Comprehensive Internet Marketing Strategy for Smart Restorations Ltd.

This report analyzes the internet marketing strategies for Smart Restorations Ltd., a small firm specializing in buying and selling furniture. It covers key elements of internet marketing, including website development, email marketing, banner advertising, social media marketing, and search engine optimization. The report also examines the internet marketing mix (e-product, e-price, e-place, e-promotion) and various e-marketing tools available to the company. Interactive order processing and secure electronic transactions are discussed in the context of enhancing e-commerce capabilities. Finally, the report touches upon the advantages and disadvantages of search engine optimization and local advertising strategies for Smart Restorations Ltd.

Internet Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
1.3................................................................................................................................................5
1.4................................................................................................................................................6
TASK 2............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 3............................................................................................................................................7
3.1................................................................................................................................................7
3.2................................................................................................................................................7
3.3................................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1..............................................................................................................................................10
4.2 Covered in Poster................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Internet Marketing builds an authority of using appropriate content to give pertinent
information to the prospective set of customers and build a trustworthy relationship with them.
Internet marketing is used by the smart people in a systematic manner where it is a simple way to
understand and implement effective measures of online marketing (BOX, B.I.A., 2015). Internet
Marketing refers to individual components which involved with the process of utilising all
available resources on Internet which succour in increasing the business sales and profits. The
present report has focused upon a given case study of Smart Restorations Ltd. where it is a small
firm that is having the specialisation of buying and selling furniture. The company is presently
using Medium Blue Search Engine Marketing which assist them to improve their websites and
conversion rates (Difference Between e-commerce and e-business, 2017). The present report has
also focused upon the elements of Internet Marketing as well as the constituents of marketing
mix in context to the same are are over here.
TASK 1
1.1
Internet Marketing is transforming into the wider mix of the elements of any company
which can use to increase the sales. In the present time, internet marketing is become very
important for every person because every company have to do the internet marketing (Sweeney,
MacLellan and Dorey, 2015). Main elements of internet marketing are :-
Website – It consist of text, images, audio as well as video elements used in explaining the
products and services of Smart Restoration Ltd. Along with this it helps in establishing the
business identity.

Email marketing – This element directly related to website which assist in capturing the name
as well as email address. Further, information of the products and services can be distributed
easily (E-business security, privacy, and legal requirements, 2017).
Banner advertising – This succour in placement of ads on the website for free. It helps in doing
the ads with the traditional method which include newspaper, magazine and the other electronic
media (Hollensen, 2015).
Article marketing – Article having a viral probability which aid in spreading the information of
the product around the internet. It is the one way to boost the traffic to the website and helps in
promoting the brand in the market (The Impact Of E-Business, 2017).
Social media marketing – It is also the important element of marketing which involve the social
network like Facebook, Twitter etc. so that they can improve the brand identity.
Blogging – It is the part of marketing which involve the act of posting comments and making
announcements in a forum. Along with this, they have to writing the blogs which includes all
information of the products and services (Kotler and et.al., 2015).
Search engine marketing – This element is used by Smart Restoration Ltd. in which they can
do simple marketing a website on the Internet through search engine. It helps the company in
doing the pay-per-click advertising so that the business entity members obtain maximum profit.
Online press releases – It involves the placement of news worthy features about a website, the
company, its management team, its products and services with on online service.
This internet marketing having the impact on the company's because it decrease the cost
and provide the maximum profit by increasing the sales (Mohammed, 2015).
E-commerce – It refers to purchase and sale of goods and services via electronic channels such
as internet. The changing market represents a vast opportunity for the business so that they get
improve for their relevance and expand their market in the online world.
E-business – It focuses in the use of information and communication technology to enable the
external activities and the relationship of the business with the individuals, groups and the other
businesses with the help of internet.
E- Micro-environment – These are the factors which affect the ability of the company to serve its
consumer which includes suppliers, consumers markets etc.

1.2
Smart Restorations Ltd. use the different elements of marketing mix which assist in
promoting the products and services. Along with this they can do the relevant marketing which
assist in increasing the sales and by that they reap the maximum profit. The four elements of
internet marketing mix are :-
 E-Product – Product is the solution to that what the consumers wants or needs. It refers to
the characteristics of the product, service as well as brand. Internet provide the different
options to the consumers for changing the extended products and for that they have to
conduct the online research. Along with this they are having the velocity of development
of new product. Smart Restoration Ltd. have to make the furniture according to the needs
and wants of consumers which assist in attaining the maximum revenue (Sozinova and
Fokina, 2015). Strength of product is that the company is providing qualitative product
which helps in attaining competitive advantage. Weakness is inevitable change.
 E-Price – Price is the flexible element of the marketing mix and it can be changed
according to the demand of the products and services in the market. Smart Restoration
Ltd. can use Internet to build differential price for different consumers in the different
countries which is based on the advance technology and Internet Protocol. Strength of
price is that company have to provide the product at the reasonable price. Weakness is the
company member set the price according to demand.
 E-Place – It is also the main element of internet marketing mix and it refers that how the
product is distributed to the consumers. The new method of distributing the goods
through online selling which is offered by the improvement on the Internet (Lee, Lee and
Kim, 2015). Smart Restoration Ltd. can use Internet to exploit the new market with the
low cost international advertising in which they do not have to establish the sales
infrastructure in the different countries. Strength is proper channels along with the
activities that make the product available to consumers. Weakness is that services should
be provided properly to the consumers.
 E-Promotion – It succour in the marketing of the products and services. Internet can be
used to review the new ways so that they can do the proper apply of the each element of
marketing mix which include advertising, sales promotion, public relation and direct
marketing. It assist in the different stages of the management of the consumer

