Smart Mask 21: Business Plan for Startup Company Project

The assignment presents a comprehensive business plan for "Smart Mask 21", a Bluetooth-enabled face mask designed to provide enhanced safety and features during the COVID-19 pandemic. The plan outlines the business overview, including product description, target market (ages 8-74), and core values, emphasizing online sales and subscriber services. It details the management structure, team skills, roles, and responsibilities. The plan includes market research, competitive analysis (SWOT), and a marketing strategy focusing on social media and branding. The product's unique selling points, such as Bluetooth integration, reusability, and compliance monitoring are highlighted, along with proposed marketing strategies like affordable pricing and online advertising. The plan also includes a survey for market research.

Smart Mask 21
AUTOMASK 21

Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When and how)
Let us keep our employees, customers and loved ones safe during COVID-19 pandemics with the new and
future Smart Mask 21!
The later scourge that humans encounter is having a critical impact in the world, as well
as the well-being organisations of each nation, with governments, are implementing
stronger procedures to stop the infection of Covid-19 and try to find conceivable results
to reduce the rate of contamination. There is a basic need to seek security against this
unused transmuting virus. Taking after – venture offers a demonstration for the
development of advanced innovation that aims to help protect people from the spread of
infection.
The “Auto Mask21” may be a Bluetooth matching face cover that can be used by anyone
in the open from youth to the elderly, hands free, this super veil will be able to respond
to respond to everyone in this challenging time. In addition, “SM21" is consistent with
any smartphone gadget that suggests that it is additionally capable of opening up the
sound through the cover or through the veil-related earphones. This trade is going to be
based online as a start-up to trade.
1.2 Describe your core product or service:
During the coronavirus pandemic, wearing a mask became the new norm.
“SM21” developed with a cyberspace-connection that can send messages while
wearing a mask and amplify the mask-wearing voice. The new "SM21" fits over a
standard face and connects via Bluetooth to a smartphone and tablet app that
allows you to make calls. The "SM21" adapts to the wearer's face and reflects
facial movements.
1.3 Your immediate and future business aims:
As the world rapidly moves into space, the primary goal is to introduce
the public to innovations that are already being implemented in a
specific region of the world. The plan is to generate revenue from
subscriber services provided via an app that users will download, and
they will be able to buy online and have their product delivered to their
preferred address.

1.4 Please state the amount of seed capital requiredand partner
investment: (Up to a maximum of £40,000)
The new SmartMask21 is seeking for the amount of £40.000 towards a website also a security and delivery
company(Amazon).

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Names: Andrea, Daiva and Dylan.
Transferable skills:
Daiva
 Hard-working worker with organisational skills
 Punctual with a formidable team skills worker
 Teamwork
Andrea
 Diligent worker with ability to manage stressful situations
 Responsible and punctual person
 Capability to work without supervision
Dylan
 Leadership
 Creativity
 Mindfulness

Professional skills:
Daiva
 Added languages
 Lithuania: Native Proficiency
 English: Professional Proficiency
 Russian: Professional Proficiency

Andrea
 Numeracy skills
 Basic knowledge of numbers
 Calculation skills
 Budgeting
 Interpreting mathematical information
 Understanding the relationships between numbers
 Understanding trends
 Measurement and data analysis
Dylan
 Basic Computer Skills
 Analytics
 Social media
 Graphic design
 Microsoft Office
 Spreadsheets
 Email communication
 Marketing automation
 Data visualization
2.2 Each team member’s roles and responsibilities:
Dylan responsible for business sales.
 Accomplishinggreet customers.
 Help customers find items in the store.
 Check for stock at other branches or order requested stock for customers.
 Provide customers with information about items.
 Ring up purchases.
 Keep track of inventory.
Daiva responsible for buyingitems.
 Strong negotiation skills.
 Excellent communication skills.
 Relationship building and management skills.
 In depth understanding and knowledge of the industry
 Overseeing a team of buying agents.
Andrea responsible for accounting.
 Working with spreadsheets, sales and purchase ledgers and journals.
 Preparing statutory accounts.

 Calculating and checking to make sure payments, amounts and records are correct.
 Sorting out incoming, outgoing daily post, and answering any queries.
 Evaluating accounting software on company needs.
Where to advertise business
This business is based online.
Web designer
Mobile Apps
• Online based business, advertising by social media and websites.
• Create a brand & logo.
• Create a website.
• Get some business stationary.
• Engage with Google.
• Optimise, Search engine optimisation.
• Check your online NAPs which is number, address and phone number.
• Go Mobile and create an app.
• Socialise
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
The company’sgap is lacking for a security.
We are looking for an experienced, initiative-taking Security Officer to work at one of our prestigious
warehouses in London.
 Officer must have the Security Industry Training Organisation basic qualification or equivalent
experience.
 To have a good telephone manner with a friendly and calm disposition.
 Carry and be capable or using all security equipment necessary to efficiently perform the duties
needed from a professional security reception officer.

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
Most of the customers will be based online.
Most customers target age is 8 – 74 years.
Baby boomer’s generation, Generation X, Millennium Generation, Generation Z.

3.2 Describe your perceived competitive advantage/USP:
The new “SmartMask 21” is a unique mask.
 as it will have integrated Bluetooth
 It is reusable and chargeable
 Material is resistible
 Easy to clean
 Can listen to music connecting air pads
 Contact tracing
 Compliance Monitoring
 Extended battery life
The Smart Mask 21 monitors compliance for wearing the mask, mask comes with downloadable app that
allows you to track your data and set up alerts from your smartphones, tablets, or PC’s.
SmartMask21 is ideal for schools, business, homes and more.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Survey Monkey
Would you try a new smart mask?
Smart masks
1. Age
2. Where do you buy your masks?
Online
Supermarket
Somewhere else
3. How much do you spend on the masks monthly?
£0 to £25
£25 to £50
£50 to £100
4. Would you consider purchasing a new and improved mask,
easy to clean, Bluetooth built into the mask, reusable, fully
compatible with smartphones and tablets?
Yes
No
Maybe
5. How much would you be willing to pay for a new smart mask?
£25 to £50
£50 to £75
£75 to £100
6. Do you have any other comments, questions, or concerns?
the survey is still open and we are waiting to collect more responses

4.2 Competitor analysis
(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)