Small Business Enterprise Report: Analysis of Annapurna Recruitments

This report provides a comprehensive analysis of Annapurna Recruitments, a small business enterprise (SME) operating in the United Kingdom. The report begins with an introduction outlining the company's background, objectives, and the scope of the analysis. Task 1 focuses on identifying the company's strengths and weaknesses, including its skilled workforce, information management capabilities, and good market positioning, as well as weaknesses like competition, external factors, and staffing issues. Comparative measures, such as consumer satisfaction and employee motivation, are also evaluated. Task 2 proposes appropriate actions to overcome weaknesses, including government assistance, planning, and resource management, and explores ways to strengthen and maintain performance through market research and process standardization. The report also discusses areas for business expansion using the Ansoff Matrix. Task 3 assesses the company's existing objectives and plans, highlighting both the objectives and the need for more detailed guidance to achieve them. The report then outlines a plan to implement changes, including managing the impact on the business and its personnel, and monitoring improvements in performance. The report concludes with a summary of findings and recommendations for Annapurna Recruitments to improve its operations and achieve its goals.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of strengths and weaknesses...................................................................................1
1.2 Analysis using Comparative measures..................................................................................2
TASK 2............................................................................................................................................3
2.1 Appropriate actions to overcome identified weakness in business.......................................3
2.2 Ways in which performance could be strengthened and maintained....................................4
2.3 Areas in which business could be expanded........................................................................5
TASK 3............................................................................................................................................6
3.1 Assessment of existing business objectives and plans..........................................................6
3.2 Revision of business plans to incorporate appropriate changes............................................8
3.3 Action plan to implement changes......................................................................................10
TASK 4..........................................................................................................................................10
4.1 Impact of the proposed changes on business and its personnels.........................................10
4.2 Plan how changes will be managed....................................................................................11
4.3 Monitor improvements in the performance of the business................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In competitive business world, the small enterprise have lower turnover which require
efficient planning to make the continuous frame of time. The company is facing complex
situation in the competitive world who are applying various effective. methods for gaining more
benefits. An organisation need to make various modification and alternation for sustaining in
competitive industry which is required to be managed within a particular time period (Aremu and
Adeyemi, 2011). The purpose of this report is based on consultancy company Annapurna
Recruitments which is one of the developing consultancy organisation in United Kingdom. This
report will discuss about objectives and goals of the company which is developed to flourish. It
will highlight various weakness and strengths to consider planning strategics of Annapurna
Recruitments. This will also evaluate the methods through which a company can alter their plans,
structure process as well as face their various issues and challenges.
TASK 1
1.1 Analysis of strengths and weaknesses
The SME or small business enterprise case be defined as the business organisation which
has less than 10million Euros turnovers as well as occupy less than 50 members of staff. On the
grounds of this report, the small business company which will be discussed in the cited report
will be Annapurna Recruitments which have started its business in 2008. The organisation have
recently started developing and have wide network of members but lesser worker. This company
render more than half of its turnover in the donation as well perform activities in order to
betterment of environment. Here are the strengths and weakness of Annapurna Recruitments:
Strengths Weakness
 Annapurna Recruitments have
employed more skilled and qualified
worker in the organisation from various
distinct streams (Strengths &
Weaknesses of Internet Recruitment,
2017).
 The organisation contain the
 The company have many other strong
rivals in the competitive environment
as well as large enterprises are
restraining growth and development of
company as well.
 There are external factors in United
Kingdom which are obstructing the
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management of information and
knowledge theta helps in collection
information.
 Company have developed a good
networking after forming business
which have enables organisation in
deploying more than 30000 members of
enterprise worldwide.
 The company provide good charity
services in the field of environment and
society development which enable
organisation a good market positioning
in the competitive industry.
 Enterprise offer environment
consulting, recruitments consulting and
deploying its business in various other.
development and growth of company
such as poetical, social etc.
 Less credibility of consumer or people
over the online credibility or work.
 Less staff members and overwhelming
repose of people for recruitments or
selection process which makes the
organisation's management weaker
which is major drawback of company.
