Smart Restorations Ltd: SEM, Newsletters, and Online Relations

This report analyzes internet marketing strategies for Smart Restorations Ltd, focusing on search engine marketing (SEM), email newsletters, and online public relations. It highlights the importance of website content and design for higher search engine rankings and increased website traffic. The report also explores how email newsletters can provide relevant information to customers, enhance satisfaction, and promote new furniture designs. Furthermore, it assesses the best practices in online relations, emphasizing the use of social media marketing for maintaining effective customer relationships through media relations, viral marketing, and partnerships. The document also explains how Smart Restorations Ltd can leverage digital media communities by using promotional strategies on social networking sites, email marketing, and video conferencing to enhance communication and coordination in business activities. The report references academic sources to support its analysis and recommendations.

INTERNET
MARKETING
Task 2

2.1 DEMONSTRATING MECHANISM OF
SEARCH ENGINE MARKETING
 Search engine marketing is amongst the most important
element of internet promotion that duly assists in enhancing
the visibility of shopping websites.
 It is where the venture is hereby required to focus upon the
content of their website along with its design as a way of
attaining higher ranking.
 It is by implicating this type of business tool, Smart
Restorations Ltd can refer to increase the traffic on website
to a noteworthy level.
 The tool of search engine marketing also assists the
customers in obtaining data in a stress-free manner.
 It is by entering keywords in URL, the customers can
acquire suitable set of information.

CONTD…
There exists two leading type of search engine
marketing that are:
 Search engine optimization, and
 Search engine advertising.

2.2 PRESENTING AN E-MAIL MARKETING
NEWSLETTER
 It is with an aim of gaining a contending edge over
others similar organizations who are working with an
analogous provision as that of Smart Restorations Ltd.
 It is where the cited firm can use another prospective
way of marketing by referring to e-mail newsletter as a
way of providing relevant information to the consumers.
 This can be done by transmitting mails to all customers
as a way of interacting with them.
 Additionally, this type of strategy will also maximize the
satisfaction level and loyalty of the customers where
they are obtaining generous amount of data about new
and designer set of furniture on time.

CONTD…
 It is by uploading the newsletter on the official website
of Smart Restorations Ltd, they can provide discount on
newly designed furniture as a way of attracting a large
set of customers.
 This will in turn also support the quoted entity to
increase the customer traffic on their designed website to
a great extent.
 It is basically by creating an account user from which
they can get a liable set of data as a way of
acknowledging any latest offers and discounts being
provided by Smart Restorations Ltd.

2.3 ASSESSING BEST PRACTICES IN ONLINE
PUBLIC RELATIONS
 In the recent time the business units largely emphasis upon
evolving an effective relationship with their customers via
online means.
 Wherein, it is specified to be amongst the most effectual
way of communicating that consequently helps the
ventures like Smart Restorations to reach out a large
number of audiences.
 Furthermore, these online modes are together evident to
assists the cited firm in analyzing the carried outlook of
their customers up to a definite level.
 From which, their marketers can make prompt suggestions
and interact with customers in cost effective way.

CONTD…
Below aspects of social media marketing can be referred
by Smart Restorations Ltd as a way of maintaining an
effective relationship with their customers-
 Media and bloggers relation
 Viral marketing
 Partners and affiliation

2.4 EXPLAINING WAYS IN WHICH DIGITAL MEDIA
COMMUNITIES CAN BE USED BY BUSINESS
 It is mainly with reference to a high technical
advancement in the market that has professed varied
digital media tools as a prime opportunity to the business
organizations like Smart Restorations Ltd to create a
global presence.
 Herein, promotional strategies can be undertaken as a
way of inclining with social networking sites by posting
ads and sending emails and newsletter to the customers
to attract them towards innovative furniture’s presented
by the quoted entity.

CONTD…
 Into which, they can also enable high level of
communication by using digital media tools like email,
text messages and video conferencing.
 This way, they can subsequently facilitate an amended
co-ordination in their undertaken business activities and
functions.

REFERENCES
Bianchi, C. and Mathews, S., 2016. Internet marketing and export
market growth in Chile. Journal of Business Research. 69(2).
pp.426-434.
Mathews, S. and et.al., 2016. Internet marketing capabilities and
international market growth. International Business Review.
25(4). pp.820-830.
Bagautdinova, N. G., Belikov, N. S. and Murtazin, A. A., 2016.
Internet Marketing as a Factor of Development of Small and
Medium Business in Conditions of Economic Crisis. Academy of
Strategic Management Journal. 15. p.50.
Ismail, S. and et.al., 2017. Internet Marketing Strategy for
Furniture Industry: A Research Based Ergonomics Sofa. In
Advances in Human Factors, Business Management, Training
and Education (pp. 571-579). Springer International Publishing.

THANK YOU