This report provides a comprehensive analysis of internet marketing strategies, specifically tailored for Smart Restoration Furniture Services. The report begins by defining key elements of internet marketing, including e-commerce, e-business, and digital marketing, and their application in a business context. It then evaluates the internet marketing mix, encompassing product, price, place, and promotion, and extends to the online service marketing mix by incorporating people, process, and physical evidence. A comparison of internet marketing tools such as company websites, online advertising, and online payment systems is provided. The report also examines interactive order processing, outlining the steps involved in online transactions and highlighting the importance of secure payment methods. Furthermore, the report includes secondary market research, the design of an online survey, and demonstrates the use of electronic customer relationship management (eCRM). Finally, the report outlines an internet marketing plan and concludes with a summary of findings and recommendations.
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