Managing and Running a Small Business: Ensoft Ltd Report

This report delves into the core aspects of managing a small business, using Ensoft Ltd, a UK-based software firm, as a case study. It examines critical considerations for resource planning and allocation, emphasizing financial and human resource management, and goal setting. The report explores tools like critical path analysis and Gantt charts. It then analyzes customer relationship management processes, including customer portfolio analysis, intimacy, network development, and value proposition. The report also discusses the potential for transnational business development, outlining benefits and drawbacks. Furthermore, it covers financial planning, including cash flow forecasting, break-even analysis, and financial statements. Finally, it addresses relevant legislation and regulations impacting small businesses. The report aims to provide a comprehensive overview of key management practices for small business success.