Report: Internet Marketing for Smart Restorations Ltd (UK Furniture)

This report delves into the realm of internet marketing, specifically examining its application within Smart Restorations Ltd, a UK-based furniture retailer. It begins by defining internet marketing and its core elements, including digital marketing, social media marketing, and e-commerce, highlighting their significance in promoting goods and services. The report then evaluates the internet marketing mix, encompassing product, price, place, and promotion, and analyzes how Smart Restorations Ltd can leverage these elements effectively. A comparative analysis of various internet marketing tools, such as email and social media, is provided, alongside an examination of interactive order processing, detailing the steps involved from supplier selection to final delivery. Furthermore, the report outlines secondary market research to gain a deeper understanding of the industry. The assignment solution is available on Desklib, a platform offering valuable study resources like past papers and assignments.

INTERNET
MARKETING
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INTRODUCTION
Internet is one of the most requisite mean in today’s modernized world of business as a
way to meet out the contemporary needs and demands of the users. It is with a prime implication
of internet sources in the marketing procedurals of establishment’s. Wherein, they are required to
involve some effective online measures as a way of fetching a liable interest of more number of
customers towards their offered products and services. Internet marketing is therefore stated to
be a primary agenda of almost all sorts of organizations, irrespective of their type and nature of
services (Austin and Pinkleton, 2015). With respect to which, they all are hereby implicit to use
the online means of serving their respective goods and services. The below report has thereby
focused upon defining the employed measures of internet marketing by a renowned firm working
in the furniture industry of UK named Smart Restorations Ltd has been taken into consideration.
This report has together discoursed upon the associated measures of online services by them by
together referring to propose some more prompt strategies to them. It is however referred to be a
small size entity who is rigorously involved in procuring and retailing recycled and renovated
office furniture systems.
TASK 1
1.1 Explaining the elements of internet marketing
Digital marketing is an innovative technology by which the organizations like Smart
Restoration Ltd can duly promote their goods and services. It is basically done with a prime
support of internet where there together exist several benefits of internet marketing. It is with
some fundamental support of faster access and easy reach with great interactivity and scope for
an immediate transformation of message by targeting a right set of audience (Bianchi and
Mathews, 2016). It is thus with the help of such form of marketing that significantly assist the
business operations to attract a large number of clients towards them. Internet marketing is
hereby evident to aid Smart Restoration Ltd to promote their proposed commodities via several
internet platforms that are followed by distinct sort of elements stated as-
 Digital marketing- It is a foremost element that is generally being used as a way of
marketing the goods and services via different internet sources. This in turn helps the
business establishment to actively market their offered products or services by using
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various online platforms. It is by digitalizing their businesses; they can also refer to
extend their trade at a global level that will in turn also grow the economic status of the
entire nation. This is for instance to promote the business operation of Smart Restoration
where they can hereby refer to use mobile technology as a way of influencing their
respective customers to buy their presented commodities. This would also benefit them to
search a potent set of customers who seeks to purchase the furniture by using smart
phone application.
 Social media marketing- It is yet is another substantial element of internet marketing that
together aims at influencing a large base of customers who generally uses the mean of
social media to interact with one other (Chen, Chen and Capistrano, 2013). In context to
which, Smart Restoration Ltd can hereby refer to use this platform of social media for
advertising their furniture’s which inspires their targeted set of audiences by viewing
huge variety of furniture items.
 E-commerce- This pertinent element is also involved in the constituted elements of
internet marketing where it is considered to be the most innovative tact by which the
individuals can hereby refer to order and obtain the product from their home. It is the
most expedient way by which Smart Restoration Ltd can refer to promote their
commodities in the market. Wherein, it is also referred to be the most common tool used
by a large number of organizations these days with a mere requisition of creating their
own official website.
1.2 Evaluating the internet marketing mix
The elements of marketing mix have another vital significance in the overall procedure of
marketing where it duly assists the firm to make relative changes in their adopted procedure as a
way of meeting the recent trends of their market. Wherein, the ongoing market trends are evident
to impact upon the existent preferences of the consumers (Leung, Xue and Bai, 2015). Thus,
with a similar reference to it, Smart Restoration Ltd is also required to assure corresponding to
the active elements of marketing mix. It is where a prime identification of these elements helps
the business to identify the intact procedure of internet marketing that in turn benefits them with
an enhanced base of consumer. Below outlined are different elements of internet marketing mix-
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 Product- It is the leading element of marketing mix with a prime accountability of Smart
Restorations Ltd to maintain their particular product alignment in a prompt manner.
