Internet Marketing Report: Smart Restorations Limited, London

This report delves into the realm of internet marketing, focusing on its essential elements and strategic applications for Smart Restorations Limited, a London-based office furniture provider. The report explores the core components of internet marketing, encompassing digital marketing, e-commerce, and e-business, while also evaluating the internet marketing mix, including e-product, e-price, e-place, and e-promotion. It further examines the use of various internet marketing tools such as company websites, online payment systems, and online advertisements. The report also highlights the interactive order processing system, including the steps involved in online purchases. Furthermore, the report includes a secondary market research analysis and details the design of an online survey aimed at understanding consumer behavior and purchase barriers. The report concludes with an outline of an internet marketing plan and a poster presentation on pay-per-click advertising.

Internet Marketing

Table of Content
INTRODUCTION...................................................................................................3
TASK 1.....................................................................................................................3
1.1Explain the elements of internet marketing.......................................................................................3
1.2Evaluate the internet marketing mix ................................................................................................4
TASK 2.....................................................................................................................6
Covered in PPT.........................................................................................................................................6
TASK 3 .................................................................................................................14
3.1Conduct a secondary market research to gain an understanding of the industry ..........................14
3.2Design an online survey to understanding what stops shoppers from buying online.......................15
..........................................................................................................................................................16
TASK 4...................................................................................................................17
4.1 Produce an outline internet marketing plan....................................................................................17
4.2Create a poster presentation on pay per click advertising................................................................17
Covered in poster..................................................................................................................................17
CONCLUSION......................................................................................................17
REFERENCES......................................................................................................18
........................................................................................................................................................20

INTRODUCTION
In today’s era internet marketing became an essential tool for the organizations. It is a
medium through which the firm sells and distributes its products over internet. They also
promote their services online so that they can attract more customers than their rivals. The
business is based on the websites or email and through these the entity connects with the people.
It is combined with the e-commerce in order to perform the business transactions (Shukla, 2010).
By using this tool an enterprise can sustain its competitive advantage in the market as compare to
its rivals. The present report is based on Smart Restorations Limited which performs its
operations in London. They offer the office furniture to their customers and uses the concept of
internet marketing. The firm is more focusing on their promotional activities so that they can
create a strong customer base. The below mentioned report is focusing on the elements of the
internet marketing and these variables help them in increasing their sales. Along with this it also
explains the concept of file sharing system and how secondary market helps them in gathering
the data (Christiansen, 2011).
TASK 1
1.1Explain the elements of internet marketing
There are many elements of the internet marketing that help the company in order to deploy the
marketing plan. Marketers help the company in order to promote their products and services through
promotional activities. There are some internal and external factors that affect the performance of Smart
Restorations Limited and due to these factors the firm will not be able to achieve its objectives (Fan and
Tsai, 2010). Some products and services of the internet marketing are e-commerce, e-business and
digital marketing.
Digital Marketing: It is the marketing tactic that uses the electronic devices such as laptop, tables and
so on. It is used by the firm which includes websites, emails, social networks and so on (What is Internet
Marketing?. 2017).
E-commerce: It is the process of promoting the products and services of the company by using the
network such as internet. Smart Restorations Limited can offer its goods through online media. Some of
the technologies that are used by the e-commerce such as fund transfer, online transaction, mobile
banking and so on.
E-business: It can be defined as the application that supports all the businesses activities by using the
appropriate internet and communication technology.
The firm also gain advantages by using these internet marketing and through this they can create a
strong relationship with their consumers (Pomirleanu and et.al., 2013). They can also get the feedback
from their users and on the basis of that they can provide services so that customer satisfaction can be
increased.

1.2Evaluate the internet marketing mix
Marketing mix help the company in order to promote their products. These are controlled
by Smart Restorations Limited in order to attract more customers and provide products
according to the need of the customers (Tsai and Cheng, 2012). Elements of marketing mix
are:
E-Product: Product is the commodity that is purchased by the consumers in order to
satisfy their own need. The firm creates a product portfolio in that customers are not be able
to touch the products but they can see the images of those commodities (Miller, 2010).
E-Price: Price is the value of products that should be based on the quality. Smart
Restorations can use the pricing strategies like skimming and penetration. They can attract
more customers by providing them quality services at flexible prices (Benfits of Internet
Marketing. 2017).
E-place: It is the place where consumers are going to purchase products and services
from the seller (Nezamabad, 2011). Smart Restorations offer their commodities through
online media. The firm also conducts the survey through online media so that company’s
brand image can be improved. The company creates a online sales portal which is considered
as virtual organization so that customers can directly purchase products from the company’s
website.
E-Promotion: Smart Restorations Limited can attract customers through promotional
tools and techniques. The firm can promote its products through social media, email
marketing and search engine marketing.
1.3Compare internet marketing tools, ETools
In the present era business organizations can use many marketing tools in order to attract
more customers as compare to the competitors (Corley, Jourdan and Ingram, 2013). They can
use marketing tools such as interactive digital TV, internet protocol televisions, digital radio,
tweeter feed, facebook, pinterest and so on. Some of these tools are used by the firm in order to
create content and some are used by the marketing manager in order to promote the products.
Through these the firm will also be able to analyze and monitor the performance of the internet
marketing. Online marketing tools help the firm in order to achieve its overall objectives so that
they can achieve its profits. Through these tools the entity will be able to build a good
relationship with the people and they can also conduct a online marketing campaign in order
convert the regular customers into loyal consumers (Sozinova and Fokina, 2015).
Company website: For this, Smart Restorations Limited have to make an effective website so
that it can attract more customers and provide them some offers (Sweeney, MacLellan and
Dorey, 2015.). Through this, they will be able to create strong customer base as compare to its
rivals.

Online payment: For an effective transaction, the firm can take payment from their
customers via mobile commerce, fund transfer. This facility should be provided to the company
on their website (What Are The Essential Elements Of A Successful Internet Marketing Plan?.
2015).
Online advertisement: Company can use many online advertisements methods such as
facebook ads, google ads provide them opportunity to attract more customers (Gautam, 2012).
1.4 Examine how the interactive order processing will work
Smart Restorations Limited offer its products and services through the online media so
that they can increase the customer satisfaction among its customers (Chen, 2011). They also
provide online sales store and from that store customers can purchase products and services
according to their interest. On that store the firm also provide a service that consumers can
consult with the employees if they have query regarding the products. They use a sequential
process in order to accomplish the interactive order process. In first step the firm should provide
products on their website and products should be there according to the category like men,
women. In the second process the product are added into the shopping cart as per the choice of
customers. In the third step users are logged into their own Smart Restorations Limited account.
In the second last step customers make payment and choose the delivery methods. Payment can
be done through the credit and debit cards. At last, the users got their products in hand after that
they can also provide the review. Along with this, they can also suggest some changes that can
improve the performance of the company (Tsiotsou, Rigopoulou and Kehagias, 2010). The
manager can also conduct a market research that may help in order to identify their changing
needs of the people.

TASK 2
Covered in PPT