Comprehensive Report: Worthanshaws Ltd Small Business Enterprise

This report provides a comprehensive analysis of Worthanshaws Ltd, a small business enterprise specializing in ethical food products. The report begins with an introduction to small business enterprises and then delves into a detailed profile of Worthanshaws Ltd, examining its background, owner structure, strengths, and weaknesses. The analysis continues with an evaluation of the company's business performance using comparative measures, including quality audits, financial reports, and non-financial evaluations of human resources. The report then offers recommendations to overcome the company's weaknesses, maintain its existing performance, and explore potential areas for expansion. Further, the report assesses existing business plans and objectives, reviews these plans, and proposes modifications. An action plan is also formulated to implement the suggested changes. Finally, the report explores the effects of the proposed changes on both personal and business aspects, discusses managing these variations, and suggests measurements for enhancing business performance. The conclusion summarizes the key findings and recommendations, providing insights into the company's potential for growth and improvement. The report is well-structured, supported by references, and provides valuable insights into the challenges and opportunities faced by small businesses.

Small Business Enterprise

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK1.............................................................................................................................................1
1.1 Profile of the company and their weakness and strength......................................................1
1.2 Evaluating business performance with the use of comparative measure .............................2
TASK2.............................................................................................................................................5
2.1 Recommendation to overcome with company weakness......................................................5
2.2 Different ways in which existing performance of Kristy could be maintained....................6
2.3 New area where company could be expanded .....................................................................7
TASK3.............................................................................................................................................8
3.1 Giving assessment on existing business plans and objectives..............................................8
3.2 Reviewing business plans as well as suggesting ideas where any modification can be made
.....................................................................................................................................................9
3.3 Preparing an action plan to formulate the changes ............................................................10
TASK4...........................................................................................................................................11
4.1 Effect of proposed changes on personal and business........................................................11
4.2 Managing proposed variation in organisation.....................................................................12
4.3 Measurement for enhancing the business performance over last two years ......................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15
.......................................................................................................................................................16

INTRODUCTION
Small business enterprise is identified as a specific entity who has minimum capital and
employees. They are supportive in giving strength to unstructured areas in an effective manner.
They have the help of well established and innovative entrepreneur but even they do not have
sufficient money to build their organisation on international level. They also have benefits of
handling all activities and functions of an enterprise in an essential manner. As small and micro
scale are adding few value for the achievement of improvement of society and economy.
According to the provision act 2006, it is define as absolute turnover of micro business that
should not be overreaching by 6.5 million pound (Acs and et.al., 2013). Due to this, there are
number of workers by 50 which is not more than, so it is beneficial for the company to attain
desire objectives in certain time. Therefore, Small scale offer better platform or possibility to
community in order to enhancing and inspiring their living standard.
This report is discussion regarding Dragon Dan Serious that has been complete. It has
been determined by BBC and giving better opportunity for young person for making more
investment. It is also define the Kristy's, it is a Worthenshaw's Former and providing healthy and
ready-made foods items for Children and Adults. This assignment determined the business
profile and its strength & weakness by evaluating the performance of them. It will also given
recommendation in regrades to get over with its weakness. Business performance also described
for the few two year which also determined in this project.
TASK1
1.1 Profile of the company and their weakness and strength
Background of the company: Worthanshaws Ltd is an ethical food product company in
United Kingdom, it is established by Kirsty in 27 July, 2009. Main motive and purpose of
launching this business is to give diary-free, and sugar- free frozen pudding are part of Ice-
Cream. Her is youngest businessperson who is gaining capital from the Dragon series (Barber
and et.al., 2016). She have unique and innovative ideas regarding pudding for screening when
Kirsty analysis its son Jacob which was sensitive towards the nuts and intolerant. As this
business was rebuilt in 2012 in which she desired to personalise the product brand in order to
link with those buyers who are troubling from this kind of disease.