relationship from acquisition of the consumer to retention. Strength is that entity have to
use proper advertisement along with the personal selling and the sales promotion.
Weakness is in selling the product sometime effective communication is not there.
1.3
E-Marketing tools helps in preparing for the campaigns so that Smart Restoration Ltd.
members do the appropriate marketing of the products and services. Electronic tools helps in
achieving the objectives of online marketing. The staff members of Smart Restoration Ltd. have
to make a plan for e-marketing as it is the part of traditional marketing campaign (Goi, 2015).
The company member have to do proper comparison between different tools which include
search engine marketing, email marketing, online advertising. These tools are easy to use and by
using these tools company members can do the proper advertising.
The company members have to maintain the website as it is the e-marketing tool for the
organisation. They have to use the site which assist in maintaining the brand image and also
succour in launching the new products. By this website members of Smart Restoration Ltd. can
connect with the consumers which helps in allowing to do marketing and also helpful in
maintaining the relationship with the consumer (Levenburg, Schwarz and Motwani, 2015).
Another e-marketing tool is social media and email marketing. It is a easiest way to the
consumers which assist in attaining the information about the products and services. Along with
this Smart Restoration Ltd. have to use the email marketing which aid in attaining the leading
position and by this company improve the proficiency as well as productivity.
Another tool is Search engine. Company members can use the distinct search engine
which assist the entity in promoting the products and services. By using the different search
engine Smart Restoration Ltd. increase the sales of furniture and for that they have to maintain
the relationship between the consumers as well as employees.
Next e-marketing tool is online advertising. It assist the company in capturing the
opportunity so that they can target the market. It allows the entity to target the users which is
based on demographic information which is listed in their profiles. This type of advertising
having so much value in market which succour in gaining the new consumers (Tat and Nor,
2015).
Entity can use the digital marketing so that they can do appropriate advertisement.
Company members can use TV, radio, you tube as well as blogs. To do the appropriate

marketing, for the business entity best method is you tube as many consumers watch the videos
on you tube which will help the company in attaining the targets.
1.4
Interactive order processing is helpful in e-commerce which assist in presenting the
online business to authentic brands of consumers. Along with this it succour in providing the
easy services (Suki, 2015). The company members have to select the right product and the
employees having all the knowledge about the products as well as market which aid in selling the
products according to the demand of the consumer as well as standards for buying and the values
about the product. Interactive order processing is the important process of internet marketing. If
the consumers who are using the products and services of Smart Restoration Ltd. and if they find
any problem then the company members have to use proper system which helps in resolving the
issue. Along with this they can use order processing system which aid in tracking the data on the
order as well as inventory. This process includes all the steps which includes the dispatching of
the products of Smart Restoration Ltd. Interactive order processing helps in improving the brand
identity. Along with this company members have to target the market on the basis of that they
can do appropriate segmentation which assist entity in attaining the maximum revenue. The
employees of Smart Restoration Ltd. have to do effective communication and have to take the
feedback from the consumers on the basis of that they can do the improvements (Esmaeili and
Aqaei, 2016). It aid in doing the proper promotion, creating the consumer trust and loyalty. The
company members have to make the product according to the needs and wants of the consumer
so that they can make decisions easily.
Secure electronic transaction is the system which will help in ensuring the security for the
financial transactions on Internet. With the system user is given an electronic wallet and
transaction which is conducted and verified by the combination of digital certificate and
signature.

TASK 2
Covered in PPT

There are some advantages and disadvantages of Search engine optimization. Advantages are
continuous flow of free and targeted traffic. SEO helps in enhancing the business growth and
provide high Return on Investment than the normal one. Along with this it gives the high brand
integrity. The company members have to create the new avenues for the smaller business.
Disadvantages of Search engine optimization is that it takes lot of time in showing the effects. It
is competition and require high investment.
Another element is local advertising and in this Smart restoration Ltd. have to do local advertiser
so that they can find the new way to get the top result. They have to do the proper
calculations so that they can attain the maximum position in the market. The employees of
Smart Restoration Ltd. have to assess the quality of the products which is done by search
engine along with this it helps in doing proper marketing which helps in attaining the
success and achieve the targets.

Email marketing is very essential for the entity in attaining the targets as well as leading position
in the competitive market. The staff members of Smart Restoration Ltd. have to use the new and
innovative technology along with the strategies which assist in attaining the targets.

Online PR incorporates the journalism, creative writing, sales and social media as well as
consumer relations. The employees of Smart Restoration Ltd. have to put the proper efforts
which affect the potential of the consumers. Online press release the distribution option which
include focus, business wire, market wire etc. Online PR best practice incorporate the real time
efforts of marketing along with the management of reputation.

The staff members of Restoration Ltd. have to develop the brand awareness about the product
which assist in increasing the capability and visibility. These online public relation helps in
developing the online cites, apps as well as it generates the creativity. Along with this it helps in
increasing the success and expand the growth in the competitive market.
File sharing can be considered as the practice of providing the access to the digital media which
include multimedia content, documents and computer programs which assist in developing the
community to attain the mutual benefits. Example of file sharing includes the You tube, Twitter