MGMT20143 Think Big: Smart Bed Development Business Pitch Presentation

This presentation outlines a business pitch for the development of smart beds designed to prevent pressure ulcers, a common ailment among bedridden patients. The pitch includes a company overview with a mission statement focused on affordable and durable products, introduces the team of medical professionals involved, and identifies the problem of rampant bed sores. The proposed solution is the innovative smart bed incorporating current technology for efficient monitoring and turning processes. The presentation further details the market opportunity, target customers, competition, and traction progress, emphasizing the uniqueness of the product in the global market. The presentation is supported by references to relevant research and business model strategies.

Smart beds
development
BY [STUDENT NAME]

Company’s mission statement
 The mission statement is ‘Affordable and perfect durable
products for the overall good of the clientele.’
 This declaration brings to light the organization’s purpose in the
broad and diverse global market
 The business entity’s reason of existence is also vividly
highlighted by this captivating mission statement
 The overall agenda outlined elaborately well in this statement
serves the purpose of distinguishing this young business
establishment from other seasoned and competitive business
entities in the huge global market

The directly involved team
 The highly involved team comprises of 11 medical personnel
from various medical facilities within the local set up
 Some are actual medical practitioners with a wealthy experience
in varying medicine departments in their respective working
stations
 The better part of the team is made up of medical assistants who
are also extremely seasoned in their varying areas of specialty
within their given places of work
 The outright and vivid expertise exhibited by this team serves
the purpose of propelling this initiative to effective and efficient
materialization within a short span of time

The projected problem
 The already identified problem revolves around the issue of the
rampant ailment of the bed sores
 This particular infirmity normally affects the bedridden patients
with extensive blood pressure issues
 It has been quite a trying issue with no possible solution in the
recent past as no recent developments have been made so as to
address it (Bohnsack, Pinkse, and Kolk, 2014)
 Some contributing factors have been associated with this ailment
with issue of funding as well as a limited health care workforce
being the core causes worsening the problematic situation

The successful solution
 The development of the innovative smart beds seems to be the
only solution in arresting comprehensively this trying medical
problem
 As initiated by this well abled team, these beds serve the
purpose of effectively and efficiently eliminating this easily
preventable menace
 The smart beds have embraced extensively the use of
technology so as to offer the best services ever in the attempt of
doing away with this problematic issue
 Elaborate results are inevitably forth coming as projected by the
innovative team

The highly esteemed product
 The product revolves around the idea of the introduction and
innovative development of the highly efficient smart beds
 Elaborate and effectual results accompany this up to date
establishment that highly incorporates the use of technology
(Bocken, de Pauw, Bakker, and van der Grinten,2016)
 Numerous and highly elaborate services are rendered by these
beds which serves the purpose of bringing to light their
significances
 The product has an in built technological system that enhances
the efficiency and effectiveness of its performance of its services

Market opportunity and
customers
 The market opportunity is quite diverse as the highly esteemed
product is one of a kind both in the national and global markets
 The uniqueness of the smart beds will establish well elaborate
grounds of its penetrating all the possible markets across the
world (Aversa, Furnari, and Haefliger, 2015)
 The family members of the bedridden patients are some of the
possible customers who should earn the company a tremendous
income
 Numerous medical set ups across the globe are also the other
highly esteemed customers identified by the company

The current technology
 A thorough and elaborate use of the current technology is the
epitome of innovation that has been used in the project
 Effective in built monitoring systems are symbols of the current
technology employed in this unique development
 Define enablement of the turning process is efficiently made
possible by the incorporation of this awesome technology
(Bocken, Short, Rana, and Evans, 2014)
 Approved hardware systems complement the entire and general
functioning of the smart beds enhancing their elaborate
performance

The competition
 The company faces numerous instances of competition from the
well seasoned and established global organizations
 The uniqueness of the organization’s development will serve the
purpose of distinguishing it in the global market
 Elaborate marketing strategies need to be incorporated with the
purpose of enhancing effective penetration into the market
 Thorough and elaborate frequent adjustments of the already
developed product will be established in the attempt of
maintaining the relevance of the company

The traction progress
 The young company has to embrace numerous techniques so as
to effectively improve its performance and productivity
 An efficient elaborate management will be instituted with the
sole intent and purpose of realizing the company’s vision and
mission
 A seasoned and wholesomely experienced governing body will
also be incorporated into the organization’s well abled team for
the overall good of the business entity
 A highly seasoned and experienced work force will be hired so as
to propel the company towards the extreme heights of the
business world

References
 Aversa, P., Furnari, S., & Haefliger, S. (2015). Business model
configurations and performance: A qualitative comparative analysis in
Formula One racing, 2005–2013. Industrial and Corporate Change,
24(3), 655-676.
 Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature
and practice review to develop sustainable business model
archetypes. Journal of cleaner production, 65, 42-56.
 Bocken, N. M., de Pauw, I., Bakker, C., & van der Grinten, B. (2016).
Product design and business model strategies for a circular economy.
Journal of Industrial and Production Engineering, 33(5), 308-320.
 Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for
sustainable technologies: Exploring business model evolution in the
case of electric vehicles. Research Policy, 43(2), 284-300.