Comprehensive Internet Marketing Report for Smart Restorations Limited

This report provides a comprehensive overview of internet marketing strategies, focusing on their application to Smart Restorations Limited, a UK-based company specializing in refurbished office furniture. The report begins with an introduction to internet marketing, its core elements, and the marketing mix. It then delves into specific strategies, including email marketing, social media, and pay-per-click (PPC) campaigns. The report also covers search engine marketing (SEM), online public relations, and the use of digital media. Furthermore, it examines online market research techniques, including the design of online surveys, and the application of electronic customer relationship management (eCRM). The report culminates in the development of an internet marketing plan and a poster presentation on pay-per-click advertising, providing a practical guide for the company's online marketing efforts. The report also emphasizes the importance of interactive order processing and user-friendly website design to enhance customer engagement and drive sales.

INTERNET
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Elements of internet marketing........................................................................................1
1.2 Internet marketing mix.....................................................................................................2
1.3 Internet marketing tools and eTools.................................................................................2
1.4 Examination of interactive order processing....................................................................3
TASK 2............................................................................................................................................4
2.1 Mechanics of Search engine marketing............................................................................4
2.2 Email marketing Newsletter.............................................................................................5
2.3 Online public relations.....................................................................................................6
2.4 Use of digital media..........................................................................................................7
TASK 3............................................................................................................................................8
3.1 Online market research.....................................................................................................8
3.2 Design of online survey....................................................................................................8
3.3 Use of electronic customer relationship marketing..........................................................9
TASK 4............................................................................................................................................9
4.1 Internet marketing plan.....................................................................................................9
4.2 Poster presentation on pay per click advertising............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Internet marketing can be defined as the marketing through social media with internet
access. It basically works on digital marketing concept. The purpose behind using the digital
marketing or internet marketing is to advertising and marketing of any organization. Smart
Restorations Limited is an organization is a UK based company that provides the refurbished
office furniture in all over UK and other countries. In this report the understanding of the market
with the help of internet has discussed (Christiansen, 2011). Digital marketing communication is
the medium to do the promotion. The context has outlined of the customer relationship
management and the plan of internet marketing that has to be follow by this company for their
promotion and advertisement.
TASK 1
1.1 Elements of internet marketing
Digital marketing is the medium through which the marketing procedure can be done.
There are so many approaches that are in trend for the marketing purpose. The technologies are
utilised by the brands and various companies for the marketing. The platforms of digital
marketing is increasing day by day, so people are using that platforms for shopping. The
efficiency of digital marketing is more than the other marketing approaches.
There are 4 basic elements of the internet marketing:
Wind (Email marketing) - Email marketing is an easier way of marketing. Smart Restorations
Limited can use it for sale promotions, to attract the people by offering such offers by email. It is
so cheap in cost and time consuming also (Omar, Bathgate and Nwankwo, 2011). The email
marketing have got so easier by using the automation tools for that.
Water (Social media strategy) - Water is so essential for a human as well as the social media
strategy is so important for the successful business. It is so helpful to get connected with the
customers, which can increase the awareness of the brand in people's mind. The social media
networks are quite flexible for Smart Restorations Limited.
Fire (PPC campaign) - The fire element of digital marketing is known as PPC campaign. The
concept that give top position to the website of Smart Restorations Limited is known as pat per
click. For searching by keyword it is also so valuable.
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The sun (Content) - SEO include the keywords in the content and title tags. There is a need of
content which has to be incredible as the people will like it and share it. In PPC concept the
content must be satisfied for which the organization is paying you.
1.2 Internet marketing mix
The marketing mix of internet marketing includes 4 P's such that product, place, price,
promotion.
Product- The products and services are the good that has to be promoted on the digital
marketing mediums. The details about the products on the website or any social media network,
should be clear and affordable for the customers. For a successful marketing on internet, the
organization should aware of such things that it should research about the products of different
category and the advertisements of pay per click, advertisement on banner and various type of
marketing like on video, social, forum and marketing through an article(Zarrella, 2013).
Place- In internet marketing place is not that much important but the placement of the
product on the website matters. The company can use some unique tag lines and phrase to attract
the people.
Price- Price is also an essential factor that can attract the people to buy the product or
avail the services of that company. The price of the product can be affected by such elements like
discount, purchase on credit and cash, setting of price. The market evaluation should be done by
the company to know about the actual price of the services and products and.
Promotion- let the people know about the products benefits is all about the promotion.
