MA625 Entrepreneurship: Aqua Tech Smart Shower Business Plan

This business plan outlines the concept for Aqua Tech, a smart shower system designed to conserve water, optimize temperature, and track usage. The plan details the product's features, including Wi-Fi connectivity, Bluetooth, and a music player. It analyzes the target market, segmenting it demographically and psychographically, and describes the business model, including implementation, manufacturing, distribution, and customer feedback mechanisms. Key resources, including tangible and intangible assets, are identified, and the competitive landscape is assessed, highlighting competitors such as Kohler and Moen. The revenue model focuses on profits from sales, service, and potential rental fees. The plan also includes a value proposition emphasizing water conservation and customer awareness, along with business objectives and a list of references.

entrepreneurship and
innovation

Description of product
Smart shower enabled with Wi-Fi is a unique item that
will permit the users to save water, optimal
temperature, and tracking the usage.
Aqua tech has flow controlling, and temperature
controlling. The shower is embedded with audible
alarm, wireless connections, Bluetooth connectivity,
message and the music player.
Showerhead Diameter: 6.1862 inches
Box Dimensions: 12½ inches x 3.2 inches x 6.4 inches
Mass Weight: 0¾lbs

Description of market
The market has been segmented on the basis of
social class, income level, lifestyle, personality,
values, and opinions.
The demand of the product has been determined
through demographic and psychographic
segmentation.
Demographic
20 years to 69 years
Single, married, and Married with children
People with a certain Income level of $26,000 every
year
Their residences belong to Home owners and
renters
Psychographic
Social Class including Managerial, semi-skilled
workers, administrative skilled manual workers, and
professional.
The Lifestyle of target market will include aspirer,

Business model
Implementation
team
Regional team
Installation team
Manufacturing
Storage handlers
Suppliers of
spare parts
Manufacturing
Assembling
Distribution
Customer
Feedback
Intangible assets
Technological
knowledge
Technical
capitalisation
Fixtures
Current
showerhead
Controlled
mood swings
Social elite
presentation
Communication
skills
Business
promotion
Customer
feedback
Availability of
cancellation of
services
Demograp
hic and
psychogra
phic
segmentati
onHardware
support
Producer
Dealers
Retailers
Wholesale
rSelling cost
Cost for home depot, Lowe's,
Rona and shelf space
shower heads is between
$7.87 to $437.22.
Wholesale businesses
commissions
manufacturing sales

Value proposition
 Aqua tech will aid to save the atmosphere, and
creates the customer more conscious and
socially accountable
 Training manuals are provided to reduce and
manage plumber costs.
 Aqua shower can save water till 0.50gpm in 8
minute of shower as compared to other.
 Avails appropriate water temperature for body
while showering with.

Business objectives
 To avail customers with Smart Showers
 To increase the market share
 Maintain high quality product

Partners
 installation services
 Hardware support
 Global sales forces
 Referral from the electronic partners
 board of directors
 International advisory panel

Key resources
 Tangible assets
 Intangible assets
 Research designs
 Technology

Competitors
Most influencing competitors of Aqua tech will
include Kohler K-9245, Moen U Shower, H2o Vibe
Rain, Water hawk and dream spa.
Competition orientated aim has to look forward
to become a price leader and finally qualify
efficient maximum features

Revenue
model Particulars Cash Required
Opening Inventory $25000.00
Installations and Fixtures $12,000.00
Equipment and Materials $98,532.00
Total Costs $135,532.00
The company is projected to make profits
as being generated by heating,
supplying, sale of Air conditioning
material, and plumbing.
The company anticipate profits of
$33000 after making a sale of $340000.
Operating revenue will include rental
fees, leasing, labour revenue, interest,
dividends, and commissions.

References
 Åkesson, M., Skålén, P., Edvardsson, B., & Stålhammar, A. (2016). Value proposition test-driving for service innovation: How
frontline employees innovate value propositions. Journal of Service Theory and Practice, 26(3), 338-362.
 Baldassarre, B., Calabretta, G., Bocken, N. M. P., & Jaskiewicz, T. (2017). Bridging sustainable business model innovation and
user-driven innovation: A process for sustainable value proposition design. Journal of Cleaner Production, 147, 175-186.
 Geissdoerfer, M., Vladimirova, D., Van Fossen, K., & Evans, S. (2018). Product, service, and business model innovation: A
discussion. Procedia Manufacturing, 21, 165-172.
 Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in
marketing. Journal of the Academy of Marketing Science, 45(4), 467-489.
 Reichman, H. (2017). Free Expression in the Global City. Academe, 103(1), 38.
 Sakinç, M. E. (2016). Innovation or Financialization?: The Evoloution of the Systems-Integration Buisness Model at Airbus
and Boeing (Doctoral dissertation, Bordeaux).
 Seidenstricker, S., Rauch, E., & Battistella, C. (2017). Business model engineering for distributed manufacturing
systems. Procedia CIRP, 62, 135-140.
 Yeon, Y., Lee, B., Kim, E., Park, B., & You, H. (2015). Establishment and Application of a Comprehensive Business Model
Framework: Focusing on Healthcare Business Models. Journal of Korean Institute of Industrial Engineers, 41(6), 530-539.