Small Business Enterprise Report

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This report analyzes the performance of Londis, a small retail grocery shop in the UK. It identifies the business's strengths and weaknesses, including its wide product range and some operational inefficiencies. The report then proposes actions to overcome these weaknesses, such as improving product quality and packaging, enhancing employee training, and leveraging technology. Strategies for maintaining and strengthening existing performance are discussed, including performance measurement, employee motivation, and reward systems. The report also recommends new areas for business expansion, such as fitness, electronics, and garments, emphasizing the importance of marketing and customer relationships. Finally, it outlines an action plan to implement the proposed changes and a method for monitoring improvements in business performance over time. The report concludes that addressing these areas will enhance Londis's competitiveness and sustainability in the UK market.
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Running head: small business enterprise
Small business enterprise
Name
Institution name
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Small business enterprise 2
Contents
Introduction:................................................................................................................................................3
TASK 1.......................................................................................................................................................4
Be able to investigate the performance of a selected small business enterprise.......................................4
1.1 In the above scenario of a small business enterprise, produce a profile of a selected small
business identifying its strengths and weaknesses...............................................................................4
1.2 Carry out an analysis of the business using similar measures of performance...............................5
TASK 2.......................................................................................................................................................6
Be able to propose changes to improve management and business performance.....................................6
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in the
business...............................................................................................................................................6
2.2 Analyse ways in which existing performance could be maintained and strengthened...................7
2.3 Recommend with justification, new areas in which the business could be expanded....................8
Task 3:.........................................................................................................................................................9
Be able to revise business objectives and plans to incorporate proposed changes...................................9
3.1 Produce an assessment of existing business objectives and plans......................................................9
3.2 Revise business plans to incorporate appropriate changes...........................................................10
3.3 Prepare an action plan to implement the changes........................................................................11
Task 4:.......................................................................................................................................................12
Be able to examine the impact of change management on the operations of the business.....................12
4.1 Report on the impact of the proposed changes on the business and its personnel........................12
4.2 Plan how the changes will be managed in the business................................................................13
4.3 Monitor improvements in the performance of the business over a given timescale.....................14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................16
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Small business enterprise 3
Introduction:
As an experienced business consultant, one can notice that if someone wants to do a successful
business, tremendous efforts must be needed there. If somebody wishes more profit or income,
the best technique to achieve that is to start a new business that can be small or large. As the job
gives the people fixed payment for their solid work, but if someone efforts more in business, he
can get more from it. It is important and essential for putting extra efforts in the firm to gain
more from it. The risk management technique should be used to the growth and success of the
Londis. The CEO should control his employees strategically on a regular basis for the growth
and development of his small business.
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Small business enterprise 4
TASK 1
Be able to investigate the performance of a selected small business enterprise
1.1 In the above scenario of a small business enterprise, produce a profile of a selected small
business identifying its strengths and weaknesses.
Londis, independent retail grocery shop, was set up in 1959 operating their business in the
United Kingdom. They had the target of establishing a total delivered operational wholesale
enterprise, and the company was possessed jointly by the retailers. The company now
maintains 1850 members, and all the staffs of this company are independent to do their
particular job. The key objective of the business organization is to propose great marketing,
store development, purchasing products, etc. The company provides chain support for
allowing the growth of the firm(Masalimova, Usak, & Shaidullina, 2016). They intend
to secure the future perspectives of the business in rapidly convenience expanding market
today.
In 2015, the company can be marked as a booker group in the marketplace. Londis was set
up by Kevin Stanley-Adams in Great Britain. The business has currently enlarged its
business by developing 2300 stores, and their stores are located throughout Scotland,
England, and Wales. A particular Londis shop will possess about 1,200 square feet sales area.
The outlets usually open in the early morning and close in the late evening, and the shops
remain open all through the day. The organization has 380 stores in their chain under the
main banners of Londis and Londis Plus.
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Small business enterprise 5
The company sells various products like household goods beauty and health care products,
dairy items, meat food items, beverages, wines, fresh fruits and vegetables, baked food
products, ready to eat items and such other items. They also offer different types of services
such as Wi-Fi connectivity, ATMs, car cleaning services, gift cards, etc. This vast
productivity of the company is the key factors those are the strengths of the company. These
massive products help the company to draw all kind of customers as they have the scope to
buy all things under the same roof. Some new workers of the company, weak economic
condition, improper business planning, etc. are the weaknesses of the company ("Mid
Staffs chief nurse says trust needs leadership", 2012).