The company applies different approaches for the promotion of the product through the internet
marketing. The promotion of sales can be done for the betterment of organization. Email and
social media and content can be used for the promotion. In internet marketing, Search engine
optimization plays a key role.
1.3 Internet marketing tools and eTools
There are so many marketing mediums that can be used of digitally such that various
search engine which are useful to search the information and data about the desired topic. The
organization uses some specific keywords which can relate with their companies name,
management, structure and other things, those keywords are added on the search engine
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(Kriemadis, Terzoudis and Kartakoullis, 2010). This will set the link of the organizations'
website on the top of that search and whenever people will search with the same keywords, they
will see the website of that particular organization on top.
Website is the place where the each profitable or non-profitable organization have their
complete information, their working place, their market evaluation report, the clients which are
dealing with that company also the detail about the products and services which are provided by
that organization. In order to marketing of something the social media have also used, the
company can post their advertisement between the general social media post. People generally
uses the social media to interact with the other people as their family, friends etc. the social
media allows the organization to promote their channels on the social media network, as the
people like to surf on those network like Facebook, Twitter, Instagram and so on. In that mobile
application Smart Restorations Limited have added all the information of their workplace.
Applications are linked with the website so changes or operations which are done on the
application, it can be seen on the website also and vice versa.
1.4 Examination of interactive order processing
So many approaches are there that can be used for the interactive order processing. The
products and services can be advertised with this concept and that is so effective. The each part
of the organization should be happy so it is the responsibility of the organization to make sure
everything which is related to their stakeholders. The website of the organization should be
attractive that the customer will get attract and buy those products. The training and development
program should be there for the employee of the organization, which can be helpful to get the
knowledge about the organisation and its venture and also the functionality of the company
(Corley, Jourdan, and Ingram, 2013). The personal and professional skills should be accurate to
manage the customers in a right manner. The interactive order processing can be identified as the
input output process in the Smart Restorations Limited. It is basic for e commerce in order to be
presented online business to customer authentic brands, easy services and specific order of whole
process.
Smart Restorations limited will be able to sell its goods through promotion with help of
internet marketing. It will gain major customer's attention through interactive order processing.
Website of the company should be interactive and user friendly so that customers can be lured to
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purchase. Customers need to be made aware by organisation so that potential customers can be
tapped by organisation. Making target customers satisfy is great challenge for company.
Company need to remove barriers so that online shopping become easy. It will lead to effective
interactive order processing.
TASK 2
2.1 Mechanics of Search engine marketing
Search engine marketing is the one of the most important tool that is used by the firms to
do marketing of their products. It is very important to understand the significance of the search
engine marketing for the business firms. In the search engine there is a mechanism under which
keywords are identified by the engine like Google and Yahoo by considering the query of the
individual person that is type by it on the search box. The websites that highly covered the words
relevant to the words that are in the query are placed on top of the search page. By doing so firm
ensured that its website name will be appeared in the top of the web page. Search engine
marketing is the effective way to grow business in competitive era. Search engine marketing is
practice of marketing a business using paid advertisements. By observing advertisements on net,
people become attracted to company's products. As a result, marketing and promoting activities
can be accomplished by company in effectual manner. Advertiser’s bids on keywords such as
Google might enter when looking for certain products. This gives advertiser opportunity for their
ads to appear on Google results. This is essential form of marketing as it provides speedy
promotion and in turn sales are achieved by company in effective manner which boots up their
profits through use of internet.
Aforesaid Smart Restorations Limited may be able to pace up its sales of refurbished
furniture through search engine marketing such as using Google so that advertiser can display
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results on web page on internet which gives company an edge over its rivals and speedy sales
can be made. It is used bt company as marketing tool as nearly 60 % of youngsters visit internet
on daily basis which makes it effective tool for promotion of furniture products. These are some
search engine resources which can be considered:
1. Search engine watch- the basic knowledge and description about the SEO is provided
by this.
2. Web master forum- Different forum are there such a webmaster pro, web master
world etc. Any forum can have the problem but there is a big limitation that we can see the only
forum which has added recently.
3. Search engine people- The search engine have some concern that can provide the
wrong information to the people so some employee are there to take care of it.