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Owner Structure: CEO and manger of the business entity has may role & responsibility
Organisation is selling or producing their goods from various departments which are mainly
placed in United Kingdom. All healthy products are offering by company which is certified with
75% of growth and development rate in grocery store (Worthenshaws ltd, 2013). Now, entire
products are sold by super market which valued at 5 million pound (Approx.) in current day.
Business entity and its owner had won different awards or trophy in past year due to
better drink and food quality. Kirsty is emphasising on such action because in which she can give
healthy and good savoury meals to clients (Bernaert and et. al., 2014). Apart from this, they are
making different efforts and try to provide safety and health food in order to give better
satisfaction as well as earn higher profitability.
Along with this, there are certain weakness and strength of the company which support
them in making appropriate judgement for the business expansion. These are determined under
this-
Strength:
Selling or producing quality products with affordable range like healthy savoury
nutrition. They produce tasty and healthy conscious goods to their customers. They are present in
main supermarket which is big strength of them. All goods are designing and packaging like;
intolerance with crackpot.
Weakness:
Lack of diversity or differentiate products. All investment are complete by Dragon den
which help its business in modern-day. Their competitors are producing more foods variety such
as ice creams. Buyers interaction is less because of selling in national market. They having
minimum share in marketplace.
COMPANY PROFILE:
Name of business Worthanshaws Ltd
Telephone no. 649350114
Fax [phone]
E-Mail www.profileltd.co.nz
Number of workers Approx 35
Products and services Ice-cream and other goods
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1.2 Evaluating business performance with the use of comparative measure
Company is producing different foods products to their customers in order to fulfil basis
needs and requirement of the customers (Chow and et. al., 2011). They are capable to give
healthy and better quality products in order to achieve higher profitability effectively. Main
competitor of such business is Purbeck Ice-Cream which also provide same products in similar
market with variety of goods choice. So, performance of company that has been evaluate with its
challengers in various ways.
Quality audit: In this way, manger of the business entity has different responsibility in
identifying employees work that has been complete or not (Cowling and et. al., 2015). Kirsty is
providing various types of food products to their customers which is dynamic as well as keep to
balance betwixt nutrition and taste needs.
Financial report: It is very beneficial and valuable report for the enterprise because with the use
of this, they can easily evaluate their actual condition in competitive place. Financial report of
company and their challengers like Purbeck Ice cream are determined under this:
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Illustration 1: Financial Balance sheet
(Source: Worthenshaws Ltd, 2016)
It has been determined from the above mentioned balance sheet of company in achieving
growth and success on daily basis (De Silva and et. al., 2012). Debts of the Worthshaw’s are
maximising regularly but they having cash it can decrease risk for a specific time. Due to this, it
will assist them in growing their firms at various location.
Balance sheet of Purbeck Ice-Cream
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Illustration 2: Financial Balance sheet
(Source: Purbeck Ice Cream limited, 2016)
From the above report it can be comprehended that Purbeck Ice-cream business has
established their footmarks much before as compared to kirsty Ice cream in the competitive
marketplace (Purbeck ice cream limited, 2017). The variation in enterprise will be disable to
business entity in order to engaged with clients and identify buyers needs in an correct manner.
Non-financial evaluation of Human resource
Year ending 2015 Worthenshaw's Ltd Purbeck Ice-Cream
Turnover of staff 9% 11%
Absentee rates 4 % 6 %
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Percentage of job opportunities
which are offers company
16% 13%
Perception of customers regrading service and product quality
Year ending 2015 Worthenshaw's Ltd Purbeck Ice-Cream
Value of the product 91% of person are said yes
because they produce quality
products are remaining are not
satisfied because they are
confused.
It is deliver manager
performance
Yes, in 2012 increasing rate is
5% in a systematic manner
(Dickson and Weaver, 2011).
Yes, because in the business,
they are diversify their
offerings.
Comparison with its
challengers offering
They give more diversify
products so in which buyers
are ready to eat ice-cream and
meals.
They provides dairy goods and
wants to expand their business
in other area.
