Strategies to Market Smart Bracelet Ticket: A Comprehensive Analysis

This report presents a comprehensive marketing analysis for a smart bracelet ticket, focusing on effective strategies for product promotion and market positioning. The analysis includes several key aspects such as leveraging social media platforms, particularly Facebook and Instagram, through contests and attractive visuals to enhance product awareness. The report also emphasizes the importance of an appealing product tagline and design to attract customers. Furthermore, it identifies the target market as young, health-conscious individuals aged 22-55 with a medium to high income. The report also discusses the competitive landscape, highlighting competitors like Samsung, Apple, and Huawei, and identifies the advantages of customer satisfaction arising from a wide selection of products. Finally, the report underscores the necessity of timely and effective customer service to ensure customer satisfaction and drive sales in a competitive market.

Smart bracelet ticket
Smart Bracelet Ticket

Smart bracelet ticket
 How to market the product?
There are many ways that can be considered to market smart bracelet ticket. One of the best ways
is to run a contest on social media sites such as Facebook and Instagram. It can be said that this is
one of the external marketing techniques that can be used to enhance the awareness of the product
in the market (Kim & Shin, 2015). In this, the contest should be run where the participating
customers can have a chance to win smart bracelet ticket. The other external method to market
the product is post attractive pictures of the smart bracelet ticket on the social sites as it will assist
to cater the large customers towards product offered by the company. Market Position
Market positioning of the product can be done by giving attractive tagline to the smart bracelet
ticket. If the tagline is attractive then it would be easy for the company to enhance the knowledge
of the customers in relation to the product. The market position can take place by launching
attractive design of smart bracelet ticket. If the design of the product is attractive then it would
grab the attention of more customers. Target Market
The target market for this product should be youngsters and the people who are health conscious.
The age group of the customers can be 22-55 and the focus should be given on both male and
female. In relation to income factor, the company should emphasize on the people who belongs
from medium to high income segment. Smart bracelet ticket will be more useful for the
individuals who emphasize more on health as it will help to record the timings. Competition
It has been analyzed that company dominates Ultra-premium market and there are many
competitors in the market such as Samsung, Apple, Huawei and Pebble. Premium market can be
defined as the market where the buyers pay for what they want but many times they emphasize on
the features such as GPS, Storage and style (Wu, Wu & Chang, 2016). Therefore, it can be said
that the competition for smart bracelet ticket can be high as there are many other companies who
are offering similar products in less price.
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Smart bracelet ticket
(Source: Telegraph, 2019). Competition advantages
One of the major advantages that relates with competition is the satisfaction level of the
customers. The customers have wide choice to select and at last when they will purchase the
product they will be satisfied as they have compared the product with the other competitors. So,
when customers will purchase smart bracelet ticket they will prefer because of the features and
design. Internalization
When smart bracelet ticket will be launched in the market by the company, it is necessary for the
executives to respond to the queries of the customers. If queries of the customers are not resolved
then it can impact the overall sale of the product in the highly competitive business world.
Therefore, it can be said that the responses to the customer queries should be given on time, so
that customers can purchase the product with satisfaction.
References
Kim, K. J., & Shin, D. H. (2015). An acceptance model for smart watches: implications for the adoption
of future wearable technology. Internet Research, 25(4), 527-541.
Telegraph. (2019). The best fitness trackers. Retrieved from:
https://www.telegraph.co.uk/recommended/leisure/best-fitness-trackers-watches/
Wu, L. H., Wu, L. C., & Chang, S. C. (2016). Exploring consumers’ intention to accept
smartwatch. Computers in Human Behavior, 64, 383-392.
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Smart bracelet ticket
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