1.2 Carry out an analysis of the business using similar measures of performance.
The organization must follow the benchmarking approach. Many competitor organizations
are there to operate the same trade in the market. The relative measures of the performance
are the technique by which the information collection and the analysis of those data should
be prepared in a compact format. The form explains the various factors which help to
describe the matter that how the one company is different from the others. Those factors may
be the quality and standard of the products, marketing strategies, and styles, the effective
style of packaging, levels of consumer satisfaction, brand reputation in an operating area,
brand image of the organization, etc. The company can make a benchmark by putting other
significant competitor companies by positioning them in the ranks. The different factors
should be analyzed to make the post of the others in the market. The benchmark creation is
an important factor for the company to decorate the working time and manners of the
enterprise. Some companies exist in the market having high brand reputation and image, and
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Small business enterprise 6
at the same time, they have high standards of satisfied purchasers. The less efficient
organizations should follow the strategies and policies that have been taken and implemented
in the procedures of the company to improve competitive opportunities over the
contestants(Nocera, & Merritt, 2017). Those companies cannot perform well in the
marketplace, for them, the benchmarking concept is essential for developing the management
process of the company. After selecting and defining the factors, potential companies should
be identified through collected information. These data help to compare the companies and
the gaps between them; then different planning should be adopted by working on those gaps
to achieve the goals and objectives of the organization.
TASK 2
Be able to propose changes to improve management and business performance
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in
the business
The shortcomings of the company have been previously discussed. So, now, it is important to
give attention on that matter to overcome those weaknesses. Quality and packaging of the
products are crucial factor in today's competitive market. The authority should notice on the
improvement of those factors. Work culture is another vital part of the company and the culture
should be positive and ethical that helps the workers to work efficiently. The company must take
essential steps to standardize the working culture. Training sessions must be provided to the
staffs to update their employee's knowledge on the latest products of the company(Roediger,
& Smith,2012). The training is also needed to overcome the difficulties in public
communication and dealing. The training strategy helps the staffs to behave also well to the
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Small business enterprise 7
customers for whom they serve their products. So, it is one of the vital factors for maintaining
well behavior in the company. It should be supported by the employees in the working period. In
the time of technological advancement, the growing companies should also maintain and use the
technology. This technological advancement helps the company in their growth and
development. Recent technologies help the employees more than the previous, so, it should be
utilized in the organization. To cope up with technological advancement, the employees should
be provided training by which the staffs can make some knowledge about that. Those technical
skills and abilities help the workers to work efficiently in the firm (Zagorski, 2013). In modern
times, the authority of small business does not give importance to the marketing planning that
may lead the company to many difficulties. So, the small business organizations should also
adopt the best strategies for the future betterment to develop the firm successfully. The company
should follow the current position of it in the market by focusing on the development and
research of present market condition(Steffens, 2015).
2.2 Analyse ways in which existing performance could be maintained and strengthened
The performance and the staffs of the company can be controlled and increased at the similar
time by many ways and techniques. Londis should work on the various strategies that help the
company to measure the performance of the organization and the staffs also. The ways of
measuring the performance can be important point indicators, balance scorecard, self-assessment
and assessment of peers. The performance and ability of the workers may be done through
comparing the different factors. The working culture, modification of new products,
technological advancement are introduced in many seminar and training(Wagner, 2010). This
training helps the staffs to be up to date in the competitive market. Motivation and reward
strategy are also very effective to measure the performance of the staffs. It also helps the
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Small business enterprise 8
company to strengthen or enhance the effectiveness of the workers those help in the development
of the firm. Motivation may be intangible or tangible in nature. Rewards are given to the workers
who work efficiently in the firm. That effective working helps the company to its development in
the market positively. Motivation is the vital tool that is used throughout the world to strengthen
and increase the efficiency of the workers. Besides giving reward and motivation strategy, the
top management should also be aware of the good beings of the workers.
2.3 Recommend with justification, new areas in which the business could be expanded
Listen can move forward and carry on their business efficiently, besides that they can enlarge
their business throughout the globe. With the help of proper relation between two different
business which belongs to the same strategic alliance, a proper business framework will be
created for both the businesses. The firm can enlarge their business in different sectors such as
fitness sectors, electronic sectors, and garments sectors. The small business can be expanded in a
large area by applying proper strategy to the business planning. The garment sector is flourishing
in the recent times as that kind of business will not lead to the loss. Proper promotions and
advertisements are necessary for to sell the products successfully, so it is a vital aspect of
marketing strategy(Werner, 2014). Another important factor is fitness by the help of which the
company can expand their business. The electronic sector also leads the business successfully as
now the technological advancement takes place. So, electronic business helps the company to
achieve the highest peak in the market. Customer relationship is also important to make the
effective business strategy that is also vital for expanding the business.
