Small Business Enterprise Report: Analysis, Recommendations, and Plans

This report provides an in-depth analysis of a small business enterprise, using McDonald's as a case study. It begins with an introduction to the concept of a small business enterprise (SBE), emphasizing the importance of innovation and customer satisfaction. The report then delves into the identification of strengths and weaknesses, followed by a performance analysis using comparative measures. Recommendations are made to address identified weaknesses, maintain and strengthen existing performance, and expand the business into new areas. Furthermore, the report assesses existing business objectives and plans, revises business plans to incorporate appropriate changes, and prepares an action plan to implement these changes. Finally, it reports on the impact of the proposed changes on the business and its personnel, offering a comprehensive overview of SBE management and development strategies.

Small Business Enterprise

Introduction
Small business enterprise mean start a new innovative business at any place and provide
effective and innovative products and goods to customers and try to set a effective image in the
market and their customers mind. All business wants to build monopoly in the market try to beat
all competitors. Mc Donald is the small business enterprise its want to start a new and innovative
business and want to achieve objective and goals those are set by their head of the department.
Mc Donald is the food chain that provides different foods to customers and builds a effective
image in the market and give proper satisfaction to them. If in case they have any issues and
problems so they give proper satisfaction to them and provide good quality of products at
reasonable range (Bridge O'Neill 2012). In the other hand, small business enterprise is the new
and innovative business with new and innovative ideas and things those are help to increase
productivity and build monopoly in their market.
Task 1
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses.
Small business enterprise is the new start business with new and innovative ideas and
views, all kind of business wants to set a effective image in the market and achieve their goals
and objectives those are decided by their business’ head. Small business enterprise is the small
volume business with low quantity of employees with some decided goals and objectives. Mc
Donald is the small business enterprise it’s want to set or build an effective image in their market
and their customers mind to provide them good quality of foods and services and give them
proper satisfaction by them (Storey, 2016). When start a small business so there is some strength
and weaknesses front of business employees and head of the business those are has to be faced
by them. Those are under the below:
Strength
 Start business with new and different innovative ideas and views
 Try to set or build a effective image in the market and their customers
 Business employees should be manageable in nature and their servicing facility and style
should be attractive.
Weaknesses
 When start small business enterprise has be build a good and strong relationship with
their suppliers and customers
 Try to give proper satisfaction to customers
 Try to understand competitor’s strategy and techniques.
1.2 Carry out an analysis of the business using comparative measures of performance
Small business enterprise in hard to measure and analysis performance of their business
and their employees (Ackermann and Audretsch 2013). When start a small business so has to

find out market trends, customers needs and wants, new ideas and techniques, servicing
system etc. without understand customers and market so it’s hard to develop performance
those employees and not give proper satisfaction to them. For measure and increasing
performance of employees so has to be find out and understand market trends and conditions
after that prepare planning and design for their business. After start the business ahs be find
out business’s objectives and goals they are able to achieving or not and also find out their
financial progress their return or profits(Curran and Storey 2016.). Its helps to define status of
the business through this status easy to analysis and understand reputation in the market. Its
help to develop performance of employees and their service facilities to customers. Reviewing
financial status of the business if it becomes down so easy to adopt new techniques and
systems of working. Measuring performance of business and their employees helps to define
status of the business and give to chance to adopt and use new and smart techniques and
system of working so they can improve their working performance and efficiency of working.
Task 2
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in
the business.
When start a business has been face some problems and issues front of employees and
departmental head of the business. They all have weaknesses to fight challenges in the market
and their competitors. So when start a small business enterprise so always try to adopt new and
smart technology for developing their in the market. if they face some problems and issues
through the market, customers, regarding products and goods etc. so has be find out and
understand after that try to remove them fast and with suitable solution(Blackburn and Hart
Wainwright 2013). For build an effective image in the market and provide good and effective
services to customers so has to be understand their needs and wants and give them servicing and
facilities according to their needs and wants. weaknesses of a business may be down the
reputation in the market so has to be adopt some removable techniques and methods and give
perfect directions to employees of working they can be give proper satisfaction to them and help
to achieve their decided task and goals. For removing weak points of their business so find out
issues and challenges first then adopt according to situation new techniques and methods and
then create a effective planning and design and implement in the business and give proper
information regarding their business system and define all process of working to employees.
2.2 Analyze ways in which existing performance could be maintained and strengthened
Mc Donald is the small business enterprise its provide services and foods to customers
with best quality of products and it’s want to set or build a effective image in the market and
their customers mind to manage and maintain existing performance so has be adopt new and
smart techniques its help to develop their performance and working quality(Gronum,Verreynne
and Kastelle 2012). To maintain status in the market and customers regarding their products and
goods so has to provide some extra services with smart ideas and techniques, try to attract
maximum customers to buy their products and goods in their life and give review or feedback to

