Strategic Digital Marketing Plan for Smart Restorations Limited

This report outlines search engine marketing (SEM) and opt-in email marketing strategies for Smart Restorations Limited, focusing on enhancing brand visibility and customer engagement. It details the mechanics of SEM, emphasizing targeted audience reach and quick response implementation. The report includes a sample newsletter designed to promote Smart Restorations Limited's assembled furniture products, highlighting sustainability and customization options. Furthermore, it provides guidelines for best practices in online public relations, including identifying target markets, customer information sources, and media outlets. The report also discusses the role of new digital media communities, such as Facebook and Twitter, in promoting products and gathering customer feedback, ultimately aiming to improve market share and customer satisfaction. The document is available on Desklib, a platform offering a wide range of study resources for students.

TASK 2

 Search engine marketing, assist to develop effective
functions of Smart Restorations. Limited. It promotes
business products and services to deal with objectives
ad positive outcomes . In respect to this, the cited firm
can make visibility at workplace through generates
positive results. They can use their website and blogs to
promote efficiency of furniture products.
INTRODUCTION

There are various mechanics in the business which are as
follows:
 It assists to target large part of audience together.
 It is helpful to implement quick and easy response.
 To make successful operations to promote products and
services.
 It also creates brand awareness for chosen firm
products.
Mechanics of search engine marketing

 Opt-in email marketing is a very effective marketing
advertisement tool which is assist to develops functions.
In the cited firm, there are various elements which need
to be taken for development of products and services.
There are various things, Smart Restorations Limited can
promote their operations international market to manage
functions. Communication process can take to manage
business results effective manner. In the present case of
the company can use newsletter for promote business
activities.
INTRODUCTION

Newsletter for Smart Restorations Limited
Dear customer,
Welcome within the company
It is opportunities for customer to purchase new product of the company that is
assembled furniture product. The company provides different types of assemble
products range to their customer so that they can purchase according to their
convenience. In this context, they are taking also maintain sustainability for
promoting business products and services. In addition to this, firm can also take
effective products range in their business for developing services. In the
enterprise, we have different types of design in furniture products for manage
records at workplace. Further, customer can easily carry products where they
want use it. Hence, they have opportunities to determine effective results at
workplace. In addition to this, the company also provide furniture according to
customer design. We are making products
Which design is carry by the customer. Thus, we will easily accomplish customer
requirement for ascertain positive results.
Thanks and regards,
Smart Restorations Limited
NEWSLETTER FOR Smart
Restorations Limited

 Smart Restorations Limited has various opportunities to
develop efforts to maintain better results and enhance
customer satisfaction. With the help of public relation,
the firm can easily meet with their objectives and
positive results. In this aspect, the organisation can also
enhance their communication which assists to develop
relations with various profitability results. In addition to
this, the chosen enterprise can target wide people easily.
Hence, they can easily make strategy for their business.
In this aspect, they can also create awareness and high
demand of products and services at workplace.
Guidelines for best practices in online
public relations

 In addition to this, it is also makes high reputation of
Smart Restorations Limited. The company has main
aim to enhance market share of products and services
through attract various customers. Hence, they have to
increase operations in new areas . For making this
objective, they have to make relations with customer
and stakeholders so that the company can match their
objectives and targets according to business
performances. There are various guidelines which are
best practices in online public relation:
CONTINUE…

There are various guidelines which are best practices in
online public relation:
 Different segment of target market
 Customer information sources
 Review media sources and identify journalist
 Monitor coverage
CONTINUE…

 In these days, digital media is rapidly use by customer and many other
people. It assists to enhance products development of company. In respect
to this, the cited firm can easily manage their outcomes which taken for
Smart Restorations Limited. The chosen organisation can also use social
media. In this aspect, firm can use Facebook and Twitter for promote
products and services, of the company. Hence, it is helpful to creates
positive impact on the business. The cited enterprise can easily identify
market demand for achieve high price for their share. Hence, they can
easily lead with positive outcomes of company. Further, the organisation
can also take feedback from customer regarding business products and
services. In this aspect, they can easily identify loophole from business
operations. Negative feedback from customer can help to manage positive
outcomes.
New digital media communities

 Pulizzi, J., 2013. Epic content marketing: How to tell a
different story, break through the clutter, and win more
customers by marketing less. McGraw Hill Professional.
 Ramsaran-Fowdar, R. R. and Fowdar, S., 2013. The
implications of Facebook marketing for organizations.
Contemporary Management Research. 9(1). p.73.
 Sari, S., Naami, A. and Fathi, K., 2016. Identification and
Ranking of Intelligent Marketing Factors Influential on
Improved Sales with the Help of AHP Technique (Case
Study: Clothing Supply Guild Units in the City of Tehran).
Journal of Current Research in Science. (2). p.472.
REREFENCES

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