Smart Move On: Hospitality Business Plan and Analysis Report

This report provides a comprehensive analysis of the "Smart Move On" hospitality business concept, which combines hostel accommodation with bike rental services targeted towards experience-seeking travelers, particularly millennials. The report details the business's development plan, including its unique selling proposition, brand attributes, and brand positioning. It conducts a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and evaluates the financial and market feasibility of the business idea, considering factors such as cost estimation, market trends, and operational considerations. The report also assesses the sustainability of the business model, focusing on environmental and financial aspects. Finally, it identifies potential limitations to the development of Smart Move On, such as high advertising costs, competition from Airbnb, and external factors like Brexit. The assignment concludes with an overview of the key findings and recommendations for the business's success in the competitive hospitality market.