WCOE Smart Education Marketing Plan: A Comprehensive Strategy

This document outlines a comprehensive marketing plan for the Smart Education program at Walta Centre of Excellence (WCOE), a collaboration with SingED SmartSchool. The program focuses on enhancing STEM education and the English ReadNow program, aiming to provide a personalized 21st-century learning experience. The plan details the program's objectives, highlighting its focus on real-world application, innovation, critical thinking, and problem-solving skills. It includes pricing strategies for both STEMwerkz and English ReadNow programs, a reward system for agents promoting the program, and action items related to teacher training, class size, teaching methods, and necessary materials. The marketing strategy involves leveraging various platforms such as Facebook, Instagram, TikTok, Google Ads, and local newspapers, with a focus on digital marketing through videos and brochures. The plan also includes a budget overview, ensuring a structured approach to promoting and implementing the Smart Education program.

Marketing lan on Smart ducationP E
Executive Summary
alta Centre of cellence C a preeminent facility for technical and vocational training as wellW Ex (W OE),
as corporate skills and development is pleased to announce a strategy partnership with Sing D, E
SmartSchool an innovative partner of smart education solutions in the Asia acific area hrough this, P . T
collaboration C is enhancing its product offerings through Smart ducation which will focus on, W OE E
S M education and nglish Read ow program initiallyTE E N .
Objective
he objective of this programme is personalized system ofT 21 st century learning and connecting
young people with hands on activity and demonstration Since C humanize this- . , W OE 21 st century
learning skills this will help students to;
Deal with Real orld Situations-W
Apply their earnings to Create nnovativeL I
Discover ew hingsN T
nhance Critical hinkingE T
oost CuriosityB
nhances roblem Solving SkillsE P
Why WCOE?
Connecting with a
igger evel ofB L
Community
Attentive earningL
roblem asedP B -
earningL
ersonalizedP
System of earningL

Planning
S Mwerkz ricingTE P
uarterly(Q )
See Possibilities
• Rm 100.00 Rm 97.00
• ti me of physical class at C months1 W OE + 3
of online access
• P1 - P3 & P4 - P5
S Mwerkz ricingTE P
Annually( )
See Possibilities
• Rm 100 x 4 = 400 Rm 349.00
• ti mes of physical class at C4 W OE + 12
months of online access
• P1 - P3 & P4 - P5
English ReadNow ricingP
Basic
• Rm 250 Rm 249.00
• months of online access of12
Basic
rogrammeP
• P1 - P3 & P4 - P5
Agent Code
Code Agent
001 WCOE
002 Mr. Moey
003 Shaarani
004 Zul Zakwan
005 Elyna Foo
006 Farahaida
007 Mr. Goh
008 Mr. Raymond
009 Mr. Foong
010 Ain Nadirah
011 Imran
012 Ms. Teng
013 Bryant
014
015 WCOE
016 WCOE
017 WCOE
018 WCOE
019 WCOE
020 WCOE

Reward System
Agent Code
ach signup will receiveE ;
➢ Rm pa5 (1-10 x),
➢ Rm pa8 (11-20 x),
➢ Rm pa and above10 (21 x ).
When to pay
➢ nce the fi rst class started with the particular studentO !
Action Item
Action Item Remarks
eachers rainingT T CW OE
umber of teachers per classN 2
er Class ourP H hours2
eacher ourly RateT H hour RM1 - 100
umber of students per classN Ma studentsx 25
eaching MethodT ybrid lendedH (B )
Computers for students Access Stemwerkz
Stationary aper and encilP P
S M MaterialsTE
Advertising
Username Platform Link Remarks
acebookF C ducationW OE_E https www facebook com profile p:// . . / .
hp id? =100090719765309
Daily updates
nstagramI wcoe smarteducation_ 7 https www instagram com wcoe s:// . . / _
marteducation7/#
o post yetN
ik okT T wcoe smarteducation_ 7 https www ti ktok com wcoe sma:// . . /@ _
rteducation is from webapp se7? _ _ =1&
nder device pc_ =
o post yetN
ebsiteW - - Smart phone accessible
oogle AdsG - - -
ocalL
ewspaperN
- - o nglish Chinese MalayE / /
Digital Marketing
• Marketing video still in the process of editing-

• rochures C orientedB – B2
ReadNow
ageP 1 & 4
ageP 2 & 3

See Possibilities
ageP 1 & 4
ageP 2 & 3

Budget – Marketing file from google drive