Analyzing Small Construction Co.: Startup, Operations, and Financials

This case study presents the scenario of Marco Gambetta and his sister Lara starting "Small Construction Co." in Ajax, focusing on minor construction and landscaping projects. It details the business model, including market analysis, pricing strategies, inventory management, and employee relations. The case explores the financial aspects, such as initial capital, equipment investments, advertising, and insurance. It also examines the implementation of record-keeping systems, including appointment books, project cards, daily control sheets, and bank deposits. The case further highlights challenges faced by the company, such as unexpected events like a house explosion and project cancellations, and emphasizes the need for effective financial statement preparation and operational procedures. The assignment requires an analysis of the company's operations, financial planning, and the challenges encountered during its initial phase.