Wherein, they are hereby illustrated to offer desirable furniture items to their consumers
by referring to meet out their factual needs and demand. It is therefore significant for
their managerial bodies to create a prompt list for citing the items they perceive to trade
using online platforms.
 Price- It is another most essential element of internet marketing mix where auction is
measured to be a principle way of trading goods to the customers (Ryan, 2014). Herein,
the quoted enterprise can aim to set reasonable costs of their goods and services in order
to overcome the intensified competition in the market. By which, they are also evident to
create a large base of consumers by identifying the realistic preferences of their targeted
clients and users.
 Place- This component tends to assess those internet channels that can be used for online
trading of products. In context to which, the cited firm may look for some best measures
of delivery where their commodities can be straight away delivered to their consumers. It
is thus by choosing a best online platform; Smart Restoration Ltd can easily serve their
consumers at their residence and refer to augment their sales.
 Promotion- It is an eventual element of internet marketing mix that tends to assess the
most efficient online platform by which the presented goods and services of Smart
Restoration Ltd can be promoted to the audience (Wolburg, 2013). In regard to which,
the elected establishment can hereby refer to advertise their commodities via varied social
media tools like Facebook and Twitter, etc.
1.3 Comparing internet marketing tools
It is with a fundamental reference to today’s progressive era of business with rapid
number of changes in its technical implications that are crucial for the organizations like Smart
restoration Ltd. These leading concern in turn necessities the business establishments to involve
different internet tools of marketing (Internet marketing, 2015). It is with a principle
consideration of including e-tools by which they can gradually market their commodities using
the means of internet. It is together referred to be one of the best measures of attracting today’s
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online set of customers who are greater in number. This duly helps them to carry a vigilant
outlook towards any new product launch that in turn enhances their sales in the market. This
involves dissimilar tools of internet marketing like e-mail, social media platform and digital
marketing, etc. All these methods duly undertaken by Smart Restoration Ltd are apparent to
endorse their furniture among the targeted set of audiences.
Herein, a comparison is carried between different tools of internet marketing tools that
are referred to be used by Smart Restoration Ltd such as E-mail marketing. It is with a
fundamental concern of targeting their regular set of customers by informing them about any
newly launched product. In association to which, the quoted entity is proven to use social media
tools for marketing that is yet another e-tool which helps in persuading their targeted audiences
(Bauer, Albrecht and Haber, 2015). Herein, an official website will be created on which, liable
set of information will be shared with a further alignment of e-mail that will be sent only to the
loyal set of customers where they have at least made a single have visit to the store for
purchasing furniture’s from the cited firm. However, on comparing both these means, it has been
found that social media tool can be used for a large set of audience as compared to another
alternative way of e-mail marketing where it also aids in notifying both new and existing set of
customers. Beside this, e-mail marketing is not marked to provide any prompt option of
modifying or updating information in regard to their new stock arrival at the store. Whereas, the
social media tool of marketing duly helps the business to regularly update their web page and
share any latest information with the users.
1.4 Examining the interactive order processing
Order processing is referred to be an age old concept of marketing where internet will
give an uplifting outlook to such general process by making it more interactive for the clients and
users of Smart Restorations Ltd. It is however with a fundamental association of some requisite
steps that are as referred below-
 Choosing supplier- It is a key step into which the consumers are tends to select a
pertinent supplier from whom they will refer to buy the goods and services.
 Selection of product- It is yet another crucial stage of interactive order processing into
which the customers will hereby refer to select those furniture products that they are
willing to purchase.
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 Inspection accessibility of stocks- It is after the preceding step of selection, the clients
and users are hereby apparent to scrutinize the availability of their chosen furniture items
in the available stock of Smart Restoration Ltd.
 Placing an order- After a prime identification of their accessible stock, this will help the
customers to place an order for their chosen furniture product that they are referring to
procure from Smart Restoration Ltd.
 Sanctioning payment- Herein, the consumers are required to make consent of the
payment by choosing an apt medium by which they will pay the applicable charges on
purchase of their selected furniture goods (Carrigan, 2005). This is for instance to specify
some common measures of payment while making an online orders that mostly includes
either Cash on Delivery (COD) or an Online mode via credit and debit cards, etc.
 Imputing data- It is right after approving the payment, the cited firm is hereby required
to input requisite data that can be kept till the order has been placed.
 Transfer of data- It is further after entering the data, all stored data will be transferred to
showcase some principle the details that will include the mode of payment, the selected
furniture product whose order has been placed along with its date of delivery, etc.
 Processing order- Herein, the order will be completely processed that will require a final
confirmation from the customers to the suppliers, after which they can finally dispatch
the ordered commodity to the consumers.