TASK2
2.1 Recommendation to overcome with company weakness
It is very important for the business entity in order to overcome with all weakness, so in
which they can expand their business activities and function at foreign level. Company selling
their products in supermarket where clients are paying more attention about it and should try to
buy these goods. It is very essential for the Kristy because they mainly emphasis on its weakness
to achieve their success and development as well as beat their challengers (Fassin and et,.al.,
2011). In this, they adopt innovative strategy and built better plan to overcome this helplessness.
Further, they also concentrating on to expand its business function in market segments like;
nutritious meals and healthy, and ready to built meals for families. Along with this, above given
are recommendation that has been given to business owner in regrades to reduce with weakness.
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Restricted market growth and share: It is very important for the owner to emphasis on
different segments which is beneficial to expand their business at international level. They also
capture large number of the market share in an effective or efficient manner. Business products
are only producing through main supermarket like ASDA, WAITROSE and TESCO etc. but
they also sell their goods in small stores which can maximise local area and value chain of the
company.
Challengers are selling variety and more products: Competitors of the Worthenshaw's
Ltd are selling tasty and innovative food as per the buyers needs and their taste (Forsman, 2011).
Apart from this, they also offer different food verities in which firm barrier that can retain their
clients for a long duration. So, it is very essential for Kristy to add several value in Ice-Cream
and other products to routine basis so that clients retain satisfy for a long duration.
Consumer interaction is low: Business is marketing their goods with the help of online
and internet services. In current area, it is very important and valuable in order to attract large
number of the customers towards products and services. Due to this, company can achieve higher
profitability and increase their market share efficiently.
2.2 Different ways in which existing performance of Kristy could be maintained
In current market, it is very essential for enterprise inn order to keep their position in
marketplace by enhancing their present execution. It is help them in achieving long term and
desirer gaols in a particular time. As they required to emphasis on its strength which is strong
while functioning on these. They also focus on their core and significant value of entity in
regards to achieve sustainable growth and development as well as beat their competitors.
Worthenshaw's Ltd is producing ready made meals and Ice-Cream to their buyers who are self-
conscious which are gettable at main superstore. For achievement and improvement of them,
business entity emphasis on its strength so in which they can make their goodwill and brand
image in creative and innovative manner.
Mentioned organisation is capable to giving online and home delivery services to their
target or potentials customers in a systematic manner (Gunasekaran and et. al., 2011). Due to
this, they can make their better position in competitive place and sort out all problems which are
present in the company. These issue faced by the employees and employers which is mainly
related with food quality. But is significant for the firm in order to reach those buyers who are do
not understand on online service and who are mainly awake regarding their health. They also
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have main responsibility and duty regarding their challengers strategies which are selected by
business. Due to this, they can targets its other buyers who have interest to buy company goods.
There are certain way, where Kristy make their position are as follows:
Understand the customer royalty stage: Business organisation required to determine
the buyers royalty towards products and services which are producing by them. In order to keep
better and strong position in customers minds as well as market place, in which they required to
take daily basis comment from clients (Hansen and Hamilton, 2011). So in this, they came to
understand regarding preferences and taste which are modifying from day by day. It is very
essential and important way in order to achieve long term goals and objectives in limited time
period.
Make a strong group: Team building support to business entity in order to run business
activities and function in a smooth manner. It should be made as per the employees capability
and skill so that they can maximise their ability and provide their best efforts in order to achieve
fruitful outcomes to firm. With the help of this business entity easily attract large number of
customers towards business products and services. It is also important in reducing conflict and
misunderstanding which is arise in between manages and employees.
Maintain superiority of services and goods: Owner of the company that required to
maintain the service and product quality through they easily attract large number of the
customers in an essential manner. With the help of this company easily achieve long term and
desire goals or objectives in limited time period. It is also essential in maintian customers
relation in long duration.
