
Promotion Increase the selling of the company.
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New technologies It will increase the production capacity and
profits of the company.
Therefore, on behalf of above mentioned targets, business plan is made affect
effectiveness and efficiency of small scale enterprise to sustain its market position for longer
time period. For this purpose, fund and resources can be allocated through taking advantage of
government's project as “Big opportunity for small scale firm”. It is related with productivity and
profit earning capacity of enterprise to maintain its position in market for long time period.
However, its marketability and competitiveness can be enhanced efficiently remain able to
sustain in competitive market on large scale (Hilmersson, 2014). Overall, with the help of this
business plan and targets, further organisation's effectiveness can be enhanced at higher level
affect competitiveness and market strategies.
3.2 Business plan for appropriate changes
For creating changes and expansion of enterprise as well improving quality services, an
effective business plan can be succeeded. It affects management of business operations,
production and distribution of groceries and home products, profit earning capacity and
competitive strategies of Nisa Ltd (Lodorfos and et.al., 2015). In this regard, business plan for
the entity can be understood as:
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