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Small business enterprise 9
Task 3:
Be able to revise business objectives and plans to incorporate proposed changes
3.1 Produce an assessment of existing business objectives and plans
Londis is one of the small retail business in UK which has been delivering its servitude since
1959. Starting from that particular time the business has been a key retail business for the people
of the country. There are more than 1800 employees or workers who are related with the
business in the present days. The objectives of the business has been same from the initial stages
of the business and the objectives are as follows,
To provide excellent marketing products with an affordable price to the customers.
To develop the business by opening more stores in different region of the country.
To be unique in the field of marketing by providing the best quality of products at an
affordable rate.
The objectives of the business decide the plans of the business. It means the plans of the business
are mainly made depending on the objectives of the business(Adkins, & Guerreiro, 2017). The
plans of the business are as follows,
Providing the best products: In the field of the retail sector there are many products that can be
delivered to the customers and the uniqueness of the products can make the business effective in
the field. It means the business must make their products more unique than the other businesses.
It is the main strategy by which the customers will get the attraction towards the business.
Developing the business to gain more success: The Company may belong to the small business
sector but the main motto of the company is much expanded. It means the business is going to
have more profit in the field of market by opening more stores in different region of the country.
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Small business enterprise 10
It can be said that Londis has some specific plans to open different stores in different places
where the needs and the demands of the customers for retailing goods are there.
Being unique in the field: This is one of crucial plans for the company. It can be said that there
are many retailing business in the field who have come into the market in order to capture the
market with their products. Londis is one of those business and must make some unique plans in
order to make the products of the business unique and different from the other businesses.
3.2 Revise business plans to incorporate appropriate changes
This is where the main updates are needed and the plans of the business must get proper revision
in order to change the plans and the specification of the business. There are some more plans
those can be added to replace the old conventional plans. The revised plans are as follows,
Increasing the types of products: With the ongoing trends and tastes of the customers in the
market, the company should increase the types of products in order to fulfil all the demands of
the customers. It can be said that the company must take all the updates and news about the
ongoing trends in the market and it will help them to understand about the products and they will
be able to create the variety of products(Brandon et al., 2013).
Modification of the stores: There are many stores of Londis in the country which need
modification. It means the company must create the impression perfect in order to put a perfect
impact in the minds of the customers. This will help the business and its scenario to be effective
in the market field.
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Creation of social market: Standing in the initial stages of Twenty first century online
marketing and social marketing have become famous and effective in the field. So Londis must
build the platform where the online transactions of the products can be done and it will put a
positive impact for the business(Cao, & Levy, 2015).
3.3 Prepare an action plan to implement the changes
The action plans can be described in the following ways,
The employees of the company must concentrate in their own field of work in order to
increase the organizational production.
The management department of the company must take the perfect decision in order to
expand the business scenario.
The authority and the management department must take firm decisions to increase the
number of products.
Londis must keep all the updates about the ongoing trends in the market in order to
implement the plans of the business successfully in the organizational structure(Djekic,
2016).
Aim of the
action
Strategy By whom For whom Time
Workers with
highest trainings
To conduct the
trainings
Marketing
managers
Workers 2 to 3 weeks
Technologically
updated workers
Seminars
relating the
Experts Workers 2 weeks
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Small business enterprise 12
technologies
Communication
skills
Seminar of
communication
HR managers
and marketing
Workers 1 to 2 weeks
CRM of high
quality
Trainings related
to CRM
Experts and
managers of
CRM
Workers 2 to 3 weeks
Task 4:
Be able to examine the impact of change management on the operations of the business
4.1 Report on the impact of the proposed changes on the business and its personnel
In the initial part of the business it was seen that the CEO of Londis took all the responsibilities
to fix all the possible issues in the business scenario. It can be said that in the present days, the
CEO is still taking the responsibilities all by himself and it is not acceptable from the business
point of view. The employees and the other members of the management department must take
active parts in every single activities of the company. So, the impacts of the recent changes in the
company has mainly affected the CEO.
The impacts of the changes has affected the business positively in every possible ways. The
impacts are as follows,
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