 Online confirmation- It is where the customer are hereby required to give an online
confirmation by agreeing to buy the commodities.
 Delivery information- At this particular stage, the delivery information along with some
other details will be provided on the given mobile numbers of the consumers from which,
they can consequently collect their products ().
 Tracking order- It is yet another aided mean to the consumers where after making an
online confirmation of their ordered product, they can hereby refer to track their delivery
orders by the time it reaches at their preferred location.
 Delivery- It is an eventual step into which the actual delivery of the ordered product will
be done by the concerned bodies of Smart Restoration Ltd to the end users.
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TASK 2
Enclosed in PPT
TASK 3 & 4
3.1 Secondary market research
Secondary market research is usually done for acquiring a deeper understanding about the
functional history of the industries in which the organizations like Smart Restorations Ltd are
operating. However, there exists such liable resource that duly helps in conducting a secondary
market research as referred below-
1. Public sources: These are the sources that are gathered from governmental reports,
business reports and the reports of non-profit establishments as a way of providing
relevant set of data to the researcher (Mathews and et.al., 2016). These public resources
are usually not associated with any sort of expenditure that is required to be incurred to
access any company related information.
2. Commercial sources: A vital amount of costs are included to obtain a factual set of data
from these type of resources that usually includes investigation reports, statistical
information and data from trade associations, etc. It also involves financial resources that
are usually required to conduct a secondary research.
3. Instructive resources: Also being known as informative resources these are some
valuable set of data that are usually not recovered (Bianchi and Mathews, 2016).
Henceforth, the researchers often tend to neglect such type of sources and settle down
their investigation by referring to the above assistive means.
The function of internet marketing cannot be completed without carrying out prompt
market researches for which, there exists two distinct measures of exploration that are primary
and secondary. Authentication of the collected material is however provided by the secondary
techniques of research where it also includes the methods of qualitative and quantitative data
collection (Bagautdinova, Belikov and Murtazin, 2016). It is however due to a less contribution
of disbursement the market analysts are often relied upon this pertinent practice of research. It is
where the furniture industry is significantly referring to grow with some major technical
advancement where the Medium Blue search engine marketing will tend to carry out this chore
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for Smart Restorations Ltd. Into which, using all applicable sources for this determination will
support in creating better plans of marketing.
Meanwhile, marketing being an essential constituent to attain a strong position in the
market, liable strategies are required to be formed with an analytical context. Herein, a secondary
investigation will duly assists in providing a strategic and balanced dimension to the tact of
internet marketing to Smart restoration (Market Research Techniques, 2017). It is where the
balance sheets and profit and loss statements of the quoted firm are the most helpful mean while
refereeing to the secondary sources of data collection. An effective investigation will duly help
in perceiving any sort of faults in the projected scheme of marketing where these sources are
undeviating and thorough for a clear access to the company’s overall operational context.
3.2 Online Survey
This part has represented the conducted survey as a way of acknowledging the purchase
behavior of the clients associated with Smart Restorations Ltd while referring to shop from their
provisioned online measures. It is however done with the help of an enclosed set of questionnaire
by the investigator that has been filled by the buyers of Smart Restorations Ltd and involves the
below revealed queries responded by the customers-
Questionnaire
Name-
Gender-
Age-
1. How frequently do you visit the official website of Smart Restorations Limited for buying
their presented goods and services?
A) Weekly
B) Biweekly
C) Monthly
D) Twice a month
E) Once in six months
2. Are you agreed by the espoused pricing strategy of Smart Restorations Limited where it
depicts to provide a value for money outlook?
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A) Strongly agreed
B) Agreed
C) Neutral
D) Disagreed
E) Strongly disagreed
3. Are you satisfied from the well trained, courteous and supportive nature of the appointed staff
members of Smart Restorations Ltd.?
A) Highly Satisfied
B) Satisfied
C) Neutral
D) Dissatisfied
E) Highly dissatisfied
4. Do you consider the product details that are exhibited on the official website of Smart
Restorations Limited?
A) Always
B) Sometimes
C) Never
5. Is it easy for you to access the designed shopping website of Smart Restorations Limited?
A) Yes
B) No
6. Rate your satisfaction level based upon the adopted price strategy, website designing, product
quality and staff behavior of Smart Restorations Ltd.
A) 1-4 for excellent
B) 5-9 for good
C) 10-15 for average
D) 16-20 for poor
6. Any additive suggestions you would like to make for envisioning any improved changes in the
online facilities of Smart Restorations Limited?
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Outcome of the survey
Online survey Responses of customers
How frequently do you visit the official website
of Smart Restorations Limited for buying their
presented goods and services?