2.2 Email marketing Newsletter
E-Mail marketing is another option to make newsletter and send it to the customer for marketing
that firms are commonly using these newsletters to do marketing of their product. Under e-mail
marketing firm to its target customers send an e-mail and communicate information about its
product (Bianchi and Mathews, 2016). Through this mode of communication any firm directly
reach to its target customers without facing any problem. For these services business firms
usually give an option of subscribing newsletter to the people that visit its website. If an
individual prefer it subscribes the news latter and receive e-mail on daily basis in respect to the
product and offers related to it. Some firms also use a system under which when one visit its
website its mobile number and mail ID is traced and same is used to establish communication
with the target customer. It can be said that with passage of time period e-mail marketing
become very popular among the business firm. This is the reason due to which firms that are
operating their business online often use e-mail marketing to do marketing of their product and
services.
To:
Cc:
Subject: Discount of 10% on furniture
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Smart Restorations Limited
Dear customer,
This is to inform you that you have subscribed to our newsletter. Our company is providing
10% instant discount on furniture product.
Kindly, avail the offer as it is for limited time. The coupon of 10% discount will be provided to
you in your account with our site.
Kindly avail it as soon as possible.
Thanks and Regards,
True Search Marketing
2.3 Online public relations
Interactive display can be done online by the business firms and under this they show the
way that they follow to present their public relation in better way. Better presentation of the
product on the website create positive image of the firm among the target customers and it
became easy to persuade people to buy a product. Tesco use interactive display method under
which on bus stop its products are displayed and people can place an order for purchasing a
specific product. Thus, by doing so Tesco is selling its products in innovative way in comparison
to rivals. Online public relations is revolutionary way to increase the sales of company by
influencing customers rather than buying placement for brand content. It is done through
internet. Company posts on social media which is being observed by people, this provides
company to establish relation with public by influencing them through blogs, columnists, awards
and events. Public relations is much vital for aforesaid Smart Restorations Limited as it provides
clear and effective interaction with public through internet. This makes effective sales of
furniture goods so that it may enable to maximize its revenue in effectual manner. This also
provide promotion through social media such as face book, twitter which impacts customers and
company is benefited by increase in sales and revenue gradually maximizes.
Audience targeting: The audience which is already planned. Company have to show them. The
message should be created according to the target audience (Salehi and et.all., 2012.).
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1. Press conference: the press conference will help the customers to know about the new
offers and services.
2. E- newsletter: The customers should get the news latter on time, it is the responsibility of
Smart Restorations limited. Email is the medium for sending the newsletter.
3. Relation with investor: There is a criteria to communicate with the new and old
investors of the company.
4. Corporate events and sponsorship: The Company can commit as a leader by giving the
sponsorship to the various events.
People are attracted so easily by online marketing and their relations with organization gets
more strong and consistent.
2.4 Use of digital media
Customers can know about the products of the company by the digital media. The world
seems so tiny just because of digital media. In a small duration the customers can have detail of
the products by Smart Restorations Limited. According to Smart Restorations Limited it’s a
platform where they can share photos of their different range of furniture. Company have its web
site that can be a guideline for the customers. Customers can give their feedback and ask any
question on their website and organization will have to answer them. The essential information
about the company and their variety of furniture and also their photos are also pasted on the
website. The website should be updated by the organization in a fix duration. It is very important
to upgrade information with the new information. The promotional events of the company can be
more attractive for the customers. The customers can have a chat with the Smart Restorations
Limited on the file sharing site which is also an example of digital media.
Digital media is quite useful phenomenon for company as well as for people. Age of
smartphones have been increased the use of digital media so much that people cannot imagine
their lives without it. The promotions can be established by use of digital media because
customers are in touch with it. It helps to maximise revenue of Smart Restorations Limited by
promoting through internet by using digital media. Also, coordination and communication
between departments is also successfully established through use of it. It also makes good impact
on customer's mind which provides speedy sales to it in effectual manner.
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Apart from this, digital media is beneficial for company to make effective sales of
furnitures. The reason is that people are using smartphones on large basis as a result it makes
effective tool for company to speed up sales and gain more revenue without incurring additional
cost. In addition to this, it will be beneficial for the selected company for raising market share
and profitability both within respective industry.
TASK 3
3.1 Online market research
The research of the market can be done online by accessing the internet. The factors that
are important for a research, are available on the web. The analysis of the market regarding each
sector of industry can be done without any physical survey of the market. Basically organization
have to evaluate the different values of product and services, also they wanted to know about the
other competitors and their strategies (Sin Tan, Chong and Lin, 2013). For attaining the effectual
position in the market the Smart Restorations limited should do the assessment of secondary
data. The secondary data such as report and survey on the market have the record of the
customers and client’s behaviour also the information about the various services and products.
The census report of the government can be a source for the secondary data. The plan of the
development and operations of organization can be better after utilizing the information.
