April-July 2020: Entrepreneurship and Small Business Management Report

This report explores the core concepts of entrepreneurship and small business management, focusing on the characteristics, skills, and traits that contribute to entrepreneurial success. It begins with an introduction to entrepreneurs and their roles, followed by an analysis of the drivers of successful entrepreneurship, including key characteristics, skills, and personality traits. The report uses Mark Zuckerberg and Bill Gates as examples of successful entrepreneurs. The document also examines the impact of entrepreneurial personality on motivation and mindset, covering openness, conscientiousness, extraversion, agreeableness, and neuroticism. The report concludes by summarizing the key findings and providing references to support the analysis. The report is structured in a formal business style, with headings, sub-sections, and proper Harvard referencing. It provides a concise overview of the subject matter, offering valuable insights for students studying entrepreneurship.

Entrepreneursh
ip and Small
Business
Management

Table of Content
◆ Introduction
◆ Entrepreneurs
◆ Drivers of successful entrepreneurs
◆ Impact of entrepreneurial personality on motivation and mindset.
◆ Conclusion
◆ References

Introduction
It is crucial that entrepreneur have required capability and skill that is
essential for managing different task of business. Characteristic
and traits will support in enhancing performance of person in
order to become successful entrepreneur.

Entrepreneurs
Entrepreneur is a person who have capability to develop and manage
business with new or innovative idea. There are server successful
entrepreneur for example Mark Zuckerberg and Bill Gates
4

“
5
Mark Zuckerberg
Mark Zuckerberg is known as an American internet entrepreneur and
he is co founder of Facebook company. In this company he serve
as Chief executive offer, chairman as well as controlling
shareholder.

“
6
Bill Gates
He is the co founder of Microsoft company which is one of the
leading company. Bill Gates was born in October 1955 and lives
in Washington, US. He is an American who is a software
developer, philanthropist, investor as well as business magnate.

Drivers of successful entrepreneurs
There are many driver regarding characteristic, traits and skills of a
successful entrepreneur that reflect on their work.
◆ Characteristics
◆ Skills
◆ Traits

Cont..
◆ Characteristics
Mark Zuckerberg Bill Gates
Risk taking characteristic
support in taking effective
business decision that lead
to growth
Problem solving
characteristic of Bill Gate
lead to find creative solution
to problems

Cont..
◆ Skills
Mark Zuckerberg Bill Gates
Time management skill play
crucial role is success for Mark
Zuckerberg
Leadership skill of Bill Gate
lead to support in directing
and motivating others.

Cont..
◆ Traits
Mark Zuckerberg Bill Gates
He is has innovation trait that
lead to conduct task in more
innovative manner.
Bill Gates have experiment
trait and this helps in finding
new and different way to
perform required task.

Impact of entrepreneurial personality on
motivation and mindset.
There are different personality traits of a person that will lead to
have impact on mindset and motivation.
◆ Openness
◆ Conscientiousness
◆ Extraversion
◆ Agreeableness
◆ Neuroticism

Conclusion
◆ From the above presentation it can be concluded that there are
several characteristics, skills and traits of successful
entrepreneurs that help in conducting task more effectively and
personality will impact on mindset.

References
Books and Journals
◆ Belz, F. M. and Binder, J. K., 2017. Sustainable entrepreneurship: A
convergent process model. Business Strategy and the Environment.
26(1). pp.1-17.
◆ Bryson, J. R. and Daniels, P. W. Eds., 2015. Handbook of service
business: Management, marketing, innovation and internationalisation.
Edward Elgar Publishing.

Thank You