A majority of customers are likely to purchase
the offered commodities of Smart Restorations
Limited on weekly and biweekly basis.
Are you agreed by the espoused pricing strategy
of Smart Restorations Limited where it depicts
to provide a value for money outlook?
Highly agreed by 60% respondents.
Are you satisfied from the well trained,
courteous and supportive nature of the
appointed staff members of Smart Restorations
Ltd.?
Highly satisfied (55%)
Satisfied (25%)
Neutral (20%)
Dissatisfied (0%)
Do you consider the product details that are
exhibited on the official website of Smart
Restorations Limited?
Always (75%)
Sometimes (25%)
Never (0%)
Is it easy for you to access the designed
shopping website of Smart Restorations
Limited?
Yes by 80% respondents.
3.3 Use of electronic customer relationship marketing
There are enormous procedures of electronic customer relationship marketing also termed
as E-CRM that helps in promoting the offered goods and services of Smart Restorations Limited
as stated below-
Cost: It is the foremost use of E-CRM from which Smart Restorations Ltd can refer to create a
long term association with their directed customers where it is amongst those functional
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measures that need less spending of funds. However, this in turn evolves a respectable affiliation
with the consumers and is generally done by creating distinct kind of webpages on their social
media networks. This also reflects a modern-day outlook towards the adopted way of marketing
by generating a reputable position of Smart Restorations Ltd.
An easy and prompt way of directing: Buying behavior of the customers is evident to play a
substantial role in the undertaken marketing activities of the enterprises like Smart Restorations
Ltd (Strauss, 2016). It is where; the E-CRM can hereby provide such vital opportunity of aiming
at the consumers on the base of their different purchase behavior. It is with a fundamental
support of reviewing their unspoken behavior while buying a commodity via online means.
Wherein, this measure will also facilitate the establishment to conduct a prompt market research
for a clear interpretation of consumer’s factual preferences.
Loyalty and brand image: It is also an important support of E-CRM where this consent is
apparent to aid Smart Restorations Ltd in gaining the faithfulness of their respective set of
customers (Zahay and Fredricks, 2009). It is basically with the help of a safe and protected
procedure of assembling the ordered products and services by the buyers that involves some
secured measures of payment via online medium.
Personalization and expediency: It is by spending in an active procedure of E-CRM, Smart
Restorations Ltd can hereby refer to transmit a feasible set of data with their consumers. It is
basically in agreement to their directed set of customers as a way of encouraging them to
continually visit their website for more shopping.
4.1 Internet marketing plan
Marketing is a common agenda of almost all sort of or organizations where an inclusive
measure of internet provides a modern-day outlook to it. Such contemporary procedurals of
internet marketing are apparent to support Smart Restorations in promoting their presented goods
and services in an operative manner (McDaniel and Gates, 2013). Although, it is vital to conduct
a planned method for framing a compelling strategy of internet marketing that includes below
mentioned steps-
Leading market exploration: It is a primary stage in which Smart Restorations Ltd will hereby
refer to assess certain persuasive environmental factors that can straight away influence their
accepted verdicts of marketing. It however necessitates them to carry out both inner and outer
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scrutiny of their market environment as a way of identifying their current situation in the market.
SWOT: It is mostly with reference to discuss about the intrinsic analytical factors into which a
SWOT model is apt to aid Smart Restorations Ltd to determine their strengths and weakness.
Wherein, this conceptual model also enlightens the existent number of threats and opportunities
as well. With the help of which, the potent factors can be certainly adopted by the cited entity as
a way of adjusting in accordance to the prevalent market conditions (Leeflang and et. al., 2014).
Whereas, the abating factors like an insufficient range of goods and services can be eliminated
by the identified opportunities by creating eco-friendly commodities to obtain a long-term
advantage in the market. Herein, the recognized threat of high level competition predominating
in the marketplace of Smart Restorations Limited is together required to be addressed.
4.2 Pay per click advertising
Covered in poster
CONCLUSION
The above report has largely emphasized upon some vital measures of internet marketing
with an intelligible discussion upon its significant utilization. It was however based upon an
elected organization called Smart Restorations Ltd distributed into four definite sections. In
which, the foremost section has outlined some substantial elements of internet marketing by
together exploring its marketing mix tools known as e-marketing. It was with a prime sense of
interpreting its interactive tool with another unit that has demonstrated the mechanism of search
engine marketing. In whose accordance, the subsequent part has referred to carry out a secondary
research analysis as a way of understanding the buying preferences of the users and make
accordant strategies for its online measures of serving them. In concord to which, the eventual
portion of the report has depicted a feasible plan for marketing by using some modern day tools
of internet as a way of attracting more number of consumers.
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