Enhancing Marketing with Digital Media: Smart Restorations Limited

This report analyzes internet marketing strategies for Smart Restorations Limited, focusing on search engine marketing (SEM), opt-in email marketing, online public relations, and the use of new digital media communities. It emphasizes the importance of keyword research and website saturation in SEM, along with the benefits of opt-in email newsletters for promotional activities. The report also discusses best practices in online public relations, such as press clipping, blogs, and chat options, to improve relations with the public. Furthermore, it explores how businesses can leverage digital media communities, including graphic design, video editing, and social networking sites like Facebook, Twitter, and LinkedIn, to reach a wider audience and enhance their market presence. The report references several academic sources to support its analysis and recommendations.

Internet Marketing
Task 2

Introduction
Marketing is an essential tool which is used by business
organization to increase their sales and attain more profits.
Internet marketing is a technique which is used by the organizations
in order to sales and promotes services through online media.
The firm will be able to attract number of customers towards their
services via email and social networking sites.

The mechanics of search engine marketing
Search engine marketing is a form of internet marketing which is
adopted by the organization to promote the websites.
Smart Restorations Limited can use search engine optimization so
that rank can be improved and pay per click listing can be enhanced.
There are few methods that help the firm to increase the number
of visitors on the websites. Some of these are:
 Keyword research
 Website saturation

Opt-in email marketing newsletter
There are many marketing strategies which are used by the
marketing manager to attract number of customers towards their
services.
Opt-in email marketing newsletter is a type of promotional activities
that is performed by Smart Restorations Limited.
In this type of activity, sender sends an electronic mail to many
recipients so that they can know about the company’s services.
Along with this, the manager can send a mail to many people at a
time via some software and manually.

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Best practice in online public relations
Smart Restorations Limited can use many approaches and
strategies so that they can improve their relations with the public
through online media.
This technique is very cost effective and people will be able to
know about the services which are offered by the enterprise.
Some of the methods are:
 Press clipping
 Blogs
 Chat option

How businesses can use new digital media
communities
Smart Restorations Limited can use many digital media
communities to improve their goodwill in the market.
Some of the digital media tools which are used by the organizations
are graphic design, interior design, video and audio editing.
Social networking sites such as facebook, twitter, linkedin and so on
are adopted by the company so that they can reach mass population.
For example, Smart Restorations Limited can use google drive and
dropbox so that they can save their data on cloud.

References
Roberts, M.L. and Zahay, D., 2012. Internet marketing: Integrating
online and offline strategies. Cengage Learning.
Tsai, Y.C. and Cheng, Y.T., 2012. Analyzing key performance
indicators (KPIs) for E-commerce and Internet marketing of
elderly products: A review. Archives of gerontology and
geriatrics. 55(1). pp.126-132.
Omar, M., Bathgate, I. and Nwankwo, S., 2011. Internet marketing
and customer satisfaction in emerging markets: the case of
Chinese online shoppers. Competitiveness Review: An
International Business Journal. 21(2). pp.224-237.
Bianchi, C. and Mathews, S., 2016. Internet marketing and export
market growth in Chile. Journal of Business Research. 69(2).
pp.426-434.