The following assessment clearly indicates entire non-functional and performing areas of
organisation. This is required to manage and produce the strengths and weakness of a company
in order to make the transforming weaknesses into strengths. The company is developing very
well in market but it is essential for them to make proper administration dan increase the
members of staff for controlling and managing work accordingly. It can avail in increasing
productivity and performance of enterprise in more significant way.
1.2 Analysis using Comparative measures
Comparative measures are majorly utilised in the measuring and evaluating performance.
Here are mentioned various comparative measures which are utilised in the company discussed
as below: Consumer Satisfaction: The product or service prospect or linked activities which is
required to undertake for measuring performance through help of consumer satisfaction
(Bridge and O'Neill, 2012). Initially, consumer make the evaluation and investigation
before making any decision of purchase. Secondly the consumed product quality
experience linked with commodity will reflected. It is being observed weather the
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product experience was as expected or not. Satisfaction level decides the subjecti9ves and
objectives elements. According to the theory of assimilation, the client will undertake the
featured psychologically differences between anticipated experience and regarding level
of performance of services. The major potential of Annapurna Recruitments is better and
satisfactory recruitments, better job services but this is not satisfactory for the company
as they are not being able to accompany each costumer's demands. Motivation of worker: Worker are the main assets and base of an organisation which
deliver services and help in implementation of strategy or plan within the company in
effective way. Thus, for managing and maintaining higher motivational level, employee
is major element (Burrows ed., 2015). In order to measure the performance of worker of
Annapurna Recruitments, theory of Mc Gregor's X and Y concept will be utilised. This
have been characterised in Theory X that the employee are characterised lower level of
motivation as well as they reflected lower responsibility accomplishment level. Whereas
the Y worker are performing their responsibilities and work in higher level of motivation
quality that can help organization in increasing productivity. This have been noticed that
due to more workload, some of the employee is not satisfied with their work profile.
 Management of Quality: This is also most important element of an organisation. This is
significant for an enterprise to manage and deliver high quality of services to consumer
for development and satisfaction. Through the help of lower motivational level, planning
deficiency, it create negative impact whereas Ishikawa theory can avail in increasing the
productivity of acquired processes.
TASK 2
2.1 Appropriate actions to overcome identified weakness in business
Each and every organization need to take appropriate and effective decision making
process for identification dan transformation of weakness of company into strengths
(Wynarczyk, Piperopoulos and McAdam, 2013). For overcoming for the weakness of Annapurna
Recruitments, here are some of the measures discussed under: Assistance of Government: After the period of Brexit, United Kingdom is highly
supporting small business enterprise in country for which they are delivering various
benefits and tax retention to such companies. The advisory services along with monetary
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assistance is given to people and the cabinet office have stated that the 11.4 billion
spending of the nation is made on medium and small size organisation that is going to
deploy more than 3 billion in a year. This can help in ensuring enterprise a proper
development. Planning: Through the help of proper strategies planning and management, company can
avail the growth and reduce loopholes in system of Annapurna Recruitments (Carraher
and Paridon, 2015). Effective communication as well as accurate operations designing
can avail in accomplishment of work and reduce misunderstanding or miscommunication
from company. Activities Control: This is required to measure and control staff members through help of
effective HRM and personnel management activities for measuring performance of work.
This is needed to share or analyse feedback of consumer for development or
modification.
 Resource Management: Through proper allocation of monetary and other resources, the
company can balance the expenses of itself. This is essential for HRM to manage the
work for future suitability.
2.2 Ways in which performance could be strengthened and maintained
There are various methods and techniques through which the management and
strengthening of performance can be managed. Here are entire analysed manner mentioned
under:
 Through reducing level of dissatisfied consumers, Annapurna Recruitments can analyse
responses as well as conduct market research for understanding the expectation level of
clients or users. This is the essential step that help in modification.
 Responses of consumer should be highlighted and promoted. In case of Annapurna
Recruitments, the company worker is responsible for he decision and judgements which
have made in regard of job choices of clients. Through deep analysing and proper
allocation of opportunity the company can increase its productivity level.
 Through operating standard process of activities, the company can develop benefits and
quality of services and decrease deficiency of staff.