company in the positive way. If in case have any weak points in their services so has to be
removing them fast and with smart ideas. To maintain customers and status in the market so give
them extra and free goods to customers, try to understand their opinions and views, set and build
trust and loyalty in their customers mind so they can easy to purchase and use their products in
their life, provide support them and keep better communication to customers with smooth and
good way of communication features so they can easy to ask anything regarding their business
and build a good and effective image in their mind and they can easy to motivate and appreciate
their servicing and products.
2.3 Recommend with justification, new areas in which the business could be expanded
Mc Donald can be expanding their business in the market so, they can adopt and use new
servicing and facilities to customers. Try to attract maximum customers so they can use their
services I their life and set an effective image regarding their products and goods. Its can expand
their business in various sectors and areas of business for earn higher profit and build monopoly
in their market. Its can provide their services by online internet services so customers are easy to
purchase and utilize their services to consume less time and easy to buy after using the products
and goods so they can easy to give feedback and review regarding their services. This business
can also provide home delivery to customers with taking less time and mange the quality of
services and products so customers can be easy to satisfied and set a effective image in
customers mind(Añón, Higón and Driffield 2011). Mc Donald provide fast food to customers, it
can also expand their business in provide full lunch and dinner also to customers with good
quality and healthy food and deliver them on the decided time period and also ask them any
issues and problems regarding their services and products.
Task 3
3.1Produce an assessment of existing business objectives and plans
When start any kind of business before implement their business plans and design, has be
decided their vision and mission their objectives and goals those they want to be achieve in their
future. If a business cannot set and identify their objectives, where they want to go in future and
where want to set their business in the future so it’s hard to success business because its require
to find out set some objectives and goals. All business and things has some motive and goals for
achieving them do something innovative and new things adopt and using something new
methods. Try to attract new and maximum customers find out their problems and issues, work
hard for their business developing and try to increase performance of working. For achieving
their targets and objectives those are decide by head of the departments, for achieving them has
to be increase employees working performance and working efficiency, all activities and works
done in the systematic manner, complete all task and works on the decide time period, has to be
maintain product quality, provide better services to customers, receive proper feedback by them,
give proper satisfaction regarding their products and goods, try to earn maximum profits and
full fill their objectives and goals(Fassin,Van Rossem and Buelens 2011)

3.2 Revise business plans to incorporate appropriate changes
Business plans and design is pay and important role in business set up and their
development. In the modern time everyone wants some new and changes in products, services
and facilities those are provided by different business. Customers wants some effective and new
quality of products their features, quality, price etc. so they can attract maximum customers and
satisfied them. For developing business has to be adopting flexible environment and change
products and goods features according to trends and time and also customer’s wants and need
and also manage all working system and environment of business. At this time customers wants
something new and attractive in products and services, if business and their employees not adopt
something new and innovative techniques so customers are not attract to business(Cowling and
Ledger,2012.) On the other hand, most of the persons adopt new trends or fashion so they can
upgrade day by day according to time. So has to be adopt changes and new features in their
products and changing environment in the business. For developing their business should
maintain flexible environment in the business and adopt new and innovative things, through this
flexible environment maximum customers can easy to attract to business and purchase or use
their services and facilities provided by the company.
3.3 Prepare an action plan to implement the changes
Sometimes changes can be helpful for the business and sometimes it’s not, changes in
products and goods help to develop business and increase productivity of products. Customers
want changes and new things in products and services. So business employees always try to find
out new changes in products features and quality of products. When Mc Donald adopt new
methods and techniques to change something in their products and goods so has to be find out
trends, customers wants, taste of customers, smartness etc. its help to give proper satisfaction to
customers and receive better feedback through customers and easy to set a effective image in the
market and their customers mind (Chittithaworn 2011). Develop a standard planning to deliver
services to customers easy and fast, through this changes they can easy to receive products and
goods through the business and easy to use this change in the business help to develop because
its less time consuming in the nature. Provide guarantee and trust regarding their products and
goods so customers can easy to trust on that company’s products and last one is Mc Donald can
be adopt online servicing to customers and provide food by online ordering done by the
customers.
Task 4
4.1 Report on the impact of the proposed changes on the business and its personnel
For develop and build an effective image in the market and also customers mind so
before adopting changes in the business and their products has to find out and clearly understand
their merits and demerits on the business(Forsman and Temel 2011). Because it is not requiring
all changes will helpful to achieve objectives and goals, so that’s why its require to find out and
understand careful before adopting and implementing changes in their services and facilities.
Changes can be affect business and also personally because changes can be affect positive and
also negative way. Business want to do change something in their services and products quality

and their features so has to be find out their merits and demerits regarding their business
development and products image in their market and also customers mind. Changes help to
motivate employees to do effective work in the effective manner and its help to enhance their
working quality and their working efficiency. Changes may be impact on the business in the
negative and also in the positive way. If in case changes are not suitable in the nature and
according to working environment of employees so it become negative for business because
employees will not adopt this.
4.2 Plan how the changes will be managed in the business
Before applying and implementing the changes in the business and in their products has
to be find out and understand customers need and wants after that has to be clear all rules and
regulations of business and changes for products and services. It is require giving full and proper
information regarding their changes strategies and methods in products and in services. And
understand all employees’ views and ideas regarding changes in the business after knowing all
views and ideas of all employees then implement in the organization and manage all activities in
the effective and efficient manner. Changes in any sectors and in any services or products should
be in the systematic and in the pre planning process its help to manage all activities and work in
the effective and efficient manner (A. Harris and Patten 2014)
4.3 Monitor improvements in the performance of the business over a given timescale.
In the business its require to be monitor and find out improvement and actual status of
performance and working status of employees. To monitor employee’s performance and their
working capacity should use some smart techniques if they will not improve then should be
provide them training and proper knowledge regarding their services and working style and also
give information how to achieve targets and objective of their business in the effective and
efficient manner. All employees how to do they improve their working system and performance
so they have to work in the systematic way and according to time scale those are decide by the
expertise its help to develop their business and performance of employees.
Conclusion
As per this project report, small business enterprise is the new and innovative business
with and innovative ideas. Its help to develop different products and goods to customers and try
to get maximum satisfaction by them. Its help to build an effective image in the market if
business provide effective and good quality of products. Changes may be good and bad for
business development because it is not require changes always be positive to business
development and increase performance of employees. In the other hand before adopting changes
in products and in business so has to be find out their merits and demerits for business
developments and performance of employees its also affect achieving objectives and goals of
their business.

References
Books and journals
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Palgrave Macmillan.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
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challenge (Vol. 11). Springer Science & Business Media.
Curran, J. and Storey, D.J. eds., 2016. Small firms in urban and rural locations. Routledge.
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