2.3 New area where company could be expanded
The business of Worthenshaw's Ltd have to attained long term success and growths in
their functions as well as activities. Due to this, they are develop better plans in regards to create
new plans by which organisation can gain comparative benefits in an effective or efficient
manner (Ways You Can Expand Your Business In to New Areas, 2015). It is define as a manager
duty to select effective strategy and innovative plan which are valuable for company to expand
their business operations in an easy manner.
Expansion in national level: Company running their functions and operations to
manufactured Ice-Cream products. In regards to enlarge operations of business at domestic
levels, owner of the company can organise development and research process to evaluate wants
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and needs of buyers (Hilmersson, 2014). Therefore, they can create plan to expand business
function and organisation at large level. It is very beneficial and essential for small scale to gain
their target buyers in domestic level who improve their profitability and growth ratio. So in this
they also attain better position at competitive places which output in business activities and
function expansion.
Expand in Foreign market: Actual position of company is effective to expand business
in more than 40 country so in which they make effective plans to expand business operation as
well as attain higher growth and success at the other market, so in this they can implement plans
in regards to follow their functions internationally. The workers should have unique
communication ability so they easily know demands and requirement of their buyers.
Recommendation: All those area are important for the company to expand their business
operations and activities in both areas. If an organisation are making better plans to gain long
term growth and success in an essential manner (Islam and et. al., 2011). In this they can also
achieve large number of the market share in an effective or efficient manner. Business select
better strategy and plans which is beneficial for industry to achieve development in their all
operations of business.
TASK3
3.1 Giving assessment on existing business plans and objectives
In present area, Business entity are more emphasising on plans and strategies which are
selected by them to target its objectives and aims in an essential manner. Objectives of the
Worthenshaw's Ltd is reasoned as divers parts that are fix by top level management. For the
achievement of objectives, employer of the company can try to built strategies and plans so in
this they can easily attain targets. Main aim of business owner is to serve tasty and healthy food
products to customers without any harm or damage to its health. There are certain objectives
which are determined under this-
SMART Objectives:
Specific: In this business manager mainly focuses on regions which is specific in nature. Main
motive of the business is to achieve higher profit or revenue with the fulfilment of buyers
yearning and needs.
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Measurable: Each and every targets of the company is measurable in nature. In which expand
their business on international and national level. It also giving healthy environment and good
atmosphere to workers, so in which they work effectively as well as maintain long term relation
with them (Jasra and et. al., 2012).
Achievable: All objectives and targets are achievable because company deals in different variety
of products and services. They mainly deals in Ice-creams and other effective products. In this
they Follow by government regulations and rules so that buyers will trust on giving legal facility
to them.
Realistic: All targets and goals are realistic in nature. In order to give healthier and quality food
products, in this those person are do not having cook time. To determine the variation which is
made by legal authority and formulate the innovative ideas accordingly.
Time related: Time is essential and important part of the company to do their all activities and
functions in an effective manner. Also protecting regarding giving safe and secure working
atmosphere to workers at workplace.
In regrades to conduct accurate training and development programmes for workers to
built healthier and quality products for customers. Moreover, there are also certain objectives
and goals which required to be emphasis by business entity as well as target the person in order
to serve better food quality. Owner of the Worthenshaw's Ltd is dedicated towards giving the
better and high food quality in regards to get better output in the comment from buyers (Philip,
2011). Kirsty require to do main variation, if all modification in the regulation and rules are
made by legal authority. Moreover, there is also need of variation in different methods in regards
produce delicious and healthy food products to kinds and their families.
3.2 Reviewing business plans as well as suggesting ideas where any modification can be made
Business plan is very essential part of the company because it provides innovative idea to
them regarding their objectives. It is also define as how they enhance their performance in an
effective manner. In the enterprise, effectiveness is not present in the plan. Due to this, business
entity lead into non-achievement which is become hard for them in order to sustain in
competitive marketplace for a long duration. There are different phase where company needed to
apply them while constructing business plans as well as review another aspects which are as
follows: Kirsty is needed to inform their objectives and goals from day by day. While modifying
this, that should be coordinated with entire needed variation which is important for them. Like;
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