 For removing issues and conflicts, it is reacquired to maintain organised structure and
delegated duties of employee in proper way.
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 The performance of worker can be controlled and analysed along with the performance
management and tool such as appraisal and promotion. Partiality, the identification and
recognition of performance can be done of each individual for enhancing their
workability.
2.3 Areas in which business could be expanded
This is significant for company to expand the organisation. It is required for identity
those areas which can avail in development for availing company in development. Annapurna
Recruitments is an hiring or job recruitments consultancy company that deliver their services
online (Chittithaworn and et. al., 2011). Through the help of Ansoff Matrix, reselection of
different growth and development strategies can be gained by the company which is explained as
below:
Market Penetration: This is the effective strategies which can help in increasing sales of
products and services. Annapurna Recruitments can deploy their services and reach as the
company have been able to deploy their reach worldwide. It can avail large funds and
investments in the services and range of the company in regarded services.
Market Development: It is one of the expansion strategy which can avail a company in
expansion and increase investment of business turnover. This is not as effective strategy in case
of Annapurna Recruitments as cause of less flow of cash as well as it require large amount of
financial services and investments. It can not be achieved without large monetary amount.
Product Development: Here is another effective development strategy which is used for
the expansion by an organisation in which evolution of products in more modified and featured
version is accompanied. This can enhance the range of products and services as well as help in
enlarging existing range of services of Annapurna Recruitments.
Diversification: This is one of the effective strategy which is used for the loss and profit
determination of an organisation. This term is linked with the services and products that an
organisation deliver.
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Illustration 1: Ansoff Matrix, 2017
TASK 3
3.1 Assessment of existing business objectives and plans
Each companies whether large or small organisation have some goals and objectives for
which they organise operations and activities. In order to evaluate the effectiveness of entire
procedure undertaken by the company, all of theses strategies and plan are required to be
considered by a company (Chun and Mun, 2012). Objectives and aims assessment can avail in
identifying feasibility weather its is attainable or not in the present era. Here are the major
objectives and plans for a small recruitments organisation mentioned under:
 Business Objectives: The company have determined various effective objectives that can
avail entire entity in expansion and development of organisation in the competitive
workplace. The aims or cited company is to gain more productivity and deliver best
quality of products and services in entire world to become best conskatancy company that
search for the people. The organisation contain effective point that utilising these set
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objectives on benchmark setting. Employee or worker of company are assigned targets
and isms for accomplishments of Annapurna Recruitment's objectives. On the other hand,
one of drawback of these objectives are lack of effective and appropriate guidance to
meet the target. This should consist of the ways through which the desired aims can be
attained. Process: This can be efficient approach which avail in terms of organisation to keep the
standards in regard of achieving goals and objectives (Cowling and et. al., 2015).
Business procedure for Annapurna Recruitment is defined in a proper manner but it lack
of proper management and control that create work pressure and heights of duties on
worker's shoulders. The arrival of unanticipated consumer can disrupt the procedure for
business. This implies flexibility lack in the organisation which can be considered as one
of negative aspect of Annapurna Recruitment. Though, beside of all negative sides,
company have better aspects as well that is organised and dedicated staff. The supervisor
and team manager supervise entire worker or employee of company as well as resolve
their issues and problems in proper manner. The process of communication and
mechanism is also better which avail in making coordination among the members of staff
of enterprise. As, Annapurna Recruitment use digital technology and online media for
services and products distribution, the company have been successful able to manage
better interaction activities in enterprise.
 Indicators of Performance: Through the analysis of work and observation of
performance of employee, the company can manage their productivity. There are various
indicators of performance that can be examined within time period. Through
communicating face to face approach level of performance can be measured which is
used by most of enterprises. Through analysing responses and feedback of people,
enterprise can understand level of quality of work of their employee. In regard of
evaluating negative performance, company can avail, train and solve the performance of
worker. This is required for a company to analyse the commitment level or behaviour of
worker in regard of their work and firm itself. Thus, this is very necessary to make the
promotion, appraisal and other rewarding activities to keep managing the motivation
level of worker and enhance the service quality. It can help in portraying positive and
unique picture of company among the clients.