Research of the blogs and on which the opinions of customers can be helpful to know about their
perception, which can be helpful to upgrade the services. Smart Restorations Limited have so
many beneficial offers for their customers. Online market research is vital for firm as it will
provide clarity to marketing team to promote their products only to specific group only. Market
research is required to be conducted by company as it provides information on where its
potential customers can be found out so that its products can be effectively sold and can earn
revenue on it. This helps to save valuable funds by analysing products according to demands of
customers. As such, no wastage is incurred by organization. Thus, transparency will be observed
and no wastage of valuable resources will be made by company and online research will provide
company quick and effective sales in effectual manner.
3.2 Design of online survey
. For attaining the effectual position in the market the Smart Restorations limited should
do the assessment of secondary data. The secondary data such as report and survey on the market
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have the record of the customers and client’s behaviour also the information about the various
services and products.
For the survey of their company between the customers Smart Restorations Limited have
to make a questionnaire:
1. Name:
2. Occupation:
3. Age:
4. The quality of wood of furniture.
1. Excellent 2. Good 3.Average 4. Bad
5. About the finishing of furniture.
1. Excellent 2. Good 3.Average 4. Bad
6. Online response of organization.
1. Excellent 2. Good 3.Average 4. Bad
7. Do you want to suggest something for us?
3.3 Use of electronic customer relationship marketing
In the periodic time the traditional way of marketing is used to make relationship with
customers. Traditional marketing means the customer was pulled by the host with the help of
communication skills. But now the communication with the customers has done by the help of
electronic media. The internet and extra-net is the example of electronic digital media which can
be used by the Smart Restorations Limited to communicate with their customers and clients
(Taylor and Strutton, 2010). The website of this company has a chat box, on which the customers
can give their suggestion and they can ask for anything. Through this concept the customer and
the host can communicate with each other. Thin conversation may help the management to
improve their customer relationship. The E-CRM is the medium through which the customers
can know the information about this furniture company, their assets, their products and services.
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TASK 4
4.1 Internet marketing plan
Cost, time, method, availability, simplicity, and so many other things, all these things
have to be mentioned in the internet marketing plan. The campaign of marketing which is
planned, the coordination of such plan is not that much hard. The changes in that plan can be
done at any time due to its flexibility.
1. Customer’s definition- The target customers should be decided by the company. Only
the outline policy can be made to target customers so that no wastage of resources is
done firm. The requirement should be fulfil for both customers either it is male or
female. The season in which the customers buys more furniture. Which kind of wood
they would like to have.
2. Target- The plan have so many targets that are decided by the management of the
Smart Restorations Limited. The ability to understand the choice of customers, the
website should have the advertisement which have the most like from the customers.
3. Social media- Company is posting their furniture’s photo on the Facebook and other
sites.
Making the services fast and easy- The delivery of the furniture should be on time and
with complete protection of it (Gilmore and Erdem, 2011). The orders which are placed from the
website or the mobile application should get the fast service.
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4.2 Poster presentation on pay per click advertising
Pay per click is another method of marketing and under this method individual have an
account on the specific website and same have to view some advertisements for a few minutes.
For doing so one is paid by the business firm. This is another approach that is used by the firms
apart from traditional channel of communication. In this one receive money for viewing an
advertisement and this acts as motivating factor for them. By following this approach firm attract
attention of people towards its brand name and promote positive word of mouth marketing
among the people. Thus, it can be said that pay per click have due importance for the business
firms. However, there are some limitations of the pay per click method (Fagerstrøm and Ghinea,
2010). This is because people does not give much attention to many advertisements. On passage
of certain time period they simply press a button and view next advisement. Hence, desired
results cannot be fully obtained by the firm from pay per click method. Secondly, advertisements
are not segregated nation wise. Means that someone is setting in India and viewing
advertisement of the firm which entirely operating only in USA. In such a situation viewing of
advertisement by an individual person proved useless for the business firm. Thus, it can be said
that there are so many limitations of the PPC
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CONCLUSION
In this report the different elements of internet marketing and the marketing tool has
discussed. The interactive order processing has examined has outlined in this report. The
working of SEO and email marketing’s concept has explained and also the use of digital media
has a brief in this framework. Secondary market research and a questionnaire for customer
feedback and also the customer relationship marketing has described. Finally, the internet
marketing plan and a poster of PPC advertising has pasted. I believe that Smart Restorations
Limited should have a portal on which people can give them the design, size and material of the
furniture as they want.
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