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3.2 Revision of business plans to incorporate appropriate changes
Each organisation require to revise this business design in order to incorporate alternation
in the operation mechanism, structure and services or products qualify delivered by an
organisation. Business plan revision avail to understand weakness of strategy of existing
business. In these small consultancy company model of McKinsey 7S can be considered which
can help inn undertaking the objectives in organised way. Here is the details of this model
mentioned as below: Strategy: The strategy of this consultancy should anticipate management of worker,
financial operation, activities, sales and marketing and various other acclivities to gain
higher benefits and cope up with the practices of business which Annapurna Recruitment
renders. Organisation can take assistance from the promotional activities for the purpose
of marketing. Internet render mass people range in just a click away which can avail
company in meeting the target audience in less time span (Eid and El-Gohary, 2013).
Also through developing the staff and worker, firm will be able to accomplish the
demands of clients or consumer as quick as possible. Through meeting orientation and
training methods, they would be able to meet objectives in effective manner. Structure: This is essential for a company to understand the structure of company
including hierarchy of consultancy. For reducing issues and conflicts the company need
to communicate with worker and establish a better understanding among them. It will
avail in increasing flow of communication in organised way. The decision making should
be removed and leadership style should be democratic among the organisation to increase
dedication and systematic functioning. This can avail in developing one's motivation
level for each worker.
 System: This will provide glassy operations essence in order to increase productivity of
activities of firm. There are various system and framework that can help in forming
organised structure of Annapurna Recruitment such as worker reporting system, manager
reporting system, and supervision of a company. It can be understand through proper
framework which can render stream to the profitability and productiveness of the
enterprise and their worker.
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 Skills: Appropriate development and training programs require to design so as the worker
skills need to be increased. This is the performance ad skills of worker which add values
to the company as well as distinct other's values. Worker are required to be increased
according to the demands and quality of the services and work. Staff: The company is a small group of consultancy which render services of recruitment
consultancy to unemployed and other clients with the help of online or internet facility.
This is required for company to have skilled and understanding staff members for leading
and directing people. Also the enterprise need to hire new staff as it is one of the
developing consultancy company and demands of clients or users are higher everyday. Style: The company like other organisation comply autocratic leadership style in the
working environment which is needed to be altered for development and expansion of
business of Annapuram Recruitments (Fassin, Van Rossem and Buelens, 2011).
Participatory or democratic style can avail worker freedom and flexibility as well as help
company in increment of worker participation in decision making.
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Illustration 2: McKinsey's 7s Model, 2017

 Shared Values: To determining goals, company can enable client's equity in their
organisation and undertake values of them. All ethnics and culture thinking requirements
to welcomed and respected. Discrimination prohibition is play a wide role in an
organisation that can be gained through the sharing values.
3.3 Action plan to implement changes
Alternation is essential for a company as market is dynamic and keep varies. This is
required to make the modification in the system and structure of company's performance for keep
sustaining in industry. Thus, the changes also cater complication in organisation. Through the
implication of change management theory of Kurt Lewin, three elements is essential for the
administration this model which consist of: Unfreeze: It is initial process where the leader or manager related the alternation with
existing procedure or plan. This will also represents that the modification can help in
increasing the organisation business (Gorgievski, Ascalon and Stephan, 2011). These
activities are required for a company to identify values and needs of workers. Several
queries emerge in employee and worker minds in order to resolve issues and question in a
tactical way. Change: This is the second change stage which is adopted by members of staff of a
company as well as are compelled to agree with the determined changes to get the best
outcome of activities which company applied. This can avail the respected organisation
in making required alternation and best benefits according to the suasion and
consequence.
 Refreeze: This is the final Kurt Lewin's change management stage in which the process
of work is being highlighted. This helps in managing and reducing misunderstanding and
miscommunication level from a company increasing productivity of employee.
TASK 4
4.1 Impact of the proposed changes on business and its personnels
Change is indispensable for every entity either an organisation or an individual. This
deliver the benefit layout to the organisation. If an organization is flexible in the structure and
process then it will be able to make the competitive edge in other organisation operations of
company. The main weakness of company is less space and workplace that is restraining the
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